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Hedi Pudjo Santosa
Program Studi S1 Ilmu Komunikasi
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PEMAKNAAN KHALAYAK TERHADAP LIRIK LAGU FOREVER NO TO DOG MEAT DAN KRITIK SOSIAL GRUP MUSIK VOX MORTIS Farhan Rizky Muhammad; Hedi Pudjo Santosa
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The purpose of this research is to describe various audience receptions of “Forever No To Dog Meat” song lyrics and social criticism of Vox Mortis musical group. This research is qualitative descriptive study with interpretive paradigm and phenomenological approach. The research data was obtained by conducting indepth interviews with informants who are the members of Magelang Death Metal community. This research concludes that target audience of the song which intented to be divided into three groups of audience, which are people who run dog meat culinary business, dog meat consumers, and people who still gave beliefs about dog meat’s efficacy. Furthermore, the audience assume that the song lyrics were a form of criticism conveyed by a group of dog lovers who were furious with the practice of dog meat commercialization which involves torture and indications of criminal acts behind it. The audience tend to interpretate the topics and messages of the song lyrics differentyly based on their experiences and personal values. The audience consider that song lyrics can have a certain impact in the audience, as long as the message that contained in the song lyrics has strong relevance to the issues and problems that occur in society. The emotional involvement between the individual and the message that contained in the song lyrics are also be known as on of the influencing factors of the audiences.
PEMAKNAAN KHALAYAK TERHADAP PERAN PEREMPUAN DALAM FILM SELESAI Renata Wardani; Hapsari Dwiningtyas Sulistyani; Hedi Pudjo Santosa
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The Selesai movie had uncovered controversy in the middle of 2021 because it was considered problematic for 3 female roles simultaneously. This study aims to understand and describe how the audience interprets the role of women as wife, mother and mistress in the Selesai movie. This study uses Stuart Hall's Audience Reception Theory. John Fiske's The Codes of Television is used to analyze the dominant meaning and Stuart Hall's reception analysis method is used to determine the meaning position of the audience. Data collection was carried out using in-depth interviews with the subjects in this study, male or female viewers who had watched the film Finish at least once. The results of the study show that in Preferred Reading, the Dominant Ideology is shown in this film is Patriarchal Ideology. Women are portrayed as guilty, selfish, weak and sexual objects. The informant brought it up. However, in the diversity of meanings there are alternative meanings that emerge, the wife is interpreted as a partner and complement of the family that still depend on the husband but it is also found that the meaning of the wife is interpreted as being able to choose differences including in the sphere of sexuality and the economy. The diversity of meanings related to mother is still dominant in child marriage, some see this as having good intentions or even disturbing their child's marriage. Mistresses are interpreted as having the right to fulfill what is not owned by a legal wife, there are those who interpret it only in the sexual sphere or in all aspects including emotional support. This study found that the dominant ideological films were not always followed by informants. Informants who reject the construction of women in the film are motivated by life experiences, new knowledge and the environment of the informants.
STRATEGI PEMANFAATAN MEDIA SOSIAL LABEL REKAMAN SUN EATER RECORDS DALAM MELAKUKAN KAMPANYE DIGITAL KARYA MUSIK INDEPENDEN Muhammad Raihan Alifiardy; Hedi Pudjo Santosa; Agus Naryoso
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Sun Eater Records is a new independent record label that is categorized as one of the record labels that has an important role in the ecosystem of the independent music industry in Jakarta due to its highly adaptive capabilities in managing social media through its content. With the digitization of the music industry, there is intense competition between musicians and indie record labels to dominate the music charts in Indonesia, so Sun Eater Records still has to compete with other independent record labels in terms of maintaining the average number of streams of its music works. As a social media-adaptive record label, Sun Eater Records has carried out various forms of digital campaigns to promote their music. This study aims to describe the social media utilization strategy of record label Sun Eater Records in conducting digital campaigns for independent music works using Anne Gregory's guidelines for campaign planning steps. This research is described based on nine categories, namely Analysis, Goals and Objectives, Target Audience, Message, Strategy, Tactics, Timescales, Resources, and Evaluation. This study uses a qualitative descriptive method with a case study approach. There are three theories that guide this research, namely Integrated Marketing Communication theory, Information Processing Theory, and Uses and Gratification theory. Data collection techniques used were in-depth interviews and literature study. The result of this research is that the strategy applied to the campaign is to carry out the segmenting process and targeting process, as well as ensuring good coordination and integration between all aspects of the company's business. The implementation tactic was to divide the campaign into three types, namely pre-release, D-day release, and post-release, filled with organic campaigns, non-organic campaigns, short campaigns, and side content.
