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All Journal JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi Diponegoro Journal of Economics Diponegoro Journal of Management Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Research Journal of Business Studies (E-Journal) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Equivalent: Jurnal Ilmiah Sosial Teknik e-Jurnal Apresiasi Ekonomi Research Horizon IIJSE Riset Akuntansi dan Keuangan Indonesia Prosiding Seminar Nasional Unimus Journal of Finance and Islamic Banking Scientific Journal of Informatics International Research Journal of Business Studies Economic and Business Horizon
Wisnu Mawardi
Departemen Manajemen Fakultas Ekonomika Dan Bisnis, Universitas Diponegoro
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Journal : Scientific Journal of Informatics

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Web Design and Consumer Repurchase Intention: The Roles of E-Satisfaction Pangestika, Devi Wahyu; Rayhan, Raditya Valeri Aurelia; Mawardi, Wisnu
Scientific Journal of Informatics Vol. 11 No. 4: November 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v11i4.15367

Abstract

Objective: Repurchase Intention (RI) becomes one of the frame aspects of customer retention. This study aims to investigate the impact of Web Design (WD) on customers Repurchase Intention (RI) and to evaluate whether E-Satisfaction (ES) serves as a mediator in this relationship. Methods: The research employed a quantitative approach, utilizing purposive sampling to gather data sourced from 124 students from several colleges in Semarang. It conducted a Structural Equation Modeling (SEM) analysis using SmartPLS. Result: The findings of this research show that Web Design (WD) has a significant and positive effect on Repurchase Intention (RI). Additionally, E-Satisfaction (ES) positively influences Repurchase Intention (RI) and serves as a mediator for the beneficial impact of Web Design (WD) on Repurchase Intention (RI). Novelty: The findings of this study provide recommendations for Bukalapak to enhance its Web Design (WD) and ensure high levels of user E-Satisfaction (ES). These strategies can help boost user interest in making repeat purchases on the Bukalapak platform. The novelty in this study lies in the use of diverse range of objects and research methods that are different from previous studies.
Co-Authors Adistya, Renna Anisqe Adita Ardiansyah, Rizki Arief Rachman Arindra Karunia Rahmadhani, Arindra Karunia Asriyani, Rahma Asti Mardiana Putri, Asti Mardiana Astuti, Fitria Yuni Asyazilal, Abieta Cahyana, Muhammad Aziz Catur Karyanto Pilih Chotrianda, Nadhia Fortuna Dea Adielyani Diah Meani R.M.D Dinda Ayu Septiana Doni Setiawan Dul Muid Eliezer Yudha Nattan Fahmi Hasan, Fahmi Farhanditya, Ferdiansyah Djody Farich Novrina Sandy Fitri Andriani, Lia Foza Hadyu Hasanatina, Foza Hadyu Fuad Mas’ud Glady Precillia Arindi, Glady Precillia Hadi, Naufal Handayani, Heny Harjum Muharam Harris, Rizky Muhammad Hashifah Nabilah Hashifah Nabilah, Hashifah Hendra Fitrianto Hendratno, Roberto Heny Handayani Iffada, Berliana Iga Bagus Jaya Wardhana, Iga Bagus Jaya Indra Kurnia Irene Rini Demi Pangestuti Kurniawan, Noval Kusuma, Difa Putra Makusara, Kumaralalita Mansur Mansur Miyasto Miyasto Mochammad Ardani Muhajir, Atok Muhammad Aziz Cahyana Muhammad Azmi Fauzan, Muhammad Azmi Nugroho, Leonardus Jayadi Pangestika, Devi Wahyu Pradhipta, Rama Dwika Prasetyo, Ivan Pratama, Anaszaki Purbayu Budi Santosa Putra, Ardhilo Putranto, Andre Novia Rachmawati, Windasari Rahmitha, Sasya Ramadhan, Aryasatia Rayhan, Raditya Valeri Aurelia Retno Hidayati Reza Surya Akdiwidjaya Riza, Mukaffi Rizky Utami, Anindya Rizqi Amalia Yasinta Putri Robiyanto Robiyanto Robiyanto, Robiyanto Robiyanto, Robiyanto Ryan Havidhian Putra Sari, Dwi Kamilah Sasya Rahmitha Setiyawati, Lia SUGENG WAHYUDI Sugeng Wahyudi, Sugeng Syafa’ati, Fiskia Tarigan, Edi Suranta Thoriq, Ezar Aufa Tiari Aprisilya, Tiari Vidianto, Muhammad Afiq Wafdayanti, Haasya Widiastuti, Cahyaning Ajeng Yurivin, Nerissa Zakiah Zakiah