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All Journal Ilmiah Manajemen Bisnis PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Bisnis Komitmen : Jurnal Ilmiah Manajemen Journal of Scientech Research and Development Jurnal Bangun Manajemen Journal of International Conference Proceedings
YB Andre Marvianta
Universitas Kristen Krida Wacana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Kepuasan Mahasiswa Terhadap Citra Perguruan Tinggi Dan Keluhan Serta Implikasinya Pada Loyalitas YB. Andre Marvianta; Daniel Widjaja; Fredella Colline
Ilmiah Manajemen Bisnis VOL. 15 NO. 2 JULI-DESEMBER 2015
Publisher : Ilmiah Manajemen Bisnis

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Abstract

ABSTRACTThis research is performed to test the effect of college students satisfaction on university image, study programs image, and student’s complaint as well as the implication for student’s loyalty. The samples of this research are students in Kopertis wilayah III. The data from our survey has pre-tested using Structural Equation Modeling (SEM) to know the significance of the structural model. The report has show that some indicators should be dropped  Keywords: complaint, satisfaction, image of university, image of program, loyaltyABSTRACTPenelitian ini dilakukan untuk menguji pengaruh kepuasan mahasiswa terhadap citra perguruan tinggi dan keluhan mahasiswa terhadap loyalitas mereka terhadap. Sampel penelitian ini adalah para mahasiswa yang kuliah di wilayah Kopertis Wilayah III. Data survey diuji dengan Structural Equation Modeling (SEM) guna mengetahui signifikansi model. Hasil menunjukkan bahwa beberapa indikator perlu dihapuskan.Keywords: Keluhan, kepuasan, citra universitas, citra program studi, loyalitas
PENERAPAN TEORI BRAND EQUITY SEBAGAI IMPLEMENTASI DARI VALUE-BASED MANAGEMENT: STUDI KASUS PADA PENGGUNA TELEPON SELULER YB. Andre Marvianta; San Ty
Ilmiah Manajemen Bisnis VOL. 12 NO. 1 MEI 2012
Publisher : Ilmiah Manajemen Bisnis

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Exploring The Dimensions Of Retail Store : That Impact To Forming Customer Satisfaction, Trust, And Customer Loyalty YB Andre Marvianta, Roseline M. Anwar & Daniel Widjaja
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2018: PROCEEDING ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

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The numerous retail stores that exist amid public shows a tight competition amongretail store entrepreneurs. As a matter of fact, customers satisfaction is a main keyto survive amid the tough competition. The customer satisfaction can be built aftercustomer evaluates and assesses dimensions in a retail store based on theirshopping experience. This research aims at testing test and discovering whichdimension has potential to lift the customers satisfaction of shopping in a retailstore. The data from our survey has been tested by using Structural EquationModeling (SEM) to confirm our model. The result shows that product and price arethe most fundamental dimensions in forming customers satisfaction and also tobuild trust and loyalty of customers of shopping in the retail store.Keywords : [retail stores; customers’ satisfaction; customers’ loyalty; trust]
Pengaruh Kualitas Layanan, Electronic Word Of Mouth (E-Wom), Dan Citra Merek Terhadap Kepuasan Dan Loyalitas Pada Pelanggan Aplikasi Marketplace) Gabrielle Margaret Lay, Angela; Marvianta, YB Andre
Jurnal Bangun Manajemen Vol. 1 No. 2: November 2022
Publisher : PT Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56854/jbm.v1i2.99

