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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Journal of Consumer Science Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Ikonomika : Jurnal Ekonomi dan Bisnis Islam EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Journal of Enterprise and Development (JED) Jurnal Manajemen Universitas Bung Hatta International Journal of Business, Economics, and Social Development Abdimas Singkerru Journal of Islamic Economics and Social Science (JIESS) Kajian Branding Indonesia Journal Islamic Business and Entrepreneurship / JIBE Priviet Social Sciences Journal Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Nasional Journal of Fundamental Management (JFM) MPKM
Febrina Mahliza
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Scarlett Products Booming: Does Experiential Marketing Matter? Christian Kuswibowo; Catur Erty Suksesty; Febrina Mahliza; Yennida Parmariza; Muhammad Faisal Anwar
Jurnal Manajemen Universitas Bung Hatta Vol. 18 No. 1 (2023): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v18i1.22089

Abstract

The study intentions to observe and analyze the effect of Brand Image and Product Quality on Purchase Intention of Scarlett products through Experiential Marketing as the Variable of Intervening. Causal research method was used here in order to define if there is any causal relation from independent to dependent variables. Data collection technique was benefitted the questionnaire. The population chosen were users of Scarlett products in West Jakarta area. The sample of this research is the consumers who use the Scarlett product with a total of 100 respondents who were selected randomly using random sampling technique. The Structural Equation Model was used as the research approach with Smart-PLS 3.2.8 version analysis research tool. It is found that Brand Image influenced both Purchase Intention and Experiential Marketing positively and significantly. Product Quality effected both Experiential Marketing and Purchase Intention significantly and positively. Experiential Marketing proved to effect Purchase Intention positively and significantly as the implication, Experiential Marketing should be maintained more broadly to increase Purchase Intention.
Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang Prita Prasetya; Winda Widyanti; Riska Rosdiana; Febrina Mahliza; Dian Primanita Oktasari
Priviet Social Sciences Journal Vol. 2 No. 3 (2022): November 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.718 KB) | DOI: 10.55942/pssj.v2i3.174

Abstract

Digital marketing is one strategy that business actors can do to promote their business. This community service activity is in the form of training on optimizing digital marketing strategies through E-commerce to increase sales of SME Batik Cikadu, Tanjung Lesung, Pandeglang. Batik Cikadu is one of the creative industries that has experienced a decline in sales due to the pandemic. This training was held face-to-face in the Tanjung Lesung Special Economic Zone (SEZ), Pandeglang Regency, Banten. The training method is in the form of material presentation, followed by discussion and question and answer. The results of this training show the participants' enthusiasm by providing understanding and practical examples in making marketing strategies through social media. With this activity, each group member gains knowledge and experience in digital marketing through e-commerce to make it easier for SMEs to increase brand knowledge to consumers and sales.
PEMANFAATAN APLIKASI BUKUWARUNG DALAM PENCATATAN DAN PENGELOLAAN KEUANGAN UMKM DI WILAYAH KEMBANGAN SELATAN Riska Rosdiana; Febrina Mahliza
PEMANAS: Jurnal Pengabdian Masyarakat Nasional Vol 2, No 1 (2022)
Publisher : PEMANAS: Jurnal Pengabdian Masyarakat Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/pemanas.v2i1.15413

Abstract

Pengetahuan dan pemahaman tentang pengelolan keuangan dan pengembangan usaha yang baik dapat membantu para pemilik usaha dalam mengambil keputusan-keputusan yang tepat dalam manajemen usahanya, sehingga menghasilkan perilaku manajemen keuangan dan pengembangan usaha yang baik. Saat ini, ada jenis aplikasi yang tengah populer di kalangan pelaku UMKM, yaitu aplikasi pengatur keuangan. Salah satu aplikasi tersebut adalah BukuWarung berguna untuk menyimpan data keuangan harian dalam berbisnis. Melihat situasi tersebut maka perlu dilakukan edukasi pemanfaatan aplikasi keuangan berbasis digital bagi pelaku UMKM di wilayah Kembangan Selatan. Tujuan dari kegiatan tersebut agar para peserta mendapatkan pemahaman mengenai pengelolaan keuangan individu dalam bentuk perencanaan dan pencatatan sederhana berbasis digital untuk UMKM. Kegiatan pengabdian kepada masyarakat dihadiri 38 pelaku UMKM. Kegiatan pelatihan dilaksanakan secara hybrid dalam dua sesi yaitu sesi pertama adalah lecturing yaitu penyampaian  materi pelatihan oleh narasumber dan sesi kedua adalah discussion yaitu kegiatan diskusi dengan para peserta. Setelah pelaksanaan pelatihan, kegiatan pengabdian kepada masyarakat dilanjutkan dengan adanya sesi mentoring (edukasi) terhadap satu pelaku UMKM binaan selama 1 bulan. Evaluasi kegiatan diperoleh melalui kuesioner evaluasi kepuasan peserta. Kata Kunci: Sosialisasi, BukuWarung, pencatatan keuangan digital, pengelolaan keuangan digital, UMKM
PEMANFAATAN APLIKASI PEMBUKUAN KEUANGAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM di RUSUN MARUNDA Riska Rosdiana; Febrina Mahliza; Irvan Hermala; Siska Maya
Jurnal Pengabdian Masyarakat Nasional Vol 3, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/pemanas.v3i2.24403

