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All Journal Jurnal JSIKA Jurnal Teknoinfo JIEMS (Journal of Industrial Engineering and Management Systems) Zonasi: Jurnal Sistem Informasi Risenologi G-Tech : Jurnal Teknologi Terapan Journal of Business and Audit Information System (JBASE) Jurnal Pengabdian dan Kewirausahaan Jurnal Sistem Informasi Universitas Dinamika BIP'S : Jurnal Bisnis Perspektif

Ignatius Adrian Mastan

Universitas Bunda Mulia

Author-ID : 317639

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Other

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Penerapan Social Network Analysis Dalam Menganalisis Kerjasama Tokopedia Dengan Boyband Korea BTS Ignatius Adrian Mastan; Christianto Christianto
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 1 (2021): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Tokopedia is an Indonesian technology company with a mission to achieve digitaleconomic equity. Since its founding in 2009, Tokopedia has transformed into aninfluential unicorn not only in Indonesia but also in Southeast Asia. On October 7,2019, Tokopedia announced a South Korean music group, BTS, to become the new brand ambassador for Tokopedia. BTS is a global mega star group from South Korea which is shaded by Big Hit Entertainment. Consisting of seven members including RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook, BTS was founded in 2013 and has had worldwide success. The extraordinary growth and achievements achieved by BTS have managed to break records in recent years so that BTS is designated as the persona of the Tokopedia brand. Through this collaboration, the public and BTS fans are expected to be closer to their inspirational figure. The various types of marketing currently carried out by Tokopedia in collaboration and collaboration with BTS have had a lot of impact on Tokopedia's sales. One of the marketing efforts that has been done by Tokopedia is using Twitter. Twitter is one of the social media used to attract consumers to buy products sold on Tokopedia. Using Social Network Analysis (SNA) provides a statistical tool for examining relational data not only on the characteristic attributes of individual actors, and focuses on explaining the patterns of relationships between actors, and analyzing the structure of these patterns. Social etwork representation is expressed in graph form because graph is the most fundamental type of social network representation. Social Network Analysis (SNA) argues that the relationship between nodes is important. The focus of Social Network Analysis (SNA) is on knowing the actors/nodes involved and how relationships occur. This study uses Social Network Analysis (SNA) to produce a structure of relationship data patterns between the collaboration between Tokopedia and Korean Boyband BTS which can help Tokopedia to review the collaboration that has been done. Tokopedia can take action in collaborating with BTS, to continuing or stopping or replacing with newbrand ambassadors.

Perancangan Enterprise Architecture Pada PT Vitapharm Menggunakan Framework TOGAF Ignatius Adrian Mastan; Mario Stefanus
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 2 (2021): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

PT Vitapharm is a leading cosmetic company in Indonesia that produces cosmeticproducts. In its operational activities, PT Vitapharm still has several obstacles in its business processes, one of the main problems is that some processes still use manual systems and have not yet integrated one process with another because there is no adequate information technology support. Thus, the business processes within the company have not been able to support the company to achieve organizational goals. Therefore, PT Vitapharm requires an Enterprise Architecture design so that the company's business goals can be achieved with the help of information technology. To solve the problems faced by PT Vitapharm can be completed by designing an Enterprise Architecture with the TOGAF framework. TOGAF framework was chosen because it can design and solve problems faced by PT Vitapharm. The stages of designing an Enterprise Architecture with the TOGAF framework start from the preliminary phase, requirements management, architecture vision, business architecture, information system architecture, technology architecture, opportunities and solutions, and migration planning. This study does not use the implementation governance and architecture change management stages. Research using the TOGAF framework produces an enterprise architecture design that can answer the needs of PT Vitapharm in order to adapt to the Information System/Information Technology strategic planning. The results of this study are designs that can be used by PT Vitapharm and become PT Vitapharm's reference in compiling business process improvements so that they can improve the company's internal business processes and can improve operational activities, and can achieve company goals.

Penerapan Text Network Analysis Dalam Menganalisis Pendapat Customer Product Patriot di Shopee Ignatius Adrian Mastan; Yohanes Wendy
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 1 (2022): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

E-commerce has changed the buying and selling process and the way people interact via the internet. One company that uses e-commerce is PT Patriot Memory Indonesia. PT Patriot Memory Indonesia sells well-known computer peripherals, including the Solid State Drive (SSD). PT Patriot Memory Indonesia wants to analyze customer feedback regarding SSD products sold in e-commerce, namely Shopee by using Text Network Analysis (TNA) which is one part of social computing. Social computing is a science that focuses on social behavior and social contexts using computing systems. One of the tools of social computing, namely Text Network Analysis (TNA), is a research technique that focuses on identifying and comparing network relationships between words, sentences, and systems to model interactions that generate new knowledge or information. In this study, TextNetwork Analysis will show consumer perceptions through the feedback it provideson buyer reviews. The opinions expressed by consumers in buyer reviews can be analyzed so that they can connect each word and create associations of consumer perceptions of a product. Thus, it can be seen the aspects that must be addressed by the company to improve consumer perceptions. The problem analyzed is the development of social computing in analyzing big data. Can the company take advantage of this information so that they know the perceptions of their consumers through the information in the customer feedback at Shopee. Through Text Network Analysis in social computing, researchers will know the association of each word of consumer perception and can see the perception that has the highest degree of a product and see its relationship with other perceptions. This study looks at consumer perceptions of Patriot SSD products at Shopee. The results of this study can help provide customer feedback information to PT Patriot Memory Indonesia.

