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All Journal Jurnal Mirai Management AkMen JURNAL ILMIAH Jurnal BISNIS & KEWIRAUSAHAAN YUME : Journal of Management Economy Deposit Journal ( E-DJ) Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Jurnal Sistem Informasi dan Manajemen Intellektika: Jurnal Ilmiah Mahasiswa Jurnal Ekonomi Manajemen dan Kewirausahaan
Renny Mointi
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis

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Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada Koperasi Pegawai Republik Indonesia (KPRI) “Bung” LLDIKTI Wilayah IX Rismoyo Hk Hasanuddin; Renny Mointi; Khairinah Rosyadah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i1.598

Abstract

The purpose of this study was to determine the extent to which marketing strategy analysis affects sales volume. Koperasi Pegawai Republik Indonesia (KPRI) which is engaged in retail sales and savings and loans is the subject of this research. In this study, a sample of ten people was selected, and the data were analyzed using basic linear regression analysis. Data were collected using a questionnaire. The data analysis method uses hypothesis testing and basic linear regression analysis tools. Based on the research results, the marketing strategy variable (X) simultaneously has a positive and negligible effect on sales volume (Y), which means that if the marketing strategy is not effective, the sales volume will not increase.
Co-Authors A Syahrul Makkuradde Ady Kurnia Aminah Aminah Aminah Aminah Anita Paulisa Ferdinan Poylema Ferdinand Poylema Ines Angreni Khairinah Rosyadah Madrianah Meldilianus N.J Lenas Milka Pasulu Monalisa Monalisa Nurfadilah Nurfadilah Nurmega Nurmega Oktovianus Sauw Pratiwi AR, Dhita Putri Meylani Haruna R. Rusli ramadhan, nurhaliza Ridwan Ridwan Rina Rina Rismoyo Hk Hasanuddin Suryani Harun Syahrul Makkuradde