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All Journal Jurnal Manajemen dan Bisnis (Performa) Bandung Conference Series: Business and Management MIMBAR : Jurnal Sosial dan Pembangunan
Eka Tresna Gumelar
Fakultas Ekonomi Dan Bisnis Universitas Islam Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Evaluasi dan Strategi Pengembangan Bisnis “Wates Leather Goods” Fauzan, Muhammad Dhafin Fauzan; Eka Tresna Gumelar; Rezi Muhammad Taufik Permana
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.9221

Abstract

Abstract. "Wates Leather Goods" is one of the new players in the leather industry, founded in 2020. Since its inception, the company has successfully attracted consumers' attention with high-quality leather products that emphasize simple, functional, and minimalist designs. In the face of increasing competition in the market, "Wates Leather Goods" has realized the importance of improving business management and implementing effective business strategies to achieve sustainability and long-term growth. This report presents the results of the "Wates Leather Goods" business project aimed at enhancing business management through various analyses and business strategies such as Market and Competitor Analysis, SWOT Matrix, Space Matrix, Five Forces, and Balanced Scorecard. Business performance evaluation and financial metric measurements have also been conducted to measure the success of the business model implementation and identify areas that require improvement in the future. The evaluation results show company position in competitive quadran, significant improvement in finance with a reasonably good business performance, and successful achievements at the national and international levels. "Wates Leather Goods" focuses on product innovation and high-quality leather branding with simple and functional designs to meet customer needs. Through online expansion and strategic partnerships in the leather industry, the company increases brand visibility and adds value to its customers. Additionally, with sustainable business practices, "Wates Leather Goods" attracts environmentally and socially conscious consumers. It is expected that by implementing the recommendations from this report, "Wates Leather Goods" can continue to grow and achieve sustainable success in the leather industry. Abstrak. Perusahaan "Wates Leather Goods" adalah salah satu perusahaan baru di industri kulit, didirikan tahun 2020. Sejak awal pendiriannya, perusahaan ini telah berhasil menarik perhatian konsumen dengan produk-produk kulit berkualitas tinggi yang menonjolkan desain sederhana, fungsional, dan bergaya simple minimalist. Dalam menghadapi persaingan yang semakin ketat di pasar, "Wates Leather Goods" telah menyadari pentingnya meningkatkan pengelolaan bisnis dan mengimplementasikan strategi bisnis yang efektif untuk mencapai keberlanjutan dan pertumbuhan jangka panjang. Laporan ini menyajikan hasil dari proyek bisnis "Wates Leather Goods" yang bertujuan untuk meningkatkan pengelolaan bisnis melalui berbagai analisis dan strategi bisnis seperti Analisis Pasar dan Kompetitor, SWOT Matrix, Space Matrix, Five Forces, dan Balanced Score Card . Evaluasi kinerja bisnis dan pengukuran metrik keuangan juga telah dilakukan untuk mengukur keberhasilan implementasi model bisnis dan mengidentifikasi area yang memerlukan perbaikan di masa depan. Hasil evaluasi ini menunjukkan posisi perusahaan ada pada quadran competitive, adanya peningkatan yang cukup signifikan dalam aspek keuagan, performa bisnis yang cukup baik, serta berhasil meraih prestasi di tingkat nasional dan internasional. Adapun strategi pengembangan "Wates Leather Goods" fokus pada inovasi produk sebagai merek kulit berkualitas dengan desain sederhana dan fungsional untuk memenuhi kebutuhan pelanggan. Melalui ekspansi online dan kemitraan strategis dalam industri kulit, perusahaan meningkatkan visibilitas merek serta nilai tambah bagi pelanggan. Selain itu, dengan praktik sustainable business, "Wates Leather Goods" mampu menarik perhatian konsumen yang peduli pada dampak sosial dan lingkungan. Diharapkan dengan mengimplementasikan evaluasi dan strategi ini, "Wates Leather Goods" dapat terus berkembang dan mencapai keberhasilan yang berkelanjutan dalam industri kulit.
Optimalisasi Sosial Media Ads dan Event Sponsorship sebagai Upaya Pengembangan Usaha “Bang Sang” Bagas Bayu Adjie; Eka Tresna Gumelar; Muhamad Taufik Permana, Rezi
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.15036

