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All Journal Khadimul Ummah Journal of Social Dedication Sahafa Journal of Islamic Communication Wacana: Jurnal Ilmiah Ilmu Komunikasi An-Nida : Jurnal Komunikasi Islam Community Development Journal eCo-Buss Jurnal of Applied Multimedia and Networking Jurnal Agama Buddha dan Ilmu Pengetahuan International Journal of Social Science Journal of Scientific Communication (JSC) ASPIRATION Journal Community Services and Social Work Bulletin Siber Journal of Advanced Multidisciplinary
Muhamad Husni Mubarok
Universitas Bhayangkara Jakarta Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Other

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Co-Branding and Brand Repositioning Ramayana Sabar Subur: Consequences of Retail Acquisition in the Midst of a Pandemic Muhamad Husni Mubarok; saful mujab
International Journal of Social Science Vol. 1 No. 6: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i6.1836

Abstract

Amid the fluctuating Covid-19 pandemic, PT. Ramayana Lestari Sentosa (RALS) took over the Toserba Sabar Subur from PT. Subur Makmur Sentosa. Previously, experts never predicted that the acquisitions would occur in retail because people's purchasing power was so weak during a pandemic. However, a bold step was taken by RALS which opened several outlets of Ramayana Sabar Subur in Tangerang. This research was conducted to explore the managerial’s point of view in calculating the benefits of the local brand of Sabar Subur and to explore the management strategy of RALS in creating a fresher image of Toserba Sabar Subur without causing ambiguity between Sabar Subur and Ramayana. This research was descriptive with a qualitative approach using a case study method. The researcher used in-depth interviews, questionnaires, and literature in collecting the data. The results show that Co-Branding and Brand Repositioning have been implemented by the management of Ramayana Sabar Subur through four stages: fact finding, planning decisions, communication-action, and evaluation, have a positive impact on the image of the new Sabar Subur. However, the sales profit was not as good as the company's image. This is due to two things: (1) Ramayana Sabar Subur's market share tends to be the lower middle class who are vulnerable during a pandemic; (2) a marketing strategy that is still conventional and does not yet have a qualified digital team.
The Pengaruh Kompensasi, Komunikasi dan Disiplin Kerja Terhadap Kinerja Pegawai di Kecamatan Jambe Kabupaten Tangerang Muhamad Husni Mubarok
eCo-Buss Vol. 1 No. 3 (2019): Global Competition
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.792 KB) | DOI: 10.32877/eb.v1i3.70

Abstract

Penelitian ini dilakukan dengan menggunakan metode penelitian kuantitatif asosiatif. Jumlah sampel sebanyak 50 dari rumus sampel jenuh. Pengumpulan data diperoleh dari data primer dan data sekunder. Pengukuran instrument dilakukan menggunakan Skala Likert. Teknik analisa data yang digunakan adalah uji validitas, uji reabilitas, analisis berganda, analisis berganda, uji hipotesis dan koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa semua item pernyataan adalah valid dan reliable. Hal ini ditunjukkan dengan thitung yang diperoleh lebih besar daripada harga krisis (critical value/rtabel = 0,279). Hipotesis penelitian diuji dengan thitung dan fhitung dari persamaan regresi ? = 5%. Dari hasil perhitungan komputer program SPSS dihasilkan thitung dengan probabilitas sebagai berikut : Kompensasi (X1) sebesar 5,654 (signifikan 0,000); Komunikasi sebesar 6,555 (signifikan 0,000), Disiplin Kerja 6,173 (signifikan 0,000) dibandingkan dengan ttabel sebesar 2,010, ternyata thitung lebih besar sehingga hipotesis alternative (Ha) diterima. Berdasarkan uji f diperoleh nilai fhitung (20,044 > 2,81), hal ini berarti secara bersama-sama variabel independen (X) mempengaruhi atau dapat meningkatkan variabel dependen (Y), yaitu Kinerja Pegawai Koefisien Determinasi sebesar R = 0,753 maka R2 (R square) sebesar 0,567. Hal ini menunjukkan bahwa pengaruh Kompensasi, Komunikasi dan Disiplin Kerja Terhadap Kinerja Pegawai sebesar 56,7% sisanya 43,3% disebabkan oleh faktor lain yang tidak diteliti tetapi turut menentukan.
PERSETERUAN DENISE DAN UYA KUYA: TRASH-TALKING SEBAGAI PERSONAL DIGITAL BRANDING Muhamad Husni Mubarok
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 3 Issue 2, Oktober 2021
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1282.37 KB) | DOI: 10.31506/jsc.v3i2.12323

