Garuda - Garba Rujukan Digital

Aplikasi Digital Marketing Public Relations Miracle Mates Dewi Andini; Maman Chatamallah
Bandung Conference Series: Public Relations Vol. 3 No. 1 (2023): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v3i1.7047

Abstract. Digital marketing is currently one of the most popular Marketing media to support various activities. The goal is to use advertising to promote and sell products through the internet and social media. Miracle Mates is a stretch wear brand concept that was founded in 2014. To strengthen the Marketing activities of the brand, a way is needed that functions to introduce, communicate, and influence consumers to make purchases. The purpose of this study is to find out the application of digital marketing public relations Miracle Mates. The results show (1) the reason Miracle Mates use Instagram and Tiktok as media in carrying out Marketing public relations, mainly because Instagram and Tiktok are more flexible social media, and Instagram has features that support Miracle Mates in optimizing the Marketing communication process. (2) Miracle Mates has three activities to increase brand awareness. The first activity is a giveaway. Research shows that Miracle Mates on the Instagram and Tiktok apps generate positive results in Marketing efforts, giveaways are widely shared and designed to grow Miracle Mates followers on Tiktok and Instagram. In Content marketing activities, one of them is they make a match of miracle campaign on the Miracle Mates Instagram social media account in carrying out Marketing public relations, this content contains a campaign about how to support musicians and carry out activities with these musicians such as interviewing them, making events, or collaborating with the musician, in this way the followers of the musician can know the Miracle Mates brand indirectly. Furthermore, Miracle Mates does carry out paid media through Instagram Ads and also Tiktok Ads, as in the picture above, you can see one example of Instagram Ads used by Miracle Mates. (3) Obstacles that occur in the implementation of digital marketing public relations for the Miracle Mates brand, namely, occur when there is a lack of digital marketing budget funds, are not up to date with market desires, and carry out innovations and new ideas. Abstrak. Digital marketing saat ini menjadi salah satu media pemasaran yang sangat popular untuk menunjang berbagai aktivitas. Tujuannya menggunakan periklanan untuk mempromosikan dan menjual produk melalui internet dan media sosial. Miracle Mates merupakan brand berkonsep streat wear brand yang berdiri di tahun 2014. Untuk memperkuat kegiatan Marketing dari brand tersebut, dibutuhkan cara yang berfungsi untuk memperkenalkan, mengkomunikasikan, dan mempengaruhi konsumen untuk melakukan pembelian. Tujuan dalam penelitian ini yaitu untuk mengetahui aplikasi digital marketing public relations Miracle Mates. Hasil penelitian menunjukkan (1) Alasan Miracle Mates menggunakan Instagram dan Tiktok sebagai media dalam melaksanakan marketing public relations, utamanya yaitu karena Instagram dan Tiktok menjadi media sosial yang lebih fleksibel, serta Instagram memiliki fitur-fitur yang menunjang Miracle Mates dalam mengoptimalkan proses komunikasi pemasaran; (2) Miracle Mates memiliki tiga aktivitas untuk meningkatkan brand awareness. Kegiatan pertama adalah giveaway. Penelitian menunjukkan bahwa Miracle Mates pada aplikasi Instagram dan Tiktok menimbulkan hasil positif dalam upaya pemasaran, giveaway dibagikan secara luas dan dirancang untuk menumbuhkan pengikut Miracle Mates di Tiktok dan Instagram. Dalam kegiatan content marketing, salah satunya mereka membuat campaign match of miracle pada akun media sosial Miracle Mates Instagram dalam melaksanakan marketing public relations, konten ini berisi campaign tentang bagaimana men support musisi–musisi dan melakukan kegiatan dengan musisi tersebut seperti mewawancarainya, membuat event, atau kolaborasi dengan musisi tersebut, dengan cara tersebut maka pengikut dari musisi itu dapat mengetahui brand Miracle Mates secara tidak langsung. Selanjutnya bahwa Miracle Mates memang melaksanakan paid media melalui Instagram Ads dan juga Tiktok Ads; (3) Kendala yang terjadi dalam pelaksanaan digital marketing public relations brand Miracle Mates yaitu terjadi ketika kurangnya anggaran dana digital marketing, tidak up to date dengan keinginan pasar, dan melakukan inovasi dan ide-ide baru.

