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All Journal Jurnal Studi Komunikasi dan Media Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) Jurnal Pemuda Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Studi Pemuda Jurnal Komunikasi Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Jurnal Komunikasi Indonesia Jurnal Standardisasi Jurnal Media dan Komunikasi
Lisa Lindawati
Departemen Ilmu Komunikasi FISIPOL Universitas Gadjah Mada
Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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JEJAK DIGITAL DALAM JURNALISME: MEDIA SOSIAL DAN MEDIA DARING DI INDONESIA Rosemarwati, Utami; Lindawati, Lisa
Jurnal Media dan Komunikasi (MEKAS) Vol. 1 No. 1 (2023): Jurnal Media dan Komunikasi Edisi November
Publisher : LodDos Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/mekas.v1i1.14

Abstract

This research investigates the role of digital footprints in journalism practice, focusing on the influence of social media and online media in Indonesia. The development of information and communication technology has significantly changed the landscape of media and journalism, allowing wider access to information, but also raising a number of challenges related to the truth, integrity, and social impact of news and information spread on digital platforms. In this research, we use qualitative approaches and case studies to analyse how social media and online media have influenced the way news is produced, consumed and shared in Indonesia. We also explore issues related to data security, privacy, and the growing spread of fake news in the digital media ecosystem. Through interviews with media practitioners and content analysis, this research tries to unpack the complex dynamics that affect journalism in the digital age. The results of this study provide valuable insights into how journalism adapts to technological changes and societal demands in presenting accurate and relevant information. This research also provides a basis for a better understanding of the challenges and opportunities faced by media and journalists in maintaining the integrity and ethics of journalism in the digital era in Indonesia.
STANDAR NASIONAL INDONESIA (SNI) SEBAGAI ASET BRANDING DALAM KOMUNIKASI PEMASARAN TERPADU UMKM Paramithasari, Ratih; Setianto, Widodo Agus; Rahayu, Rahayu; Lindawati, Lisa
JURNAL STANDARDISASI Vol 26, No 1 (2024)
Publisher : Badan Standardisasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31153/js.v26i1.1019

Abstract

Pada era persaingan usaha yang makin kompetitif dan terbuka, daya saing usaha mikro kecil dan menengah (UMKM) perlu ditingkatkan dengan mendorong para pelaku UMKM untuk menerapkan Standar Nasional Indonesia (SNI). Namun, belum ada penelitian yang mengungkap aktivitas branding atas sertifikasi SNI yang dimiliki UMKM untuk dapat meningkatkan keuntungan. Padahal, UMKM perlu berkembang agar mampu melakukan pemeliharaan dan sertifikasi ulang SNI secara mandiri. Untuk itu, penelitian ini bertujuan mengkaji strategi komunikasi merek dengan SNI sebagai aset branding dalam komunikasi pemasaran terpadu (integrated marketing communication atau IMC) yang diterapkan oleh para UMKM role model penerap SNI Binaan BSN. Dalam penelitian ini, para UMKM yang menjadi role model adalah UMKM yang telah melakukan resertifikasi secara mandiri, yang ditulis menjadi studi multi kasus dan disajikan secara kualitatif. Penelitian ini menggunakan konsep dimensi brand asset milik Aaker (1991) yaitu dimensi brand awareness, brand association, brand loyalty dan perceived quality; serta menggunakan pilar IMC Kliatchko (2008) yaitu stakeholders, channel, content, dan result sebagai framework. Hasil penelitian menunjukkan bahwa pada pilar stakeholders, channel, dan content memiliki karakteristik yang serupa. Dari pilar result, ditemukan bahwa pemilihan tipe asosiasi yang tepat menjadi komponen penting dalam menciptakan brand awareness dan brand association yang positif bagi merek. Selain itu, penelitian ini juga mengungkap bahwa sebagai aset branding, SNI dapat membantu secara manajerial strategi komunikasi merek untuk mencapai dimensi brand loyalty dan mengelola sinyal perceived quality.
The Potential of Community-Based Nomadic Tourism Development: Insight from Three Case Study in Yogyakarta Lindawati, Lisa; Damayanti, Acniah; Putri, Dinda Hermiranti
Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Vol. 5 No. 1 (2021): Jurnal Pemberdayaan Masyarakat
Publisher : UIN Sunan Kalijaga, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpm.2021.051-06

Abstract

Since February 2015, the government has provided tourism as a leading sector in development. It is, however, that this premise needs to be reviewed. As one of the popular destinations in Indonesia, after Bali, Yogyakarta is still dealing with acute poverty problems with an 11,7% poverty rate and disparity index of 0,423 (Gini ratio) by March 2019. This situation showed that tourism has not contributed to its vital role in empowering the community. The primary problem is concerning the lack of participation based-community in developing and managing tourism. Regarding that problem, community-based tourism is present as an alternative tourism model because it is concerned with optimizing local potentiality and local community empowerment. Meanwhile, some aspects, including access, amenities, and attractions, are essential in tourism development. In line with issues, the acceleration of digital technology has encouraged nomad workers and experience-based tourism attraction—both elements then actualized in nomadic tourism. According to the case study method, this research has investigated the potentiality of the nomadic tourism model in the Special Region of Yogyakarta: Bukit Kosakora (Kosakara Hill) in Gunung Kidul, Taman Bambu Air (Water Bamboo Park) in Sermo Reservoir, Kulonprogo, and Bukit Lintang Sewu (Thousand Stars Hill) in the Mangunan, Bantul, Yogyakarta. The three places are potentially pioneers of nomadic tourism in Yogyakarta. The research results highlight that all of these places have amenities, attraction, and access as opportunities to be nomadic tourism. However, they have implemented the basic principles of community-based tourism, but the realization is not yet fully optimal because of the matter in the institutional context.
Co-Authors Acniah Damayanti Dinda Hermiranti Putri Paramithasari, Ratih Putri, Dinda Hermiranti Rahayu Rahayu Rosemarwati, Utami Tri Utami Rosemarwati Widodo Agus Setianto