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All Journal ProTVF Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi COMMED: Jurnal Komunikasi dan Media PRoMEDIA Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Ilmiah Ilmu Komunikasi Communique Cakrawala Repositori Imwi Jurnal Pengabdian Masyarakat Madani Caraka : Indonesia Journal of Communication Scriptura : Jurnal Ilmiah Jurnal Signal Jurnal Spektrum Komunikasi
Rubiyanto Rubiyanto
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERSONAL BRANDING BARBIE KUMALASARI UNTUK MERAIH POPULARITAS MELALUI INSTAGRAM Rubiyanto Rubiyanto; Meisianita Fildyanti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 1 June 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i1.1253

Abstract

Kumalasari's personal branding efforts through instagram @barbiekumalasari often get harsh comment, bullying, and negative stigma from followers. In fact, it made her known and gained popularity. The purpose of this study was to analyze the Kumalasari personal brand through content on Instagram account @barbiekumalasari, as a form of personal branding to gain popularity. The author uses qualitative methods with an interpretive paradigm, and an intrinsic case study approach. The results showed that the uploaded content has met the ten guidelines for forming a personal brand, as a form of personal branding put forward by Keller, Parameswaran, and Jacob. Even though the content received positive and negative comments from followers, Kumalasari was able to gain popularity. In fact, she was given the title “Ratu Halu” because she identified herself with a Barbie doll as a form of strong personal brand. The personal brand that is attached to Kumalasari is a unique and different identity in the minds of followers, society, and media, which leads to the creation of popularity. In this study, the authors interpreted the new concept of Kumalasari as a 'Halu Barbie'
Komunikasi Pemasaran Digital: Analisis Kolaborasi Konten Komedi pada Dua Merek Berbeda di Instagram Rubiyanto, Rubiyanto; Herari, Noprita; Waluyo, Waluyo
Scriptura Vol. 14 No. 1 (2024): JULY 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.14.1.59-71

Abstract

Tujuan penelitian ini untuk menganalisis kolaborasi konten komedi di Instagram dari dua perusahaan dengan merek berbeda selama pandemi Covid-19, yang ditandai dengan meningkatnya penggunaan media sosial dan makin populernya konten komedi. Objek yang diamati dalam penelitian ini adalah kolaborasi antara EsTeh Indonesia dan Baso Aci Akang sebagai bentuk komunikasi pemasaran digital dan salah satu sarana untuk mengingatkan merek dan produk mereka kepada konsumen. Metodologi yang digunakan kualitatif dengan metode analisis naratif dan berfokus pada story, plot, dan tokoh dalam unggahan komedi mereka masing-masing di Instagram selama satu bulan. Hasil penelitian menunjukkan bahwa konten komedi mampu menarik perhatian dan bahkan hasil dari kolaborasi berdampak signifikan pada peningkatan jumlah pengikut Instagram. Temuan lain diketahui bahwa kolaborasi konten komedi merupakan strategi promosi yang tepat tidak hanya untuk memperkuat pengingatan merek, namun dapat membangun loyalitas konsumen atas produk dan merek dari kedua perusahaan. Konten komedi dengan aspek kejutan dan nilai kemanusiaan juga memiliki peluang lebih besar untuk menjadi viral.
Branding the Police Institution on the Youth Santri through Traditional Music and Puppets Stories in Central Java Indonesia Yunus, Ulani; Tri Adi Sumbogo; Bhernadetta Pravitta Wahyuningtyas; Mario N. Willyarto; Rubiyanto
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.418

Abstract

The purpose of this study is to illustrate how branding activities can do by the police institution through traditional music art performances and puppet stories can do on youth santri in Indonesia to coincide with National Santri Day in Indonesia. The research methods carried out are qualitative with data suber, in-depth interviews, direct observations, and literature studies. The results of the study mentioned problems with police imagery and puppet art imagery. Both of these issues actually become artistic creativity that becomes police branding activities and maintains traditional puppet art, which is also almost abandoned by Z Generation in Indonesia even though puppetry is also an ancestral heritage that received recognition from UNESCO. In conclusion, branding about the police through traditional art performances and puppet stories has been able to make the activity as entertainment and at the same time a disheartce in the hearts of youth students who are studied.
DIET AND GENERATION Z PERSONALITY: A SEMIOTIC ANALYSIS OF YULIA BALTSCHUN’S YOUTUBE CONTENT Angelica, Aurel; Yunus, Ulani; Rubiyanto
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

This study analyzed the diet failure of Generation Z through the lens of Roland Barthes's semiotic analysis using Yulia Baltschun's YouTube content as a case study. The purpose of this study is to identify the meanings shown through the symbols contained in Yulia Baltschun's YouTube account. The research method used is Roland Barthes's semiotic analysis. The results obtained show that the meaning of the denotation displayed on Yulia Baltschun's YouTube account is through diet, exercise patterns, and daily habits. The meaning of the connotation that can be explored from Yulia Baltschun's YouTube account is that a person's attitude in living life determines the success of their diet. In conclusion, revealing the symbols revealed on Yulia Baltschun's account give insight to those who want to have an ideal body with healthy habits. The study also highlights the importance of semiotic analysis in understanding the implicit messages conveyed by influencers on social media. Additionally, the study emphasizes that the interpretation of the meaning of these symbols can vary depending on the cultural background and personal experiences of the audience.
Construction of Media Reality: Analysis The Journalists Affecting Factors in Reporting Environmental Climate Change Issue Sigit, Ridzki Rinanto; Rubiyanto, Rubiyanto; Verselita, Akita Arum
Scriptura Vol. 15 No. 1 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.1.14-24