Proses Digital Marketing di Perusahaan Agensi Sosial Media “Pio.Digital Bandung” Dilan Trisakti Gladina; Maman Chatamallah
Bandung Conference Series: Public Relations Vol. 4 No. 1 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i1.10367

Abstract. This research is conducted based on the rapid development of the digital world, especially social media. This qualitative research uses a case study approach because the researcher wants to examine the digital marketing consulting and implementation services at PT. Pio Indokreasi Optima in-depth to obtain a comprehensive overview. The purpose of this research is because social media makes it easy for individuals and companies to interact with their public, and vice versa. Therefore, strong PR knowledge is needed to maintain a company's image, add value to its brand, and increase marketing. The researcher adds the theory of Cyber Public Relation, Marketing Public Relation, and the application of the Trilogi Digital Marketing Public Relation strategy created by Thomas L. Harris. This research uses qualitative method, with a case study approach, a constructivism paradigm so that the researcher can group various meanings from each research informant. The data analysis technique in this research refers to the model of Miles and Huberman, which consists of three stages: data reduction, data display, and conclusion drawing. Finally, the data validity test in this research uses triangulation, which consists of three elements: source triangulation, technique triangulation, and time triangulation. Found in this study that, the importance role of social media creative team in digital agency service companies for the smooth provision of services to clients. This research provides an understanding that service offerings, whether in digital marketing PR or other services, provided by digital agency service companies can yield significant benefits. Abstrak. Peneliti ingin mengkaji jasa pengkonsultasian dan pengerjaan pemasaran digital pada PT. Pio Indokreasi Optima secara mendalam untuk memperoleh gambaran yang utuh juga merekonstruksi realitas yang ada di lapangan. Tujuan dari penelitian ini adalah, karena sosial media sangat membuat seseorang bahkan perusahaan dengan sangat mudah berinteraksi dengan publik nya begitupun sebaliknya, maka diperlukan pula kreatif media sosial dan pengetahuan PR yang kuat agar bisa menjaga citra, menambah nilai pada brand perusahaan yang mana sekaligus bisa meningkatkan pemasaran oleh karena itu peneliti menambahkan Teori Cyber Public Relation, Marketing Public Relation dan dengan penerapan strategi Trilogi Digital Marketing Public Relation yang di ciptakan oleh salah satunya Thomas L. Harris, penelitian dengan metode kualitatif ini menggunakan pendekatan studi kasus paradigma konstruktivisme, dengan metode penelitian studi kasus, peneliti dapat mengelompokan berbagai macam makna yang ada berdasarkan setiap narasumber penelitian ini, teknik analisis data pada penelitian ini mengacu pada model dari Miles dan Huberman terdiri dari tiga tahap, yaitu reduksi data, display data, dan penarikan kesimpulan, dan terakhir uji keabsahan data pada penelitian ini memakai triangulasi yang terdiri dari tiga hal yakni, triangulasi sumber, teknik dan waktu, Ditemukan pada penelitian ini bahwa penting nya peran tim kreatif media sosial pada perusahaan jasa agensi digital untuk kelancaran jasa yang diberikan kepada klien, Penelitian ini memberikan pemahaman bahwa pelayanan jasa baik digital marketing PR maupun jasa lainnya diberikan oleh perusahaan jasa agensi digital dapat memberikan kebermanfaatan yang signifikan.

Komunikasi dan Penyesuaian Diri pada Mahasiswa Cianjur di Tahun Pertama Perkuliahan Chairun Trianisa Anwar; Maman Chatamallah
Bandung Conference Series: Public Relations Vol. 4 No. 1 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i1.10740

