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All Journal Jurnal The Messenger Journal of Communication Studies Journal of Innovation Research and Knowledge Media Bina Ilmiah FENOMENA: Journal of Social Science
Edi Nurwahyu Julianto
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Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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AN ANALYSIS OF 8 FORMULAS FOR FORMING ALIFIA HIDAYATI'S SOCIAL BRANDING ON THE TIKTOK ACCOUNT @RUMROIJEN Edi Nurwahyu Julianto; Ayang Fitriyanti; Yoma Bagus Pamungkas
Journal of Innovation Research and Knowledge Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i1.7830

Abstract

One communication strategy that instills a positive perception of a person in the public is carrying out personal branding. The presence of TikTok has the function of being able to create a digital marketing strategy and build a brand, with TikTok being able to influence the behavior of its followers. One of them is the TikTok celebrity Alifia Hidayanti or known as Mbak Yu, who is famous because she likes to wear kebaya to travel around Semarang and other areas to visit unique places. This research uses a qualitative method with a descriptive approach, focusing on a research case study, namely finding out Mbak Yu Berkebaya's personal branding through her Tiktok social media account @rumroijen. With his unique appearance, he is different from young people his age, making him entertaining and attractive for introducing Javanese culture to his followers. Mbak Yu Berkebaya has consistently built personal branding using 8 formation concepts, namely The Law of Specialization, The Law of Leadership, The Law of Personality, The Law of Distinctiveness, The Law of Visibility, The Law of Unity, The Law of Persistence, and The Law of Goodwill, on his Tiktok account, makes him better known and increases his personal value and selling power. So he has had many opportunities to collaborate with various events, brands and companies
ANALISIS FRAMING PEMBERITAAN METRO TV (STUDI KASUS : KONTROVERSI PSSI PECAT SHIN TAE-YONG ) Nur Sukma Meilisa; Edi Nurwahyu Julianto
Media Bina Ilmiah Vol. 19 No. 7: Februari 2025
Publisher : LPSDI Bina Patria

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Abstract

Pada akhirnya, pemberitaan terkait pemecatan Shin Tae-Yong sebagai pelatih tim nasional Indonesia oleh PSSI di stasiun televisi Metro TV mulai disoroti dan banyak diperbincangkan. Memeriksa isu kontroversial ini, penelitian ini berupaya menganalisis bagaimana stasiun televisi tersebut membingkai isu tersebut. Penelitian ini berdasarkan pada program berita Metro TV “Kontroversi” dan menggunakan teori framing berdasarkan kerangka kerja Gamson & Modigliani. Metode analisis program berita mengacu pada elemen-elemen framing, termasuk Metaphors, Catchphrases, Exemplars, Depictions, Visual images serta reasoning devices – roots dan appeal to proinciple. Penelitian ini tergolong kualitatif deskriptif dengan fundamental tersebut memeriksa program berita dan segmen wawancara eksklusif bersama Erick Thohir.. Hasil penelitian menunjukkan bahwa Metro TV memanfaatkan metafora seperti "generasi emas" untuk menyoroti potensi tim nasional, sementara frasa seperti "keputusan kontroversial PSSI" digunakan untuk memperkuat narasi konflik. Cuplikan visual dan deskripsi naratif memperlihatkan keberhasilan STY, konflik internal tim, dan protes publik, yang membangun emosi audiens. Elemen reasoning devices mengidentifikasi akar masalah berupa konflik ruang ganti, komunikasi yang buruk, dan kinerja yang tidak konsisten, sementara nilai profesionalisme dan keberanian menjadi prinsip utama yang dibingkai. Studi ini menunjukkan cara Metro TV membuat narasi yang kompleks, mengimbangi kritik terhadap PSSI dengan harapan untuk masa depan tim nasional. Hasil ini memberikan gambaran tentang bagaimana media membingkai masalah olahraga yang kontroversial dan bagaimana hal itu memengaruhi persepsi publik.
Hyperreality and Fandom Capitalism: An Analysis of Day6’s Fandom Consumptive Behavior in Purchasing Merchandise as an Identity Construction elsa ananda; Edi Nurwahyu Julianto; Ami Saptiyono
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.8807

Abstract

He phenomenon of fanaticism communities (fandom) of K-POP in Indonesia is not merely related to music, but also  involved merchandise comsumption practice that has symbolic meaning. This research aims to explore the role of hyperreality and fandom capitalism in constructing compsumtive behavior of DAY6’s fandom.  This research located in Semarang, particularly through purchasing activity of DAY6 merchandise as the part of identity construction. This research using qualitative phenomenological approach through in-depth interview method toward DAY6’s fans who actively participate in the community and has high intensity of merchandise purchasing. The analysis is conduct through tematic analysis for identifed meaning pattern that appears from informan’s experience. The results show three key findings. First, merchandise plays a role as a simulation of the idol’s presence. Second, merchandise consumptions contributes to shape the identity of fans as “MY DAY”, the name of DAY6’s fandom. Third, merchandise ownership is related to social recognition within the DAY6 community. The research concludes that DAY6’S fans consumptive behavior cannot be viewed simply as an economic activity, but rather as a symbolic meaning that shapes emotional closeness, fandom identity, and social relations within fandom hyperreality and capitalism.
Pornography Consumption and Generation Z Sexual Behavior: The Role of Risk and Self-Control Diyah Hesti Nur Khasanah; Yoma Bagus Pamungkas; Edi Nurwahyu Julianto
Fenomena Vol 23 No 1 (2024): FENOMENA: Journal of the Social Sciences
Publisher : LP2M Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/fenomena.v23i1.610

