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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Tuturrupa : Bertutur Apik, Berkata Rupa Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Jurnal Dimensi Seni Rupa dan Desain Journal Of Resource Management, Economics And Business (REMICS) Aksa : Jurnal Desain Komunikasi Visual Askara: Jurnal Seni dan Desain
Arsita Pinandita
Institut Teknologi Telkom Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Tinjauan Poster Pencegahan Virus Corona-19 Guna Meningkatkan Kesadaran Masyarakat Terhadap Pandemi Global Galih Putra Pamungkas; Arsita Pinandita
TANRA: Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Vol 8, No 1 (2021): Januari - April
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v8i1.19870

Abstract

Indonesia started the war to deal with the Corona Virus pandemic (Covid 19 Virus) which has begun to enter its territory. A survey conducted by Facebook shows that with the entry of the Corona Virus (Covid 19 Virus) in Indonesia, almost 80% of respondents from Indonesia are afraid of contracting the Corona Virus (Covid 19 Virus), of course this is based on the absence of a vaccine to overcome the Corona Virus ( Covid 19) worldwide. In addition, there is concern that this virus will have a negative impact on various sectors, especially the economic sector. Various ways and movements to fight the virus and give positive spirit were carried out by the community. One of them is through posters. But unfortunately, there are also many posters that contain hoax information, this has resulted in public distrust of the information in the postersDeparting from the above, the authors intend to design an educational poster for the prevention of the Corona-19 virus as an effort to increase the awareness of the Indonesian people towards the global pandemic. This poster will become a national movement with credibility that can be justified.
Tinjauan Desain Propaganda Tolak RUU KUHP Dengan Gaya Meme Di Instagram Arsita Pinandita; Galih Putra Pamungkas
TUTURRUPA Vol 2, No 2: Februari 2020
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/tr.v2i2.2666

Abstract

Media sosial telah menjadi medium perubahan sosial dalam masyarakat. Dengan bahasa desain komuniaksi visual ia bisa menjangkau beragam bentuk komunikasi informasi. Selain menjadi ruang bebas dalam berkomunikasi, internet telah menjadi kekuatan baru serta dianggap sebagai alat demokrasi dalam menyampaikan pendapat. Pembentukan persepsi publik dalam media sosial kini tidak hanya sebagai hipotesis dan itu bisa terjadi dimana saja, karena world wide web adalah entitas tanpa batas.Dalam hal menyampaikan aspirasi atau gagasan, media sosial telah mengambil peran yang signifikan. Aspirasi atau gagasan dengan bentuk propaganda cukup lazim ditemukan dalam media sosial. Propaganda di media sosial juga ikut andil dalam polemik di Indonesia tentang rencana revisi RUU KUHP. Namun meski baru akan digulirkan telah terjadi penolakan yang luar biasa dari masyarakat. Penolakan ini merupakan kekecewaan masyarakat yang menganggap beberapa rancangan undang-undang di nilai kontroversial.Kekecewaan terhadap rencana revisi RUU KUHP oleh anak muda disampaikan di media sosial dengan propaganda gaya visual meme (baca:mim). Propaganda dengan gaya visual meme disampaikan dengan pendekatan parodi, humor, namun tetap mengandung unsur kritis. Citra meme yang selama ini seringkali dianggap sebagai gaya visual humor dan menghibur terkadang juga mengandung ironi yang mendalam.
Virtual Exhibition Room in the Pandemic Era Arsita Pinandita; Nofrizaldi Nofrizaldi; Uzda Nabila Shabiriani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2323

Abstract

The Covid-19 pandemic has changed the various social structures in many aspects of life. All are helpless under their knees to the power of the virus spreads. Rescue activities and adapt to the situation need to be worked with an innovation. Interactive spaces for gathering, such as buying and selling, public activities, and various other public facilities are minimally done by reducing face-to-face contact. Exhibition is the one of activity that is quite important in the creative world and requires direct interaction with many people. Exhibitions that gather large numbers of people are not possible while the pandemic is still ongoing. It is not clear when the pandemic will end, but it requires new creative means in organizing exhibitions. Virtual technology is a way out to bridge new possibilities for physical reality presented by conventional exhibition room. Virtual exhibitions are expected to have the opportunity during this pandemic to maintain the creative process of art enthusiast. The virtual space in the form of an exhibition is also an important part for creators to adapt to their appreciative public.
SCALING UP PROSES BISNIS PADA INDUSTRI RUMAH TANGGA (IRT) KELORIKA SEBAGAI PRODUK UNGGULAN KABUPATEN BANYUMAS BERBASIS PARTISIPATIF Achmad Zaki Yamani; Famila Dwi Winati; Arif Reza Basirun; Arsita Pinandita
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 6: Nopember 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i6.3884