Abstract

The conflict between Denise Chariesta and Uya Kuya has become a byword for Indonesian netizens. This dispute certainly makes a question about what was being happened. Most of the netizens suppose that this case is merely a part of the setting. It is because Uya Kuya's image was already known as the king of pranks. As a newcomer in the entertainment industry, Denise was bravely against Uya Kuya by herself. Denise always uses her trashy words to humiliate and mock Uya Kuya’s family, who were well-known as top Indonesian celebrities. This study focuses on the case of their enmity by examining specifically the application of Denise’s Digital Personal Branding as her strategic self-marketing. The method in this study uses qualitative discourse analysis. This research shows that Denise uses trash-talking as her personal brand. It can be found in some aspects of personal branding such as the law of personality, the law of distinctiveness, the law of visibility, the law of unity, and the law of persistence. Mostly Denise uses the aggressive contexts of trash-talking in the form of insults, gossip, and various contexts such as satire, hyperbole, and sarcasm. Research also reveals that trash-talking as personal branding was effective as self-strategic marketing to increase someone's popularity. Recently, she becomes a popular celebrity and product endorser who was hunted by advertisers.
IMNU DIGITAL BOARDING SCHOOL: CAMPAIGNING DIGITAL MEDIA AND BUSINESS TO THE ISLAMIC YOUTH Muhamad Husni Mubarok
International Journal of Social Science Vol. 3 No. 1: Juni 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i1.6096

Abstract

Digital media and business are rapidly growth. IMNU has a willingness to improve digital individuals' skills. They try to campaign using social media platforms and face-to-face workshops. explore the role of IMNU in implementing strategic campaigns of digital and business media. The research is a descriptive qualitative study in which participant observation is the primary data. The result shows that IMNU campaign consists of three categories: training, tutorials, and practitioners' sharing experiences on social media. They also present face-to-face digital training or workshop in NU-based Islamic boarding schools throughout Indonesia. The existence of IMNU has become important to help Islamic youth in developing their digital skill and accompanying them to provide knowledge on digital literacy
Host Communication Styles and Language Variations in Context of TikTok Live-Streaming Commerce Muhamad Husni Mubarok; Metha Madonna; Fikri Reza
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3531

Abstract

Live-streaming commerce offers a new experience for people in direct buying and selling activities with host plays an important role as an intermediary between sellers and buyers. This research examined the different communication styles and language variations used by hosts in the context of TikTok live-streaming commerce. It explored how hosts engage with their audiences and the language references they employ. This research used a qualitative approach with content analysis methods. The primary data obtained through digital observations on four TikTok Shop accounts that regularly host live streams while interviews are employed as a secondary data. The results showed that hosts predominantly use a task-oriented communication style with emotive behaviors. This style is reflected in the speed and volume of their speech, frequent greetings, and responsive interactions with consumers. Hosts often use informal language, influenced by their linguistic preferences, such as sociolect, which varies by age. It is beneficial for hosts to develop an idiolect to differentiate themselves from others by creating certain unique words or sentences. Overall, live-streaming commerce has created a unique shopping culture where hosts must quickly and clearly explain product details while maintaining effective communication with buyers for a reciprocal exchange of information.
Analysis of Generation-Z Female Students' Islamic School Reception Towards the Performance and Stage Action of the Heavy Metal Band Voice of Baceprot Lisdayanti Oktiana; Muhamad Husni Mubarok; Nurhana Marantika
Sahafa Journal of Islamic Communication Vol. 7 No. 01 (2024): Sahafa: Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v7i01.12155

