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Symbolic Visualization of the Cowong Banyumas Doll using the Iconology-Iconography Theory of Erwin Panofsky Nofrizaldi, Nofrizaldi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3720

This research is qualitative in nature using an art history method approach to understand the symbolic visualization of the Cowong Banyumas doll using the iconology-iconography theory of Erwin Panofsky. The methods used are (1) topic selection (2) collection of written, artefact, and oral sources, (3) verification/critique of sources (4) interpretation in the form of analysis and synthesis, (5) writing of research results. The result of the research is a pre-iconographic description related to the textual aspects of the Cowong doll which is a work of art made from materials that exist in the daily environment of the Banyumas people, made with a form stylization technique with a decorative style. In the iconographic analysis related to the theme and concept of the Cowong doll, it is concluded that the Cowong doll is a form of communication media for life problems due to a long drought (prey for famine) so that it has an impact on the lives of the agrarian Banyumas people. In the iconological interpretation related to symbolic value, the Cowong doll is a medium created through the spirit of art with the embodiment of feelings, emotions, and actions to convey communication to the Almighty through objects from nature. In the Cowong doll, there are several interconnected systems namely between humans, ancestral culture, nature, and religion. This can be categorized as syncretism, which is something that is achieved from a process to process, unite, combine and harmonize several existing systems.

ANALISIS TANDA VISUAL DALAM TAGAR CORONA ART MUSEUM Nofrizaldi Nofrizaldi; Pungky Febi Arifianto; Elianna Gerda Pertiwi
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.614

The gallery is a space of interaction between artists and audiences. In the era of pamdemik covid, gallery space was closed due to physical distancing. Imaginary space is built by utilizing communication and information technology. Instagram as a digital platform is widely used as a space for building artistic interactions. Through the hashtag of Corona Art Museum, the writer looks for some visual works to be used as object of analysis. Verbal and visual signs in the visual content will be dissected using the classification of signs: icons, indexes, symbols from Charles S. Peirce and the system of meaning production of codes using The Five Code: Hermeunetic, Narrative, Cultural, Semantik & Symbolic from Roland Barthes. The reading of visual signs will use the Sumbo Tinarbuko Triadik in looking at aspects of visual communication. The results of reading visual signs will reveal how visual content in an imaginary space can be a space of expression and the existence of an artist / designer.

Persepsi Komunikasi Visual Terhadap Media Promosi BRT (Bus Rapid Transit) Trans Jateng Koridor Purwokerto - Purbalingga Fauzan Romadlon; Pungky Febi Arifianto; Nofrizaldi Nofrizaldi
ULTIMART Jurnal Komunikasi Visual Vol 14 No 1 (2021): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v14i1.1996

Bus Rapid Transit (BRT) is one of public transportation modes in Purwokerto-Purbalingga that has a visual communication element as form as transit ads for a tourism promotion media. This study aims to analyze public perceptions in terms of the effectiveness of visual communication of the promotional media. This study uses a Likert scale to assess and ANOVA to analyze the results. The results of the study indicate that the perception criteria are based on demographic factors, especially gender and job type. Men and women have different perspectives regarding the visual communication design that is applied in BRT. This study also illustrates that the expected promotion of the community as general is increasingly diverse. Promotion is expected not to be limited to tourism promotion, it is also possible to promote culinary, batik promotion, and invitations to use public transportation to campaign to prevent corrupt behavior. Keywords: perception; promotion media; visual communication; bus rapid transit; Purwokerto-Purbalingga.

Virtual Exhibition Room in the Pandemic Era Arsita Pinandita; Nofrizaldi Nofrizaldi; Uzda Nabila Shabiriani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2323

The Covid-19 pandemic has changed the various social structures in many aspects of life. All are helpless under their knees to the power of the virus spreads. Rescue activities and adapt to the situation need to be worked with an innovation. Interactive spaces for gathering, such as buying and selling, public activities, and various other public facilities are minimally done by reducing face-to-face contact. Exhibition is the one of activity that is quite important in the creative world and requires direct interaction with many people. Exhibitions that gather large numbers of people are not possible while the pandemic is still ongoing. It is not clear when the pandemic will end, but it requires new creative means in organizing exhibitions. Virtual technology is a way out to bridge new possibilities for physical reality presented by conventional exhibition room. Virtual exhibitions are expected to have the opportunity during this pandemic to maintain the creative process of art enthusiast. The virtual space in the form of an exhibition is also an important part for creators to adapt to their appreciative public.

