Article Per Year (5 Year)
p-Index From 2021 - 2026
1.606
P-Index
This Author published in this journals
All Journal Ekonomi Bisnis Jurnal Geografi, Edukasi dan Lingkungan Journal of Telenursing (JOTING) Jurnal Syntax Transformation ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) International Journal of Social Science, Education, Communication and Economics Jurnal Pengabdian Masyarakat Bangsa
Sri Murtiasih
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Determinasi Promosi, Persepsi Harga, dan Kualitas Layanan Terhadap Kepuasan Pelanggan dengan Mediasi Keputusan Pembelian Ramadhan, Habib Fitra; Murtiasih, Sri
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 2 (2025): November 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i2.2462

Abstract

The development of digital technology, particularly application-based services, has transformed the way people meet their daily needs, including food ordering. ShopeeFood, as a food delivery service in Indonesia, competes fiercely with GoFood and GrabFood, which have previously dominated the market. To attract customers, ShopeeFood implements strategies such as promotions, competitive pricing, and improved service quality. These three factors promotion, price perception, and service quality play a role in influencing purchasing decisions and customer satisfaction. This study aims to analyze the influence of promotion, price perception, and service quality on customer satisfaction through purchasing decisions in ShopeeFood services in Depok City. The analytical method in this study uses quantitative primary data obtained from questionnaires distributed to 150 respondents. The analytical tools used include instrument testing, outer model testing, and inner model testing. The data analysis was carried out using SmartPls version 3 software. The results show that promotion and price perception have an influence on purchasing decisions, while service quality does not. All three variables (promotion, price perception, and service quality) significantly influence customer satisfaction. Purchasing decisions also affect customer satisfaction. Promotion and price perception influence customer satisfaction indirectly through purchasing decisions, while service quality has a direct effect on customer satisfaction without going through purchasing decisions.
Co-Authors Agustin, Sri Kurniasih Allenidekania Allenidekania Anisah Anisah Budi Utami Christera Kuswahyu Indira Denia Nabilah Putri Dewi Gayatri Euglezyano, Gary Ferry Ferdian Hartanto, Septian Tri Hernama, R. Iman Murtono Soenhadji Irfan Ardiansyah Krisna Rendi Awalludin Lies Handrijaningsih M. Yogi Riyantama Isjoni Martani Martani Muhamad Iqbal Muhammad Iqbal Perdana, Endika Ramadhan, Habib Fitra S. Tiwi Anggraeni Sariyati, Sariyati Septi Mariani, Septi Sri Hermawati Suhendra, Susi Tamaulina Br Sembiring Utomo, Ely Sapto