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All Journal AL KAUNIYAH Riau Journal of Empowerment JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Unri Conference Series: Community Engagement
Siti Fatonah
Jurusan Biologi FMIPA, Universitas Riau Pekanbaru
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Public Health Social Sciences

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Journal : Unri Conference Series: Community Engagement

 1 
Standarisasi produk dan strategi digital marketing untuk meningkatkan pemasaran pada UMKM VCO Bertuah Sujarwati Sujarwati; Siti Fatonah; Bernadeta Leni Fibriarti; Silvera Devi Sy; Oswati Hasanah; Arini Arini
Unri Conference Series: Community Engagement Vol 2 (2020): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.2.234-240

Abstract

VCO Bertuah is an MSME in Pekanbaru that produces virgin coconut oil. Bertuah VCO has legality permits in the form of IUMK, NIB and P-IRT Certificate. However, Bertuah VCO does not have a halal certificate, BPOM distribution permit, and product SNI. The marketing of Bertuah VCO products is mostly done online, especially through social media platforms such as Facebook and Instagram. Other digital marketing strategies such as youtube and websites have not been carried out. Based on the results of the activity, it can be concluded that UMKM need assistance to take care of business legality. It is necessary to have active communication between UMKM and government agencies in charge of business licensing. Assistance activities have succeeded in increasing partners' understanding of the business legality management procedures. Assistance activities are very helpful for partners in preparing documents for business legality requirements. Assistance activities increase partners' understanding of digital marketing strategies through the website, instagram and youtube. Assistance activities help partners prepare advertising content in the form of product photos, instagram feed designs, video testimonials, and good ad copywriting.
Penerapan pengolahan telur itik dengan oven pengasapan pada UKM petani sawit di Kampung Sialang Baru, Kabupaten Siak, Riau Yusfiati Yusfiati; Rr. Sri Catur S; Siti Fatonah; M. Yulis Hamidy
Unri Conference Series: Community Engagement Vol 4 (2022): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.4.347-354

Abstract

The duck farming business can develop well by improving the management of duck eggs into smoked salted eggs of various flavors. The service activity aims to educate members of the Sialang Baru Palm Oil Farmers UKM about the use of cadling and processing smoked salted eggs with various flavors. The target community for this activity is around 15 people. The service method has three stages, namely first, making leaflets about candling and making smoked salted eggs. Second, the provision of material through socialization activities, in the form of lectures and discussions. Third, the practice of using egg candling and the practice of processing smoked salted eggs of various flavors. Evaluation by giving questionnaires before and after the lecture to participants. The results of the questionnaire were tabulated and described. The results of the dedication resulted in making salted eggs by smoking better than ordinary salted eggs. The taste of the egg texture is better and the yolk color is more yellow than ordinary salted eggs. Shorter manufacturing time is 7 days and smoking is 12 hours. The use of a smoked oven from a used drum is designed to have 3 shelves for eggs and fuel with wood husks. The people of the Sialang Baru Palm Oil UKM were very enthusiastic with the attendance of more than 70%. The counseling and practice of processing smoked salted eggs have educated the community to further develop their business in the future.
Co-Authors Arini, Arini Ennie Cahyadi Fitmawati Fitmawati Indriatsari Indriatsari Isnaini Isnaini L. FIBRIARTI, BERNADETA Lia Novita Sari Marlina Agustina Sitinjak Mayta Novaliza Isda Muhammad Yulis Hamidy Murniati Murniati Nery Sofiyanti Oswati Hasanah Rahmi Fitri Rodesia Mustika Roza Rr. Sri Catur S Shorea Khaswarina Silvera Devi Sri Catur Setyawatiningsih Sujarwati Sujarwati Yusfiati Yusfiati