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All Journal Journal of Sustainable Tourism and Entrepreneurship Journal of Tourism Sustainability
Anggani, Mayang Fitri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Influence of Attitudes and Subjective Norms of Domestic Millennial Tourists on the Intention to Stay at An Environmentally-Friendly Hotel Febrianto, I Gusti Agung; Anggani, Mayang Fitri; Pinaria, Ni Wayan Chintia
Journal of Tourism Sustainability Vol. 4 No. 1 (2024): Volume 4 Number 1 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i1.109

Abstract

This research aims to determine the influence of domestic millennial tourists' attitudes and subjective norms on their intention to stay at an environmentally friendly hotel. Attitude is the result of a psychological process that cannot be observed directly, but must be inferred from what is said or done. Attitudes towards environmentally friendly products are a relevant subject. Subjective norms are a person's beliefs regarding expectations which are influenced by other parties, both individually and in groups, to perform or not perform a particular behavior. Intention is an indicator of the extent to which people are willing to carry out a specific behavior or a person's willingness to carry out a certain behavior. This research focuses on domestic millennial tourists, consisting of 100 respondents. The data were analyzed with multiple regression statistical technique resulting a positive and significant influence of the attitude and subjective norm variables on the intention to stay at an environmentally friendly hotel. It was investigated that domestic millennial tourists are highly concerned about environmentally friendly hotel to be selected as their accommodation and it was also found out that they obtain direct influence from their closest relatives in determining the choice of environmentally friendly hotels
An exploration of service quality in relation to tourist satisfaction at Lebakmuncang Tourism Village Anggani, Mayang Fitri; Maemunah, Ita; Saepudin, Pudin
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.3201

Abstract

Purpose: This study aims to explore the relationship between service quality and tourist satisfaction in Lebakmuncang Tourism Village, located in Bandung Regency. The research emphasizes the importance of service quality in enhancing visitor satisfaction, particularly within the framework of community-based tourism. Research Methodology: A descriptive quantitative approach was used in this study. Data were collected from 95 tourist respondents through a structured questionnaire utilizing the Likert scale. The instrument was adapted from the SERVQUAL model and included additional dimensions such as willingness to serve, openness, reputation, and credibility. Results: The results indicate that tourists provided highly positive evaluations of various service quality dimensions, including physical evidence, reliability, responsiveness, assurance, empathy, and emotional aspects. These assessments correspond with high levels of tourist satisfaction in terms of contentment, enjoyment, favorable impressions, and overall experience. Conclusion: The study confirms a strong correlation between service quality and tourist satisfaction. Quality service not only boosts visitor loyalty and destination appeal but also supports operational efficiency through positive word-of-mouth. Limitations: This study is limited to a single destination and uses self-reported data, which may not capture broader variations or longitudinal changes in perception. Contributions: This research contributes empirical evidence to the tourism service literature and offers strategic insights for stakeholders in community-based tourism to enhance service delivery and destination sustainability.
Co-Authors Febrianto, I Gusti Agung Maemunah, Ita pinaria, ni wayan chintia Saepudin, Pudin