Garuda - Garba Rujukan Digital

Exploration of Perceptions of Bank X EDC Machine Users (Merchants) Regarding Products and Services Related to Edc Machines at Bank X Denpasar Regional Prasetya, Adelia Hapsari; Mardhiyah, Dien; Sulistiyaso, Heru
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 5 (2024): September 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i5.3019

PEMBERDAYAAN SOSIAL EKONOMI MASYARAKAT MELALUI PEMANFAATAN TEKNOLOGI DAN SERTIFIKASI HALAL MENUJU RE-LAUNCHING DESA AGROWISATA DI BESUR, SEKARAN, LAMONGAN Widiastuti, Tika; Mardhiyah, Dien; Fanani, Sunan; Mawardi, Imron; Kusuma, Aditya; Atiya, Nikmatul; Arfiani, Ninda; Falah, Yusril
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 1 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i1.2024.012-021

Keterbatasan Kemampuan Teknologi dan rendahnya pemahaman sertifikasi halal anggota kelompok POKDARWIS membuat Agrowisata Halal Desa Besur belum dapat bangkit pasca pandemi. Oleh karenanya, dibutuhkan oemberdayaan masyarakat pada aspek sosial ekonomi melalui pemanfaatan teknologi dan sertifikasi halal pada produk UMKM (Usaha Mikro Kecil Menengah). Permasalahan prioritas yang dihadapi oleh pengelola Agrowisata Halal Desa Besur adalah (1) minimnya penggunaan sosial media oleh Pelaku UMKM dalam mempromosikan produknya, (2) minimnya pemanfaatan teknologi dalam pelaporan keuangan, (3) terbatasnya pemahaman UMKM terkait pentingnya sertifikasi halal, dan (4) Terbatasnya produk UMKM di desa wisata Besur yang sudah memiliki sertifikasi halal. Untuk itu, peneliti melakukan pemberdayaan sosial ekonomi masyarakat melalui pemanfaatan teknologi dan sertifikasi halal. Hal ini untuk mengoptimalkan kesiapan re-launching Agrowisata Halal dalam pemanfaatan teknologi dan peningkatan sertifikasi halal. Pelatihan dan pendampingan yang akan dilaksanakan meliputi: (1) pelatihan penggunaan sosial media untuk promosi, (2) pelatihan pemanfaatan teknologi dalam pelaporan keuangan, (3) sosialisasi pentingnya produk halal dan sertifikasi halal, dan (4) pendampingan produk halal dan ersertifikasi halal. Hasil kegiatan selama kurang lebih dua bulan, di dapatkan peningkatan pemahaman anggota kelompok POKDARWIS dalam pengunaan sosial media pemasaran, pencatatan keuangan dan pemahaman produk halal. Masyarakat Desa besur, utamanya anggota POKDARWIS sudah mampu mengembangkan Desa Agrowisata Besur.

Implementation of Power BI for Dashboard Visualization on Brand Product Sales Dataset Adidas in the United States from Kaggle Sulistyawati, Sri; Suyoso, Aldo Lovely Arief; Mardhiyah, Dien
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.796

This article describes the implementation of Power BI to create an interactive dashboard based on a dataset of Adidas product sales in the United States from Kaggle. Power BI processes sales data to provide deep insights into sales trends, product performance, market analysis, and consumer preferences. The result is a clear and intuitive dashboard that assists management in strategic decision-making. This dashboard shows Total Sales of 899.90 million USD, Units Sold of 2 million units, and Operating Profit of 332.13 million USD, with the highest sales in New York, California, Florida, and Texas. Profitability analysis shows strong profit margins in New York and Florida, while the Men's Street Footwear product category is the top seller. This information is essential for identifying popular products and developing effective business strategies.

Social Media Marketing dan Online Customer Review Terhadap Brand Attitude dan Dampaknya pada Purchase Intention pada Product Smartphone Farizil Qudsi, Maulana; Mardhiyah, Dien
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.8632

This study aims to examine and analyze the influence of social media marketing and online customer reviews on brand attitude, and their impact on purchase intention for the OPPO Find N5 Fold product. This research employs a quantitative approach with exogenous variables including Social Media Marketing (X1) and Online Customer Review (X2), and endogenous variables comprising Brand Attitude (Z) and Purchase Intention (Y). Primary data were collected using a five-point Likert scale questionnaire, distributed to respondents residing in Surabaya who do not yet own an OPPO Find N5 Fold, are active on social media, and have seen advertisements or reviews of the product. A purposive sampling technique was applied, with a total of 130 respondents. Data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) via SmartPLS 4.0.9. The findings reveal that both social media marketing and online customer reviews have a positive and significant effect on brand attitude, which in turn positively influences purchase intention toward the OPPO Find N5 Fold. Therefore, companies are encouraged to develop creative communication strategies on social media and manage customer reviews strategically to strengthen brand perception and drive purchase intention.

Social Media Marketing dan Online Customer Review Terhadap Brand Attitude dan Dampaknya pada Purchase Intention pada Product Smartphone Farizil Qudsi, Maulana; Mardhiyah, Dien
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.8632

This study aims to examine and analyze the influence of social media marketing and online customer reviews on brand attitude, and their impact on purchase intention for the OPPO Find N5 Fold product. This research employs a quantitative approach with exogenous variables including Social Media Marketing (X1) and Online Customer Review (X2), and endogenous variables comprising Brand Attitude (Z) and Purchase Intention (Y). Primary data were collected using a five-point Likert scale questionnaire, distributed to respondents residing in Surabaya who do not yet own an OPPO Find N5 Fold, are active on social media, and have seen advertisements or reviews of the product. A purposive sampling technique was applied, with a total of 130 respondents. Data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) via SmartPLS 4.0.9. The findings reveal that both social media marketing and online customer reviews have a positive and significant effect on brand attitude, which in turn positively influences purchase intention toward the OPPO Find N5 Fold. Therefore, companies are encouraged to develop creative communication strategies on social media and manage customer reviews strategically to strengthen brand perception and drive purchase intention.

