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This Author published in this journals
All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Media Mahardhika Business and Finance Journal Accounting and Management Journal BISEI: Jurnal Bisnis dan Ekonomi Islam Jurnal Manajemen dan Inovasi (MANOVA) Abimanyu: Journal of Community Engagement Prosiding Seminar Nasional Pengabdian Kepada Masyarakat
Azmil Chusnaini
Universitas Nahdlatul Ulama Surabaya
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Mathematics Nursing Public Health Social Sciences

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Journal : Accounting and Management Journal

 1 
The Effect of Sponsorship Suitability on Music Festival Events CHUSNAINI, AZMIL CHUSNAINI; RASYID, REIZANO AMRI
JURNAL AKUNTANSI DAN MANAJEMEN Vol 7 No 1 (2023): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v7i1.4088

Abstract

Sponsorship is the most important element in marketing communications for every type of company and organization among other types of marketing communications. Currently Sponsorship is believed to be one of the most powerful media used to link stakeholder relations communications to the target market. Sponsorship in the arts, especially music festivals, is one of the sponsorships that is more considered and can be used as a media promotion by many product brands because music is an industry that is highly developed and in great demand by the people of Indonesia. Therefore, this research is focused on contributing to the world of research, especially in the category of sponsorship activities in a music festival, by analyzing the influence of the EventSponsor suitability variable on Brand Image, Attitudes towards Sponsors, Attitudes towards Brands, and Purchase Intentions at Jazz music events Traffic Surabaya. This research is a quantitative study using a questionnaire distributed to 250 respondents. The results of the study explain that Event-Sponsor suitability has a positive effect on Brand Image, Attitudes have a positive effect on Sponsors, Attitudes towards Brands, and Purchase Intentions
Social Media Marketing: Social Media Content, Brand Image, Brand Awareness, and Purchase Intention CHUSNAINI, AZMIL CHUSNAINI; RASYID, REIZANO AMRI
JURNAL AKUNTANSI DAN MANAJEMEN Vol 6 No 2 (2022): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v6i2.3028

Abstract

Mengingat saat ini UMKM yang sudah memasukin ekosistem digital hanya sebanyak 9,2 juta UMKM. Maka dari itu keutamaan penelitian ini yaitu untuk memberikan edukasi kepada pelaku usaha tentang pentingnya menggunakan sosial media marketing untuk mengembangkan bisnisnya dan mencapai target bisnisnya. Dari urgensi permasalahan serta kebaruan kajian dalam penelitian ini, maka penelitian ini berfokus pada pengaruh sosial media marketing marketing terhadap niat pembelian produk. Penelitian ini diharapkan dapat menghasilkan landasan kegiatan bisnis bagi para pelaku usaha untuk dapat memahami pentingnya penggunaan sosial media sebagai tempat pemasaran digital dan memperkenalkan brand. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner yang disebarkan kepada 150 responden. Hasil penelitian menjelaskan bahwa sosial media marketing, social media conten, brand image dan brand awareness memiliki pengaruh positif dan signifikan terhadap niat pembelian.
Co-Authors Achmad Kautsar Amelia, Dyah Eka Amri Rasyid, Reizano Berto Mulia Wibawa Candraningrat Candraningrat Candraningrat, Candraningrat Fardan, Moch Khoirul Fardan Fitria, Nabilatul Karya, Denis Fidita Kautsar, Achmad Mochammad Irfan Yusuf Nuruddin, Mohamad Lutfi Rachma Rizqina Mardhotillah Septia, Nurtiara Trias Madanika Kusumaningrum Wulansari, Yuli Yanti