Abstract

Abstract. This final report focuses on the introduction of Bang Sang business which includes business profile, business evaluation, and business development. Bang Sang is a trademark name since 2023 which is engaged in business in the field of snacks. A competition and problems will definitely occur in running a business. Bang Sang uses several analysis methods such as using SWOT analysis, porter's five forces, balanced scorecard, SMART analysis, and boston consulting group matrix to find out the problems that occur. In addition, in the analysis method, Bang Sang also got a solution in solving his problems through business development programs which included social media marketing instagram, using the instagram ads feature, and event sponsorship. In this final business report, Bang Sang has also written several developments in his business since its inception such as business legality registration to business activities that have been carried out. It is hoped that with the final business report, Bang Sang can implement evaluation and business development strategies so that it can continue to grow in the future. Abstrak. Laporan akhir ini berfokus pada pengenalan bisnis Bang Sang yang meliputi profil bisnis, evalusi usaha, hingga pengembangan bisnis. Bang Sang merupakan sebuah nama merek dagang sejak tahun 2023 yang bergerak pada bisnis dibidang makanan ringan. Sebuah persaingan dan permasalahan pasti akan terjadi dalam menjalankan sebuah bisnis. Bang Sang menggunakan beberapa metode analisis seperti menggunakan SWOT analysis, five forces porter, balanced scorecard, SMART analysis, dan boston consulting group matrix untuk mengetahui permasalahan yang terjadi. Selain itu pada metode analisis tersebut juga Bang Sang mendapatkan solusi dalam memecahkan permasalahannya melalui program-program pengembangan usaha yang meliputi social media marketing instagram, penggunaan fitur ads instagram, dan event sponsorship. Pada laporan akhir bisnis ini juga, Bang Sang telah menuliskan beberapa perkembangan dalam usahanya sejak awal didirikan seperti pendaftaran legalitas usaha hingga aktivitas-aktivitas bisnis yang telah dilaksanakan. Diharapkan dengan adanya laporan akhir bisnis, Bang Sang dapat mengimplementasikan evaluasi dan strategi pengembangan bisnisnya agar dapat terus berkembang dimasa yang akan datang.
The Effect Fears of Missing Out (Fomo) on Women Muslims Consumer Rezi Muhamad Taufik Permana; Eka Tresna Gumelar; Nindya Saraswati
MIMBAR : Jurnal Sosial dan Pembangunan Volume 39, No. 2, (December 2023) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v39i2.2964

Abstract

The phenomenon of fear of missing out (FoMO) among the current generation Z has become a quite unique phenomenon from the perspective of consumer behavior. The FoMO phenomenon of cosmetic products is very interesting to see what factors can influence this. the emergence of FoMO behavior that has an impact on consumer behavior. This study uses a quantitative approach with non-probability sampling techniques because researchers do not know for sure the actual number of the study population. Purposive sampling was used in sampling in this research where respondent criteria were required to achieve the objectives of this research. Meanwhile, data analysis on this research uses structural equation modeling with SmartPLS software. The results show that the factors that influence FoMO arise significantly from the influence of Influencer Marketing and Social Media Marketing, where FoMO has a positive effect on changes in consumer behavior
Co-Authors Agung Sudarmaji Anisa Nurfitri Woisiri Bagas Bayu Adjie Cici Cintyawati Erma Walyuniar Fauzan, Muhammad Dhafin Fauzan M. Malik Akbar Rohandi Muhamad Taufik Permana, Rezi Muhammad Fahmi Ilman Sapriwa Muhammad Syifaurahman Muhardi Muhardi Muhardi Nindya Saraswati Rezi Muhamad Taufik Permana Rezi Muhamad Taufik Permana Rezi Muhammad Taufik Permana Risma Nuryanti Siskia Yuhanida Tasya Aspiranti