PENGARUH TERPAAN BERITA KEBOCORAN DATA PENDUDUK DAN TERPAAN NEGATIVE E-WORD OF MOUTH DI MEDIA SOSIAL TERHADAP TINGKAT KEPERCAYAAN MASYARAKAT PADA PEMERINTAH PUSAT DALAM MENANGANI KASUS KEBOCORAN DATA Vidiana Girinda Wardani; Hedi Pudjo Santosa; Djoko Setyabudi
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The Ministry of Communication and Informatics is in the spotlight amid the many cases of data leakage involving various parties. According to data, there were 1.04 million accounts that experienced data leaks in Indonesia during the second quarter of 2022. Various media reports on data leak cases highlighted how, responses, and steps were taken to handle the case. The news caused unrest among the people. Coupled with the existence of communication by word of mouth (e-word of mouth) electronically as a more efficient media channel for voicing opinions because the scope is wider and easier to reach. The purpose of this study was to determine the effect of exposure to population data leaks and exposure to negative e-word of mouth on social media on the level of public trust in the central government in dealing with data leaks. Using the theoretical approach of the Social Mediated Crisis Communication Model (SMCC), this study examines the effect of variable X1 and variable X2 on variable Y. The population of this study were social media users aged 18 to 35 years, with a non-probability sampling technique on 100 people, both men and women who had been exposed to news of data leaks. The results showed that exposure to data leakage news and exposure to negative e-word of mouth had an effect on the level of trust. Furthermore, it is known that the coefficient X1 is -0.527 and the X2 variable is -0.719, which means that exposure to data leak news (X1) and exposure to negative e-word of mouth (X2) have a negative effect on the level of public trust. With these findings, it can be concluded that the higher the exposure to data leak news received by the public and the higher the exposure to negative w-word of mouth, the lower the level of trust.
KOMUNIKASI DISABILITAS: MEMAHAMI HAMBATAN KOMUNIKASI DAN SOCIAL SUPPORT PEGAWAI FRONTLINE TULI DI LINGKUNGAN KERJA DENGAR Sheila Rafa Azzahra; S. Rouli Manalu; Hedi Pudjo Santosa
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Apart from the communication limitations Deaf people have, some of them still have economic needs that must be met. In Indonesia, there are Deaf people who work as frontliners in normal working environments. As Deaf frontline employees, working in a normal work environment can create potential barriers to communication while working. To be able to deal with these barriers, it takes the role of other people and the environment as social support. This study aims to understand communication experiences, communication barriers, and forms of social support that Deaf frontline employees receive in a normal working environment. This study used Interpretative Phenomenological Analysis (IPA) method with in-depth interview techniques with four Deaf people who work as frontliners in normal working environment. This research refers to the concept of Communication Barriers by Orbe & Bruess and Social Support Behavior Codes which is a framework by Cutrona & Suhr. The results of this study found that Deaf people who work as frontliners communicate verbally (sign language and writing) and nonverbally (gestures). Deaf frontline employees have positive, encouraging experiences in the form of disability-friendly facilities and colleagues who can speak sign language. However, at the same time, Deaf frontline employees also experienced negative experiences in the form of discriminatory treatment, cynical treatment, and rejection from customers, also bullying from colleagues. During communication in the normal work environment, communication barriers arise such as lip reading which is hindered by masks (physical barriers), speaking too fast and differences in sign language (semantic barriers), hearing loss (physiological barriers), and lack of confidence (psychological barriers). Finally, social support appears in the form of action-facilitating support and nurturing support in the form of giving advice, translation and changing work roles by deaf frontline co-workers, praise for work, alleviating feelings of guilt, being listened to when venting, and the presence of co-workers.
