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All Journal ANIDA : Aktualisasi Nuansa Ilmu Dakwah HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Pena Justisia: Media Komunikasi dan Kajian Hukum RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal khabar: Komunikasi dan Penyiaran Islam G-Couns: Jurnal Bimbingan dan Konseling Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of General Education and Humanities Lektur, Jurnal Ilmu Komunikasi Cendekia: Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam WASILATUNA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM
elfi yanti ritonga
Universitas Islam Negeri Sumatera Utara
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Pemanfaatan Artificial Intelligence dalam Aktivitas Dakwah Kontemporer: A Systematic Literature Review Suci Ramadhani; Hasan Sazali; Elfi Yanti Ritonga
Anida (Aktualisasi Nuansa Ilmu Dakwah) Vol. 26 No. 1 (2026): ANIDA (Aktualisasi Nuansa Ilmu Dakwah)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/anida.v26i1.55388

Abstract

This study aims to analyze the utilization of Artificial Intelligence (AI) in contemporary da’wah activities and to identify its opportunities, methodological transformations, and associated challenges. The research employs a qualitative approach using the Systematic Literature Review (SLR) method through the PRISMA procedure. The literature selection results indicate that 10 relevant scientific articles were reviewed in this study. The findings reveal that AI plays a significant role in enhancing the effectiveness of da’wah, particularly in expanding outreach, increasing interactivity, and enabling content personalization through technologies such as chatbots, digital applications, and social media platforms. Furthermore, AI drives a transformation in da’wah methods from conventional approaches to more adaptive and responsive digital practices. However, the study also identifies several challenges, including ethical issues, content validity, algorithmic bias, data security concerns, and the potential diminishing role of scholars (ulama) in guiding the community. Therefore, collaboration between preachers and technology developers, as well as strengthening digital literacy, is essential to ensure that AI utilization remains aligned with Islamic values.
KUA's Communication Strategy in Revitalizing the Strengthening of the Marriage Record Program Dina Puspita Sari; Elfi Yanti Ritonga
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 02 (2024): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v7i02.1743

Abstract

ABSTRACT The purpose of this study is to describe how the communication strategy applied in the Religious Office (KUA) in revitalizing the strengthening of the marriage record program in Percut Sei Tuan District, Deli Serdang Regency. This study uses a qualitative research method with a descriptive approach. The location of this research is the Office of Religious Affairs located on Jln. Besar Tembung No. 34, Percut Sei Tuan District, Deli Serdang Regency. The data used in this study is secondary data, in the form of policy archives and communication strategies in KUA, Percut Sei Tuan District, Deli Serdang Regency. Primary source, by conducting an in-depth interview with the head of KUA, Mr. Drs. Ahmad Sayuti Hasibuan, MA and Mrs. Nuriastusya'diah, SE. M. Si as the staff/general executor at KUA Percut Sei Tuan Deli Serdang Regency. Data collection techniques through observation, interviews, and documentation. The results of the study show that the strategy used by the religious office in Percut Sei Tuan District, Deli Serdang Regency, to revive and improve the marriage registration program. As everyone knows, socialization is the process by which norms, values, and behaviors are passed down from one generation to the next in a group or community. The KUA revitalization strategy is carried out to improve the strengthening of the program at KUA Percut Sei Tuan Deli Serdang Regency and the socialization of prospective brides. Keywords: Communication Strategy, KUA, Program Revitalization.
FoMO Style and Users’ Responses to Viral Culinary Content on TikTok: A Netnographic Study in Medan City Akbar Aldi Kautsar; Anang Anas Azhar; Elfi Yanti Ritonga
Journal of General Education and Humanities Vol. 5 No. 4 (2026): August
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i4.1928

Abstract

This study aims to examine how TikTok users interpret viral culinary tourism information and how FoMO Style shapes participation in culinary tourism experiences in Medan City, Indonesia. Employing a qualitative netnographic approach, this study explores digital interactions, meaning construction, and behavioral patterns within the TikTok ecosystem. Data were collected from June to November 2026 through digital observation of viral culinary content, semi-structured interviews with 10 purposively selected TikTok users, and supporting interviews with culinary content creators and business owners as contextual informants. The digital corpus consisted of four viral culinary TikTok videos from two creator accounts, including comments, captions, hashtags, audience interactions, and archived digital documentation. Data were analyzed using Braun and Clarke’s thematic analysis framework and interpreted through Media System Dependency Theory and FoMO Style perspectives. The findings reveal that TikTok functions as a digital information environment where culinary tourism meanings are constructed through algorithmic exposure, social validation, creator credibility, and personal evaluation. Repeated FYP exposure increases users’ awareness and curiosity, while comments, likes, shares, and creator recommendations influence credibility assessment. However, viral popularity does not automatically determine culinary value, as users continue to consider taste, price, accessibility, service quality, and actual experiences. FoMO Style emerges as a social mechanism encouraging participation through trend awareness, digital belonging, identity expression, and engagement with shared online experiences. Nevertheless, users also demonstrate skepticism, avoid overcrowded destinations, prioritize quality, or visit without producing digital content. This study extends Media System Dependency Theory by showing that TikTok-mediated culinary tourism is shaped by the interaction of algorithmic visibility, social validation, personal interpretation, and offline experiences.
Communication Relations Of The Secretariat Of The Regional House Of Representatives Of North Sumatra Province In Improving Legislative And Executive Harmonization (Perspective Of Islamic Communication) Luthfi Solihin; Syukur Kholil; Elfi Yanti Ritonga
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.5454

Abstract

This research looks at the communication relations of the Secretariat of the Regional People’s Representative Council of North Sumatra Province in improving legislative and executive harmony (Islamic communication perspective). The research results show that the communication relationship between the Secretariat of the Regional People’s Representative Council (DPRD) of North Sumatra Province in improving legislative and executive harmonization can be concluded as follows: First, the communication relationship between the Secretariat (DPRD) of North Sumatra Province in increasing legislative and executive harmonization, namely: Secretariat ( DPRD ) North Sumatra Province has prepared agendas, logistics and meeting schedules between legislative and executive members, controlled information and documentation, has prepared meeting minutes and reports, has organized joint activities between the legislative and executive and has made public information. Second, the strategy used for North Sumatra Province Secretariat (DPRD) Communication Relations in Improving Legislative and Executive Harmonization, namely: The North Sumatra Province Secretariat (DPRD) has implemented a strategy to increase routine coordination and collaboration, implemented a strategy to strengthen internal communication, built a strategy of trust and relationships personal, implementing alignment of goals and shared vision to be able to work together better. Third, factors that influence obstacles to North Sumatra Province Secretariat (DPRD) Communication Relations in Improving Legislative and Executive Harmonization, namely differences in goals and interests, lack of transparency in communication, limited human resources (HR), unclear duties and responsibilities, political and social instability and differences in understanding of policy and the legislative process.
Co-Authors Abdullah Agam Arsyad Ahmad Andrehadi Hasibuan Akbar Aldi Kautsar Anang Anas Azhar Annisa Aulia Arnan Aulia Fathurrahman Batubara, Abdul Karim Cut Metia Dina Puspita Sari Hasan Sazali Hendri Yanto Sitorus Ika Gita Saputri Lahmuddin Lahmuddin Luthfi Solihin M. Imam Malik M. Saripuddin Mutiawati Mutiawati Niatul Mukarramah Razkiatul Fitri Matondang Sherly Alfina Silvi Hibriyanti Suci Ramadhani Suci Wahyu Tami Br Rambe Syukur Kholil