Abstract

Climate change is one of the most pressing global issues, yet its complexity often presents challenges for journalists in constructing accurate and compelling narratives. This study uses Berger and Luckmann's theory of the social construction of reality to understand how journalists shape climate change narratives in their journalistic practice. As an initial step, researchers distributed questionnaires to 30 environmental journalists, followed by in-depth interviews with five key informants. The study identified key determinants such as curiosity, professional experience, and critical reflection, as well as organizational factors including editorial support, access to training, and newsroom dynamics. The findings highlight the transformative role of journalists in shifting from traditional reporting to solutions-oriented journalism, which aims to inspire hope, motivate action, and support societal responses to climate change. The findings reveal that journalists with broader networks and stronger newsroom interactions tend to develop more in-depth narratives, contribute to solutions-based storytelling, and mobilize public awareness. An editorial environment that fosters autonomy and collaboration helps sustain journalistic engagement with environmental issues long-term. This study underscores the importance of micro-level interactions in shaping macro-level social narratives about climate change, highlighting journalists not only as conveyors of information but also as active agents of social transformation.
ANALISIS NETWORK GATEKEEPING LIPUTAN PERJUANGAN GERAKAN MASYARAKAT ADAT: STUDI KASUS PADA BERITA LINGKUNGAN ONLINE MONGABAY Sigit, Ridzki Rinanto; Rubiyanto; Suskarwati, Sri Ulya; Verselita, Akita Arum
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sympathy for the struggle of indigenous peoples in the media is currently increasingly present with their sociological position as forest and climate guardians whose existence is increasingly fading along with the loss of their natural resources. This research identifies and analyzes editorial activities in reporting on indigenous people's struggles, referring to gatekeeping practices related to routine news production. This qualitative research uses case studies by analyzing relevant news texts created by editors from several global regional bureaus. Analysis using Network Gatekeeping Theory on the global environmental online media site Mongabay.com found that the editorial team plays a role in determining the direction of control over the information selected, added and presented regarding reporting on Indigenous 205 communities. The intrinsic narrative presented by this organization is based on knowledge at the individual level (founders, editors, journalists) about the topic, their belief in the values of diversity, relationships with Indigenous activists and human rights movement groups, and primary sources. information, and empirical experience of field coverage. This narrative is related to deepening the history of Indigenous peoples, the resources of how Indigenous peoples maintain their living spaces, areas with remaining forests that are rich in animal and plant diversity, mineral resources, coastal resources, and various potential environmental services. The emerging narrative of indigenous people's resistance to large capitalist groups is also a form of resistance to the capitalist-hegemonistic regime which is pro-market and pro-capital. Keywords: Climate change, Environmental communication, Digital media, Mass media, Network Gatekeeping Theory
Interpretasi Teori Ocean Personality Traits pada Film The Secret: Dare to Dream (2020) Herari, Noprita; Rubiyanto, Rubiyanto; Muhammad Fikri Akbar
CARAKA : Indonesia Journal of Communication Vol. 6 No. 2 (2025): CARAKA : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v6i2.242

Abstract

The COVID-19 pandemic does not provide many options for finding entertainment media through activities at home. One of the most popular entertainment media is watching movies, or commonly known as cinematherapy. A film as an audio-visual medium that can provide a new picture of reality to think positively when going through difficult times in life, has attracted the attention of researchers. The film The Secret: Dare to Dream (2020) is considered the right object in this study. The formulation of the problem and the purpose of this research is, how to interpret the psychological theory of OCEAN Personality Traits described in the film The Secret: Dare to Dream (2020). Using the semiotic model of Roland Barthes, which separates the meaning of denotation, connotation and myth, the researcher conducts an analysis behind a script or transcription of the words of the characters in the film. The results of the analysis in this study provide an answer that, the two main characters in the film The Secret: Dare to Dream (2020) have contradictory personalities. The Secret: Dare to Dream movie nicely depicts the significant difference between optimistic characters against pessimistic characters in going through difficult times in life. The film The Secret: Dare to Dream is considered appropriate as an entertainment medium that is enjoyed at low times in life, especially during the COVID-19 pandemic that has hit since 2020.
Co-Authors Angelica, Aurel Bhernadetta Pravitta Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas Chrisentia Flavia Dwianjani Cindy Clara Dewi Widowati Dwi Tri Yuliani Leola Chandra Mario N. Willyarto Mario N. Willyarto Meisianita Fildyanti Muhammad Fikri Akbar Nadia Husna Wear Noprita Herari Sella Lovityo Aulia Sigit, Ridzki Rinanto suskarwati, sri ulya Tri Adi Sumbogo Tri Adi Sumbogo Verselita, Akita Arum Waluyo Waluyo Wilhelmina Sistianinggaluh Yunus, Ulani