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All Journal Ekonomi Bisnis Jurnal Geografi, Edukasi dan Lingkungan Journal of Telenursing (JOTING) Jurnal Syntax Transformation ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Journal Of Business, Finance, and Economics (JBFE) International Journal of Social Science, Education, Communication and Economics Edunity: Kajian Ilmu Sosial dan Pendidikan Return : Study of Management, Economic and Bussines Jurnal Pengabdian Masyarakat Bangsa
Sri Murtiasih
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Determinan Loyalitas Pelanggan Toko Gramedia Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Sri Murtiasih; Denia Nabilah Putri
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.1565

Abstract

Retail stores are constantly trying to improve store atmosphere, service quality, and product diversity in order to survive and grow in this era of increasingly fierce competition. The aim of this research is to determine the influence of store atmosphere, service quality, and product diversity on customer loyalty through customer satisfaction as an intervening variable at Gramedia stores in Bogor City. The analysis method for this research uses quantitative methods with primary data sources obtained through distributing questionnaires via google form with a sample of 150 respondents for validity, reliability, normality test, multicollinearity test, heteroscedasticity test, t test, R2 coefficient of determination test, and sobel test. Data processing in this study used the SPSS version 25 application. The results of this study indicate that the variables of store atmosphere, service quality, and product diversity affect customer satisfaction. Service quality and product diversity affect loyalty, while store atmosphere has no effect on customer loyalty. Customer satisfaction affects customer loyalty. Store atmosphere, service quality, and product diversity affect customer loyalty through customer satisfaction as an intervening variable at Gramedia stores in Bogor City.
The Influence of Perceived Trust, Perceived Ease of Use, Perceived Benefits, Perceived Risk, Perceived Service Quality and WOM on Interest in Using Mobile Banking at BUMN Bank Nurlaila, Nurlaila; Murtiasih, Sri
International Journal of Social Science, Education, Communication and Economics Vol. 2 No. 5 (2023): December
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i5.241

Abstract

This research was conducted with the aim of measuring perceptions of trust, perceived ease of use, perceived benefits, perceived risks, perceived service quality and positive of mouth (WOM) on online customer interest using the Structual Equation Model (SEM) method. This type of research is descriptive quantitative. Data collection techniques use questionnaires, observation and documentation. The sample used was 243 respondents. The data analysis technique uses Structual Equation Model (SEM) analysis with the help of SmartPLS version 3. The research results show that perception of trust, perception of risk and perception of service quality have no effect on interest in using this mobile banking application, in fact it does not always go hand in hand with customer enthusiasm (interest). BRI, BNI, BTN and Mandiri banks in Bekasi City. Perception of user convenience greatly influences interest in using Mobile Banking at BRI, BNI, BTN and Mandiri Banks in Bekasi City. Perceived benefits influence interest in using Mobile Banking at BRI, BNI, BTN and Mandiri Banks in Bekasi City. Word of Mouth (WOM) influences interest in using Mobile Banking at BRI, BNI, BTN and Mandiri Banks in Bekasi City
The Influence of Profitability, Growth Ratio, and Firm Size on Firm Value with Stock Price as an Intervening Variable in Healthcare Sector Companies Listed on the Indonesia Stock Exchange for the 2021-2023 Period Murtiasih, Sri; Putri, Nandhita Listya
Return : Study of Management, Economic and Bussines Vol. 4 No. 2 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i2.333

Abstract

The rapid growth of the business world in an increasingly competitive era of globalization has made economic actors, including companies in the health sector, face increasingly fierce competition. Companies strive to increase and maximize company value to attract investors, because higher company value guarantees greater shareholder prosperity. This study aims to examine the effect of Profitability, Growth Ratio, and Company Size on Firm Value, with Stock Price as the intervening variable, in health sector companies listed on the IDX during the period 2021-2023. This study uses secondary data from the annual reports of 12 selected companies. The analysis methods used include descriptive statistical tests, measurement model evaluation and structural model evaluation. Data processing is done using the SmartPLS program. The findings show that the model used is Fit. Profitability and Share Price significantly affect Firm Value, while Growth Ratio and Firm Size do not. In addition, Share Price is not a viable intervening variable in this study.
Determinan Kepuasan Pengguna E-Wallet OVO dengan Keputusan Penggunaan Sebagai Mediasi Natasya Afifah Salsabilah; Sri Murtiasih
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.5644

Abstract

This study aims to determine the direct and indirect effects of ease of use and electronic word of mouth on user satisfaction, with the mediation of usage decisions among OVO e-wallet users. The population for this study consists of OVO e-wallet users in the Jabodetabek area in 2022. The sampling method used in this study is non-probability sampling with purposive sampling technique, involving 150 respondents. Data collection was done using an online Google Form questionnaire. The data were analyzed using IBM SPSS version 26 and AMOS version 26 software. The analysis method used in this study is Structural Equation Modeling (SEM), which includes validity testing, reliability testing, Confirmatory Factor Analysis (CFA), normality testing, outlier testing, model fit testing, and hypothesis testing.
Co-Authors Agustin, Sri Kurniasih Allenidekania Allenidekania Anisah Anisah Budi Utami Christera Kuswahyu Indira Denia Nabilah Putri Dewi Gayatri Euglezyano, Gary Ferry Ferdian Hartanto, Septian Tri Hernama, R. Iman Murtono Soenhadji Irfan Ardiansyah Irwandaru Dananjaya Krisna Rendi Awalludin Lies Handrijaningsih Martani Martani Mayra Fathia, Zoya Muhamad Iqbal Muhammad Iqbal Natasya Afifah Salsabilah Nurlaila Nurlaila Perdana, Endika Putri, Aqila Putri, Nandhita Listya S. Tiwi Anggraeni Sariyati, Sariyati Septi Mariani, Septi Sri Hermawati Suhendra, Susi Tamaulina Br Sembiring Utomo, Ely Sapto