Abstract

Knowledge and understanding of good financial management and business development can help business owners make the right decisions in their business management, resulting in good financial management behavior and business development. Currently, there is a type of application that is popular among MSME players, namely financial management applications. One of these applications is BukuWarung, which is useful for storing daily financial data in business. Seeing this situation, it is necessary to provide education on the use of digital-based financial applications for MSMEs in the Marunda Flats Area. The aim of this activity is for participants to gain an understanding of individual financial management in the form of simple digital-based planning and recording for MSMEs. The community service activity was attended by 40 MSME actors. Training activities were carried out face-to-face in two sessions, namely the first session was lecturing, namely the delivery of training material by resource persons and the second session was discussion, namely discussion activities with the participants. After carrying out the training, community service activities continued with a mentoring (educational) session for one coached MSME actor for 1 month. Evaluation of activities was obtained through participant satisfaction evaluation questionnaires.Keywords: Socialization, BukuWarung, digital financial records, digital financial management, MSME.
The Preferences of Consumers’ Halal Products in Cosmetics Market Mahliza, Febrina; Prasetya, Prita; Kuswibowo, Christian
Kajian Branding Indonesia Vol 5 No 2 (2023): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.5.2.85-97

Abstract

The various challenges faced by local industries have limited them performance in serving the halal market. This study aims to review consumer challenges and concerns, especially in consuming halal cosmetics. The development of a research model related to the determinants of halal products in the context of halal cosmetics products are important as a reinforcement of previous research. Therefore, this study aims to review the determinants of consumers in consuming halal products. Surveys through questionnaires are conducted by researchers to collect respondents to answer and the collected data is analyzed by quantitative research methods. A total of 150 questionnaires were coded and analyzed by statistical techniques. This research contributes to an understanding of how consumers view the sustainability of the consumption of Halal cosmetic products. Based on the results of the study, religiosity had no significant effect on behavior. Halal knowledge has no significant effect on behavior. Attitude has a positive and significant effect on behavior. Lifestyle has a positive and significant effect on behavior.
DETERMINING PURCHASE INTENTION IN HALAL PERSONAL CARE PRODUCT: STUDY ON MUSLIMAH MILLENNIAL GENERATION Mahliza, Febrina; Prasetya, Prita
Jurnal Aplikasi Manajemen Vol. 19 No. 2 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.02.08

Abstract

Currently, Indonesian citizens were mostly dominated by the millennial generation. The domination of this generation became a potential market for a halal product. However, millennials considered having less interest to dig more information about the "halalness" of products. Therefore, this study will focus on the millennial generation's halal personal care product purchase intention behavior. Method applied in this study was quantitative and the primary data taken from the millennial generation in Jakarta, which amounted to 104 respondents by purposive sampling. Further, Partial Least Square (PLS) was used as data analysis. The results study showed that halal personal care product's purchase intention was affected significantly by halal marketing and health reason. Halal awareness and certification did not significantly affect the millennial generation's purchase intention of halal personal care products.
Pendampingan Strategi Pemasaran Digital Berbasis Media Sosial untuk Meningkatkan Visibilitas dan Sukses Usaha Masyarakat Urban Mahliza, Febrina; Rosdiana, Riska; Pernamasari, Rieke
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i2.354

Abstract

The purpose of this community service activity is to improve the understanding and skills of MSME actors in urban areas, especially in Meruya Utara Village. The methods used in this mentoring activity are socialization and training. The results of this mentoring activity show an increase in participants' knowledge of the importance of digital marketing and a high interest in implementing social media in their business activities. Participants also showed interest in developing their business accounts more professionally. The discussion of this activity emphasizes that social media-based digital marketing training is very relevant and needed by urban MSME actors. This activity contributes to encouraging business sustainability by expanding market reach and increasing competitiveness through more modern and effective marketing strategies.
Antecedents and Consequences of Muslim Millennials Attitude Towards Halal Personal Care Products Mahliza, Febrina; Nugroho, Lucky; Ali, Anees Jane Ali
IKONOMIKA Vol 5, No 2 (2020)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v5i2.7203

