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All Journal Jurnal Siasat Bisnis CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Journal of Business & Banking Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Manajemen STIE Muhammadiyah Palopo EKUITAS (Jurnal Ekonomi dan Keuangan) MABIS: Manajemen dan Bisnis Relevance: Journal of Management and Business Jurnal Manajemen Maranatha Southeast Asian Journal of Service Management
Deddy Marciano
Department Of Management, Faculty Of Business And Economics, University Of Surabaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The influence of hedonic motivation, price, information, and trust on online purchase intention for Tokopedia consumers in Surabaya Sutandyo, Elyza; Marciano, Deddy; Indarini
Southeast Asian Journal of Service Management Vol. 1 No. 1 (2024): First Issue: Commerce and Destinations
Publisher : Faculty of Business and Economics, University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/seajsm.v12

Abstract

The Covid-19 pandemic has changed human behavior and habits. The development of technology has had a lot of positive impacts that make it easier for people's lives to shop online to meet the needs of life. Tokopedia is one of the trending online shopping platforms and is most in demand by the people of Surabaya during the Covid-19 pandemic where the highest number of engagements on Facebook and Twitter social media is 146,427. This study aims to determine the effect of hedonic motivation, price, information, and trust on online purchase intention on Tokopedia consumers in Surabaya. The causal research-based research was tested empirically using questionnaire data totaling 150 respondents. This research was analyzed using SEM (Structural Equation Modeling) with SPSS 25 software and AMOS 22 software. The results showed that hedonic motivation, online price, and online trust affect the intention to purchase online, then online price affects hedonic motivation, and access to online information affects online trust. Lastly, access to online information does not affect the intention to purchase online.
Co-Authors Acchedya Anugrahani Aprilia Pratiwi Arif Herlambang Arif Herlambang Bertha Silvia Sutejo Christian Hendra Setiawan Cristel Joy G. Cayaban Elvinna Salim Endang Ernawati Endang Ernawati Endang Ernawati Endang Ernawati Henri Onesimus Uirianto Indarini Ismanto, Christin Ivan Chandra Tanzil Johan Sutanto Jonathan Susanto Kevin Kurniawan Liliana Inggrit Wijaya Liliana Inggrit Wijaya Mochammad Fauzi Mudji Utami Nyolan Lestari Oetama, Kumiati Pratiknjo, Meilyn Liman Rendy Sentosa Rezza Vitriya Setiadi, Maria B.B. Suad Husnan Suad Husnan Sugianto, Laurenco Lingguardi Sutandyo, Elyza Tanzil, Ivan Chandra Theofilus Steven Susanto Tjoputri, R. Shinta Amelia Tri Ana Gita Nursela Viktor Adrian Vina Veriana Limtiono Vina Veriana Limtiono Werner R Murhadi Wijaya, Liliana Yovita Yovita Zunairoh, Zunairoh