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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Sri Ndaru Arthawati
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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PERAN SERIKAT PEKERJA DALAM MENDORONG PRODUKTIVITAS DAN PENINGKATAN KESEJAHTERAAN PARA PEKERJA PADA PT NIPPON SHOKUBAI INDONESIA-CILEGON Sri Ndaru Arthawati
Tirtayasa Ekonomika Vol 13, No 1 (2018)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.995 KB) | DOI: 10.35448/jte.v13i1.4219

Abstract

Trade unions are organizations that join together to achieve common goals such as wages, hours, and working conditions. The organization can consist of individual workers, professionals, former workers, or unemployed. Over the last 300 years many labor unions have developed into a number of forms and have been influenced by economic and political development. The objectives and activities of trade unions vary. The research method is explanatory, the sample size is 100 respondents, the sampling technique used the model of Partial Least Square (PLS) with t-test by using smart PLS software version 2.0 M3.Trade unions are organizations formed from workers both in companies that are free, open, independent, democratic, and responsible for fighting, defending and protecting the rights and interests of workers and improving the welfare of workers and their families. The results showed that the role of trade unions in promoting productivity and improving the welfare of workers at PT NIPPON SHOKUBAI INDONESIA had a significant variables effect on employee performance. 
THE ROLE OF HUMAN RESOURCE MANAGEMENT IN INCREASING PRODUCTIVITY Eloh Bahiroh; Sri Ndaru Arthawati; Fatika Andaristi; Najla Indira Faradiva; Andi
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 8 (2024): AUGUST
Publisher : Adisam Publisher

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Abstract

Human Resource Management (HRM) has a significant impact on improving employee productivity through various strategic practices. Careful recruitment processes ensure that hired employees have the skills and capabilities to fit the company culture, thereby reducing turnover and increasing efficiency. Ongoing training and effective performance appraisals help workers develop competencies and stay motivated to achieve their targets. In addition, a positive company culture and effective communication play an important role in creating a supportive work environment, which in turn encourages collaboration and innovation. Supporting work-life balance and implementing HR management technologies, such as human resource management systems (HRMS) and e-education platforms, also improve worker satisfaction and retention, while enabling higher operational efficiency. With an integrated approach that combines recruitment practices, training, corporate culture, and technology, HR management can create a productive work environment that supports superior performance and business sustainability.
A COMPREHENSIVE EXAMINATION OF THE IMPACT OF A DIGITAL MARKETING CAMPAIGN ON CONSUMER ENGAGEMENT IN E-COMMERCE Listian Indriyani Achmad; Henny Noviany; Eloh Bahiroh; Sri Ndaru Arthawati; Abdul Rosid
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

This study thoroughly investigates the transformative effects of a digital marketing campaign on consumer engagement within the e-commerce domain. Employing a mixed-methods approach, the research combines quantitative analyses of engagement metrics with qualitative insights gathered through in-depth interviews. The campaign's impact on click-through rates, conversion rates, and demographic variations in engagement levels is meticulously scrutinized, providing a nuanced understanding of its effectiveness. Qualitative findings reveal the enduring influence of the campaign on brand perception and consumer loyalty, emphasizing the significance of narrative elements in digital marketing. The implications for businesses are profound, advocating for a localized and narrative-driven approach to optimize digital strategies. Despite acknowledging study limitations, including a focus on a specific campaign and reliance on self-reported data, this research contributes valuable insights into the dynamic interplay between digital campaigns and consumer behavior in the ever-evolving landscape of e-commerce.
Co-Authors Abdul Rosid Andi Eloh Bahiroh Fatika Andaristi Henny Noviany Listian Indriyani Achmad Najla Indira Faradiva