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All Journal ProTVF Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi COMMED: Jurnal Komunikasi dan Media PRoMEDIA Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Ilmiah Ilmu Komunikasi Communique Cakrawala Repositori Imwi Jurnal Pengabdian Masyarakat Madani Caraka : Indonesia Journal of Communication Scriptura: Jurnal Ilmiah Komunikasi Jurnal Signal Jurnal Spektrum Komunikasi
Rubiyanto Rubiyanto
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Scriptura : Jurnal Ilmiah

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Komunikasi Pemasaran Digital: Analisis Kolaborasi Konten Komedi pada Dua Merek Berbeda di Instagram Rubiyanto, Rubiyanto; Herari, Noprita; Waluyo, Waluyo
Scriptura Vol. 14 No. 1 (2024): JULY 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.14.1.59-71

Abstract

Tujuan penelitian ini untuk menganalisis kolaborasi konten komedi di Instagram dari dua perusahaan dengan merek berbeda selama pandemi Covid-19, yang ditandai dengan meningkatnya penggunaan media sosial dan makin populernya konten komedi. Objek yang diamati dalam penelitian ini adalah kolaborasi antara EsTeh Indonesia dan Baso Aci Akang sebagai bentuk komunikasi pemasaran digital dan salah satu sarana untuk mengingatkan merek dan produk mereka kepada konsumen. Metodologi yang digunakan kualitatif dengan metode analisis naratif dan berfokus pada story, plot, dan tokoh dalam unggahan komedi mereka masing-masing di Instagram selama satu bulan. Hasil penelitian menunjukkan bahwa konten komedi mampu menarik perhatian dan bahkan hasil dari kolaborasi berdampak signifikan pada peningkatan jumlah pengikut Instagram. Temuan lain diketahui bahwa kolaborasi konten komedi merupakan strategi promosi yang tepat tidak hanya untuk memperkuat pengingatan merek, namun dapat membangun loyalitas konsumen atas produk dan merek dari kedua perusahaan. Konten komedi dengan aspek kejutan dan nilai kemanusiaan juga memiliki peluang lebih besar untuk menjadi viral.
Construction of Media Reality: Analysis The Journalists Affecting Factors in Reporting Environmental Climate Change Issue Sigit, Ridzki Rinanto; Rubiyanto, Rubiyanto; Verselita, Akita Arum
Scriptura Vol. 15 No. 1 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.1.14-24

Abstract

Climate change is one of the most pressing global issues, yet its complexity often presents challenges for journalists in constructing accurate and compelling narratives. This study uses Berger and Luckmann's theory of the social construction of reality to understand how journalists shape climate change narratives in their journalistic practice. As an initial step, researchers distributed questionnaires to 30 environmental journalists, followed by in-depth interviews with five key informants. The study identified key determinants such as curiosity, professional experience, and critical reflection, as well as organizational factors including editorial support, access to training, and newsroom dynamics. The findings highlight the transformative role of journalists in shifting from traditional reporting to solutions-oriented journalism, which aims to inspire hope, motivate action, and support societal responses to climate change. The findings reveal that journalists with broader networks and stronger newsroom interactions tend to develop more in-depth narratives, contribute to solutions-based storytelling, and mobilize public awareness. An editorial environment that fosters autonomy and collaboration helps sustain journalistic engagement with environmental issues long-term. This study underscores the importance of micro-level interactions in shaping macro-level social narratives about climate change, highlighting journalists not only as conveyors of information but also as active agents of social transformation.
Co-Authors Angelica, Aurel Baehaqi Bhernadetta Pravitta Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas Chrisentia Flavia Dwianjani Cindy Clara Dewi Widowati Dwi Tri Yuliani Leola Chandra Mario N. Willyarto Mario N. Willyarto Meisianita Fildyanti Muhammad Fikri Akbar Nadia Husna Wear Noprita Herari Sella Lovityo Aulia Sigit, Ridzki Rinanto Sumbogo, Tri Adi suskarwati, sri ulya Verselita, Akita Arum Waluyo Waluyo Wilhelmina Sistianinggaluh Yunus, Ulani