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All Journal Wahana Teknik Sipil: Jurnal Pengembangan Teknik Sipil Jurnal Bisnis dan Pembangunan Jurnal Pengabdian Eksplorasi Humaniora Journal of Business Transformation and Strategy
Setio Utomo
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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The Effect of Customer Relationship Management on Customer Loyalty at Chat Barber Banjarmasin Orion Yoga Pratama; Sugiharto; M. Hasanur Arifn; Setio Utomo
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.115

Abstract

This study aims to examine the partial effect of Customer Relationship Management on customer loyalty at Chat Barber Banjarmasin. This research employs a quantitative approach. The sample consists of 71 Chat Barber customers who met the predetermined criteria, selected using a non-probability sampling technique, namely incidental sampling. Data were collected through questionnaires, and data analysis was conducted using simple linear regression analysis. The results indicate that Customer Relationship Management (CRM) has a significant partial effect on customer loyalty
Lifestyle and Hedonic Shopping Motivation on Impulse Buying among ShopeePay Users on Shopee E-Commerce in North Banjarmasin Dhiya Fairuz Adawiyah; Setio Utomo; Siti Rusidah; M. Hasanur Arifin
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.116

Abstract

This study aims to examine the partial and simultaneous effects of shopping lifestyle and hedonic shopping motivation on impulse buying among consumers who use ShopeePay as a payment method on the Shopee e-commerce platform in North Banjarmasin. A total of 100 respondents who had used ShopeePay and made at least one purchase on Shopee were selected using an accidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that shopping lifestyle does not have a significant partial effect on impulse buying among ShopeePay users on Shopee in North Banjarmasin. In contrast, hedonic shopping motivation has a significant partial effect on impulse buying. Furthermore, shopping lifestyle and hedonic shopping motivation simultaneously have a significant effect on impulse buying among ShopeePay users on Shopee in North Banjarmasin
The Influence of Viral Marketing on Social Media and Online Customer Reviews on Purchase Decisions of Somethinc Cushion on the Shopee Marketplace in Banjarmasin Nikita Constantia Josepine Huwei; Setio Utomo; M. Hasanur Arifin; Novia Nour Halisa
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.117

Abstract

This research was conducted with the aim of testing and determining the partial and simultaneous influence of the Viral Marketing and Online Customer Review variables on the decision to purchase certain cushions at the Shopee Marketplace in Banjarmasin. This research uses a quantitative methodolgy. The research location is Banjarmasin City. The sample was 135 respondents who had purchased and used the Somethingnc cushion, with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by the IBM SPSS Statistics Version 25 program. The results of this research prove that Viral Marketing has a positive and significant influence on the Purchase Decision for Somethinc Cushions at the Shopee Marketplace in Banjarmasin. Online Customer Reviews have a positive and significant influence on the decision to purchase Somethinc Cushion at the Shopee Marketplace in Banjarmasin. As well as Viral Marketing and Online Customer Reviews have a positive and significant influence on the Purchase Decision of Somethinc Cushions at the Shopee Marketplace in Banjarmasin
The Influence of the Physical and Non-Physical Work Environment on Employee Job Satisfaction at PT Talenta Bumi in Barito Kuala Regency Nina Anggiri Yani; Fitriyadi; Saladin Ghalib; Setio Utomo
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.118

Abstract

This study aims to determine and examine the effect of Physical Work Environment and Non-Physical on Employee Job Satisfaction at PT TALENTA BUMI in Barito Kuala District. This study used a quantitative approach with a sample of 113 respondents with data collection techniques using questionnaires and data analysis using multiple linear regression with the help of SPSS Statistics version 26. The results showed that physical work environment had a significant effect on employee job satisfaction and non-physical work environment had a significant effect on employee job satisfaction. The variable of physical work environment and non-physical together had a significant effect on employee job satisfaction
Co-Authors Achmad Mustofa Nur Ahmad Ehsan Aulia Nurrahmi Dhiya Fairuz Adawiyah Emy Rahmawati Farah Amalia Fathur Rahman Fitriyadi Hairudinor Hairudinor Hairudinor Humaidi Imam Nurhadi Jose Priska M. Hasanur Arifin M. Hasanur Arifn Margareta Setyorini Maryono Muhammad Fajri Muhtadi Nikita Constantia Josepine Huwei Nina Anggiri Yani Nora Pertiwi Novia Nour Halisa Orion Yoga Pratama Pentardi Rahardjo Puput Heranika Rangga Novansyah Ria Anis Rosyidah Saladin Ghalib Siti Rusidah Sugiharto Ukiman Ukiman