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All Journal SPEKTRUM INDUSTRI Binus Business Review PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmu Komunikasi Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Innovative Technologica: Methodical Research Journal Academia Open
Mudji Astuti
Universitas Muhammadiyah Sidoarjo
Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences

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Journal : Academia Open

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The Effect of Products, Prices, and Advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa) in Sidoarjo: Pengaruh Produk, Harga, dan Iklan Terhadap Keputusan Pembelian Produk Sosis So Nice PT So Good Food (Japfa) di Sidoarjo Luky Mardiyatno; Mudji Astuti
Academia Open Vol. 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.5.2021.1718

Abstract

This study aims to determine and analyze the effect of product, price and advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa) in Sidoarjo. This type of research is quantitative with causal nature. The object of this research is carried out by consumers who buy sausages so nice in the city of Sidoarjo by taking incidental sampling as many as 77 respondents. While the data instrument test uses validity and reliability tests, data collection techniques using questionnaires and data analysis techniques using multiple linear regression tests and hypothesis testing using t tests. The results of this study indicate that the Product variable influences the purchasing decision of So Nice Sausage Products PT So Good Food (Japfa), Price affects the purchasing decision of So Nice Sausage Products PT So Good Food (Japfa) and Advertising on the Purchase Decision of So Nice Sausage Products PT So Good Food (Japfa).
The Influence of Word of Mouth, Competitive Advantage and Brand Image on the Decision to Use Expeditionary Services: Pengaruh Word Of Mouth, Keunggulan Bersaing Dan Brand Image Terhadap Keputusan Menggunakan Jasa Ekspedisi Meida Ratna Sari; Mudji Astuti
Academia Open Vol. 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.5.2021.2378

Abstract

This study aims to determine and analyze the influence of word of mouth, competitive advantage and brand image on the decision to use expedition services at PT. Lintas Samudra Jaya Express. The research uses a quantitative approach. The population in this study are customers who are bound by a contract with PT. Lintas Samudra Jawa Express, while the probability sampling technique using the Slovin formula, obtained a sample of 93 respondents. The data analysis technique was carried out using multiple linear regression, and hypothesis testing was carried out by partial test, simultaneous test and multiple determination coefficient test with the help of SPSS version 25 program. The results showed that: 1) word of mouth influenced the decision to use expedition services, 2 ) competitive advantage affects the decision to use expedition services, 3) brand image affects the decision to use expedition services, and 4) word of mouth, competitive advantage and brand image affect the decision to use expedition services at PT. Lintas Samudra Jaya Espress.
The Influence of Price, Relationship Marketing and Word Of Mouth on Purchase Decisions: Pengaruh Harga, Relationship Marketing dan Word Of Mouth terhadap Keputusan Pembelian Abbas Moh Afghoni; Mudji Astuti
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.2610

Abstract

This study aims to determine the effect of price, relationship marketing and word of mouth on purchasing decisions on CV. Wonokoyo Gasindo in Beji Pasuruan. This research is a type of quantitative research with hypothesis testing. Sampling in this study was carried out by probability sampling method with the type of simple random sampling with the number of respondents as many as 100 respondents to CV consumers. Wonokoyo Gasindo. The analytical tool used is multiple linear regression analysis, classical assumption test, t test, F test, multiple correlation coefficient and multiple determination coefficient (R2) using SPSS version 25.0 application program. This primary data was obtained through a questionnaire whose measurement was using a Likert scale. And the data is declared to be valid and reliable. The results of the study prove that the price has an effect on purchasing decisions. Relationship marketing has an effect on purchasing decisions. Word of mouth has an effect on purchasing decisions. Price, relationship marketing and word of mouth have a simultaneous effect on purchasing decisions on CV. Wonokoyo Gasindo in Beji Pasuruan.
The Impulse Buying Puzzle: Unraveling Brand Image, Fashion, and Emotion: Teka-teki Pembelian Impulsif: Mengungkap Peran Citra Merek, Keterlibatan dalam Fashion, dan Nilai Hedonis dengan Emosi Positif sebagai Mediator Arief Dwi Putranto; Mudji Astuti
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.2652

Abstract

This study aimed to investigate the impact of Brand Image, Fashion Involvement, and Hedonic Value on Impulse Buying, with Positive Emotion as an intervening variable. A quantitative approach was employed, and 100 respondents participated through purposive sampling. The data were analyzed using PLS SEM with the assistance of Smart PLS version 3.0. The findings revealed significant effects of Brand Image, Fashion Involvement, and Hedonic Value on Impulse Buying. Additionally, Brand Image, Fashion Involvement, and Hedonic Value were found to significantly influence Positive Emotion. Positive Emotion, in turn, exerted a significant impact on Impulse Buying. Moreover, the mediating role of Positive Emotion was confirmed, as Brand Image, Fashion Involvement, and Hedonic Value were all found to significantly affect Impulse Buying through Positive Emotion. These results shed light on the complex dynamics underlying consumers' impulsive purchase behavior and emphasize the importance of emotional factors in driving such behavior. The implications of these findings provide valuable insights for marketers and retailers to develop effective strategies in capturing consumers' attention and promoting impulse buying in the global marketplace. Highlights: Brand Image, Fashion Involvement, and Hedonic Value significantly influence Impulse Buying. Positive Emotion plays a mediating role in the relationship between these factors and Impulse Buying. Understanding the complex dynamics of consumer behavior can help marketers develop effective strategies to promote impulse buying. Keywords: Impulse Buying, Brand Image, Fashion Involvement, Hedonic Value, Positive Emotion.
The Impact of Product Quality and Brand on Purchase Decision: A Study on Elzatta Hijab Products in Sidoarjo: Pengaruh Kualitas Produk dan Merek Terhadap Keputusan Pembelian: Studi pada Produk Hijab Elzatta di Sidoarjo Weni Apriliyah; Mudji Astuti
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.2730