Abstract

Voice of Baceprot (VoB) stands out as an oase in the midst of the dwindling presence of heavy metal bands in Indonesia. The band had a rapid increase in popularity when the public was presented with its members wearing hijabs. Within a little timeframe, this band swiftly gained global attention. This study aims to analyse the appearance and stage performance of the heavy metal band VoB, focusing on the perspectives of female students from Generation Z at two distinct types of Islamic boarding schools: traditional and modern. This study employed descriptive methodologies with qualitative approach. In order to enhance this research, the reception analysis technique developed by Stuart Hall was employed to ascertain the perspective of each informant in viewing VoB's performance, encompassing both verbal and non-verbal communication. The data collection encompasses interviews, observation, and literature review. Research indicates that female students at Traditional Islamic Boarding Schools differ from those at Modern Islamic Boarding Schools in terms of personal beliefs, values, and educational backgrounds. Traditional Islamic boarding schools have more open, whilst Modern Islamic boarding schools are more rigorous.   Keywords: Female Student of Islamic School, Appearance, Stage Performance, Voice of Baceprot
TRANSFORMASI SANTRI SEBAGAI CONTENT STRATEGIST: REPOSISI PESANTREN AL-ITTIHAD TANGERANG DI ERA DISRUPSI Mubarok, Muhamad Husni; Mujab, Saeful
Khadimul Ummah Vol. 7 No. 1 (2023): November 2023
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ku.v7i1.8885

Abstract

Era disrupsi menjadi tantangan bagi Pondok Pesantren untuk mengubah persepsi pesantren yang konvensional menjadi pesantren modern yang adaptif dengan kemajuan teknologi yang serba digital. Inklusivitas pesantren untuk membuka lebar teknologi dan komunikasi digital kepada santri menjadi kata kunci. Pelatihan ini tidak hanya bertujuan agar para santri melek digital akan tetapi menjadi sarana para santri untuk menguasai komunikasi dan bisnis digital sebagai content strategies yang bertanggung jawab pada perencanaan konten, pengembangan desain konten hingga pemilihan platform yang tepat untuk pendistribusian konten. Kegiatan ini dilaksanakan di Pondok Pesantren Al-Ittihad, Kota Tangerang sebagai bagian dari Pengabdian Masyarakat oleh Fakultas Ilmu Komunikasi Universitas Bhyangkara Jakarta Raya. Metode yang digunakan dalam pelatihan ini adalah project based learning disertai diskusi dan tanya jawab oleh peserta. Hasil dari pelatihan ini menunjukkan tingkat penguasaan konten digital yang sangat baik dimana para peserta mampu membuat konten digital sederhana yang dapat dikembangkan di kemudian hari. Pengabdian Masyarakat ini merupakan projek berkala yang sebelumnya telah dilaksanakan di tahun 2021 terkait Pengembangan Dakwah melalui Jurnalisme Seluler. Perbedaan pelatihan kali ini tidak hanya berkutat pada konten dakwah akan tetapi lebih meluas pada konten usaha dan bisnis. Dapat disimpulkan pelatihan ini berhasil membangun semangat, mental dan keahlian santri sebagai pelaku konten bisnis yang berimplikasi pada meningkatnya taraf kesejahteraan para santri dan guru.
Artikulasi Wacana pada Hasrat Asketisme Kaum Bhikkhu Theravada Leonora, Xandra; Mubarok, Muhamad Husni
Jurnal Agama Buddha dan Ilmu Pengetahuan Vol. 8 No. 2 (2022): Jurnal Agama Buddha dan Ilmu Pengetahuan
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/abip.v8i2.678

