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All Journal Jurnal Ilmu Komunikasi Balayudha (JIKOBA) Empowerment Journal Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Ali Arif Setiawan
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Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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DINAMIKA CITRA CALON PRESIDEN RI 2024 DALAM KONTESTASI POLITIK Syaifullah, Jahid; Agung Wibiyanto; Ali Arif Setiawan
Jurnal Ilmu Komunikasi Balayudha Vol. 4 No. 2 (2024): JIKOBA (Jurnal Ilmu Komunikasi Balayudha)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v4i2.557

Abstract

The political competition in Indonesia is quite dynamic and is also heating up towards 2024, especially from the competing candidates for the Indonesian presidency, such as Ganjar Pranowo, Prabowo Subianto and also Anies Baswedan. The purpose of this article is to review the dynamics of the image of the 2024 RI presidential candidate in political contestation. The method used is qualitative with descriptive analysis, where the data obtained is processed and reduced and analyzed to become an article. The findings state that the dynamics of the image of the 2024 Republic of Indonesia presidential candidate include personal images of Ganjar Pranowo, Prabowo Subianto and Anies Baswedan, images in issues of sustainability and issues of change, Anies Baswedan "held hostage" by identity politics, President Jokowi's legacy competition among sustainability groups, Ganjar's image as a barrier Pranowo as "party official", All Jokowi Mens, Prabowo Subianto's calm politics, battle between king makers, volunteer political pattern. Keywords: Image Dynamic, RI 2024 presidential candidate, Political Contest.
Analisis Perilaku Konsumen pada Pengambilan Keputusan Pembelian di Pasar Tradisional Kota Surakarta Ali Arif Setiawan; Christina Nur Wijayanti; Wahjoe Mawardiningsih; Jeratallah Aram Dani
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.298

Abstract

This study aims to analyze consumer behavior in purchasing decision-making at traditional markets in Surakarta City. The focus of this research is to identify the factors that influence consumer purchasing decisions, such as price, product quality, location, service, and shopping habits. The method used is a quantitative approach with a survey method. Data were collected through the distribution of questionnaires to 100 respondents who are active consumers at several traditional markets in Surakarta, such as Pasar Gede, Pasar Klewer, and Pasar Legi. The data analysis technique used is multiple linear regression to examine the influence of independent variables on the dependent variable. The results show that price, product quality, and service have a significant influence on purchasing decisions, while location and shopping habits do not show a significant influence. These findings indicate that consumers in traditional markets in Surakarta tend to prioritize economic value and service interaction in their purchasing decisions. This research is expected to provide input for traditional market managers in improving competitiveness amidst the growth of modern markets.
STRATEGI KOMUNIKASI PEMASARAN DESA WISATA MELALUI MEDIA SOSIAL DESA PAKAHAN, JOGONALAN, KLATEN Cristina Nur Wijayanti; Ali Arif Setiawan; Widyantoro Yuliatmojo; Wahjoe Mawardiningsih; Jeratallah Aram Dani; Sri Wahyu Ening Handayani; Setyo Purwanto
Empowerment Journal Vol. 4 No. 1 (2024): Maret
Publisher : Universitas 'Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/empowerment.v4i1.1440

Abstract

Pandemi Covid-19 yang sudah memakan waktu lebih dari satu tahun berdampak pada segala sendi kehidupan, masyarakat berubah dan menyesuaikan diri dengan era New Normal yang harus taat terhadap protocol Kesehatan. Tak terkecuali aktivitas perekonomian sampai pada pada hiburan dan cara menikmatinya. Masyarakat mulai berfikir kreatif dalam mensiasati tingkat stress yang tingia kibat perubahan pola hidup yang signifikan. Pariwisata adalah satu sector yang sangat terdampak, masyarakat enggan berpergian terlalu jauh karea factor resiko paparan serta biaya yang harus dileuarkan meskipun hasrat berwisata harus tersalurkan. Desa wisata menjadi alternatif bagi masyarakat baik cara menikmati wisata maupun sebagai salah satu upaya usaha pemberdayaan daerah berbasis lingkungan. Permasalahan yang timbul adalah bagaimana pemerintah desa pakahan dalam mengidentifikasi kekayaan alam mensinergikan sumberdaya masyarakat dan lingkungan serta strategi komunikasi agar program tersebut dapat terlaksana dengan baik. Team pengabdian kepada masyarakat dari Universitas Surakarta berusaha menjembatani permasalahan tersebut. Dengan memberikan penyuluhan tentang Strategi Komunikasi Melalui Media social kepada team Inisiator di Pemerintah desa Pakahan,Jogoalan, Klaten diharapkan program desa wisata desa Pakahan tersebut dapat berjalan efektif dan efisien. Penggunaan media social seperti facebook, Instagram, youtube, tiktok dapat lebih maksimal hasilnya jika materi / content disusun dengan baik sehingga pesan dapat dipahami oleh sasaran yang telah ditentukan karakteristiknya.
Co-Authors Agung Wibiyanto Christina Nur Wijayanti Cristina Nur Wijayanti Jeratallah Aram Dani Setyo Purwanto Sri Wahyu Ening Handayani Syaifullah, Jahid Wahjoe Mawardiningsih Widyantoro Yuliatmojo