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All Journal Ekonomi Bisnis Jurnal Geografi, Edukasi dan Lingkungan Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Telenursing (JOTING) Jurnal Ilmiah Manajemen Kesatuan Jurnal Syntax Transformation ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) International Journal of Social Science, Education, Communication and Economics Return : Study of Management, Economic and Bussines Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Kepada Masyarakat Darma Saskara
Sri Murtiasih
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Determinasi Promosi, Persepsi Harga, dan Kualitas Layanan Terhadap Kepuasan Pelanggan dengan Mediasi Keputusan Pembelian Ramadhan, Habib Fitra; Murtiasih, Sri
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 2 (2025): November 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i2.2462

Abstract

The development of digital technology, particularly application-based services, has transformed the way people meet their daily needs, including food ordering. ShopeeFood, as a food delivery service in Indonesia, competes fiercely with GoFood and GrabFood, which have previously dominated the market. To attract customers, ShopeeFood implements strategies such as promotions, competitive pricing, and improved service quality. These three factors promotion, price perception, and service quality play a role in influencing purchasing decisions and customer satisfaction. This study aims to analyze the influence of promotion, price perception, and service quality on customer satisfaction through purchasing decisions in ShopeeFood services in Depok City. The analytical method in this study uses quantitative primary data obtained from questionnaires distributed to 150 respondents. The analytical tools used include instrument testing, outer model testing, and inner model testing. The data analysis was carried out using SmartPls version 3 software. The results show that promotion and price perception have an influence on purchasing decisions, while service quality does not. All three variables (promotion, price perception, and service quality) significantly influence customer satisfaction. Purchasing decisions also affect customer satisfaction. Promotion and price perception influence customer satisfaction indirectly through purchasing decisions, while service quality has a direct effect on customer satisfaction without going through purchasing decisions.
Optimalisasi Fintech: Integrasi Teknologi dan Keuangan di Era Digital Bagi Siswa Menengah Kejuruan Mariani, Septi; Utami, Budi; Indira, Christera Kuswahyu; Hermawati, Sri; Hernama, R; Sariyati, Sariyati; Anisah, Anisah; Handrijaningsih, Lies; Soenhadji, Iman Murtono; Agustin, Sri Kurniasih; Handayani, Handayani; Murtiasih, Sri; Suhendra, Susi; Utomo, Ely Sapto; Perdana, Endika; Martani, Martani; Ardiansyah, Irfan
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 10 (2025): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i10.3502

Abstract

Konsep fintech yang mengadpatasi perkembangan teknologi yang dipadukan dengan finasial diharapkan bisa menghadirkan proses transaksi keuangan yang lebih praktis, aman serta modern. Konsep ini penting untuk difahami bagi para siswa karena dapat meningkatkan literasi dan pengelolaan keuangan yang lebih baik, meningkatkan efisiensi transaksi dan menyediakan akses yang lebih mudah ke layanan keuangan. Tujuan pengabdian masyarakat ini untuk memberikan edukasi generasi muda jenjang menengah atas untuk lebih memahami tentang fintech. Kegiatan ini berlangsung di SMK Tirtajaya Depok. Metode yang digunaan adalah dengan persentasi materi, diskusi mengenai fintech kepada seluruh peserta. Optimalisasi fintech diera digital ini dimulai dengan pengenalan fintech, dasar hukum fintech di Indonesia, perbedaan fintech dengan bank, tantangannya fintech di Indinesia, contoh perusahaan fintech di Indonesia, dan cara kerja fintech.  Kegiatan abdimas ini berperan positif dalam meningkatkan pengetahuan dan keterampilan peserta dalam penggunaan fintech sejak dini.
The Effect of Social Media Marketing and Online Advertising on Purchase Decisions through Brand Trust Murtiasih, Sri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4167

