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Mudji Astuti
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

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Journal : Innovative Technologica: Methodical Research Journal

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Pengaruh Kualitas Produk, Cita Rasa dan Word of Mouth terhadap Keputusan Pembelian pada Cake Boss di Delta Sari Indah Waru Sidoarjo Astuti, Risa Eno; Astuti, Mudji
Innovative Technologica: Methodical Research Journal Vol. 2 No. 3 (2023): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v2i3.5

Abstract

This study aims to determine the effect of product quality, taste and word of mouth on purchasing decisions at Cake Boss at Delta Sari in Waru Sidoarjo. This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 98 respondents who are consumers of Cake Boss. The analytical technique used in this research is multiple linear regression using SPSS (Statistical Program for Social Service) version 22 for windows.The results of this study indicate that product quality variables affect purchasing decisions, taste variables affect purchasing decisions, word of mouth variables affect purchasing decisions and product quality variables, taste and word of mouth influence jointly on purchasing decisions on Cake Boss.
Pengaruh Harga, Kualitas Produk dan Word of Mouth terhadap Keputusan Pembelian pada PT Borneo Iban Jaya Perkasa di Waru Ngingas Sidoarjo Borneo, Yoga; Astuti, Mudji
Innovative Technologica: Methodical Research Journal Vol. 1 No. 1 (2022): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v1i1.82

Abstract

Penelitian ini bertujuan untuk mengetahui Harga, Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Pada PT. Borneo Iban Jaya Perkasa Di Wari Ngingas Sidoarjo. Penelitian ini termasik jenis penelitian kuantitatif dengan pengujian hipotesis. Sampel yang digunakan pada penelitian ini sebanyak 96 Pelanggan PT.Borneo Iban Jaya Perkasa. Alat analisis yang digunakan dalam penelitian ini yaitu analisis regrasi linier berganda, koefisien determinan (R2), koefisien korelasi berganda (R), uji f, uji t, dan uji asumsi klasik dengan menggunakan SPSS versi 20 for windows. Data primer yang ada dalam penelitian ini didapat dari kuisioner yang pengukurnannya menggunakan skala likert yang diuji validitas dan reliabilitas. Hasil penelitian ini membuktikan bahwa Harga berpengaruh terhadap keputusan Pembelian, Kualitas Produk berpengaruh terhadap keputusan Pembelian, Word Of Mouth berpengaruh terhadap keputusan Pembelian Dan Harga, Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Pada PT.Borneo Iban Jaya Perkasa Di Wari Ngingas Sidoarjo.
Co-Authors Abbas Moh Afghoni Amelia Rifaatur Rizky Andriani, Viya Apriliyah, Weni Arief Dwi Putranto Astuti, Risa Eno Ayu Silviana Santoso Bagus Cahyo Purnomo Borneo, Yoga Brilyan Herman C, Udisubakti Dina Maria Sofa Evi Widianti Faizah, Ghifari Nur Hana Catur Wahyuni Hartanto, Mohammad Nafi K, Putu Dana Luky Mardiyatno Lusi Andriyani Mahida Eka Mahdayanthi Maya Diah Nirwana Meida Ratna Sari Priyanti, Nur Laily Dwi Purnomo, Bagus Cahyo Putu Dana K Putu Dana K Retna Fetty Idamayanti Rita Ambarwati Rizal Syaiful Rohman Dijaya Sigit Hermawan Udisubakti C Udisubakti C Verani Hartati Wiwid Ida Risnawati Wiwik Sulistiyowati Yanti, Isma Dwi