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All Journal Ekonomi Bisnis Jurnal Geografi, Edukasi dan Lingkungan Journal of Telenursing (JOTING) Jurnal Ilmiah Manajemen Kesatuan Jurnal Syntax Transformation ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Journal Of Business, Finance, and Economics (JBFE) International Journal of Social Science, Education, Communication and Economics Jurnal Pengabdian Masyarakat Bangsa
Sri Murtiasih
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Determinan Kepuasan Pengguna E-Wallet OVO dengan Keputusan Penggunaan Sebagai Mediasi Natasya Afifah Salsabilah; Sri Murtiasih
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.5644

Abstract

This study aims to determine the direct and indirect effects of ease of use and electronic word of mouth on user satisfaction, with the mediation of usage decisions among OVO e-wallet users. The population for this study consists of OVO e-wallet users in the Jabodetabek area in 2022. The sampling method used in this study is non-probability sampling with purposive sampling technique, involving 150 respondents. Data collection was done using an online Google Form questionnaire. The data were analyzed using IBM SPSS version 26 and AMOS version 26 software. The analysis method used in this study is Structural Equation Modeling (SEM), which includes validity testing, reliability testing, Confirmatory Factor Analysis (CFA), normality testing, outlier testing, model fit testing, and hypothesis testing.
Determinasi Promosi, Persepsi Harga, dan Kualitas Layanan Terhadap Kepuasan Pelanggan dengan Mediasi Keputusan Pembelian Ramadhan, Habib Fitra; Murtiasih, Sri
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 2 (2025): November 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i2.2462

Abstract

The development of digital technology, particularly application-based services, has transformed the way people meet their daily needs, including food ordering. ShopeeFood, as a food delivery service in Indonesia, competes fiercely with GoFood and GrabFood, which have previously dominated the market. To attract customers, ShopeeFood implements strategies such as promotions, competitive pricing, and improved service quality. These three factors promotion, price perception, and service quality play a role in influencing purchasing decisions and customer satisfaction. This study aims to analyze the influence of promotion, price perception, and service quality on customer satisfaction through purchasing decisions in ShopeeFood services in Depok City. The analytical method in this study uses quantitative primary data obtained from questionnaires distributed to 150 respondents. The analytical tools used include instrument testing, outer model testing, and inner model testing. The data analysis was carried out using SmartPls version 3 software. The results show that promotion and price perception have an influence on purchasing decisions, while service quality does not. All three variables (promotion, price perception, and service quality) significantly influence customer satisfaction. Purchasing decisions also affect customer satisfaction. Promotion and price perception influence customer satisfaction indirectly through purchasing decisions, while service quality has a direct effect on customer satisfaction without going through purchasing decisions.
Optimalisasi Fintech: Integrasi Teknologi dan Keuangan di Era Digital Bagi Siswa Menengah Kejuruan Mariani, Septi; Utami, Budi; Indira, Christera Kuswahyu; Hermawati, Sri; Hernama, R; Sariyati, Sariyati; Anisah, Anisah; Handrijaningsih, Lies; Soenhadji, Iman Murtono; Agustin, Sri Kurniasih; Handayani, Handayani; Murtiasih, Sri; Suhendra, Susi; Utomo, Ely Sapto; Perdana, Endika; Martani, Martani; Ardiansyah, Irfan
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 10 (2025): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i10.3502

Abstract

Konsep fintech yang mengadpatasi perkembangan teknologi yang dipadukan dengan finasial diharapkan bisa menghadirkan proses transaksi keuangan yang lebih praktis, aman serta modern. Konsep ini penting untuk difahami bagi para siswa karena dapat meningkatkan literasi dan pengelolaan keuangan yang lebih baik, meningkatkan efisiensi transaksi dan menyediakan akses yang lebih mudah ke layanan keuangan. Tujuan pengabdian masyarakat ini untuk memberikan edukasi generasi muda jenjang menengah atas untuk lebih memahami tentang fintech. Kegiatan ini berlangsung di SMK Tirtajaya Depok. Metode yang digunaan adalah dengan persentasi materi, diskusi mengenai fintech kepada seluruh peserta. Optimalisasi fintech diera digital ini dimulai dengan pengenalan fintech, dasar hukum fintech di Indonesia, perbedaan fintech dengan bank, tantangannya fintech di Indinesia, contoh perusahaan fintech di Indonesia, dan cara kerja fintech.  Kegiatan abdimas ini berperan positif dalam meningkatkan pengetahuan dan keterampilan peserta dalam penggunaan fintech sejak dini.
The Effect of Social Media Marketing and Online Advertising on Purchase Decisions through Brand Trust Murtiasih, Sri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4167

Abstract

This study aims to examine the impact of digital marketing strategies, particularly social media marketing and online advertising, on consumer purchase decisions in coffee shops, with brand trust serving as a mediating variable. The research seeks to understand how digital marketing efforts shape consumer perceptions and behaviors in an increasingly competitive coffee shop industry. Using a quantitative research design, primary data were collected from 150 respondents through a purposive sampling technique, targeting consumers in the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi). Data were obtained via an online questionnaire distributed through Google Forms and analyzed using SmartPLS software. The analysis included both outer model testing and inner model testing. The findings reveal that social media marketing and online advertising significantly influence brand trust, which in turn has a positive and significant effect on purchase decisions. However, social media marketing does not directly affect purchase decisions but exerts an indirect influence through brand trust. These results highlight the pivotal role of brand trust as a mediator and suggest that coffee shop businesses should prioritize trust-building digital marketing strategies to strengthen consumer loyalty and drive purchase decisions.
Co-Authors Agustin, Sri Kurniasih Allenidekania Allenidekania Anisah Anisah Budi Utami Christera Kuswahyu Indira Denia Nabilah Putri Dewi Gayatri Euglezyano, Gary Ferry Ferdian Handayani Handayani Hartanto, Septian Tri Hernama, R Hernama, R. Iman Murtono Soenhadji Irfan Ardiansyah Krisna Rendi Awalludin Lies Handrijaningsih Martani Martani Muhamad Iqbal Muhammad Iqbal Natasya Afifah Salsabilah Perdana, Endika Ramadhan, Habib Fitra S. Tiwi Anggraeni Sariyati, Sariyati Septi Mariani, Septi Sri Hermawati Suhendra, Susi Tamaulina Br Sembiring Utomo, Ely Sapto