Abstract. Humans need communication to adapt to their surrounding environment for the sake of survival. Entering college, every student will definitely make adjustments. This is due to differences in factors from high school transitioning to higher education. In the process of adjustment, first year students experience various kinds of changes that occur both academically and socially, with the changes that occur, problems arise that are experienced by first year students. This research aims to understand and describe the relationship between communication and adjustment in first year students class of 2020 in Cianjur Regency, which was conducted on 10 Cianjur students from various different universities. The data collection method used in this research is a qualitative method, using a research instrument technique in the form of a questionnaire. From the research that has been carried out, the results show that Cianjur students in their first year experience difficulties in adjusting to the level of study. There are several factors that differentiate between high school and tertiary institutions both in academic and non-academic terms. These new Cianjur students have their own way of adapting. Suggestions that can be made are that new students are able to adapt to the environment and all procedures in undergoing lectures and remain open-minded and positive about the changes they experience in the academic transfer transition. The results of the research state that differences in lecturers' teaching methods can be done by following lectures as best as possible. To overcome differences in assignments, this is by preparing a study schedule and discussing it with the study group. In terms of differences in character, friendship can be made by having an open and positive mind. And finally, the survey results state that the way to adapt to differences in university regulations is by obeying and following all campus regulations and not abandoning the obligation to worship and praying a lot, which is also accompanied by continuing to try to adapt. Abstrak. Manusia membutuhkan komunikasi dalam menyesuaikan diri dilingkungan sekitar demi pertahanan kelangsungan hidupnya. Memasuki perguruan tinggi setiap mahasiswa pasti akan melakukan penyesuaian diri. Ini disebabkan karena adanya faktor perbedaan dari Sekolah Menengah Atas yang bertransisi ke Perguruan Tinggi. Dalam proses penyesuaian diri, mahasiswa tahun pertama mengalami berbagai macam perubahan yang terjadi baik secara akademik maupun sosial, dengan perubahan yang terjadi muncul masalah-masalah yang dialami oleh mahasiswa tahun pertama. Penelitian ini bertujuan untuk memahami dan mendeskripsikan hubungan komunikasi dan penyesuaian diri pada mahasiswa tahun pertama angkatan 2020 di Kabupaten Cianjur, yang dilakukan pada 10 mahasiswa Cianjur dari berbagai Universitas yang berbeda. Metode pengumpulan data yang digunakan dalam penelitian ini yaitu metode kualitatif, dengan menggunakan teknik instrumen penelitian berupa kuesioner. Dari penelitian yang telah dilakukan diperoleh hasil bahwa Mahasiswa Cianjur di tahun pertama mengalami kesulitan dalam menyesuaikan diri ke jenjang perkuliahan. Adanya beberapa faktor yang membedakan antara Sekolah Menengah Atas dengan perguruan tinggi baik dalam hal akademik maupun non-akademik, Mahasiswa baru Cianjur ini, memiliki caranya masing-masing untuk menyesuaikan diri. Saran yang dapat dilakukan yaitu dengan cara mahasiswa baru mampu beradaptasi dengan lingkungan maupun seluruh prosedural dalam menjalani perkuliah dan tetap berpikir terbuka juga positif terhadap perubahan yang mereka alami dalam transasi perpindahan akademik. Hasil dari penelitian menyatakan dalam hal perbedaan cara mengajar dosen dapat dilakukan dengan cara mengikuti perkuliahan sebaik mungkin. Untuk mengatasi perbedaan pengerjaan tugas yaitu dengan cara menyusun jadwal belajar dan berdiskusi dengan kelompok belajar. Dalam hal perbedaan karakter pertemanan dapat dilakukan dengan cara memiliki pikiran yang terbuka dan positif. Dan yang terakhir hasil survei menyatakan cara untuk menyesuaikan diri dalam perbedaan peraturan Universitas yaitu dengan cara menaati dan mengikuti semua peraturan kampus serta tidak meninggalkan kewajiban beribadah dan banyak berdo’a yang juga di iringi dengan terus berusaha melakukan penyesuaian diri.

Pengaruh Kredibilitas Influencer di Sosial Media Instagram dalam Meningkatkan Minat Beli Konsumen Lengkong Culinary Bandung Yanuar Ibrahim; Chatamallah, Maman
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.15413

Abstract. This research was created to determine the influence of the credibility of Instagram social media influencers on the purchasing interest of Lengkong Culinary Bandung consumers. The theory used in this research is the SOR (Stimulus-Organism-Response) Theory. This research involved 98 respondents who followed the Instagram account @lengkongculinary.bdg. Correlational quantitative methods are used to identify correlations between the variables studied. The sampling technique used was purposive sampling, where followers of the @lengkongculinary.bdg account were chosen as the research sample because of their relevance to the research subject and the criteria set. Data will be collected through an online survey that focuses on followers' perceptions and behavior towards influencer credibility which determines the level of followers' buying interest. Path analysis will be used to identify and understand the cause and effect between the independent variable (influencer credibility) and the dependent variable (consumer purchase interest), as well as the role of mediating variables that may be involved. The results of this research are: (1) There is a positive relationship between the Influencer Attractiveness aspect and Consumer Purchase Interest. (2) There is a positive relationship between the aspect of Trust in Influencers and Consumer Purchase Interest. (3) There is a positive relationship between the Influencer Expertise aspect and Consumer Purchase Interest. Abstrak. Penelitian ini dibuat untuk mengetahui Pengaruh Kredibilitas Influencer media sosial Instagram terhadap Minat beli konsumen Lengkong Culinary Bandung. Teori yang digunakan dalam penelitian ini adalah Teori SOR (Stimulus-Organisme-Respon). Penelitian ini melibatkan sebanyak 98 responden yang mengikuti akun Instagram @lengkongculinary.bdg. Metode kuantitatif korelasional digunakan untuk mengidentifikasi korelasi antara variabel yang diteliti. Teknik sampling yang digunakan adalah purposive sampling, di mana followers akun @lengkongculinary.bdg dipilih sebagai sampel penelitian karena relevansinya dengan subjek penelitian dan kriteria yang ditetapkan. Data akan dikumpulkan melalui survei daring yang berfokus pada persepsi dan perilaku followers terhadap kredibilitas influencer yang menentukan tingkat minat beli followers. Analisis jalur akan digunakan untuk mengidentifikasi dan memahami sebab-akibat antara variabel independent (kredibilitas influencer) dengan variabel dependent (minat beli konsumen), serta peran variabel mediasi yang mungkin terlibat. Hasil dari penelitian ini adalah: (1) Terdapat hubungan positif antara aspek Daya Tarik Influencer dengan Minat Beli Konsumen. (2) Terdapat hubungan positif antara aspek Kepercayaan pada Influencer dengan Minat Beli Konsumen. (3) Terdapat hubungan positif antara aspek Keahlian Influencer dengan Minat Beli Konsumen.

