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All Journal Manajemen Sumber Daya Manusia Responsibilitas Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) KOMUNIKATA57 Empowerment Journal Jurnal Komunitas (Komunikasi Tiada Batas) Jurnal Ekonomi Bisnis dan Kewirausahaan Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Wahjoe Mawardiningsih
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Hubungan Kuliah Kerja Nyata dan Kemandirian Masyarakat Dengan Keberhasilan Pembangunan Desa Mawardiningsih, Wahjoe
Responsibilitas Vol 2, No 1 (2010): Responsibilitas 2010
Publisher : Universitas Surakarta

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Abstract

Abstract Lifts research problem about the relation of Kuliah Kerja Nyata and independence of public with success of development of countryside, be idea from research to know are there relation between Kuliah Kerja Nyata and independence of public with Development Success of Countryside. Writer wish to know are there difference of the relation of Kuliah Kerja Nyata and independence of public which different of while from this research found that independence of high public has contribution which positive to the relation of Kuliah Kerja Nyata with Development of Countryside. On the contrary independence of public that is low relative of its the contribution haves the character of negativity to the relation of Kuliah Kerja Nyata with Development of Countryside. Hereinafter from comparison difference test of there is no a marked difference about perception of public to program Kuliah Kerja Nyata from countryside with level of high independence, and also countryside with level of lower independence. Keyword: pembangunan, kemandirian desa.
PENINGKATAN IKLIM USAHA KECIL MENENGAH MELALUI STRATEGI KOMUNIKASI DINAS PENANAMAN MODAL DAN PERIZINAN TERPADU SATU PINTU Wahjoe Mawardiningsih, Ali Arif Setiawan &
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 11, No 2 (2017): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

Small and Medium Enterprises (SMEs) are of special concern to thegovernment. Reform and regional autonomy triggered the implementationand development of a new public service bureaucracy (NPS) into theadministration of public services. NPS places the citizens to be served. Onegovernment program is One Stop Service (OSS). OSS uses the principle ofwork easy, cheap, fast and can be transparent. Thus, the institutionconcerned makes communication strategy based on media strategy so thatpeople are more familiar and actively participate. This study aims to find outhow the implementation of the communication strategy, and how theeffectiveness of communication strategies to the public in Sragen regency.Data were collected by interviewing the resource persons involved in thecompilation and implementation of the communication strategy and bycollecting supporting data. The results show that DPMPTSP works togetherwith related SKPD, improvise to formulate and run socialization andpublication through media according to the typology of audience. DPMPTSPavoids high-cost media and further maximizes the potential of existingresources. As a mainstay for further development is the online media.Nevertheless DPMPTSP has succeeded in improvisation as evidenced bythe increase of applicants for permits and growth of SMEs.Keywords: SME, one stop service, government communication strategy
PENINGKATAN IKLIM USAHA KECIL MENENGAH MELALUI STRATEGI KOMUNIKASI DINAS PENANAMAN MODAL DAN PERIZINAN TERPADU SATU PINTU Wahjoe Mawardiningsih, Ali Arif Setiawan &
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 11 No. 2 (2017): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Small and Medium Enterprises (SMEs) are of special concern to thegovernment. Reform and regional autonomy triggered the implementationand development of a new public service bureaucracy (NPS) into theadministration of public services. NPS places the citizens to be served. Onegovernment program is One Stop Service (OSS). OSS uses the principle ofwork easy, cheap, fast and can be transparent. Thus, the institutionconcerned makes communication strategy based on media strategy so thatpeople are more familiar and actively participate. This study aims to find outhow the implementation of the communication strategy, and how theeffectiveness of communication strategies to the public in Sragen regency.Data were collected by interviewing the resource persons involved in thecompilation and implementation of the communication strategy and bycollecting supporting data. The results show that DPMPTSP works togetherwith related SKPD, improvise to formulate and run socialization andpublication through media according to the typology of audience. DPMPTSPavoids high-cost media and further maximizes the potential of existingresources. As a mainstay for further development is the online media.Nevertheless DPMPTSP has succeeded in improvisation as evidenced bythe increase of applicants for permits and growth of SMEs.Keywords: SME, one stop service, government communication strategy
MEDIA SOSIAL SUKSESKAN PROMOSI Wahjoe Mawardiningsih
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 8 No 1 (2019): Vol 8 No 1 Januari 2019 Jurnal Ekonomi Bisnis Dan Kewirausahaan
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v8i1.342

Abstract

Entrepreneurs need to actively follow market trends and look for opportunities to continue to thrive. Promotion must be in accordance with the conditions of the times. The virtual world in the form of social media needs to be empowered optimally for promotional media, in the form of media outlets: Facebook, Twitter, YouTube, corporate blog, Whatsapp, Line, Instagram. The use of social media for media promotion, can be combined using, not just one type. This will have a very positive impact
Pola Komunikasi Terapeutik Pembimbing dalam Menumbuhkan Kemandirian Anak Tunagrahita di Panti PSDI Raharjo Sragen Wijayanti, Christina Nur; Mawardiningsih, Wahjoe; Damar Pratiwi, Hastian
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v10i2.1792