E-COMMERCE SEBAGAI PEMAKSIMALAN PENJUALAN PRODUK USAHA UNTUK PENINGKATAN PEREKONOMIAN WIRAUSAHA MASYARAKAT DESA SAWANGAN SELAMA MASA NEW NORMAL Achmad Zaki Yamani; Nofrizaldi; wahyu prabowo
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 6: Nopember 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i6.444

Covid 19 telah membawa dampak yang buruk terhadap perekonomian yang ada di Desa Sawangan. Keterbatasan SDM yang memiliki kepedulian dan pengetahuan terhadap teknologi sehingga organisasi dari BUMDes menjadi salah satu masalah krusial yang sedang dihadapi. Padahal jika dilihat dari teori ekonomi, bahwa kecakapan manajerial sebuah unit usaha menjadi nafas untuk sebuah bisnis bisa berkembang dengan baik. Disisi yang lain BUMDes Desa Sawangan juga mengalami banyak keterbatasan selain SDM yang mumpuni, juga kesulitan menemukan potensi SDM yang aware terhadap teknologi yang bisa dijadikan core SDM dari unit usaha BUMDes Desa Sawangan tersebut. Berlatar belakang permasalahan BUMDes yang ada di Desa Sawangan tersebut maka pengabdian masyarakat ini terfokus dan menitikberatkan pada peningkatan keahlian pada strategi pemasaran dengan menggunakan e-commerce selama masa new normal ini.

TRADISI MOOI INDIE DALAM IMAJI FOTOGRAFI KARTU POS INDONESIA Nofrizaldi Nofrizaldi
Harmoni: Jurnal Pemikiran Pendidikan, Penelitian Ilmu-ilmu Seni, Budaya dan Pengajarannya Vol 13, No 1 (2023): HARMONI: APRIL 2023
Publisher : Program Studi Pendidikan Seni Rupa Fakultas Keguruan dan Ilmu Pendidikan Universitas Muham

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jh.v13i1.12689

The visualization of postcards with mountain as the photo objects, rice fields framed in a natural scene becomes a very interesting thing to be observed. The objects, that usually become the favorite of a painting with indie Mooi style, are then adapted by photographer in a postcard sheet. Seeing the phenomenon, the author questioned why photographers still maintain the images that have been explored by the art of painting, to be re-production into the work of photography. It is interesting to examine, especially from the visual aspect with descriptive interpretive approach, by making an interpretation of what is seen, heard and understood, so it is expected to create diverse views on an existing problem.This study resulted a conclusion that, in terms of the needs of art lovers, the need for imaging Mooi indie when it is viewed from the perspective of tourists or foreign tourists, it is still very high. Travelers or foreign tourists need evidence that their journey to Indonesia - a tropical country with abundant light - is real. Photos in this case are powerful entities in the role of proof of existence. As a young artist from the heirs of culture and eastern artworks that have a high history and aesthetics in the context of tradition, Mooi Indie should begin to be abandoned and photo artists embark on an odyssey that puts forward newness or local wisdom in the work.

MITOS ILUSTRASI FOTO FERDI SAMBO DALAM PEMBERITAAN MEDIA ONLINE Nofrizaldi, Nofrizaldi; Alika, Shintia Dwi
ARTCHIVE: Indonesian Journal of Visual Arts and Design Vol 4, No 2 (2023): ARTCHIVE : Indonesia Journal of Visual Art and Design
Publisher : Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53666/artchive.v4i2.3866

In today's information technology era, modern society is greatly spoiled by the ease of access to news. One of the information media is online media reporting, which offers news content in written form as well as color photo illustrations, making it easier for readers to understand the content of the news. However, photo illustrations as news content can sometimes be confusing, such as in the reporting of the premeditated murder committed by Ferdi Sambo. Therefore, it is important to deeply understand the meaning of the photo illustrations from the news content about Ferdi Sambo so as not to be trapped in a superficial interpretation of a news story. The interpretation of Ferdi Sambo's photo illustrations in online media uses a qualitative methodology with a semiotic approach by Roland Barthes regarding denotation and connotation meanings. The results of the analysis conducted on the photo illustrations of Ferdi Sambo in online media reporting indicate that some objectives and interests can be concluded as resistance or defense conducted through body gestures and fashion to address the case being faced.

Color Analysis on Indonesia Top e-Commerce Pinandita, Arsita; Nofrizaldi, Nofrizaldi; Muhammad, Arif Wirawan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2679

The e-commerce usage is a must in the business industry; think more complex problems that require to always keeping up with the global developments which requires to taking a creative action. Statista reported (data.tempo.co) regarding data on the top 10 most visited Indonesia e-commerce sites, Shopee ranks first with 71.53 million clicks per month in the first quarter of 2020. Tokopedia is in the second place with 69 million clicks per month during the first quarter of 2020. The color identity usage in e-commerce has a strong perception in the brand image forming. In e-commerce, the color psychology usage is the one of supports to attract attention, selling products early, raise offer, build messages and product images, and showing identity. Color is universal languages that cross the cultural boundaries in technology which is currently called the global village. This study aims to provide an understanding of the color benefits in the brand identity form which is applied through e-commerce displays.

