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Marketing Optimalisasi Digital Marketing Usaha Mikro Ecoprint DimDimArt Dengan Laman Web Sebagai Media Integrasi Multiplatform Nugraha, Dyka Ardhana; Ichyaussunnah, Muhammad; Zulhirom, Moh. Afikul Dwi; Ananda, Mohammad Yusuf Putra; Aisahwaya, Vicky; Aulia, Ade Zahra; Fithrotin, Annisa Elva; Fransisca, Khofifah Indra; Afandi, Akhmad Jazuli
Aktualisasi Pengabdian Masyarakat Vol. 3 No. 1 (2025)
Publisher : Fakultas Tarbiyah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/akdimas.v3i1.6807

Abstract

The community service activity for the micro business Ecoprint DimDimArt aims to optimise digital marketing through the development of a website as a multiplatform integration medium. The Participatory Action Research (PAR) method was used to actively involve business owners in all stages, from problem identification, technical assistance, content strategy design, to sustainability evaluation. The intervention focused on creating a website that integrates Instagram, WhatsApp Business, TikTok, and other digital platforms into a centralised link. The results showed an increase in website traffic, customer engagement, and the effectiveness of product information distribution. Technical challenges related to content updates were addressed through training, written guidelines, and ongoing support. These findings support the concept of Integrated Marketing Communication (IMC) and demonstrate that a simple yet functional website can be an effective solution for SMEs to enhance competitiveness without significant investment. This model has the potential to be replicated for other micro-enterprises with adjustments tailored to their specific needs.
THE THREE PHASES OF ISLAMIC STUDIES IN THE WEST: A CRITICAL EXAMINATION OF ORIENTALIST, MISSIONARY, AND COLONIAL LEGACIES Afandi, Akhmad Jazuli
International Journal of Multidisciplinary Reseach Vol. 1 No. 5 (2025): Desember
Publisher : International Journal of Multidisciplinary Reseach

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Abstract

This study critically analyzes the genealogical development of Islamic studies in the West through three interconnected historical phases—theological, political, and scientific—examining how Orientalism, missionary enterprise, and colonialism have shaped each stage. Employing genealogical and critical discourse analysis following Foucauldian frameworks, the investigation examines historical and academic texts to trace power-knowledge dynamics across these phases. Findings demonstrate that the theological phase (medieval period) featured Christian polemical traditions constructing Islam as a heretical deviation; the political phase (colonial era) transformed Orientalism into an administrative apparatus for governing Muslim populations; and the scientific phase (modern universities) maintained Orientalist residues despite objectivity claims. These three forces collectively generate knowledge regimes that systematically marginalize Islamic epistemology and silence Muslim scholarly voices. Theoretically, the findings underscore imperatives for Muslim-majority regions to critically examine their dependence on the Western academic paradigm, while advocating that Western institutions cultivate inclusive epistemic spaces that incorporate Muslim communities into knowledge production. The study recommends future research through case studies of national contexts, biographical examinations of influential scholars, and explorations of Islamic subfields via decolonial lenses. Also, establishing global Islamic studies networks based in Muslim contexts, democratizing academic access, and implementing dialogical, interdisciplinary approaches grounded in epistemic justice principles.
The Implementation of Amar Ma'ruf Nahi Munkar Qadi al-Baqilany : Hassan Hanafi’s Phenomenological Hermeneutic Approach Akhmad Jazuli Afandi; Islam Saad Mohamed Abdelmoneim
Tribakti: Jurnal Pemikiran Keislaman Vol. 34 No. 2 (2023): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v34i2.3696

Abstract

This article aims to review the application of the concept of Amar Ma'ruf Nahi Munkar Qadi al-Baqilany using Hassan Hanafi's phenomenological hermeneutics as an analytical approach. The socio-political and thought conditions of al-Baqilany's time became a problem in itself. The diversity of society that is not only from the Arab community also raises problems that require special handling. Qadi al-Baqilani had a view of Amar Ma'ruf Nahi Munkar who could respond to the realities of the time. This research uses qualitative methods with the type of literature study. The choice of Hasan Hanafi's phenomenological hermeneutics as an approach aims to deepen the study so as to get a complete picture of the real implementation of Amar Ma'ruf Nahi Munkar Qadi al-Baqilany. The researcher's analysis includes socio-historical conditions, texts, reality and people's consciousness. The main instruments are reduction data, display data and conclusions. The results show that a) the socio-historical, political and thought of society is very diverse. There was a lot of poverty and misthinking by the Mu'tazilites as key holders of the madhhab in government. So that the implementation carried out by Al-Baqilany is to conduct scientific debates to several schools or schools, especially the Mu'tazilites, Jahmiyah and Shia in the place provided by the government. And also by contradicting the Roman king, b) the incorporation of reason and naqli in every argument, c) the use of linguistic elements needed in his works and debates, d) the use of communicative, systematic, simple and understandable language at every level of his works and e) the existence of mass awareness efforts.