Abstract

This quantitative research aims to investigate the influence of product quality and brand on purchase decisions for Elzatta Hijab products in Sidoarjo. Using purposive sampling, 100 respondents who had purchased Elzatta Hijab products in Sidoarjo were surveyed. The study employed validity and reliability tests for data quality assessment and conducted multiple linear regression analysis using SPSS version 18.0 for data analysis. The findings reveal that both product quality and brand have a significant individual impact on purchase decisions. Furthermore, when considered simultaneously, product quality and brand collectively exert a significant influence on purchase decisions. These results underscore the importance of product quality and brand perception in shaping consumer purchase choices, offering valuable insights for marketers and businesses in the hijab industry. Highlights: Product Quality and Brand Influence: This study demonstrates the significant impact of product quality and brand on consumer purchase decisions, emphasizing their crucial role in the marketplace. Consumer Preferences: The research highlights the importance of understanding consumer preferences in the hijab industry, particularly in Sidoarjo, providing valuable insights for businesses. Marketing Strategy Insights: The findings offer practical insights for marketers to formulate effective strategies for promoting hijab products and enhancing brand perception. Keywords: Product Quality, Brand, Purchase Decision, Elzatta Hijab, Consumer Behavior
Determinants of Employee Performance: Work Conflicts, Job Stress, and Job Satisfaction: Faktor Penentu Kinerja Karyawan: Konflik Kerja, Stres Kerja, dan Kepuasan Kerja Wiwid Ida Risnawati; Mudji Astuti
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.2953

Abstract

This study investigates the impact of work conflicts, job stress, and job satisfaction on employee performance in a quantitative research design, focusing on PT. Federal International Finance Group (Fif-Group) Sidoarjo. A sample of 30 employees was selected for the study. Multiple linear regression analysis, multiple correlation coefficient (R), and classical assumption tests were conducted using SPSS version 18. Primary data were collected through questionnaires employing a Likert scale, which underwent validity and reliability testing. The findings demonstrate that work conflicts, job stress, and job satisfaction significantly influence employee performance, with job satisfaction emerging as the most influential variable. These results contribute to a better understanding of the factors shaping employee performance and have implications for organizations seeking to enhance productivity and well-being in the workplace. Highlights: The study examines the impact of work conflicts, job stress, and job satisfaction on employee performance. Quantitative analysis using multiple linear regression and correlation coefficients is employed to analyze the data. The findings reveal that job satisfaction has the strongest influence on employee performance. Keywords: Employee performance, Work conflicts, Job stress, Job satisfaction, Quantitative analysis
Celebrity Endorsement, TV Ads, and Purchase Intention: Mediating Role of Brand Image: Pengaruh Endorsement Selebriti dan Iklan Televisi terhadap Niat Pembelian: Peran Mediasi Citra Merek pada Iklan Produk Kecantikan Brilyan Herman; Mudji Astuti
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3017

Abstract

This study employs a quantitative approach to examine the effect of celebrity endorsement and television advertising on purchase intention, with brand image serving as an intervening variable in the context of Wardah beauty product advertisements. Non-probability sampling was used, with accidental sampling yielding 100 respondents who were consumers of Wardah beauty products. Data analysis involved the use of the smart PLS 3.0 program to measure the inner and outer models. The findings indicate that celebrity endorsement and television advertising did not significantly affect purchase intention. However, both celebrity endorsement and television advertising had a significant impact on brand image. Furthermore, brand image did not have a direct influence on purchase intention, but it mediated the relationship between celebrity endorsement and purchase intention as well as between television advertising and purchase intention. These results contribute to a deeper understanding of the complex interplay between celebrity endorsement, television advertising, brand image, and purchase intention in the beauty product industry. Highlights: The impact of celebrity endorsement and television advertising: This study explores the influence of celebrity endorsement and television advertising on consumers' purchase intention in the context of Wardah beauty product advertisements. The mediating role of brand image: The research investigates the mediating role of brand image in the relationship between celebrity endorsement/television advertising and purchase intention, shedding light on the importance of brand perception in influencing consumer behavior. Implications for marketing strategies: The findings of this study have implications for marketing professionals in the beauty product industry, providing insights into the effectiveness of celebrity endorsement, television advertising, and brand image in shaping consumers' purchase intention. Keywords: Celebrity endorsement, television advertising, purchase intention, brand image, beauty product.
Employee Performance: QWL, Communication, and Work Discipline at Detention Center: Kinerja Karyawan: QWL, Komunikasi, dan Disiplin Kerja di Pusat Penahanan Imigrasi Dina Maria Sofa; Mudji Astuti
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3180