Komunikasi Visual Kuliner Banyumas sebagai Media Pendukung City Branding "Better Banyumas" Arifianto, Pungky Febi; Nofrizaldi, Nofrizaldi
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 6 No. 01 (2020): February 2020
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v6i1.2733

AbstrakBetter Banyumas menjadi tagline city branding dari Kabupaten Banyumas. Dalam implementasinya identitas dari perumusan tersebut belum dapat dipahami sebagai jaringan asosiasi atau persepsi dalam benak konsumen mengenai produk (dalam hal ini kota). Beberapa produk Banyumas memiliki diferensiasi dengan kota lainnya, seperti bahasa, geografis alam, dan kuliner yang unik. Kuliner Banyumas dapat menjadi salah satu identitas yang diangkat sebagai simbol keunikan untuk mempopulerkan Banyumas. Penelitian ini bersifat deskriptif kualitatif. Pengumpulan data diperoleh dari hasil studi lapangan, studi literatur, dan dokumentasi kuliner Banyumas. Dalam penelitian ini, peneliti mengambil sampel berdasarkan kuisioner yang telah disebarkan kepada 143 responden. Dari 17 populasi kuliner yang ada, diambil 13 sampel yang dijadikan data perancangan pada penelitian. Sampel tersebut diambil secara purposive sampling dengan melihat perolehan responden lebih dari 5%.Â Dari hasil pengambilan sampling, kuliner Banyumas tersebut kemudian dibagi menjadi tiga kategori, yaitu makanan, minuman, dan oleh-oleh khas Banyumas. Hasil dari penelitian ini adalah rumusan pemanfaatan media komunikasi visual dalam konten media sosial yang mudah ditemui oleh masyarakat luas. Fungsi komunikasi visual dapat menjadi media identifikasi, informasi, dan persuasi yang diharapkan mampu menjadi media pendukung dalam upaya pemerintah untuk memperkenalkan Banyumas melalui kuliner. Di lain sisi, komunikasi visual ini bertujuan meningkatkan citra Banyumas sebagai salah satu destinasi wisata.Kata kunci: Banyumas, city branding, komunikasi visual, kuliner AbstractBetter Banyumas became the city branding tagline of the Banyumas district. In the implementation, the identity of the formulation has not understood as network associations or perceptual within the mind of the customer (in this case is the city). Some of Banyumas products have Differentiation with other cities, such as language, natural geography, and unique culinary. Banyumas culinary can be one of the identities appointed as a symbol of uniqueness to popularize Banyumas. This research used descriptive qualitative. Data ware obtained from the research field studies, literature studies, and Banyumas culinary documentation. In this research, researchers took samples based on questionnaires that have distributed to 143 respondents. From 17 existing culinary populations, 13 samples ware taken and used as design data in the study. The sample had taken in purposive sampling by looking at the respondent'sacquisition of more than 5%. From the results sampling, Banyumas culinary divided into three categories, which are foods, drinks, and typical souvenirs of Banyumas. The results of this research are the use of visual communication media in social media content easily found by the wider society. The visual communication function can be a medium of identification, information, and persuasion which expected to become supporting media in the government order to introduce Banyumas through culinary. On the other hand, visual communication aims to improve Banyumas Image as one of the tourism destinations.Keywords: Banyumas, city branding ,culinary, visual communication

ANALISIS TANDA VISUAL DALAM TAGAR CORONA ART MUSEUM Nofrizaldi Nofrizaldi; Pungky Febi Arifianto; Elianna Gerda Pertiwi
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.614

The gallery is a space of interaction between artists and audiences. In the era of pamdemik covid, gallery space was closed due to physical distancing. Imaginary space is built by utilizing communication and information technology. Instagram as a digital platform is widely used as a space for building artistic interactions. Through the hashtag of Corona Art Museum, the writer looks for some visual works to be used as object of analysis. Verbal and visual signs in the visual content will be dissected using the classification of signs: icons, indexes, symbols from Charles S. Peirce and the system of meaning production of codes using The Five Code: Hermeunetic, Narrative, Cultural, Semantik & Symbolic from Roland Barthes. The reading of visual signs will use the Sumbo Tinarbuko Triadik in looking at aspects of visual communication. The results of reading visual signs will reveal how visual content in an imaginary space can be a space of expression and the existence of an artist / designer.

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