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RAISING COMMUNITY AWARENESS OF HALAL PRODUCT CONSUMPTION AND HALAL LIFESTYLE: A TRIPLE HELIX MODEL Mardhiyah, Dien; Mawardi, Imron; Widiastuti, Tika; Al Mustofa, Muhammad Ubaidillah; Abdullah, Syahidah; Sinulingga, Rizky Amalia; Saptowati, Errin Dwi
Jurnal Ekonomi dan Bisnis Islam | Journal of Islamic Economics and Business Vol. 9 No. 2 (2023): JULY - DECEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v9i2.48403

This study formulates a triple helix model for increasing community awareness of halal product consumption and lifestyle. It is essential to increase halal awareness not only as a form of religious obedience but also to provide consumers protection, improve product quality, encourage product innovation, and fulfil international standards. This qualitative study constructs a Triple Helix model using a descriptive analysis technique and the Inputs, Activities, Outputs, Outcomes, and Impact (IAOOI) Approach. The findings indicate that the government is crucial in answering the research question. The government is expected to provide optimal support for creating such an environment through laws, regulations, infrastructure development, and other methods. Academicians are responsible for conducting scientific research in the halal industry and social programs and disseminating their findings to the general public. Practitioners in the halal industry can participate in community-based events to increase public awareness of halal products and lifestyles. This research contributes to developing relevant policies for related stakeholders to increase community awareness of halal product consumption and lifestyle.

The effect of Visual Aesthetic and Endorser Type on Attitude Toward Advertising, Attitude Toward Product, and Purchase Intention Vegan Food Gozali, Nidia Artanti; Mardhiyah, Dien; Futuwwah, Ali Imaduddin; Yusvianty, Riedha Sabila Ardian
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 17 No. 2 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v17i2.55063

Objective: The COVID-19 pandemic has encouraged people to adopt healthier lifestyles, yet available information remains scarce. Marketers often utilize advertising to educate the public, but ads must be engaging to capture attention. Therefore, this study seeks to examine how the content and sources of advertisements influence attitudes toward vegan food using the S-O-R Theory. Design/Methods/Approach: This study conducts experiments on social media apps, manipulating vegan food ads across different designs and endorsers using a 2x2 factorial design between subjects with 160 participants. It utilizes vegan meat as a stimulus and conducts manipulation checks before distributing questionnaires. Findings: The findings indicate that classical aesthetics are more effective in shaping attitudes toward vegan food advertising. Consumers purchase vegan food to maintain their health, and by using classical aesthetics, consumers perceive the food as healthier. Originality/Value: Previous research on vegan food has focused on various aspects such as values, claims, motivation, and ideologies. In contrast, this study explores how vegan food ads positively influence consumer attitudes, with unique visual aesthetics findings in these advertisements. Practical/Policy Implication: Marketers must focus on visual aesthetics and choose suitable endorsers for effective vegan food ads, shaping positive consumer attitudes and purchase intentions.

Exploration of Perceptions of Bank X EDC Machine Users (Merchants) Regarding Products and Services Related to Edc Machines at Bank X Denpasar Regional Prasetya, Adelia Hapsari; Mardhiyah, Dien; Sulistiyaso, Heru
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 5 (2024): September 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i5.3019

PEMBERDAYAAN SOSIAL EKONOMI MASYARAKAT MELALUI PEMANFAATAN TEKNOLOGI DAN SERTIFIKASI HALAL MENUJU RE-LAUNCHING DESA AGROWISATA DI BESUR, SEKARAN, LAMONGAN Widiastuti, Tika; Mardhiyah, Dien; Fanani, Sunan; Mawardi, Imron; Kusuma, Aditya; Atiya, Nikmatul; Arfiani, Ninda; Falah, Yusril
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 1 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i1.2024.012-021