Komunikasi Terapeutik Keluarga Muslim di Bandung: Analisis Fungsi Narasi dan Keteladanan Noviar, Tri Nur Aini; Chatamallah, Maman; Zulfebriges, Zulfebriges; Iskandar, Doddy
Jurnal Komunikasi Islam Vol. 11 No. 1 (2021): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Therapeutic communication basically aims to develop oneself and state of mind in order to lead to be more positive. This article is a qualitative research report that examines the role of narrative interaction and goodly model of parents as a form of therapeutic communication within Muslim families. The results have showed that storytelling and exemplary techniques in the sense of pleasant interpersonal communication can be used to foster the healing process and create a healthy lifestyle in the family. These techniques can keep children in a more positive state of mind, including through giving suggestions and strengthening Islamic spiritual values. This can be conducted by a clear understanding regarding the character of the child's communication, followed by seting the narrative technique and goodly model that parents must take.

The Meaning of Cross-Cultural Communication Experience of International Students on Pesantren-Based Campuses Setiawan, Erik; Chatamallah, Maman; Wiksana, Wiki Angga
Jurnal Komunikasi Vol. 19 No. 1 (2024): VOLUME 19 NO 1 OKTOBER 2024
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss1.art8

This paper aims to examine the cross-cultural experiences of international students at Darussalam Gontor University in Indonesia. The study focuses on the interrelated themes of identity, language, and communication, and seeks to gain insight into how students from a range of countries, including Sudan, Chad, Turkey, and Thailand, experience life at this boarding university. A qualitative, phenomenological approach was employed by researchers, who conducted in-depth interviews and observations to gain insight into the experiences of these students. The findings indicate that identity is shaped by a process of comparison with others, driven by a desire to understand one's group. Language, particularly Arabic and English, plays a pivotal role, in supporting academic and social activities. However, students also engage in voluntary learning of Indonesian to enhance their interactions with the local population. Communication was identified as a crucial aspect of self-concept, self-actualization, happiness, and stress relief.

Peran Media Massa dalam Membangun Jaringan Solidaritas Terkait Konflik Sengketa Tanah Zhaliila Fatsa, Zhillan; Chatamallah, Maman
Jurnal Riset Jurnalistik dan Media Digital Volume 5, No. 2, Desember 2025 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v5i2.8537

Abstrak. Media massa berfungsi untuk menyebarluaskan informasi mengenai berbagai hal atau peristiwa dan isu yang terjadi di masyarakat, dan juga membantu publik untuk tetap menerima informasi tentang keadaan sekitar. Berbagai macam isu disajikan untuk memenuhi kebutuhan informasi publik, seperti pemberitaan pada akun instagram bandungbergerak.id mengenai sengketa tanah warga Dago Elos. Penelitian ini bertujuan mengetahui mekanisme media bandungbergerak.id dalam menjaring solidaritas terkait sengketa tanah warga Dago Elos, yaitu dengan memahami strategi jurnalisme advokasi yang dilakukan oleh media bandungbergerak.id di akun Instagramnya untuk menjaring solidaritas berjuang bersama mempertahankan hak atas tanah warga Dago Elos. Penelitian kualitatif ini menggunakan metode pendekatan studi kasus. Data yang diperoleh dari penelitian dilakukan melalui proses wawancara, observasi, dan studi kepustakaan. Wawancara dilakukan dengan subjek penelitian, para redaktur media bandungbergerak.id sebagai informan utama dalam memilih dan menyebarkan konten berita kepada masyarakat terkait sengketa tanah warga Dago Elos. Abstract. The mass media functions to disseminate information about various things or events and issues that occur in society, and also helps the public to stay informed about the surrounding conditions. Various issues are presented to meet the public's information needs, such as news on the bandungbergerak.id Instagram account regarding the land dispute of Dago Elos residents. This study aims to determine the mechanism of the bandungbergerak.id media in gathering solidarity regarding the land dispute of Dago Elos residents, namely by understanding the advocacy journalism strategy carried out by the bandungbergerak.id media on its Instagram account to gather solidarity to fight together to defend the land rights of Dago Elos residents. This qualitative research uses a case study approach method. Data obtained from the study were conducted through interviews, observations, and literature studies. Interviews were conducted with research subjects, the editors of the bandungbergerak.id media as the main informants in selecting and disseminating news content to the public regarding the land dispute of Dago Elos residents.

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