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Journal : Journal on Education

Sistem Appraisal dalam Video Kritik terhadap Kebijakan Pemerintah Daerah Yunita Ayuningsih; Wawan Gunawan; Budi Hermawan
Journal on Education Vol 6 No 4 (2024): Journal on Education: Volume 6 Nomor 4 Mei-Agustus 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i4.6184

Abstract

Social media has become an important means for people to express their opinions and criticisms on various issues, including issues related to local government policies. Criticism towards local governments triggers various interpretations in society. Academics in the field of linguistics should respond to such issues by conducting research, one of which is discourse analysis from the perspective of Systemic Functional Linguistics. The purpose of this research is to reveal how speakers express their attitudes, judgments, and emotions through the language they use to convey criticism towards local government policies. This research employs a qualitative design. The data source is derived from the social media platform, TikTok in the form of videos criticizing local government policies. The result of this research indicate that the aspect of judgment dominates in the transcripts of videos criticizing local government policies followed by appreciation in second place and affect in third place. The most frequently used judgment is personal – negative – criticizing – direct. This aligns with the main objective of the videos criticizing local government policies used as data in this research, which is to criticize or evaluate. After judgment, negative appreciation is the second most prevalent. Lastly, negative affect – direct is the least frequently found in the research data.
Bentuk Linguistik Pada Papan Iklan (Billboard) Di Jalan Protokol Kota Bandung Nurul Alfiah Ajeng Wahyu; Budi Hermawan; Ruswan Dallyono
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.6947

Abstract

The development of billboards in the city of Bandung presents a significant challenge in optimizing public space. One of the factors that needs attention is the linguistic form used in creating billboards. The linguistic form in billboards can affect the effectiveness of communication and the public's understanding of the desired message. The purpose of this study is to analyze the linguistic form of billboards in public spaces in the city of Bandung and to determine how these linguistic forms affect communication effectiveness. This research uses a qualitative method by collecting data through observations on the city of Bandung's protocol roads where billboards are located. The results of the study show that the linguistic form of billboards in the city of Bandung can be in the form of verbal linguistics and there are several factors that influence communication effectiveness, namely linguistic form, typography, linguistic patterns, and language structure.