Keterbatasan Kemampuan Teknologi dan rendahnya pemahaman sertifikasi halal anggota kelompok POKDARWIS membuat Agrowisata Halal Desa Besur belum dapat bangkit pasca pandemi. Oleh karenanya, dibutuhkan oemberdayaan masyarakat pada aspek sosial ekonomi melalui pemanfaatan teknologi dan sertifikasi halal pada produk UMKM (Usaha Mikro Kecil Menengah). Permasalahan prioritas yang dihadapi oleh pengelola Agrowisata Halal Desa Besur adalah (1) minimnya penggunaan sosial media oleh Pelaku UMKM dalam mempromosikan produknya, (2) minimnya pemanfaatan teknologi dalam pelaporan keuangan, (3) terbatasnya pemahaman UMKM terkait pentingnya sertifikasi halal, dan (4) Terbatasnya produk UMKM di desa wisata Besur yang sudah memiliki sertifikasi halal. Untuk itu, peneliti melakukan pemberdayaan sosial ekonomi masyarakat melalui pemanfaatan teknologi dan sertifikasi halal. Hal ini untuk mengoptimalkan kesiapan re-launching Agrowisata Halal dalam pemanfaatan teknologi dan peningkatan sertifikasi halal. Pelatihan dan pendampingan yang akan dilaksanakan meliputi: (1) pelatihan penggunaan sosial media untuk promosi, (2) pelatihan pemanfaatan teknologi dalam pelaporan keuangan, (3) sosialisasi pentingnya produk halal dan sertifikasi halal, dan (4) pendampingan produk halal dan ersertifikasi halal. Hasil kegiatan selama kurang lebih dua bulan, di dapatkan peningkatan pemahaman anggota kelompok POKDARWIS dalam pengunaan sosial media pemasaran, pencatatan keuangan dan pemahaman produk halal. Masyarakat Desa besur, utamanya anggota POKDARWIS sudah mampu mengembangkan Desa Agrowisata Besur.

Implementation of Power BI for Dashboard Visualization on Brand Product Sales Dataset Adidas in the United States from Kaggle Sulistyawati, Sri; Suyoso, Aldo Lovely Arief; Mardhiyah, Dien
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.796

This article describes the implementation of Power BI to create an interactive dashboard based on a dataset of Adidas product sales in the United States from Kaggle. Power BI processes sales data to provide deep insights into sales trends, product performance, market analysis, and consumer preferences. The result is a clear and intuitive dashboard that assists management in strategic decision-making. This dashboard shows Total Sales of 899.90 million USD, Units Sold of 2 million units, and Operating Profit of 332.13 million USD, with the highest sales in New York, California, Florida, and Texas. Profitability analysis shows strong profit margins in New York and Florida, while the Men's Street Footwear product category is the top seller. This information is essential for identifying popular products and developing effective business strategies.

Social Media Marketing dan Online Customer Review Terhadap Brand Attitude dan Dampaknya pada Purchase Intention pada Product Smartphone Farizil Qudsi, Maulana; Mardhiyah, Dien
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.8632

This study aims to examine and analyze the influence of social media marketing and online customer reviews on brand attitude, and their impact on purchase intention for the OPPO Find N5 Fold product. This research employs a quantitative approach with exogenous variables including Social Media Marketing (X1) and Online Customer Review (X2), and endogenous variables comprising Brand Attitude (Z) and Purchase Intention (Y). Primary data were collected using a five-point Likert scale questionnaire, distributed to respondents residing in Surabaya who do not yet own an OPPO Find N5 Fold, are active on social media, and have seen advertisements or reviews of the product. A purposive sampling technique was applied, with a total of 130 respondents. Data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) via SmartPLS 4.0.9. The findings reveal that both social media marketing and online customer reviews have a positive and significant effect on brand attitude, which in turn positively influences purchase intention toward the OPPO Find N5 Fold. Therefore, companies are encouraged to develop creative communication strategies on social media and manage customer reviews strategically to strengthen brand perception and drive purchase intention.

Social Media Marketing dan Online Customer Review Terhadap Brand Attitude dan Dampaknya pada Purchase Intention pada Product Smartphone Farizil Qudsi, Maulana; Mardhiyah, Dien
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.8632

This study aims to examine and analyze the influence of social media marketing and online customer reviews on brand attitude, and their impact on purchase intention for the OPPO Find N5 Fold product. This research employs a quantitative approach with exogenous variables including Social Media Marketing (X1) and Online Customer Review (X2), and endogenous variables comprising Brand Attitude (Z) and Purchase Intention (Y). Primary data were collected using a five-point Likert scale questionnaire, distributed to respondents residing in Surabaya who do not yet own an OPPO Find N5 Fold, are active on social media, and have seen advertisements or reviews of the product. A purposive sampling technique was applied, with a total of 130 respondents. Data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) via SmartPLS 4.0.9. The findings reveal that both social media marketing and online customer reviews have a positive and significant effect on brand attitude, which in turn positively influences purchase intention toward the OPPO Find N5 Fold. Therefore, companies are encouraged to develop creative communication strategies on social media and manage customer reviews strategically to strengthen brand perception and drive purchase intention.

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