Abstract

Therapeutic communication is a communication effort aimed at healing the patient. However, for mentally retarded children, therapeutic communication functions to foster independence. Mentally retarded children are children with special needs who have limitations in their intelligence and social functions. This research aims to find out how interpersonal and therapeutic communication patterns occur in the process of forming the independence of mentally retarded children. The research method used is descriptive research. Where data collection techniques use observation, interviews and documentation. Meanwhile, the data analysis technique uses triangulation analysis method. From the research that has been conducted, it is known that Panti PSDI Raharjo has implemented therapeutic communication through interpersonal communication to foster the independence of mentally retarded children. Regarding interpersonal communication patterns, supervisors use a constructivist approach. This approach helps children to support the exploration of children's abilities and development. Meanwhile, in therapeutic communication, supervisors use two types of communication, namely verbal and non-verbal. This makes communication more effective and maximal in fostering independence. From the explanation of the research results above, it can be concluded that the pattern of interpersonal communication that occurs at the PSDI Raharjo Home goes well, thus encouraging the success of therapeutic communication carried out by the supervisors, although in its implementation there are still several obstacles, but the supervisors are able to overcome these obstacles well, so that the process develop children's independence smoothly.
Analisis Semiotika Roland Barthes pada Iklan IKEA: Second Best di Kanal YouTube Ads of Brands Wijayanti, Christina Nur; Mawardiningsih, Wahjoe; Maharani I, Mathilda Regina; Harfiansyah, Hafizh
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 1 (2025): JANUARI-MARET 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i1.2405

Abstract

This study discusses the interpretation of semiotic theory in an advertisement, specifically focusing on IKEA's "Second Best" advertisement on YouTube Ads. This study aims to explore meanings beyond the product promotion intended by IKEA, examining the deeper message conveyed through the audio-visual presentation. The method used is descriptive qualitative. In this qualitative method, the author acts as the primary instrument in research, with analysis conducted continuously from the initial stages through data analysis. Semiotic analysis is the science of signs, especially from the perspective of Roland Barthes, who developed a two-tiered marking system he terms denotation and connotation. These systems can be applied to identify and understand the symbols and meanings presented in the IKEA advertisement ("Second Best"). The study results indicate a common theme, namely that IKEA seeks to offer convenience and solutions to families for their household needs, particularly through its home goods
Analisis Perilaku Konsumen pada Pengambilan Keputusan Pembelian di Pasar Tradisional Kota Surakarta Ali Arif Setiawan; Christina Nur Wijayanti; Wahjoe Mawardiningsih; Jeratallah Aram Dani
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.298

Abstract

This study aims to analyze consumer behavior in purchasing decision-making at traditional markets in Surakarta City. The focus of this research is to identify the factors that influence consumer purchasing decisions, such as price, product quality, location, service, and shopping habits. The method used is a quantitative approach with a survey method. Data were collected through the distribution of questionnaires to 100 respondents who are active consumers at several traditional markets in Surakarta, such as Pasar Gede, Pasar Klewer, and Pasar Legi. The data analysis technique used is multiple linear regression to examine the influence of independent variables on the dependent variable. The results show that price, product quality, and service have a significant influence on purchasing decisions, while location and shopping habits do not show a significant influence. These findings indicate that consumers in traditional markets in Surakarta tend to prioritize economic value and service interaction in their purchasing decisions. This research is expected to provide input for traditional market managers in improving competitiveness amidst the growth of modern markets.
STRATEGI KOMUNIKASI PEMASARAN DESA WISATA MELALUI MEDIA SOSIAL DESA PAKAHAN, JOGONALAN, KLATEN Cristina Nur Wijayanti; Ali Arif Setiawan; Widyantoro Yuliatmojo; Wahjoe Mawardiningsih; Jeratallah Aram Dani; Sri Wahyu Ening Handayani; Setyo Purwanto
Empowerment Journal Vol. 4 No. 1 (2024): Maret
Publisher : Universitas 'Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/empowerment.v4i1.1440

