<![CDATA[Abstract The tourism industry is an activity in order to meet the needs of goods and services for tourists. The shopping area of Batik Trusmi is one of the tourism industry. Opportunities that exist in the tourism sector, especially in this area will have an impact on the economic and social culture of the surrounding community. Optimal management of tourist areas will have an impact on the increase in tourist visits, so it will be beneficial for the tourism industry and the surrounding community. This research uses qualitative research. The result of this research, it can be concluded that 1) the management of Batik Trusmi shopping area that is planning, organizing, actuating and controlling or supervision. 2) The existence of shopping area of Batik Trusmi impact for an economy of society Trusmi Kulon village that is the increase of income, open jobs and decreasing unemployment, the increase of land price, and there is dependence on tourist visiting. In addition, there are also socio-cultural impacts such as the preservation of Batik art, conversion of jobs, contamination of the environment, the use of infrastructure, and traffic jams. Keywords: Management, Tourism Area of Batik, Impact on Economic and Social Culture. Abstrak Industri pariwisata merupakan suatu kegiatan dalam rangka pemenuhan kebutuhan barang dan jasa bagi para wisatawan. Peluang yang ada pada sektor pariwisata khususnya di kawasan wisata belanja Batik Trusmi akan berdampak pada ekonomi dan sosial budaya masyarakat sekitar. Pengelolaan yang optimal pada kawasan wisata akan berdampak pada meningkatnya kunjungan wisatawan sehingga akan menguntungkan bagi pegiat industri pariwisata dan masyarakat sekitar. Penelitian ini menggunakan penelitian kualitatif. Berdasarkan hasil penelitian, dapat disimpulkan bahwa 1) Pengelolaan kawasan wisata belanja Batik Trusmi mulai dari perencanaan, pengorganisasian, penggerakan, dan pengawasan. 2) Keberadaan kawasan wisata belanja Batik Trusmi berdampak bagi perekonomian masyarakat desa Trusmi Kulon yaitu peningkatan pendapatan, membuka lapangan kerja dan mengurangi pengangguran, adanya kenaikan harga tanah, dan ada ketergantungan terhadap wisatawan yang berkunjung. Selain itu ada pula dampak terhadap sosial budaya masyarakat seperti pelestarian seni membatik, konversi mata pencaharian, adanya limbah batik, penggunaan infrastruktur, dan kemacetan lalu lintas. Kata Kunci: Pengelolaan, Kawasan Wisata Batik, Dampak Ekonomi dan Sosial Budaya.]]>
