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Journal : JURNAL AGRIBISAINS

Economic and Policy Factors Affecting Palm Oil Export Value in Riau Province Nizar, Rini; Gunawan Bahar, Erick
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.24110

Abstract

The palm oil industry is a strategic sector in Indonesia’s economy that contributes significantly to national income, employment creation, and energy diversification. Riau Province, as one of the largest producers of crude palm oil (CPO), plays an important role in supporting Indonesia’s export performance. However, fluctuations in export value are influenced by various internal and external factors, including international prices, exchange rates, land area, production volume, and government policies. This study aims to analyze the influence of economic factors and regulatory policies on the export value of CPO at both the provincial (Riau) and national levels. The research applies a multiple linear regression model using annual secondary data from 2013 to 2022 obtained from the Central Statistics Agency (BPS), the Directorate General of Plantations, and the World Bank. The results show that international prices and land area significantly affect CPO export value, while production and exchange rates have no significant influence. Strategic policies such as the Indonesian Sustainable Palm Oil (ISPO) certification, moratorium on new permits, and fiscal incentives have a positive but statistically insignificant short-term impact. The findings imply that Indonesia’s CPO export growth is mainly driven by global market dynamics and land capacity. Therefore, consistent and integrated sustainable policy support is essential to enhance competitiveness and ensure long-term export stability.
Factors Influencing Consumer Behavior Towards Ornamental Plants Purchase Decisions (Case Study: Roni Flower in Rumbai District, Pekanbaru City) Manik, Desi Irawasih; Nizar, Rini; Amalia
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.24234

Abstract

The growing popularity of ornamental plants has increased business opportunities in this sector, including at Roni Flower in Rumbai District, Pekanbaru City. However, business owners still face challenges in understanding the factors that influence consumers’ purchasing decisions for ornamental plants. A better understanding of consumer behavior is essential to develop more effective and targeted marketing strategies. This study aims to analyze the influence of cultural, social, personal, and psychological factors on consumers’ purchasing decisions for ornamental plants at Roni Flower. The research employed a quantitative approach using a survey method involving consumers who had previously purchased ornamental plants. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results indicate that social and personal factors influence consumers’ purchasing decisions, while cultural and psychological factors do not significantly influence purchasing decisions. These findings suggest that consumers’ decisions to purchase ornamental plants are more strongly shaped by social interactions and personal characteristics, such as lifestyle and individual preferences, rather than by cultural values or internal psychological considerations. Based on these findings, ornamental plant businesses are encouraged to strengthen marketing strategies that leverage social influence, such as utilizing social media, collaborating with plant enthusiast communities, and organizing educational activities related to ornamental plant care. In addition, business owners should align their products with consumers’ preferences and lifestyles to enhance product attractiveness and sustain market demand.