Abstract

Lembaga Pemberdayaan Masyarakat Kelurahan (LPMK) Kelurahan Karangklesem Purwokerto mengembangkan peluang pemberdayaan masyarakat dengan mengembangkan produk minuman herbal berbahan dasar daun kelor bernama Kelorika. Hasil dari observasi pendahuluan Tim IT Telkom Purwokerto dengan Kelorika mendapati dua permasalahan, yakni kurangnya ketrampilan dalam editing foto dan video serta proses branding dan digital marketing produk Kelorika yang masih belum optimal di media sosial. Metode yang digunakan dalam pengabdian masyarakat ini yaitu observasi pendahuluan dan Forum Group Discussion (FGD) dan pelatihan tertruktur sesuai dengan kebutuhan mitra Kelorika. Adapun hasil dari kegiatan ini yaitu Pengukuan evaluasi pelatihan digital marketing menunjukkan hasil yang baik, dimana dari 8 instrumen, 7 menunjukkan nilai diatas 70% dan hanya 1 instrumen yang nilai persetujuanya 62% yaitu pada analisis strategi pesaing melalui digital marketing yang masih perlu ditingkatkan. Sementara itu, hasil pengukuran evaluasi pemahaman pembuatan konten foto dan video memiliki potret ketercapaian kegiatan yang baik, hal tersebut ditunjukkan dari nilai 4 instrumen yang digunakan menunjukkan nilai diatas 80%.
2D ANIMATION IN AYOSCAN'S BRAND IDENTITY MOBILE APPLICATION Arsita Pinandita; Novan Edo Pratama; Luqman Wahyudi
Journal Of Resource Management, Economics And Business Vol. 1 No. 1 (2022): Journal Of Resource Management, Economics And Business
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1191.708 KB) | DOI: 10.58468/remics.v1i1.11

Abstract

A brand identity is a source of reputation and credibility for a company that can attract consumers uniquely. Therefore, a strong corporate branding strategy will become a competitive advantage and an essential intangible asset in the company's business processes. One way is with 2D animation, where animation, a brand can convey a message with its product, as well as the Ayoscan mobile application, which tries to display 2D animation into the mobile application in order to get Brand Positioning among users of the mobile application for public transportation payments.
Tinjauan Desain Kemasan Boxset Musik Sebagai Strategi Penjualan Rilisan Fisik Di Yogyakarta Arsita Pinandita
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i2.22

Abstract

The Design of music album packaging in Indonesia especially Yogyakarta still fairly rare. In the midst of lethargy for physical release purchasing by music lovers. This paper would refers to: Kind of content(s) will be a visual image in the design of boxset packaging to be having a strong character. Above formulation has purpose to intend understanding ( the working role) or collaboration between graphic designers and musicians for releasing of boxset format music albums, also to identify the commodification of popular culture, making music boxset as part of the commodity of music collectors. The existence of music boxset should not be separated from the collaboration between graphic designers and musicians, because a music boxset will be in demand in the market if it is visually able to combine the collaboration to be able to invite consumer interest. Music album designers are also required to be able to innovate to the development of the media, so that music boxset can be accepted by music lovers and innovative music industry that is evolving in the digital domain.
RE-DESIGN VISUAL IDENTITY MIRACLE GREEN PROBIOTIK ORGANIK Kiara Angeline Sadanov Putri; Arsita Pinandita; Gladi Pawestri Utami
ASKARA: Jurnal Seni dan Desain Vol 2 No 1 (2023): ASKARA: Jurnal Seni dan Desain
Publisher : LPPM Institut Teknologi Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/askara.v2i1.1074