Abstract

Development in digital technology has made it easy to obtain pornographic content via social media, especially X, such that it is now among the key avenues of spreading pornographic content and has raised eyebrows about Generation Z's sexual behavior. Previous research has sought to highlight direct consumption of pornography without taking into consideration the influence of psychosocial factors, hence leaving out more complex mechanisms. The current study sought to examine the impact of pornography consumption on social media X on Generation Z's sexual behavior with risk perception as a mediator and self-control as a moderator. The research followed a quantitative design with 384 Generation Z respondents in Indonesia, and it was analyzed by Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 4. The results reveal that pornography consumption has a significant positive impact on sexual behavior (β = 0.360; p < 0.001) that risk perception partially mediates (β = 0.287; p < 0.001) and that there exists a moderating role of self-control that suppresses this impact (β = –0.231; p < 0.001). The findings underscore the importance of addressing psychosocial factors and indicate implications for digital literacy, comprehensive sexuality education, and the improvement of adolescents' self-regulation. Perkembangan teknologi digital telah memudahkan akses terhadap konten pornografi melalui media sosial, terutama X, sehingga kini menjadi salah satu saluran utama penyebaran konten pornografi dan menimbulkan kekhawatiran terkait perilaku seksual Generasi Z. Penelitian sebelumnya cenderung menyoroti konsumsi langsung konten pornografi tanpa mempertimbangkan pengaruh faktor psikososial, sehingga mengabaikan mekanisme yang lebih kompleks. Penelitian ini bertujuan untuk menganalisis dampak konsumsi pornografi di media sosial X terhadap perilaku seksual Generasi Z dengan persepsi risiko sebagai mediator dan pengendalian diri sebagai moderator. Penelitian ini menggunakan desain kuantitatif dengan 384 responden Generasi Z di Indonesia. Metode analisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) versi 4 digunakan. Hasil penelitian menunjukkan bahwa konsumsi pornografi memiliki dampak positif yang signifikan terhadap perilaku seksual (β = 0,360; p < 0.001), yang sebagian dimediasi oleh persepsi risiko (β = 0,287; p < 0.001), dan moderasi kendali diri berperan untuk menekan efek tersebut (β = -0,231; p < 0.001). Hasil ini menunjukkan pentingnya aspek psikososial dan bagaimana literasi digital, pendidikan seksual komprehensif, dan pengendalian diri yang lebih baik dapat membantu remaja menjadi lebih sadar diri.
Hubungan Tingkat Penggunaan Internet dalam Mengakses Website USM (www.usm.ac.id) Terhadap Pemenuhan Kebutuhan Informasi Pada Mahasiswa FTIK USM Senja Yustitia; Edi Nurwahyu Julianto; Muhammad Chaerul Latief
Jurnal The Messenger Vol. 3 No. 1 (2011): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v3i1.185

Abstract

Internet growing so rapidly. Information become cheap and free. Internet is now widely used a number of institutions to publicize the various activities. This step is also done by the University of Semarang (www.usm.ac.id). This website which is expected to be a center of information that can be accessed by students and public. The hypothesis of this study was: There is a relationship between the use of USM website (www.usm.ac.id) with information needs of Faculty of Information Technology and Communications USM student. This type of research is explanatory research. The result, that there is a relationship between the use of the USM website with information of FTIK USM student needs. This research also answers that there is a relationship between the use of the website with information on FTIK USM student needs.
KAMPANYE DAN TELEVISI (Analisis Pemberitaan Kampanye Pemilu Legislatif 2009 di TV Borobudur) Edi Nurwahyu Julianto
Jurnal The Messenger Vol. 2 No. 2 (2010): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v2i2.299

Abstract

In the context of the current information age, media power is great considered in the flow of information spread quickly and widely. The political elite use media to socialize the political agenda. Institutions of mass media like television and newspapers is believed to have ability in organizing the production, reproduction and distribution of knowledge significantly. A series of symbols that gives meaning of the reality of "there" and experience in life, can be transformed in the public sphere of mass media, which can be accessed by members of society. Public trust what was presented in the media. Media does have a significant force in the conduct of production and reproduction of political image and content of media as a reality that has been constructed (constructed reality).
Co-Authors Ami Saptiyono Ayang Fitriyanti Diyah Hesti Nur Khasanah elsa ananda Muhammad Chaerul Latief Nur Sukma Meilisa Pamungkas, Yoma Bagus Senja Yustitia