Abstract

In Indonesia, the millennial generation is the generation that dominates the population. This is a promising target market for companies or producers of personal care products. This research focuses on the attitudes of the millennial generation towards halal personal care products. The method used is quantitative research with primary data taken from 143 millennial generation female consumer respondents in Jakarta and Tangerang with data collection techniques using purposive sampling. The data analysis used is Partial Least Square (PLS) analysis. Based on the results, the attitude of the millennial generation towards halal personal care products is significantly influenced by religiosity and halal knowledge. At the same time, media exposure has no significant influence on the attitude of the millennial generation towards halal personal care products.
EFFECT OF GCG AND FINANCIAL PERFORMANCE ON THE QUALITY OF INTERNET FINANCIAL REPORTING wahyuni, putri dwi; Mahliza, Febrina
EAJ (Economic and Accounting Journal) Vol. 2 No. 1 (2019): EAJ (Economic and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v2i1.y2019.p52-62

Abstract

This study aims to analyze and measure the effect of the mechanism of Good Corporate Governance and Financial Performance on the quality of Internet Financial Reporting. This research was conducted in the manufacturing sector on the IDX during the 2015-2016 period. Based on the method of sample selection, the sample was obtained at the end of a study of 140 data with 70 issuers being 125 data from the manufacturing sector on the IDX. The analytical method used is multiple regression analysis. The t-test statistic was carried out before multiple regression equation analysis, in the first stage the classical assumption was tested which consisted of normality, multicollinearity, heteroscedasticity, and autocorrelation. Based on the results of the analysis, it is known that institutional ownership, the proportion of independent commissioners, frequency of meeting of commissioners, return on assets and leverage have no effect on Internet Financial Reporting. The coefficient of determination that sees the influence of the independent variable used in the research model of the dependent variable is 9.30%, while the rest (90.70%) is explained by other variables
The Role of Environmental-Friendly Factors and Islamic Religiosity in Achieving Sustainable Consumption Febrina Mahliza; Prita Prasetya; Riska Rosdiana; Putri Dwi Wahyuni
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.248-275

Abstract

Background: The circular economy aims to establish a sustainable system by maximizing and optimizing resources and capabilities, enabling businesses to provide greater value to consumers. Consumers’ perceptions of environmental values, along with their environmental concerns and knowledge, play a crucial role in encouraging efficient and sustainable consumption. Additionally, individuals with strong religious beliefs often exhibit pro-environmental attitudes, which may influence their intentions and behaviors in purchasing environmentally friendly products. Purpose: This study examines the role of eco-friendly factors and Islamic religiosity in shaping sustainable consumption behavior among Muslim women in Indonesia who purchase eco-friendly cosmetic products. Methods: This study employed a conclusive, descriptive, and cross-sectional research design. A total of 218 respondents were selected through purposive sampling. Data were collected through questionnaire distribution and analyzed using Partial Least Squares (PLS) structural equation modeling. Findings: The results indicate that eco-friendly factors—including environmental concern, environmental awareness, environmental knowledge, and environmental values—positively and significantly influence sustainable consumption. However, contrary to expectations, religiosity does not significantly impact sustainable consumption and does not moderate the relationship between sustainable consumption and behavioral intention. Additionally, sustainable consumption positively influences behavioral intention. Conclusion: These results highlight the crucial of environmental awareness and values in fostering sustainable consumption behavior. However, religiosity alone may not be a determining factor in consumers' eco-friendly purchasing decisions. Research implication: This study provides valuable insights for policymakers, businesses, and marketers to develop more effective sustainability campaigns and interventions by focusing on enhancing environmental awareness and values rather than relying solely on religious motivation to promote sustainable consumption.
Co-Authors Ali, Anees Jane Ali Alif Dimas Wibisono Andika, As' Anees Jane Ali Ali Anees Janee Ali Annisa Hakim Zamzami Burhanuddin Burhanuddin Catur Erty Suksesty Christian Kuswibowo Dadang Dadang Dian Primanita Oktasari Didi Wandi Erik Nugraha Hermala, Irvan Lucky Nugroho Muhammad Faisal Anwar Mukhamad Najib Netti Tinaprilla Prita Prasetya Prita Prasetya Prita Prasetya Putri Dwi Wahyuni Rahmatyas Aditantri Rieke Pernamasari Riska Rosdiana Sik Sumaedi Siska Maya Siska Widia Utami Wahyu Budi Priatna Winda Widyanti Winda Widyanty Wiwin Sukiati Yananto Mihadi Putra Yennida Parmariza