Abstract

Dunia bisnis kini semakin memberikan dampak dalam kehidupan. Kehadiran teknologi menjadikan kita semakin tergantung pada teknologi. Cara berbelanja telah bergeser ke cara online pula. Situasi pandemic COVID-19 telah turut memacu penggunaan media-media aplikasi online. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, Electronic Word of Mouth (E-WOM), dan citra merek terhadap kepuasan pelanggan dan loyalitas pelanggan para pengguna aplikasi pada wilayah Jabodetabek. Metode yang digunakan dalam penelitian ini adalah studi deskriptif dan inferensial menggunakan pendekatan eksplanatoris. Metode ini bertujuan hendak menggambarkan suatu suatu peristiwa yang terjadi pada saat ini atau suatu masalah yang sebenarnya. Penelitian ini dilakukan dengan menggunakan sarana kuesioner dalam pengumpulan datanya. Setiap responden memiliki kesempatan mengisi kuesioner sekali. Sampel penelitian ini adalah pengguna aplikasi yang berada di wilayah Jabodetabek dan telah melakukan pembelian pada enam bulan terakhir. Setelah kuesioner selesai disebarkan dan diisi para responden, sampel yang berhasil dikumpulkan dalam penelitian ini adalah sebanyak 337 responden. Pengambilan sampel dilakukan dengan menggunakan teknik purposive sampling. Data yang berhasil dikumpulkan selanjutnya diolah dengan menggunakan freeware VisualPLS. Hasil penelitian ini menunjukkan bahwa kualitas layanan terhadap kepuasan, E-WOM terhadap kepuasan pelanggan, citra merek terhadap loyalitas pelanggan. Sedangkan kualitas layanan terhadap loyalitas, E-WOM terhadap loyalitas, dan citra merek terhadap kepuasan pelanggan tidak memiliki hubungan.
Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Citra Merek dan Implikasinya pada Keputusan Pembelian Mobil Diecast Marvianta, YB Andre; Saputra, Angga
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i1.3403

Abstract

Penelitian ini ingin mengetahui faktor-faktor yang membuat konsumen melakukan keputusan pembelian pada sebuah produk mobil diecast yang berdomisili di area Jabodetabek. Peneliti hendak menguji pengaruh variabel-variabel harga, kualitas produk, dan promosi terhadap citra merek serta implikasinya pada keputusan pembelian pada produk mobil diecast di wilayah Jabodetabek. Sampel dalam penelitian ini berjumlah 335 orang yang tersebar di wilayah Jabodetabek. Teknik yang digunakan ialah non-probability sampling dengan metode purposive sampling. Mengingat penelitian ini dilakukan di masa pandemic Covid19, maka pengumpulan data menggunakan kuesioner yang disebarkan melalui Google Formulir dengan memberikan alamat link URL ke grup-grup penggemar diecast di Jabodetabek. Metode pemrosesan data dalam penelitian ini adalah validitas, reliabilitas dan bootstrapping dengan Structural Equation Model (SEM) dengan freeware VisualPLS Kesimpulan berdasarkan hasil penelitian ini yaitu harga, kualitas produk, dan promosi memiliki pengaruh yang signifikan terhadap citra merek diecast mobil yang ada di Jabodetabek. Selanjutnya harga, kualitas produk, dan promosi memiliki pengaruh yang signifikan terhadap keputusan pembelian diecast mobil di Jabodetabek. Terakhir citra merek memiliki pengaruh yang signifikan terhadap keputusan pembelian. Hal ini menunjukkan bahwa terdapat implikasi antara citra merek terhadap keputusan pembelian produk diecast di wilayah Jabodetabek.
PENGARUH HARGA, BRAND IMAGE, SERVICE QUALITY, KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA BISNIS MODERN COFFEE SHOP DI JABODETABEK Valentino, Jansen; Marvianta, YB Andre
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 5 No. 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.5688

Abstract

Studi ini bertujuan untuk mengeksplorasi pengaruh faktor Harga, Mutu Produk, Kualitas Pelayanan, dan Brand Image terhadap tingkat kepuasan serta loyalitas pelanggan dalam sektor usaha kedai kopi di kawasan Jabodetabek. Populasi penelitian mencakup seluruh pelanggan yang pernah mengunjungi kedai kopi di wilayah tersebut. Analisis data dalam penelitian ini menggunakan metode Structural Equation Modeling (SEM). Teknik pemilihan sampel yang diterapkan adalah purposive sampling, dengan jumlah responden sebanyak 296 orang. Hasil penelitian menunjukkan bahwa citra merek dan kualitas layanan secara signifikan memengaruhi kepuasan pelanggan. Selain itu, kepuasan pelanggan terbukti memiliki dampak terhadap loyalitas pelanggan. Namun, variabel harga tidak berpengaruh terhadap kepuasan maupun loyalitas pelanggan, sedangkan mutu produk tidak memberikan dampak signifikan terhadap loyalitas pelanggan.
Women Entrepreneurs in Focus: Trends, Insights, and Future Research Pathways Clarissa, Fiona; Marvianta, YB Andre
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3923

