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All Journal Jurnal Dimensi Agregat: Jurnal Ekonomi dan Bisnis Jurnal Administrasi dan Manajemen Jurnal Edueco Jurnal Ilmiah Edunomika (JIE) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT
Fithri Setya Marwati
Universitas Islam Batik Surakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
LOYALITAS PELANGGAN DITINJAU DARI PELAYANAN, KEPUASAN DAN KEPERCAYAAN PADA CV CIPTA KIMIA SUKOHARJO Vidya Dara Oktavia; Sarsono Sarsono; Fithri Setya Marwati
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4656

Abstract

Tujuan penelitian dalam penelitian ini adalah untuk mengetahui pengaruh pelayanan, kepuasan, dan kepercayaan terhadap loyalitas pelanggan CV Cipta Kimia Sukoharjo. Penelitian ini termasuk jenis penelitian deskriptif. Metodologi penelitian dengan menggunakan pendekatan kuantitatif, berupa kuesioner. Sampel dalam penelitian ini berjumlah 75 responden yang dibagi kepada pelanggan CV Cipta Kimia Sukoharjo. Data yang dipergunakan dalam penelitian ini adalah data primer yang berupa hasil kuesioner yang diisi oleh responden. Metode analisis yang digunakan adalah analisis kuantitatif, uji validitas dan reliabilitas, regresi linier berganda dan uji t (uji parsial). Hasil penelitian menggunakan regresi linier berganda ada pengaruh antara kualitas pelayanan terhadap kepuasan pelanggan. Uji t (uji parsial) pelayanan, kepuasan dan kepercayaan berpengaruh signifikan terhadap loyalitas pelanggan. Hasil uji koefisien determinasi diperoleh nilai Adjusted R2 sebesar 0,237 atau sebesar 23,7% menunjukkan bahwa loyalitas pelanggan CV Cipta Kimia Sukoharjo dipengaruhi oleh variable pelayanan, kepuasan dan kepercayaan sedangkan sisanya 76,3% dijelaskan oleh variabel lain. Kata kunci: pelayanan, kepuasan, kepercayaan, loyalitas pelanggan. Abstract The purpose of research in this study was to determine the effect of service, satisfaction, and trust on customer loyalty CV Cipta Kimia Sukoharjo. This research belongs to the type of descriptive research.The research methodology uses a quantitative approach, in the form of a questionnaire. The sample in this study amounted to 75 respondents who were divided into CV Cipta Kimia Sukoharjo customers. The data used in this study is primary data in the form of the results of questionnaires filled out by respondents. The analytical method used is quantitative analysis, validity and reliability test, multiple linear regression and t test (partial test). The results of the study using multiple linear regression there is an influence between service quality and customer satisfaction. T test (partial test) service, satisfaction and trust have a significant effect on customer loyalty. The results of the coefficient of determination test obtained the Adjusted R2 value of 0.237 or 23.7%, indicating that customer loyalty at CV Cipta Kimia Sukoharjo is influenced by service, satisfaction and trust variables, while the remaining 76.3% is explained by other variables Keywords: service, satisfaction, trust, customer loyalty.
EMPLOYEE PRODUCTIVITY IN TERMS OF ENVIRONMENT, MOTIVATION, AND WORK DICIPLINE OF UD PRIMA JAYA SURAKARTA Silviana Fransiska Anggreini; Sarsono Sarsono; Fithri Setya Marwati
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4537

Abstract

Companies in carrying out their activities must have goals to be achieved. In realizing this goal, every company must have a precise strategy. One of the strategic targets in achieving goals is human resources. This is important because human resources are the key of a company to success reach. The purpose of study is to sees the effect of environment, discipline , and motivation, and on the productivity of UD Prima Jaya Surakarta employees. Descriptive quantitative is used in study. Primary data and secondary data are used in this study. The sampling technique used is the non-probability sampling technique with the saturated sample method. The results of this study from SPSS software is known if the environment, discipline, and motivation, have a positive effect on the productivity of UD Prima Jaya Surakarta employees. Keywords: Work Productivity, Environment, Discipline , and Motivation.
KEPUTUSAN PEMBELIAN NAAVAGREEN NATURAL SKINCARE DITINJAU DARI STORE ATMOSPHERE , BRAND AMBASSADOR DAN KUALITAS PELAYANAN ( Studi Pada Pelanggan Naavagreen Natural Skincare Cabang Kartasura ) Eni Lestari; Sarsono Sarsono; Fithri Setya Marwati
JURNAL ILMIAH EDUNOMIKA Vol 7, No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.8445

Abstract

This study aims to determine the effect of store atmosphere, brand ambassadors and service quality on purchasing decisions at the Naavagreen Beauty Clinic, Kartasura Branch. Quantitative approach used in this research. The population in this study is Naavagreen Natural Skincare customers who have purchased products and used treatment services at the Naavagreen Clinic at least 2 times. The population in this study is not known with certainty. The sample in this study was 100 respondents, and the sampling technique used was purposive sampling. With the help of SPSS statistics 25, data analysis in this study included classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear analysis, model feasibility test (F test), t test and coefficient of determination (R2). The results of this study show that partially the store atmosphere, brand ambassador and service quality have a positive and significant effect on purchasing decisions, whereas in the t test brand ambassadors do not have a significant effect on purchasing decisions. Store atmosphere has a positive and significant effect on purchasing decisions, and service quality has a positive and significant effect on purchasing decisions Keywords : Purchase decision, store atmosphere, brand ambassador and service quality
Co-Authors Bambang Mursito Burhanudin AY Della Nurningtyas Romadhona Devi Alfina Rahmawati Eni Lestari Eny Kustiyah Intan Lathifah Nurul Khoiriah Ratna Damayanti Rochmi Widayanti Sarsono Sarsono Silviana Fransiska Anggreini Sri Hartono Sudarwati Sudarwati Sylvia Anindita Oktaviana Vidya Dara Oktavia