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Niken Permata Sari
Kewirausahaan, Fakultas Ekonomi, Universitas Widya Mataram, Indonesia
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Social Science Studies

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Customer Retention: A Literature Review Bhenu Artha; Inna Zahara; Bahri; Niken Permata Sari
Social Science Studies Vol. 2 No. 1 (2022): (issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.251 KB) | DOI: 10.47153/sss21.2952022

Abstract

Customer retention is vital for businesses with much research literature now available and in most cases, is regarded as an indicator of acquisition performance, but factors influencing it have rarely been studied in the serial acquirer context. Customer experience has drawn a great deal of attention from scholars and business practitioners in the past few decades. Successfully designing and providing customers with an optimal experience has become a central priority for marketing theory and practice. Customer experience plays a key role for firms in creating a sustainable competitive advantage and building good customer relationships The objective of this research is to determine the factors associated with customer retention. I presented a literature study using systematic literature review of relevant publications and as a result of this process, 19 articles are included and then examined the bibliographical references to check the validity of the inquiry and to avoid any potential omissions. I identify several variables that affect by customer retention.
Co-Authors Antonius Satria Hadi Ardhi Khairi Bahri Bahri Bahri Bahri Bahri Bahri Bahri Bhenu Artha Bhenu Artha Bhenu Artha Bhenu Artha Bhenu Artha Bhenu Artha Bhenu SE Artha Cahya Purnama Asri Cahya Purnama Asri Fikri Alamsyah Hadiwibowo, Imam Hananta Surya Wijaya Jufri, Ali Khofifa Az Zahra Rochmah Insani Syamsul Arifin Syarif Nur Hidayat Ulfa Rani Manurung Utami Tunjung Sari Utami Tunjung Sari Utami Tunjung Sari Utami Tunjung Sari Utami Tunjung Sari Yamsasni Tasya Nurteta