Abstract

This study explores the dynamics of women’s digital entrepreneurship, focusing on the themes of empowerment, survival strategies, and inclusive economic development. The research goal is to analyze the trends, barriers, and emerging themes in this field using bibliometric methods. The findings reveal that while empowerment and digital transformation have facilitated women's involvement in entrepreneurship, challenges such as gender stereotypes, limited access to capital, and network exclusion persist. Resilience, family support, and financial literacy are essential for the survival of women-led businesses, particularly in micro-enterprises. Additionally, digital entrepreneurship plays a critical role in financial inclusion and poverty alleviation, offering opportunities for marginalized groups to engage in the global economy. The study highlights the need for policies to foster an inclusive ecosystem and to address intersectional factors affecting success. Future research should focus on women’s experiences and the impact of digital tools on business success. These findings have practical implications for creating more equitable environments for women entrepreneurs. 
THE INFLUENCE OF SOCIAL MEDIA MARKETING, PROMOTION, AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND ITS IMPLICATIONS ON REPURCHASE INTENTION AT RAMEN YA RESTAURANT! Stella, Josephine; Marvianta, YB Andre
Journal of Scientech Research and Development Vol 8 No 1 (2026): JSRD, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v8i1.1543

Abstract

Indonesia recorded approximately 215.63 million internet users during the 2022–2023 period, with an increasing marketing opportunity through social media, particularly among Generation Z and millennials. Ramen is the second-favorite food. This research is intended to analyze the impact of social media marketing, promotion, and service quality on customer satisfaction. and its implications for repurchase intention at Ramen Ya! restaurant. Respondents are individuals residing in Jakarta, Bogor, Tangerang who have visited Ramen Ya! The study utilizes the AMOS 5.0 program data analysis was conducted using Structural Equation Modeling (SEM). Purposive sampling and non-probability sampling techniques are chosen, with a total of 292 respondents. The results indicate that Social Media Marketing, Promotion, and Service Quality do not affect Repurchase Intention. However, Promotion and Service Quality significantly and positively influence Customer Satisfaction, ultimately affecting Repurchase Intention. In conclusion, enhancing promotion and service quality is crucial to elevate customer satisfaction, while improving social media marketing is essential for fostering repurchase intention. Recommendations for enhancing customer satisfaction include collecting direct feedback on promotions, providing samples of new menu items, and ensuring employees possess excellent communication skills. Additionally, improving social media marketing, offering exclusive discounts, and conducting customer surveys with voucher incentives can boost repurchase intention.
The Influence of Brand Engagement and Customer Experience Mediated by Brand Trust on Customer Loyalty Tesalonika, Putri; Marvianta, YB Andre
Manajemen Bisnis Vol. 16 No. 01 (2026): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v16i01.43854

Abstract

Increasingly intense business competition requires companies to build strong relationships with customers through brand engagement and customer experience. Brand trust plays a crucial role in shaping customer loyalty. This study aims to analyze the influence of brand engagement and customer experience on customer loyalty, with brand trust as a mediating variable. The research employs a quantitative approach using a survey method. Data were collected through questionnaires and analyzed using statistical analysis techniques to examine the relationships among the research variables. The results indicate that brand engagement and customer experience have a positive effect on brand trust. Furthermore, brand trust is proven to have a significant effect on customer loyalty, thereby acting as a mediating variable in this relationship. Brand engagement and customer experience are able to enhance customer loyalty through the development of trust in the brand. Companies are therefore advised to improve the quality of customer interactions and create positive experiences to strengthen brand trust and customer loyalty.
Co-Authors ., Yohanes Angga Saputra Clarissa, Fiona Colline, Fredella Daniel Widjaja Diana Frederica Fredella Colline Gabrielle Margaret Lay, Angela San Ty Stella, Josephine Tesalonika, Putri Ty, San Valentino, Jansen Wahyu Prasetyo Wahyu Prasetyo Widjaja, Daniel Xander, Vinky Yohanes .