Abstract

This study aims to examine the impact of digital marketing strategies, particularly social media marketing and online advertising, on consumer purchase decisions in coffee shops, with brand trust serving as a mediating variable. The research seeks to understand how digital marketing efforts shape consumer perceptions and behaviors in an increasingly competitive coffee shop industry. Using a quantitative research design, primary data were collected from 150 respondents through a purposive sampling technique, targeting consumers in the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi). Data were obtained via an online questionnaire distributed through Google Forms and analyzed using SmartPLS software. The analysis included both outer model testing and inner model testing. The findings reveal that social media marketing and online advertising significantly influence brand trust, which in turn has a positive and significant effect on purchase decisions. However, social media marketing does not directly affect purchase decisions but exerts an indirect influence through brand trust. These results highlight the pivotal role of brand trust as a mediator and suggest that coffee shop businesses should prioritize trust-building digital marketing strategies to strengthen consumer loyalty and drive purchase decisions.
The Influence of Profitability, Growth Ratio, and Firm Size on Firm Value with Stock Price as an Intervening Variable in Healthcare Sector Companies Listed on the Indonesia Stock Exchange for the 2021-2023 Period Murtiasih, Sri; Putri, Nandhita Listya
Return : Study of Management, Economic and Bussines Vol. 4 No. 2 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i2.333

Abstract

The rapid growth of the business world in an increasingly competitive era of globalization has made economic actors, including companies in the health sector, face increasingly fierce competition. Companies strive to increase and maximize company value to attract investors, because higher company value guarantees greater shareholder prosperity. This study aims to examine the effect of Profitability, Growth Ratio, and Company Size on Firm Value, with Stock Price as the intervening variable, in health sector companies listed on the IDX during the period 2021-2023. This study uses secondary data from the annual reports of 12 selected companies. The analysis methods used include descriptive statistical tests, measurement model evaluation and structural model evaluation. Data processing is done using the SmartPLS program. The findings show that the model used is Fit. Profitability and Share Price significantly affect Firm Value, while Growth Ratio and Firm Size do not. In addition, Share Price is not a viable intervening variable in this study.
Determinants of Impulse Buying Through Positive Emotion at the Oh! Some Murtiasih, Sri; Putri, Aqila; Dananjaya, Irwandaru
Return : Study of Management, Economic and Bussines Vol. 4 No. 7 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i7.385

Abstract

In the era of globalization and increasingly fierce retail business competition, retail stores need to create an attractive shopping experience for consumers to increase competitiveness. OH! SOME retail store as one of the modern retail stores implements store atmosphere, visual merchandising, and product diversity strategies to attract consumer attention and encourage impulse buying behavior. This study aims to analyze the influence of factors that can affect impulse buying through positive emotions. This study aims to find out and analyze the influence of store atmosphere, visual merchandising and product diversity on impulse buying through positive emotions in OH! SOME. This study is primary data with the test stage being carried out is a measurement model (outer model) consisting of validity test (convergent validity and discriminant validity) and reliability test (composite reliability and Cronbach's alpha and structural model (inner model) consisting of R-square (R2), Predictive relevance (Q2), F-square (f2) and hypothesis testing: path coefficient consisting of direct effect and indirect effect. Data was collected using questionnaire instruments and valid data from 150 respondents with the criteria of gen z consumers aged 18-27 and had made purchases at OH! SOME at least 1 time. The sampling method uses non-probability sampling with purposive sampling techniques. The tool used is SMART PLS. The results showed that partially the variables Store Atmosphere, Visual Merchandising, and Product Diversity had an effect on Impulse Buying and Positive Emotion, but Positive Emotion was only able to mediate the variables of Visual Merchandising and Product Diversity on Impulse Buying in OH! SOME.
ANALISIS TINGKAT KESENJANGAN ANTARA HARAPAN DAN KENYATAAN KUALITAS PELAYANAN PADA NASABAH BANK KB BUKOPIN PASCA AKUISISI Nugraeni, Wijayanti; Murtiasih, Sri
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 1 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i1.6152