Abstract

Sebagai kelompok pelaku monastik, Bhikkhu harus menjalankan kehidupan asketisme. Perbedaan kehidupan umat awam agama Buddha dengan kehidupan para Bhikkhu sangat terlihat dari gaya hidup dan keseharian mereka, di mana kehidupan awam terbilang bebas dari peraturan yang membatasi aktivitas, ekspresi, dan lain sebagainya seperti Bhikkhu. Praktik asketisme ini merupakan pelatihan bagi para Bhikkhu, untuk mengikuti konsep agama Buddha, yakni diri tanpa Ego. Gaya hidup seperti ini menjadi menarik untuk diketahui faktor yang mendorong seseorang ingin tergabung dalam kelompok monastik. Penelitian ini menggunakan teori psikoanalisis Jacques Lacan untuk melihat bagaimana Ego tercipta dari diri tanpa Ego, yang dapat terlihat dari struktur wacana dalam mencoba mengetahui simtom pembentukan hasrat subjek. Penelitian ini merupakan penelitian kualitatif. Penulis menggunakan menggunakan metode studi kasus, dengan pendekatan fenomenologi. Hasil penelitian ini menemukan bahwa hasrat asketisme Bhikkhu merupakan hasrat yang terbentuk dari ketertundukan pada wacana tujuan tertinggi agama Buddha, guna memberikan perasaan aman dan nyaman setelah merealisasikannya.
PENGUATAN LITERASI BACA TULIS DAN DIGITAL MELALUI PELATIHAN JURNALISME SASTRAWI DAN STORYTELLING Mubarok, Muhamad Husni
Community Services and Social Work Bulletin Vol 2, No 2 (2022): Community Services and Social Work Bulletin Volume 2 No. 2 2022
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/cswb.v2i2.7683

Abstract

After Covid 19, Indonesian students’ literacy rates have been slowly and steadily declining. The school needs to reorganize literacy creatively despite of limited face-to-face learning. Workshop of literary journalism and storytelling aimed to improve students’ literacy rates.   This workshop is a part of Bhayangkara University community service.  The implementation of this training is converted into five stages: introduction of journalism and digital media, SPOK patterning, writing narrative, and transforming article into digital.  The methods used PPP, inquiry, and Project Based Learning. Findings showed that students were able to use digital devices and creating descriptive text. Unfortunately, they have limited in vocabularies and figure of speech. They also lack of creating systematic paragraphs. After this training, students' views of literacy were increased positively, and their writing skills developed. However, this training can help students improve their think critically and strengthen students' literacy. This skill is a manifestation that can be developed into content writing and copywriting. Currently, the Indonesian industrial world really needs experts in this field. This skill is a great potential and timeless even though the digitalization is increasing.
ADOPTION OF THE TEACHING CAMPUS AS A STUDENT LEARNING MEDIA (Case Study of Students Participating in the Teaching Campus) Yuni Tresnawati; Saeful Mujab; Anindita, Anindita; Muhamad Husni Mubarok
International Journal of Social Science Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i1.8001

Abstract

The purpose of this research is to determine the process of spreading Teaching Campus Program innovations and the decision process for accepting (adopting) Teaching Campus Program innovations, especially at stage III. To realize the research objectives, this research uses qualitative research methods with a constructivist paradigm. Through the constructivist paradigm in question, researchers can describe social reality, through direct and detailed observations of Campus Teaching Program participants who utilize digital media naturally and see these activities in real life, creating a construction process by remembering and re-expressing experiences, the ability to compare and make decisions. from the results of interviews, and observations. The research results show that the diffusion process which includes relative, advantages, and compatibility elements strengthens the innovation adoption process. The decision process for accepting (adopting) the Campus Teaching Program III innovation goes through the same adoption stages based on the order of the 5 adoption stages proposed by Rogers, namely knowledge, persuasion, decision, implementation, and confirmation. The adopter category based on how quickly they accept the Campus Teaching Program III innovation is divided into four types, namely: innovators (innovators), early adopters (pioneers), early majority (followers), late majority (late followers).
Co-Authors Anindita, Anindita Astuti, Hanny Endah Nursamsi, Sari Fikri Reza Fresy Nugroho Imaddudin, Imaddudin Leonora, Xandra Lisdayanti Oktiana Metha Madonna Novrindah Alvi Hasanah Nurhana Marantika Priyadi, Rahkmat Raja Neesha, Azzuri Reza Gusti Safitri, Islamu Saeful Mujab saful mujab Sari, Miranda Amelia Novita Yuni Tresnawati