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Pengaruh Konflik Peran Ganda Dan Stress Kerja Terhadap Kinjerja Karyawan Fisip Universitas Lambung Mangkurat Halimah; Setio Utomo
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 3 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i3.104

Abstract

Abstract: This research investigates the influence of bidirectional dual role conflict and work stress on female employee performance at the Faculty of Social and Political Sciences, Lambung Mangkurat University. The study addresses the critical gap in understanding how work-family and family-work conflicts impact performance through stress mediation mechanisms in Indonesian higher education contexts. Employing quantitative methodology with descriptive-explanatory design, data were collected from 56 female employees using structured questionnaires measured on five-point Likert scales. Partial Least Square-Structural Equation Modeling (PLS-SEM) was utilized to evaluate measurement and structural models simultaneously. Results demonstrate that work-family conflict does not exhibit direct significant influence on performance (P-value 0.161), yet significantly amplifies work stress (coefficient 0.492, P-value 0.000). Family-work conflict shows marginally significant negative impact on performance (P-value 0.050) and significantly increases stress levels (coefficient 0.323, P-value 0.008). Work stress demonstrates substantial negative influence on performance (coefficient -0.509, P-value 0.000), confirming its critical mediating role. Indirect effect analysis reveals that stress significantly mediates the relationship between dual role conflicts and performance, despite non-significant direct pathways. The study contributes theoretical insights into bidirectional conflict mechanisms and stress mediation pathways, providing empirical evidence for developing strategic human resource interventions focused on work-life balance policies and comprehensive stress management programs in academic institutions
Determinants of Brand Loyalty in the Skincare Industry: The Influence of Brand Satisfaction and Brand Trust among MS Glow Consumers Julaiha; Humaidi; Hairudinor; Setio Utomo
Journal of Business Transformation and Strategy Vol. 3 No. 1 (2026): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.33i1.80

Abstract

Abstract: This study aims to test the partial and simultaneous influence of brand satisfaction and brand trust on brand loyalty on MS Glow products in Banjarmasin City. The method used is a quantitative approach. The sample in this study amounted to 96 respondents who were MS Glow users obtained through purposive sampling techniques. Data collection was carried out using a questionnaire and analyzed using multiple linear regression. The results of the study indicate that brand satisfaction has a positive and significant effect partially on brand loyalty. Meanwhile, brand trust has a positive but not significant effect partially on brand loyalty. Simultaneously, brand satisfaction and brand trust have a positive and significant effect on brand loyalty on MS Glow products in Banjarmasin City
The Effect of Customer Relationship Management on Customer Loyalty at Chat Barber Banjarmasin Orion Yoga Pratama; Sugiharto; M. Hasanur Arifn; Setio Utomo
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.115

Abstract

This study aims to examine the partial effect of Customer Relationship Management on customer loyalty at Chat Barber Banjarmasin. This research employs a quantitative approach. The sample consists of 71 Chat Barber customers who met the predetermined criteria, selected using a non-probability sampling technique, namely incidental sampling. Data were collected through questionnaires, and data analysis was conducted using simple linear regression analysis. The results indicate that Customer Relationship Management (CRM) has a significant partial effect on customer loyalty
Lifestyle and Hedonic Shopping Motivation on Impulse Buying among ShopeePay Users on Shopee E-Commerce in North Banjarmasin Dhiya Fairuz Adawiyah; Setio Utomo; Siti Rusidah; M. Hasanur Arifin
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.116

Abstract

This study aims to examine the partial and simultaneous effects of shopping lifestyle and hedonic shopping motivation on impulse buying among consumers who use ShopeePay as a payment method on the Shopee e-commerce platform in North Banjarmasin. A total of 100 respondents who had used ShopeePay and made at least one purchase on Shopee were selected using an accidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that shopping lifestyle does not have a significant partial effect on impulse buying among ShopeePay users on Shopee in North Banjarmasin. In contrast, hedonic shopping motivation has a significant partial effect on impulse buying. Furthermore, shopping lifestyle and hedonic shopping motivation simultaneously have a significant effect on impulse buying among ShopeePay users on Shopee in North Banjarmasin
The Influence of Viral Marketing on Social Media and Online Customer Reviews on Purchase Decisions of Somethinc Cushion on the Shopee Marketplace in Banjarmasin Nikita Constantia Josepine Huwei; Setio Utomo; M. Hasanur Arifin; Novia Nour Halisa
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.117

Abstract

This research was conducted with the aim of testing and determining the partial and simultaneous influence of the Viral Marketing and Online Customer Review variables on the decision to purchase certain cushions at the Shopee Marketplace in Banjarmasin. This research uses a quantitative methodolgy. The research location is Banjarmasin City. The sample was 135 respondents who had purchased and used the Somethingnc cushion, with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by the IBM SPSS Statistics Version 25 program. The results of this research prove that Viral Marketing has a positive and significant influence on the Purchase Decision for Somethinc Cushions at the Shopee Marketplace in Banjarmasin. Online Customer Reviews have a positive and significant influence on the decision to purchase Somethinc Cushion at the Shopee Marketplace in Banjarmasin. As well as Viral Marketing and Online Customer Reviews have a positive and significant influence on the Purchase Decision of Somethinc Cushions at the Shopee Marketplace in Banjarmasin
The Influence of the Physical and Non-Physical Work Environment on Employee Job Satisfaction at PT Talenta Bumi in Barito Kuala Regency Nina Anggiri Yani; Fitriyadi; Saladin Ghalib; Setio Utomo
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.118

Abstract

This study aims to determine and examine the effect of Physical Work Environment and Non-Physical on Employee Job Satisfaction at PT TALENTA BUMI in Barito Kuala District. This study used a quantitative approach with a sample of 113 respondents with data collection techniques using questionnaires and data analysis using multiple linear regression with the help of SPSS Statistics version 26. The results showed that physical work environment had a significant effect on employee job satisfaction and non-physical work environment had a significant effect on employee job satisfaction. The variable of physical work environment and non-physical together had a significant effect on employee job satisfaction