Abstract

Business acquisitions in the banking industry aim to expand markets, strengthen capital structures, and enhance institutional competitiveness. However, structural changes resulting from acquisitions often impact customer perceptions and satisfaction with the services provided. In this context, it is important to evaluate how the quality of post-acquisition services is received by customers, particularly in the case of Bank KB Bukopin, which has officially merged with KB Kookmin Bank from South Korea.  This study aims to analyze customer perceptions of the quality of Bank KB Bukopin's services after the acquisition process, using the SERVQUAL approach, which covers five main dimensions, namely Tangibles, Reliability, Responsiveness, Assurance, and Empathy. This research is quantitative in nature, with data collected through questionnaires distributed to Bank KB Bukopin customers.  The analysis was conducted using the GAP Analysis method to determine the difference between customer expectations and the actual perceived service performance. Furthermore, the analysis results were mapped into a Cartesian Diagram to identify service improvement priorities. The results showed that several indicators were still below customer expectations, especially in the dimension of responsiveness. Therefore, KB Bukopin Bank needs to focus primarily on improving service speed, complaint handling effectiveness, and more efficient communication. These findings are expected to form the basis for a service quality improvement strategy that is more targeted and relevant to the dynamic needs of customers.
Program Edukasi Implementasi Digital Marketing Untuk Peningkatan Pemahaman Dan Kemampuan Kewirausahaan Bagi Siswa Administrasi Perkantoran Di SMK Yadika 13 Tambun Mariani, Septi; Hermawati, Sri; Indira, Christera Kuswahyu; Handrijaningsih, Lies; Soenhadji, Iman Murtono; Sariyati; Murtiasih, Sri; Anisah; Hermana, R.
Jurnal Pengabdian Kepada Masyarakat Darma Saskara Vol. 5 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/abdimasug.2025.v5i2.210

Abstract

Pengabdian kepada masyarakat merupakan lanjutan dari kegiatan sebelumnya yang bertujuan untuk memperluas wawasan para siswa dan siswi di berbagai disiplin ilmu, termasuk di dalamnya ilmu manajemen. Kegiatan pengabdian kepada masyarakat ini bertujuan memperkenalkan konsep digital marketing kepada siswa sekolah menengah kejuruan, dengan harapan lulusan dapat menjadi mandiri melalui jalur wirausaha. Tujuan utama dari kegiatan ini adalah memberikan pemahaman awal tentang kewirausahaan melalui digital marketing kepada pelajar tingkat SMK. Kegiatan ini dilaksanakan di SMK Yadika 13 Tambun dengan metode yang mencakup penyampaian materi melalui presentasi, sesi diskusi, serta praktik pembuatan konten digital marketing, sesuai bidang manajemen. Materi yang disampaikan meliputi pengenalan peran digital marketing, perbandingan antara pemasaran tradisional dan digital, serta elemen konten digital. Secara keseluruhan, seperti pada di bidang manajemen kegiatan ini memberikan dampak positif dalam meningkatkan wawasan dan keterampilan peserta dalam memulai wirausaha sejak dini. Community service is a continuation of the previous activity that aims to broaden the horizons of students in various disciplines, including management science. This community service activity aims to introduce the concept of digital marketing to vocational high school students, with the hope that graduates can become independent through entrepreneurship. The main objective of this activity is to provide an initial understanding of entrepreneurship through digital marketing to vocational high school students. This activity was carried out at SMK Yadika 13 Tambun with a method that included delivering material through presentations, discussion sessions, and practical digital marketing content creation, according to the management field. The material presented included an introduction to the role of digital marketing, a comparison between traditional and digital marketing, and elements of digital content. Overall, as in the management field, this activity had a positive impact in increasing the insight and skills of participants in starting entrepreneurship from an early age.
Co-Authors Agustin, Sri Kurniasih Allenidekania Allenidekania ANISAH Anisah Anisah Budi Utami Christera Kuswahyu Indira Denia Nabilah Putri Dewi Gayatri Euglezyano, Gary Ferry Ferdian Handayani Handayani Hartanto, Septian Tri Hermana, R. Hernama, R Hernama, R. Iman Murtono Soenhadji Irfan Ardiansyah Irwandaru Dananjaya Krisna Rendi Awalludin Lies Handrijaningsih M. Yogi Riyantama Isjoni Martani Martani Muhamad Iqbal Muhammad Iqbal Nugraeni, Wijayanti Perdana, Endika Putri, Aqila Putri, Nandhita Listya Ramadhan, Habib Fitra S. Tiwi Anggraeni Sariyati Sariyati, Sariyati Septi Mariani, Septi Sri Hermawati Suhendra, Susi Tamaulina Br Sembiring Utomo, Ely Sapto