Abstract

Persoalan tentang gaya hidup sehat di Indonesia terus berkembang dan menyebabkan masyarakat menerapkan gaya hidup organik yang juga mempengaruhi perkembangan pertanian organik di Indonesia. Probiotik mulai digunakan sebagai teknologi penyeimbang lingkungan hidup dimana bahan makanan organik ditanam dan dipelihara. Miracle Green Probiotik Organik merupakan salah satu brand yang menawarkan formula probiotik organik di Purwokerto. Melalui data kualitatif yang diperoleh dengan melakukan wawancara dapat disimpulkan bahwa Miracle Green Probiotik Organik kurang dikenali masyarakat di kota Purwokerto baik dalam bidang pertanian, hobi bercocok tanam serta masyarakat umum. Perancangan ini dimulai dengan mengumpulkan data melalui wawancara dengan pemilik Miracle Green Probiotik Organik dan melakukan observasi pada rumah produksi untuk menggali brand, studi literatur untuk mendalami visual identity, serta melakukan analisis SWOT, analisis logo Miracle Green Probiotik Organik, analisis kompetitor, menentukan USP dan positioning. Data yang telah diperoleh kemudian diolah untuk melakukan re-design logo dan membuat visual identity yang menarik, konsisten serta memberikan karakteristik bagi Miracle Green Probiotik Organik. Hal tersebut dapat dilakukan dengan merancang logo yang merepresentasikan elemen-elemen dari Miracle Green Probiotik Organik, menggunakan warna-warna natural dan berasosiasi dengan alam. Brand guidelines dibuat untuk menjaga konsistensi dalam penggunaan visual identity baik untuk keperluan kantor maupun promosi. Hasil dari perancangan re-design visual identity ini adalah brand guidelines, stationery berupa: kartu nama, amplop, kop surat, dan nota pembayaran, label kemasan, desain Facebook Ads, serta membuat merchandise berupa topi berkebun dan sarung tangan.
Color Analysis on Indonesia Top e-Commerce Pinandita, Arsita; Nofrizaldi, Nofrizaldi; Muhammad, Arif Wirawan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2679

Abstract

The e-commerce usage is a must in the business industry; think more complex problems that require to always keeping up with the global developments which requires to taking a creative action. Statista reported (data.tempo.co) regarding data on the top 10 most visited Indonesia e-commerce sites, Shopee ranks first with 71.53 million clicks per month in the first quarter of 2020. Tokopedia is in the second place with 69 million clicks per month during the first quarter of 2020. The color identity usage in e-commerce has a strong perception in the brand image forming. In e-commerce, the color psychology usage is the one of supports to attract attention, selling products early, raise offer, build messages and product images, and showing identity. Color is universal languages that cross the cultural boundaries in technology which is currently called the global village. This study aims to provide an understanding of the color benefits in the brand identity form which is applied through e-commerce displays.
DESAIN BOARD GAME SEBAGAI MEDIA ASERTIF UNTUK MENGURANGI PERILAKU FOMO PADA GENERASI Z: BOARD GAME DESIGN AS AN ASSERTIVE MEDIUM TO MITIGATE FOMO IN GENERATION Z Naura Nazivah; Fauziah, Emmareta; Arsita Pinandita
Jurnal Dimensi Seni Rupa dan Desain Vol. 21 No. 2 (2025): Jurnal Dimensi Seni Rupa dan Desain
Publisher : Fakultas Seni Rupa dan Desain, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dim.v21.i2.18687

Abstract

This board game design addresses the FOMO (Fear of Missing Out) phenomenon among Generation Z, which hinders assertive skills and social interactions. The study aims to create an assertive-interactive medium through qualitative methods (interviews, questionnaires, observations) and SWOT analysis to define the USP (Unique Selling Proposition), strategic positioning, and alignment with Jesse Schell’s 4 Elements of Games (Mechanics, Aesthetics, Story, Technology). The resulting board game incorporates mechanics that encourage self-reflection through storytelling and art therapy via expressive imagery . A fantasy-themed visual design aligns with Generation Z’s interest in supernatural characters, motivating them to confront real-life challenges.
Co-Authors Achmad Zaki Yamani Arif Reza Basirun Arif Wirawan Muhammad Emmareta Fauziah Famila Dwi Winati Galih Putra Pamungkas Gladi Pawestri Utami Kiara Angeline Sadanov Putri Luqman Wahyudi Naura Nazivah Nofrizaldi Novan Edo Pratama Uzda Nabila Shabiriani