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Product Design Innovation Based on Privet’s Customer Preferences Aditasari, Krisnayanti; Lakoro, Rahmatsyam; Nadlifatin, Reny; Karisawati, Jian
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 2 (2024): June
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i2.78

Abstract

The footwear industry in Indonesia grew along with Indonesia's economic development that occurred in the early 1980s. The development of the footwear industry is also supported by the role of the government with various facilities provided to MSMEs. The local brand is currently growing, one of which is women's footwear products. Product consistency and innovation are important factors in enlarging the brand in the local and international markets. Privet is a business that manufactures women's footwear since 2018. This business was born in a class New Venture Creation at Business Management ITS. The problem of product innovation at Privet is how to produce products based on customer preferences. This research uses the five stages of the design thinking model proposed by the Hasso-Plattner Design Institute at Stanford, namely empathize, define, ideate, prototype, and test. Tests were carried out using the Capture Matrix and Net Promoter Score (NPS). From this research, it was found that the factors of customer preference in buying footwear are comfort, design, and product value. Therefore, it is recommended to create products innovation in shoes, slippers, and sandals category based on customer.
Perancangan Media Edukasi Mitigasi Bencana dengan Pendekatan Desain Partisipatif di Kecamatan Bojongsoang Lakoro, Rahmatsyam; Sachari, Agus; Budiwaspada, Agung Eko; Sabana, Setiawan
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 7 No. 02 (2021): August 2021
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v7i2.4156

Abstract

Abstrak Kawasan Sungai Citarum di Jawa Barat memiliki karakteristik bencana hidrometeorologi yang khas terkait kualitas air. Edukasi kesiapsiagaan dan pengetahuan tentang bencana menjadi hal yang mutlak, dikaitkan dengan siklus manajemen bencana, yaitu pada tahap pra-bencana. Kelompok budaya yang berbeda memiliki kepercayaan yang berbeda-beda pula tentang bagaimana menghadapi bencana, sehingga seringkali merespon sebuah fenomena bencana dengan cara yang tidak diduga oleh masyarakat modern. Pendekatan desain partisipatif digunakan untuk melakukan edukasi bencana dengan nilai-nilai setempat pada masyarakat Sunda khususnya Kecamatan Bojongsoang. Pelibatan partisipan dari kelompok protagonis memungkinkan pesan dikembangkan, diproduksi dan didistribusikan oleh masyarakat setempat. Pengembangan media poster, animasi, poster digital berbasis media sosial dan buku memiliki karakteristik yang berbeda sehingga penelitian ini juga dapat menemukan rekomendasi strategi media dan metode desain yang spesifik-tempat untuk kampanye edukasi bencana hidrometeorologi. Konsep yang lahir dari penelitian kemudian digunakan sebagai rekomendasi untuk melakukan proses desain berikutnya terkait metode dan pendekatan desain, desain visual, serta strategi media untuk menyampaikan pesan pada khalayak sasaran. Kelompok protagonis dilibatkan dalam distribusi pesan pada masyarakat di daerahnya. Pengetahuan dan pengalaman partisipan yang berada di lingkungan komunitasnya memperkaya desain, produk komunikasi, dan pendekatan dalam konten edukasi yang ditampilkan dalam kampanye sosial. Kata Kunci: desain partisipatif, media edukasi, mitigasi bencana AbstractThe Citarum River area in West Java has typical hydrometeorological disaster characteristics related to water quality. Education on disaster preparation and knowledge are essential, linked to the disaster management cycle, as part of the pre-disaster stage. Different cultural groups have different beliefs about the concepts of dealing with disaster, so they often respond to a catastrophic phenomenon in ways that modern society does not expect. The participatory design approach was used to implement disaster education with local values in the Sundanese community, especially in Bojongsoang Regency. The involvement of participants from the protagonist group allows messages to be developed, produced, and distributed by the community. The development of media posters, animations, digital posters based on social media and books have different characteristics that can also find strategic recommendations on media and design methods that are site-specific for hydrometeorological disaster education campaigns. The concept was born from the research is then used as a recommendation to carry out the next design process related to design methods and approaches, visual design, and media strategies to convey the message to the target audience. The protagonist group is also involved in the distribution of information to the community in the area. Participants’ knowledge and experience in their living space, enrich the design, communication products, and educational content in the social campaign. Keywords: disaster education, educational media, mitigation, participatory design
Product Design Innovation Based on Privet’s Customer Preferences Aditasari, Krisnayanti; Lakoro, Rahmatsyam; Nadlifatin, Reny; Karisawati, Jian
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 2 (2024): June
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijim.v2i2.78

Abstract

The footwear industry in Indonesia grew along with Indonesia's economic development that occurred in the early 1980s. The development of the footwear industry is also supported by the role of the government with various facilities provided to MSMEs. The local brand is currently growing, one of which is women's footwear products. Product consistency and innovation are important factors in enlarging the brand in the local and international markets. Privet is a business that manufactures women's footwear since 2018. This business was born in a class New Venture Creation at Business Management ITS. The problem of product innovation at Privet is how to produce products based on customer preferences. This research uses the five stages of the design thinking model proposed by the Hasso-Plattner Design Institute at Stanford, namely empathize, define, ideate, prototype, and test. Tests were carried out using the Capture Matrix and Net Promoter Score (NPS). From this research, it was found that the factors of customer preference in buying footwear are comfort, design, and product value. Therefore, it is recommended to create products innovation in shoes, slippers, and sandals category based on customer.
School-Based Disaster Psychoeducation to Improve Student Preparedness in Hydrometeorological Disasters: Psikoedukasi Kebencanaan Berbasis Sekolah untuk Meningkatkan Kesiapsiagaan Siswa Menghadapi Bencana Hidrometeorologi Sari, Reza Lidia; Herdiana, Ike; Lakoro, Rahmatsyam
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v9i1.20811

Abstract

Indonesia's geographical location makes it a potential country to experience natural disasters. As a vulnerable group, children need to receive information on preparedness for natural disasters. Therefore, the community service team designed and implemented the "PETACANA” as a disaster psychoeducation program at the school level. PETACANA aims to increase students' awareness of the risks of natural disasters and their impacts, as well as increase students' knowledge about mitigation and preparedness in facing them. The PETACANA was implemented at SDN Kalipang 01 Blitar on June 17th, 2023 involving 60 students from grades IV and V in elementary school. The program was carried out through lecture, group discussions, and creating disaster education posters. Wilcoxon Signed Rank Test showed that the PETACANA Program was significantly increased students' knowledge regarding risks, impacts, mitigation, and preparedness in facing natural disasters. Thus, schools need to implement disaster education programs to increase students' preparedness in facing disasters.