Abstract

Pandemi Covid-19 yang sudah memakan waktu lebih dari satu tahun berdampak pada segala sendi kehidupan, masyarakat berubah dan menyesuaikan diri dengan era New Normal yang harus taat terhadap protocol Kesehatan. Tak terkecuali aktivitas perekonomian sampai pada pada hiburan dan cara menikmatinya. Masyarakat mulai berfikir kreatif dalam mensiasati tingkat stress yang tingia kibat perubahan pola hidup yang signifikan. Pariwisata adalah satu sector yang sangat terdampak, masyarakat enggan berpergian terlalu jauh karea factor resiko paparan serta biaya yang harus dileuarkan meskipun hasrat berwisata harus tersalurkan. Desa wisata menjadi alternatif bagi masyarakat baik cara menikmati wisata maupun sebagai salah satu upaya usaha pemberdayaan daerah berbasis lingkungan. Permasalahan yang timbul adalah bagaimana pemerintah desa pakahan dalam mengidentifikasi kekayaan alam mensinergikan sumberdaya masyarakat dan lingkungan serta strategi komunikasi agar program tersebut dapat terlaksana dengan baik. Team pengabdian kepada masyarakat dari Universitas Surakarta berusaha menjembatani permasalahan tersebut. Dengan memberikan penyuluhan tentang Strategi Komunikasi Melalui Media social kepada team Inisiator di Pemerintah desa Pakahan,Jogoalan, Klaten diharapkan program desa wisata desa Pakahan tersebut dapat berjalan efektif dan efisien. Penggunaan media social seperti facebook, Instagram, youtube, tiktok dapat lebih maksimal hasilnya jika materi / content disusun dengan baik sehingga pesan dapat dipahami oleh sasaran yang telah ditentukan karakteristiknya.
Pola Komunikasi Terapeutik Pembimbing dalam Menumbuhkan Kemandirian Anak Tunagrahita di Panti PSDI Raharjo Sragen Wijayanti, Christina Nur; Mawardiningsih, Wahjoe; Damar Pratiwi, Hastian
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v10i2.1792

Abstract

Therapeutic communication is a communication effort aimed at healing the patient. However, for mentally retarded children, therapeutic communication functions to foster independence. Mentally retarded children are children with special needs who have limitations in their intelligence and social functions. This research aims to find out how interpersonal and therapeutic communication patterns occur in the process of forming the independence of mentally retarded children. The research method used is descriptive research. Where data collection techniques use observation, interviews and documentation. Meanwhile, the data analysis technique uses triangulation analysis method. From the research that has been conducted, it is known that Panti PSDI Raharjo has implemented therapeutic communication through interpersonal communication to foster the independence of mentally retarded children. Regarding interpersonal communication patterns, supervisors use a constructivist approach. This approach helps children to support the exploration of children's abilities and development. Meanwhile, in therapeutic communication, supervisors use two types of communication, namely verbal and non-verbal. This makes communication more effective and maximal in fostering independence. From the explanation of the research results above, it can be concluded that the pattern of interpersonal communication that occurs at the PSDI Raharjo Home goes well, thus encouraging the success of therapeutic communication carried out by the supervisors, although in its implementation there are still several obstacles, but the supervisors are able to overcome these obstacles well, so that the process develop children's independence smoothly.
PENGARUH PENGGUNAAN TELEPON CERDAS (SMARTPHONE) TERHADAP INTERAKSI MASYARAKAT LANGSUNG DI MASA PANDEMI WARGA DUKUH KAPOHAN KARANGANYAR Mawardiningsih, Wahjoe; Mediantara, Yogi
KOMUNIKATA57 Vol. 2 No. 2 (2021): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v2i2.302

Abstract

Smartphone ikut andil menciptakan interaksi yang berbeda dengan interaksi langsung. Masa pandemi yang telah berlangsung hampir dua tahun ini, smarthphone berperan besar untuk memperlancar interaksi dalam masyarakat karena adanya kebijakan untuk menjaga jarak kontak fisik. Namun ada hal tertentu, terkadang membuat masyarakat tetap harus melakukan interaksi langsung dalam masa new normal ini. Maka penelitian ini bertujuan untuk mengetahui pengaruh penggunaan smartphone terhadap interaksi masyarakat secara langsung pada masa pandemi ini pada warga masyarakat dukuh Kapohan Karanganyar. Guna mengetahui hasil penelitian, peneliti menganalisa data-data yang diperoleh melalui sebaran angket atau kuesioner, dengan menggunakan metodologi penelitian kuantitatif, dengan menerapkan teknik analisis data regresi linier sederhana. Maka diperoleh hasil penelitian yang menunjukkan adanya penggunaan smartphone berpengaruh positif terhadap interaksi masyarakat langsung di masa pandemi ini bagi warga dukuh Kapohan Karanganyar, meski kecil. Hasil ini disimpulkan berdasarkan persamaan hasil analisis regresi linier sederhana, diketahui bahwa koefisien regresi dari variabel penggunaan smartphone berpengaruh positif terhadap interaksi masyarakat langsung di masa pandemi warga dukuh Kapohan Karanganyar, bernilai positif.
Co-Authors Ali Arif Setiawan Christina Nur Wijayanti Cristina Nur Wijayanti Damar Pratiwi, Hastian Harfiansyah, Hafizh Jeratallah Aram Dani Maharani I, Mathilda Regina Mediantara, Yogi Nur Wijayanti, Christina Setyo Purwanto Sri Wahyu Ening Handayani Widyantoro Yuliatmojo