Implementation of Power BI for Dashboard Visualization on Brand Product Sales Dataset Adidas in the United States from Kaggle Sulistyawati, Sri; Suyoso, Aldo Lovely Arief; Mardhiyah, Dien
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.796

This article describes the implementation of Power BI to create an interactive dashboard based on a dataset of Adidas product sales in the United States from Kaggle. Power BI processes sales data to provide deep insights into sales trends, product performance, market analysis, and consumer preferences. The result is a clear and intuitive dashboard that assists management in strategic decision-making. This dashboard shows Total Sales of 899.90 million USD, Units Sold of 2 million units, and Operating Profit of 332.13 million USD, with the highest sales in New York, California, Florida, and Texas. Profitability analysis shows strong profit margins in New York and Florida, while the Men's Street Footwear product category is the top seller. This information is essential for identifying popular products and developing effective business strategies.

PEKALONGAN MSMEs PREPARE PRODUCTS TO PENETRATE THE HALAL MARKET AND ECOSYSTEM Mardhiyah, Dien; Widiastuti, Tika; Mawardi, Imron; Hartini, Sri; Rosidi, Dinda Oktaviona; Zain, Nur Habiba; Apriwiliza, Gita
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 1 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i1.2024.022-032

The low marketing literacy of MSMEs in Kaliombo Village, Pekalongan Regency, has resulted in low marketing activities such as packaging, product branding, and digital marketing. Apart from that, the literacy of MSME actors in the Village regarding halal products is still low, so they require readiness for the marketed products to comply with Government Regulations regarding Halal Product Guarantees. This government regulation requires that all products traded are halal so that they enter the halal ecosystem. This community service is carried out with training and mentoring activities to increase literacy regarding the importance of branding, packaging, digital marketing, and halal-haram to prepare MSME residents of Kaliombo Village to face competition in the market and enter the halal ecosystem. This empowerment includes socialization and assistance regarding concepts, uses, and how to apply branding, packaging, digital marketing, and halal-haram to the Kaliombo Village community farmer groups. This empowerment has an impact on increasing the competitiveness of MSMEs through optimizing brand design, packaging design, creating and developing social media accounts, and preparing to self-declare for halal certification permits for MSMEs.

PENGARUH SERVICE QUALITY, PERCEIVED VALUE, TRUST, CUSTOMER SATISFACTION TERHADAP LOYALTY DI PATUNA TOUR & TRAVEL Prabowo, Arif; Mardhiyah, Dien
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 10, No 2 (2023): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v10i2.4515

This study examines the effect of service quality, perceived value, trust, and customer satisfaction on loyalty in Patuna Tour & Travel. The data analysis technique used in this study uses a partial least square. The sample used was 360 individual respondents or ex-pilgrims who had, at least twice, used the services of Patuna Tour & Travel in carrying out the Umrah pilgrimage. The results showed that service quality has a positive effect on perceived value, service quality has a positive effect on customer satisfaction, service quality has a positive effect on trust, perceived value has a positive effect on customer satisfaction, perceived value has a positive effect on trust, customer satisfaction has a positive effect on trust, trust has a positive effect positive on loyalty and customer satisfaction does not affect loyalty

Peran Mediasi Digital Marketing dalam Pengaruh Brand image dan Brand Trust Terhadap Purchase Intention Pusat Oleh-Oleh Gudange Tahu Takwa Ulfaturrosida, Isma; Mardhiyah, Dien
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10215

This study aims to analyze the effect of brand image and brand trust on purchase intention, mediated by digital marketing, among consumers of Gudange Tahu Takwa (GTT) Souvenir Center. The main issue addressed is the suboptimal digital marketing strategy, which has impacted customer purchase intention, especially among out-of-town visitors. A quantitative approach using explanatory research methodology was employed. A total of 75 respondents were selected, consisting of active social media users and marketplace platform users. Data analysis was performed using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS). The results indicate that brand image and brand trust significantly influence purchase intention, both directly and indirectly through digital marketing. Digital marketing has been proven to play a significant mediating role in strengthening the relationship between brand image and brand trust with purchase intention. The findings highlight the importance of developing an integrated digital marketing strategy to enhance customer loyalty and purchase intention.

Peran Mediasi Digital Marketing dalam Pengaruh Brand image dan Brand Trust Terhadap Purchase Intention Pusat Oleh-Oleh Gudange Tahu Takwa Ulfaturrosida, Isma; Mardhiyah, Dien
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10215

This study aims to analyze the effect of brand image and brand trust on purchase intention, mediated by digital marketing, among consumers of Gudange Tahu Takwa (GTT) Souvenir Center. The main issue addressed is the suboptimal digital marketing strategy, which has impacted customer purchase intention, especially among out-of-town visitors. A quantitative approach using explanatory research methodology was employed. A total of 75 respondents were selected, consisting of active social media users and marketplace platform users. Data analysis was performed using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS). The results indicate that brand image and brand trust significantly influence purchase intention, both directly and indirectly through digital marketing. Digital marketing has been proven to play a significant mediating role in strengthening the relationship between brand image and brand trust with purchase intention. The findings highlight the importance of developing an integrated digital marketing strategy to enhance customer loyalty and purchase intention.

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