Article Per Year (5 Year)
p-Index From 2021 - 2026
2.808
P-Index
This Author published in this journals
All Journal Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Khadimul Ummah Journal of Social Dedication Sahafa Journal of Islamic Communication Wacana: Jurnal Ilmiah Ilmu Komunikasi An-Nida : Jurnal Komunikasi Islam Community Development Journal eCo-Buss CERMIN: Jurnal Penelitian Jurnal of Applied Multimedia and Networking Jurnal Agama Buddha dan Ilmu Pengetahuan International Journal of Social Science Jurnal Bina Pengabdian Kepada Masyarakat Journal of Scientific Communication (JSC) ASPIRATION Journal Community Services and Social Work Bulletin Siber Journal of Advanced Multidisciplinary
Muhamad Husni Mubarok
Universitas Bhayangkara Jakarta Raya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : journal of scientific communication jsc

 1 
PERSETERUAN DENISE DAN UYA KUYA: TRASH-TALKING SEBAGAI PERSONAL DIGITAL BRANDING Muhamad Husni Mubarok
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 3 Issue 2, Oktober 2021
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1282.37 KB) | DOI: 10.31506/jsc.v3i2.12323

Abstract

The conflict between Denise Chariesta and Uya Kuya has become a byword for Indonesian netizens. This dispute certainly makes a question about what was being happened. Most of the netizens suppose that this case is merely a part of the setting. It is because Uya Kuya's image was already known as the king of pranks. As a newcomer in the entertainment industry, Denise was bravely against Uya Kuya by herself. Denise always uses her trashy words to humiliate and mock Uya Kuya’s family, who were well-known as top Indonesian celebrities. This study focuses on the case of their enmity by examining specifically the application of Denise’s Digital Personal Branding as her strategic self-marketing. The method in this study uses qualitative discourse analysis. This research shows that Denise uses trash-talking as her personal brand. It can be found in some aspects of personal branding such as the law of personality, the law of distinctiveness, the law of visibility, the law of unity, and the law of persistence. Mostly Denise uses the aggressive contexts of trash-talking in the form of insults, gossip, and various contexts such as satire, hyperbole, and sarcasm. Research also reveals that trash-talking as personal branding was effective as self-strategic marketing to increase someone's popularity. Recently, she becomes a popular celebrity and product endorser who was hunted by advertisers.
Co-Authors Anindita, Anindita Astuti, Hanny Endah Nursamsi, Sari Fikri Reza Fresy Nugroho Giardana, Tegar Gilang Imaddudin, Imaddudin Leonora, Xandra Lisdayanti Oktiana Metha Madonna Novrindah Alvi Hasanah Nurhana Marantika Priyadi, Rahkmat Raja Neesha, Azzuri Reza Gusti Safitri, Islamu Saeful Mujab saful mujab Sari, Miranda Amelia Novita Septaria, Della Yuni Tresnawati