Abstract

This research aimed to determine the influence of quality of work life (QWL), communication, and work discipline on performance at the Surabaya immigration detention center, Ministry of Law and Human Rights, East Java Regional Office. This was a quantitative research with hypothesis testing, using multiple linear regression analysis with SPSS version 18 for Windows. The sample consisted of 52 staff members at the immigration detention center in Surabaya. Primary data was collected through a questionnaire using a Likert scale that was tested for validity and reliability. The results of this research showed that QWL, communication, and work discipline have a significant influence on employee performance. Additionally, QWL, communication, and work discipline have a simultaneous effect on employee performance. Highlights : QWL, communication, and work discipline have a significant influence on employee performance at the Surabaya immigration detention center. The study used a quantitative research design with hypothesis testing and multiple linear regression analysis to examine the relationship between QWL, communication, work discipline, and employee performance. The results highlight the importance of addressing QWL, communication, and work discipline in promoting employee performance in detention center settings. Keywords: Quality of Work Life (QWL), Communication, Work Discipline, Employee Performance, Immigration Detention Center.
Word of Mouth, Price, and Image: Factors Shaping Makeup Service Decisions.: Pengaruh Mulut ke Mulut, Harga, dan Citra Perusahaan terhadap Keputusan Memilih Layanan Makeup Amelia Rifaatur Rizky; Mudji Astuti
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3187

Abstract

This quantitative study investigates the factors influencing consumer decision making in the context of declining consumer usage of Tiara Sanggar Rias services. The research aims to determine, explain, and analyze the effects of Word of Mouth, Price, and Company Image on the decision to choose these services. A questionnaire-based survey was conducted with 100 respondents who have utilized Tiara Sanggar Rias services. The collected data were analyzed using multiple linear regression in SPSS version 18. The findings reveal that Word of Mouth, Price, and Company Image individually influence consumer decisions, while collectively, these variables significantly impact purchasing choices. The implications of this research emphasize the importance of managing customer perceptions, enhancing positive word of mouth, pricing strategies, and improving company image to attract and retain consumers. This study contributes to the understanding of consumer behavior and provides valuable insights for service providers aiming to optimize their marketing strategies. Highlights: Word of Mouth: Influential factor in choosing makeup services due to recommendations. Price: Consideration of cost affordability in the decision-making process. Company Image: Reputation and perception of the makeup service provider impacting the choice. Keywords: Word of Mouth, Price, Company Image, Makeup Services, Decision.
Customer Satisfaction: Mediating Customer Loyalty in Foodservice Industry Dynamics: Dinamika Loyalitas Pelanggan: Peran Mediasi Kepuasan Pelanggan di Industri Layanan Makanan Evi Widianti; Mudji Astuti
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3519

Abstract

This quantitative research study investigates the influence of price, service quality, and sales location on customer loyalty, with customer satisfaction acting as the mediating variable. Utilizing a purposive sampling method, data were collected from 99 respondents at Café Lare Darjo. Path analysis, employing Smart-PLS version 3.0 software, was employed for data analysis. The findings reveal intricate relationships between the variables, highlighting that customer satisfaction mediates the effects of price, service quality, and sales location on customer loyalty. These results have significant implications for both academia and practitioners in the global foodservice industry, offering valuable insights and a framework to enhance customer loyalty through targeted improvements in pricing, service quality, and sales location strategies. Highlights: Customer satisfaction plays a crucial role as a mediating variable in the relationship between price, service quality, sales location, and customer loyalty. This study utilizes a quantitative approach and path analysis to explore the intricate relationships between variables. These findings provide valuable insights for both academics and practitioners in the global food service industry, offering a framework for enhancing customer loyalty through targeted improvements in price, service quality, and sales location strategies. Kata Kunci : Customer Loyalty, Price, Service Quality, Sales Location, Customer Satisfaction.
Co-Authors Abbas Moh Afghoni Amelia Rifaatur Rizky Andriani, Viya Apriliyah, Weni Arief Dwi Putranto Astuti, Risa Eno Ayu Silviana Santoso Bagus Cahyo Purnomo Borneo, Yoga Brilyan Herman C, Udisubakti Dina Maria Sofa Evi Widianti Faizah, Ghifari Nur Hana Catur Wahyuni Hartanto, Mohammad Nafi K, Putu Dana Luky Mardiyatno Lusi Andriyani Mahida Eka Mahdayanthi Maya Diah Nirwana Meida Ratna Sari Mohammad Nafi Hartanto Priyanti, Nur Laily Dwi Purnomo, Bagus Cahyo Putu Dana K Putu Dana K Retna Fetty Idamayanti Rita Ambarwati Rizal Syaiful Rohman Dijaya Sigit Hermawan Udisubakti C Udisubakti C Verani Hartati Weni Apriliyah Wiwid Ida Risnawati Wiwik Sulistiyowati Yanti, Isma Dwi