ANALISIS RESEPSI KHALAYAK TERHADAP OBJEKTIFIKASI PEREMPUAN DALAM SERIAL NETFLIX “Squid Game” Karina Nabila Vanska Putri Sinulingga; Sunarto Sunarto; Hedi Pudjo Santosa
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Squid Game is a popular thriller film about a group of people who compete by risking their lives for the prize money of 45.6 billion won. This study aims to see how the objectification of women is shown in this film scene and how the audience interprets the scenes of objectification of women shown through various aspects of the film. This research is a qualitative research using audience reception analysis method from Stuart Hall which classifies audiences into 3 positions namely dominant position, negotiating position, and oppositional position. The main theories used are Cultural Studies Theory and Reception Theory. The results of this study are (1) there are six scenes which are then translated into eleven forms of objectification of women in accordance with the main concept of the theory of Cultural Studies, (2) The audience's interpretation of objectification in the Squid series mostly shows opposition or contra positions. This research is expected to be able to awaken filmmakers and the media to stop objectifying women in a mass media text, especially films in order to attract the attention of the audience.
REPRESENTASI PERILAKU MASYARAKAT INDONESIA DALAM IKLAN GRAB X OVO VERSI ‘MODAL PERCAYA – ASLI TJAP INDONESIA’ DI INSTAGRAM Fandi Razan Fadhila; Hedi Pudjo Santosa; Amida Yusriana
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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As a service provider company, Grab always publishes advertisements containing about its products. In taking advantage of the momentum of Indonesian independence, Grab collaborated with OVO to produce an advertisement entitled 'Capital Beli-Asli Tjap Indonesia' which displays a portrait of the behavior of Indonesian people in solving everyday problems. In this advertisement, there is no visible persuasive message conveyed at all. So, this advertisement is unique and differentiates it from previous versions of advertisements. This research aims to find out and describe how the behavior of Indonesian people is represented in these advertisements. This research uses Representation theory and the concept of Advertising - the magic of meaning as a basis for explaining the findings. The method used in this research is Semiotic analysis with data analysis techniques using two orders of significance. The results of the research show that Grab represents the behavior of Indonesian society through figures who have a fighting spirit, such as fathers, buskers, and manual field workers, represented as people who are persistent and optimistic, represented through several symbols such as sharpened bamboo, kerokan marks, areca nut climbing activities. , billboards for political officials, and superhero costumes. Grab inserts a message in the representation displayed, Grab is here as a practical solution in meeting needs and solving daily problems. Grab also inserts myths about celebrating poverty.
Co-Authors Abilangga . Agus Naryoso S.Sos, M.Si, Agus Naryoso Amida Yusriana Andina Mutiara Insan Arimbi Febriani Ramedi Putri Bianca Abigail Lasut Decyana Ristiani Deffa Prameyta Devanada Bulan Aldizza Djoko Setyabudi Endivi Reksi Novrinta Reksi Novrinta Fandi Razan Fadhila Farhan Rizky Muhammad Hapsari Dwiningtyas Sulistyani Inayah Setia Azzahra Joyo Nur Suryanto Gono Karina Nabila Vanska Putri Sinulingga Muhammad Raihan Alifiardy Primada Qurrota Ayun Renata Wardani S. Rouli Manalu Sheila Rafa Azzahra Sunarto Sunarto Tivany Okta Dhaniswar Vidiana Girinda Wardani Yoga Yuniadi