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All Journal Journal of Indonesian Tourism and Development Studies Journal of Economics, Business, & Accountancy Ventura Journal of Business on Hospitality and Tourism NHI Hospitality International Journal Barista : Jurnal Kajian Bahasa dan Pariwisata
I Gusti Agung Wahyu Adrian
Sekolah Tinggi Pariwisata Bandung
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Economics, Business,

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Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia Pudin Saepudin; Fajar Kusnadi Kusumah Putra; I Gusti Agung Wahyu Adrian
Journal of Economics, Business, & Accountancy Ventura Vol 22, No 1 (2019): April - July 2019
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i1.1662

Abstract

The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porter’s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel project in Bandung, Indonesia. This study used a direct observation from the researchers in the hotel project and secondary data analysis from related documents to support the investigation. Finally, It also used capital budget calculation for recommendation for the feasibility of the hotel project. It showed that apparently the hotel X investment is feasible to proceed. Some recommendations are given for hotel owners related to the business environment analysis and in creating a feasibility study specifically design for the hotel business. Managerial implication of this study can be useful for companies in making the right decisions in the development or expansion, and to minimize the long-term losses. Limitation of this research is in only analyzing one hotel in a four-star classification; further analysis can be applied in different location, classification, and different types of hotel service.
Feasibility study for a full-service independent hotel: a case study in hotel x Bandung, Indonesia Saepudin, Pudin; Putra, Fajar Kusnadi Kusumah; Adrian, I Gusti Agung Wahyu
Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 1 (2019): April - July 2019
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i1.1662

Abstract

The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porter’s five forces and Resource-Based View (RBV). A case study was conducted in a full-service independent four-star hotel project in Bandung, Indonesia. This study used a direct observation from the researchers in the hotel project and secondary data analysis from related documents to support the investigation. Finally, It also used capital budget calculation for recommendation for the feasibility of the hotel project. It showed that apparently the hotel X investment is feasible to proceed. Some recommendations are given for hotel owners related to the business environment analysis and in creating a feasibility study specifically design for the hotel business. Managerial implication of this study can be useful for companies in making the right decisions in the development or expansion, and to minimize the long-term losses. Limitation of this research is in only analyzing one hotel in a four-star classification; further analysis can be applied in different location, classification, and different types of hotel service.
Co-Authors Anggani, Mayang Fitri Dendy Sundayana Dendy Sundayana Edwin Adriansyah Fajar Kusnadi Kusumah Putra Mohamad Ridwan Mohamad Ridwan Nenden Dianawati Pudin Saepudin Reggy Renaldy Tanuwijaya, Linandar Tharmin, Bennet Reginald Varian