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Sunarto Sunarto
Program Studi S1 Ilmu Komunikasi
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Pengaruh Terpaan Pesan Promosi di Whatsapp Dan Kredibilitas Perusahaan Terhadap Minat Melakukan Service Ulang di AHASS Prima Jaya Hayu Pratiwi; Sunarto Sunarto; Joyo Nur Suryanto Gono
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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During the pandemic, the number of visitors to the workshop recorded a decline. The number of customer visits was influenced by their purchasing interest, which was affected by promotional messages and the company's credibility. The objective of this research was to determine the influence of promotional messages on WhatsApp and company credibility on the intention to re-service at Shop X. By using the Cognitive Response Theory, this study examined the effect of variable X1 on variable Y, and the Source Credibility Theory to test the influence of variable X2 on Y. The population of this study consisted of residents of Semarang, aged 21 to 50 years, with a non-probability sampling involving 100 individuals, both males and females, who had used Shop X services at least twice. The research findings indicated that the exposure to promotional messages on WhatsApp (X1) had a positive effect on the intention to re-service at Shop X. Additionally, company credibility (X2) had a positive effect on the intention to re-service at Shop X. Based on these findings, it can be concluded that a higher exposure to promotional messages on WhatsApp leads to a greater intention to re-service at Shop X. Furthermore, a higher company credibility also corresponds to a higher intention to re-service at Shop X.
PENGARUH DAYA TARIK VIDEO STORYTELLING MARKETING DAN DAYA TARIK PACKAGING TERHADAP PERSEPSI MEREK HMNS PERFUMERY Adam Gilang Ditsani; Nurist Surayya Ulfa; Sunarto Sunarto
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The role of brand in shaping consumer behavior within the perfume product category is widely acknowledged. However, the case of HMNS presents an intriguing anomaly as it exhibits high buying behavior in the e-marketplace, while its brand image position remains comparatively low. In an effort to enhance its brand image, HMNS employs video storytelling marketing and strategic packaging. This study aims to investigate the impact of the attractiveness of video storytelling marketing and packaging on the perception of the HMNS Perfumery brand, utilizing the Antecedent-Attribution theory as the theoretical framework. The study focuses on the population of HMNS social media followers, employing a non-probability sampling technique to gather responses from 50 individuals, encompassing both men and women aged 17-34 years who possess knowledge of Ambar Janma's products and have engaged with HMNS storytelling video content. The results of the hypothesis testing, conducted through multiple linear regression analysis, surprisingly indicate that neither the attractiveness of storytelling marketing nor the attractiveness of packaging significantly influence the perception of the HMNS Perfumery brand. These findings highlight the need for further exploration to understand the underlying factors contributing to the brand's low image position despite its strong buying behavior in the e-marketplace.
PENGARUH INTENSITAS MENGAKSES AKUN TWITTER @FWBESS DAN INTENSITAS KOMUNIKASI ANTAR TEMAN TENTANG SEKS TERHADAP TINGKAT PENERIMAAN SEKS PRANIKAH DI KALANGAN MAHASISWA Raihan Atha Naufal Wardhana; Sunarto Sunarto; S. Rouli Manalu
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The presence of peers and social media tends to shape respondents' more positive views regarding premarital sexual behavior. This study aims to see the effect of the intensity of accessing the @FWBESS Twitter account and the intensity of communication between friends about sex towards the level of acceptance of student premarital sex. The theory used is uses and gratification explained by Palmgreen with multiple linear regression as the data analysis tool. This type of research is explanatory research with a quantitative approach. The sampling technique used non probability sampling using purposive sampling. The population in the study were active students in Semarang City who accessed the @FWBESS Twitter account and actively communicated with their friends about sex. The results of the study of 141 respondents showed that there was a positive influence between the intensity of accessing the @FWBESS Twitter account and the intensity of communication between friends about sex towards the level of acceptance of premarital sex. The variety of information on the @FWBESS Twitter account is one of the reasons why premarital sexual behavior can be accepted by respondents. Communication with friends about sex also has an influence in shaping the acceptance of respondents' premarital sex. The absence of binding rules in communicating with friends causes the content of discussions to vary, one of which discusses sex.
REPRESENTASI KEKERASAN KULTURAL PADA WANITA DALAM FILM SI DOEL THE MOVIE 2 Anissa Meiriam Swastinastiti; Sunarto Sunarto; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Films are a product of human thought, making films effective mass media because it can be explained that film themes are very important in media semiotics. The form of violence against women that is often applied in Indonesia is an important social discourse because understanding violence in films can always influence society. The film Si Doel The Movie 2, which is taken from Aman's novel, was chosen as the research subject because the narrative depicts a character who is culturally oppressed because she is a woman and has the status of a wife. This study uses a critical paradigm to critically dismantle the meanings and ideas contained in film texts. Using a qualitative approach and Roland Barthes’ semiotic research method, the researcher wants to know how the film text of Si Doel The Movie 2 represents cultural violence against women that appears through the audio and visual aspects of the film. The selected lexia is analyzed through two meanings, which are denotative (literal) and connotative. The author applies data collection techniques in the form of observation and documentation to analyze the text in the film Si Doel The Movie 2. The theory used is Stuart Hall's representation theory and Simone De Beaviour's Feminist Existentialism Theory. The results of this research are that the film Si Doel The Movie 2 presents a false representation of cultural violence, there are several indicators regarding signs that refer to the existence of feminism itself, namely women's equality, so that this film strengthens and justifies the shackles of women based on violence that occurs continuously. cultural events such as fear, intolerance and satire where the dominance of masculine elements is seen in this film and this is a motif of patriarchal ideology which is reflected in scenes in the film that erode equality
Co-Authors Adam Gilang Ditsani Agus Naryoso S.Sos, M.Si, Agus Naryoso Anissa Meiriam Swastinastiti Djoko Setyabudi Dwi Candra Rini Freshia Trinanda Hamid Hafifah Dinda Pratiwi Hayu Pratiwi Hedi Pudjo Santosa Joyo Nur Suryanto Gono Karina Nabila Vanska Putri Sinulingga Lintang Ratri Rahmiaji Marisa Arum Larasati Nanda Deristia Maharani Naura Iftika Ramadhanti Neysa Harwina Putri Nurist Surayya Ulfa Nurul Hasfi Primada Qurrota Ayun Raihan Atha Naufal Wardhana Rona Arinal Haq S. Rouli Manalu Triyono Lukmantoro Vira Amalia Riansyah