Perancangan Website Yayasan Panti Asuhan Mekar Lestari Ignatius Adrian Mastan; Melvina Sesilia
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The development of information technology has brought many positive impacts on society. One of the most felt impacts is the use of the website. Websites can help provide information about an organization. The organization can be a profit oriented organization or a non profit oriented organization. One organization that requires the use of a website is the Mekar Lestari Orphanage Foundation. The Mekar Lestari Orphanage Foundation is located in the Rawa Buntu area, Tangerang. The Mekar Lestari Orphanage Foundation houses about 80 orphans. The Mekar Lestari Orphanage Foundation has always relied on donations from the surrounding community for their daily needs and activities at the orphanage. The Mekar Lestari Orphanage Foundation so far in recording donations and orphanage activities as well as managing orphans still uses the manual method, so it is difficult to provide information to donors to find out activities in the orphanage, as well as the limited information that can be known by the public about the orphanage. With the design of the Mekar Lestari Orphanage Foundation's website, it can help the community (donors) in making donations, as well as regarding various activities and data regarding orphans sheltered by the Mekar Lestari Orphanage Foundation. This website design will use the PHP and HTML programming languages. It is hoped that this website will make it easier for people (donors) to make donations, and help the Mekar Lestari Orphanage Foundation to manage and provide information related to activities at the Mekar Lestari Orphanage Foundation.

Co-Authors A. B. Tjandrarini Adih Wirya Agus Wijanarko Halim Alam, Nicholas Cahaya Andre Aulia Antok Supriyanto Ardianto, Irfan Kurniawan Pratama Ardianto, Irfan Kurniawan Pratama Arif, Dimas Lukmannul Arif, Dimas Lukmannul Arifin Puji Widodo Aristo, Julian Arliq Mushlih Rachamadho Aulia, Andre Bernanda, Devi Yurisca Bilqish Nadia Revinggar Carolina, Yanthi Christianto Christianto Clarita Anna Jessica Dana Indra Sensuse Deny, Deny Dhesky Aris Mas Darwanto Dio Gadang Rachmadi Dyah Ayu Anggraeni Dyah Ayu Anggraeni Eva Rusdiana Dewi Fabio Mangatas Silaen Fine Ermana Francka Sakti Lee Geasela, Yemima Monica Haditio, A.R. Bagas Danang Haditio, A.R. Bagas Danang Haris Imansya Haryanto Tanuwijaya Helen Pratiwi Helko Prasetiyo Henny Hartono Henry Bambang Setyawan Honni, Honni Hutagalung, Ika Widyasari Imansya, Haris Imansya, Haris Irfan Kurniawan Pratama Ardianto Isabel, Janesia Jati, Kelik Hendra Jimmy Baharuddin Johanes Aditya Kurniawan Johanes Fernandes Andry Julia Loisa Jusak Jusak Kautsarina Kautsarina Kristian, Eri Kurniawan, Johanes Aditya Kurniawan, Johanes Aditya Loropatty, Theresiya Loropatty, Theresiya Luh Putu Ratna Sundari M. Arika Dharma Satria M. J. Dewiyani Sunarto Mario Stefanus Marscel, Owen Melvina Sesilia Merliana Halim Metta Mellisa Tyo Mochammad Arifin Mochammad Arifin Pantjawati Sudarmaningtyas Prasetiyo, Helko Prasetiyo, Helko Putra, Febri Pradana Putra, Febri Pradana Putra, Yudhistira Eka Wishnu Rachmadi, Dio Gadang Rachmanto, Wahyudi Rachmanto, Wahyudi Raynaldo Kurniawan Reza Said Rizky, Fikry Nurris Ryan Randy Suryono Said, Reza Said, Reza Satria, M. Arika Dharma Sesilia, Melvina Slamet . Slamet Slamet Sulistiowati Sulistiowati Sulistiowati Sulistiowati Theresiya Loropatty Wahyudi Rachmanto Willy Kurniawan Wulandari, Sri Hariani Eko yogi, Angga wahyu prima Yohanes Wendy Yosafat Toni Yudhistira Eka Wishnu Putra Yuditya Primatondhano Yundari, Yundari YUNI SARTIKA Zamani, Uyun Ilham

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