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All Journal Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Khadimul Ummah Journal of Social Dedication Sahafa Journal of Islamic Communication Wacana: Jurnal Ilmiah Ilmu Komunikasi An-Nida : Jurnal Komunikasi Islam Community Development Journal eCo-Buss CERMIN: Jurnal Penelitian Jurnal of Applied Multimedia and Networking Jurnal Agama Buddha dan Ilmu Pengetahuan International Journal of Social Science Jurnal Bina Pengabdian Kepada Masyarakat Journal of Scientific Communication (JSC) ASPIRATION Journal Community Services and Social Work Bulletin Siber Journal of Advanced Multidisciplinary
Muhamad Husni Mubarok
Universitas Bhayangkara Jakarta Raya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Journal : International Journal of Social Science

 1 
Co-Branding and Brand Repositioning Ramayana Sabar Subur: Consequences of Retail Acquisition in the Midst of a Pandemic Muhamad Husni Mubarok; saful mujab
International Journal of Social Science Vol. 1 No. 6: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i6.1836

Abstract

Amid the fluctuating Covid-19 pandemic, PT. Ramayana Lestari Sentosa (RALS) took over the Toserba Sabar Subur from PT. Subur Makmur Sentosa. Previously, experts never predicted that the acquisitions would occur in retail because people's purchasing power was so weak during a pandemic. However, a bold step was taken by RALS which opened several outlets of Ramayana Sabar Subur in Tangerang. This research was conducted to explore the managerial’s point of view in calculating the benefits of the local brand of Sabar Subur and to explore the management strategy of RALS in creating a fresher image of Toserba Sabar Subur without causing ambiguity between Sabar Subur and Ramayana. This research was descriptive with a qualitative approach using a case study method. The researcher used in-depth interviews, questionnaires, and literature in collecting the data. The results show that Co-Branding and Brand Repositioning have been implemented by the management of Ramayana Sabar Subur through four stages: fact finding, planning decisions, communication-action, and evaluation, have a positive impact on the image of the new Sabar Subur. However, the sales profit was not as good as the company's image. This is due to two things: (1) Ramayana Sabar Subur's market share tends to be the lower middle class who are vulnerable during a pandemic; (2) a marketing strategy that is still conventional and does not yet have a qualified digital team.
IMNU DIGITAL BOARDING SCHOOL: CAMPAIGNING DIGITAL MEDIA AND BUSINESS TO THE ISLAMIC YOUTH Muhamad Husni Mubarok
International Journal of Social Science Vol. 3 No. 1: Juni 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i1.6096

Abstract

Digital media and business are rapidly growth. IMNU has a willingness to improve digital individuals' skills. They try to campaign using social media platforms and face-to-face workshops. explore the role of IMNU in implementing strategic campaigns of digital and business media. The research is a descriptive qualitative study in which participant observation is the primary data. The result shows that IMNU campaign consists of three categories: training, tutorials, and practitioners' sharing experiences on social media. They also present face-to-face digital training or workshop in NU-based Islamic boarding schools throughout Indonesia. The existence of IMNU has become important to help Islamic youth in developing their digital skill and accompanying them to provide knowledge on digital literacy
ADOPTION OF THE TEACHING CAMPUS AS A STUDENT LEARNING MEDIA (Case Study of Students Participating in the Teaching Campus) Yuni Tresnawati; Saeful Mujab; Anindita, Anindita; Muhamad Husni Mubarok
International Journal of Social Science Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i1.8001

Abstract

The purpose of this research is to determine the process of spreading Teaching Campus Program innovations and the decision process for accepting (adopting) Teaching Campus Program innovations, especially at stage III. To realize the research objectives, this research uses qualitative research methods with a constructivist paradigm. Through the constructivist paradigm in question, researchers can describe social reality, through direct and detailed observations of Campus Teaching Program participants who utilize digital media naturally and see these activities in real life, creating a construction process by remembering and re-expressing experiences, the ability to compare and make decisions. from the results of interviews, and observations. The research results show that the diffusion process which includes relative, advantages, and compatibility elements strengthens the innovation adoption process. The decision process for accepting (adopting) the Campus Teaching Program III innovation goes through the same adoption stages based on the order of the 5 adoption stages proposed by Rogers, namely knowledge, persuasion, decision, implementation, and confirmation. The adopter category based on how quickly they accept the Campus Teaching Program III innovation is divided into four types, namely: innovators (innovators), early adopters (pioneers), early majority (followers), late majority (late followers).
Co-Authors Anindita, Anindita Astuti, Hanny Endah Nursamsi, Sari Fikri Reza Fresy Nugroho Giardana, Tegar Gilang Imaddudin, Imaddudin Leonora, Xandra Lisdayanti Oktiana Metha Madonna Novrindah Alvi Hasanah Nurhana Marantika Priyadi, Rahkmat Raja Neesha, Azzuri Reza Gusti Safitri, Islamu Saeful Mujab saful mujab Sari, Miranda Amelia Novita Septaria, Della Yuni Tresnawati