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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Media Mahardhika Business and Finance Journal Accounting and Management Journal BISEI: Jurnal Bisnis dan Ekonomi Islam Indonesia Berdaya Jurnal Manajemen dan Inovasi (MANOVA) Abimanyu: Journal of Community Engagement Prosiding Seminar Nasional Pengabdian Kepada Masyarakat
Azmil Chusnaini
Universitas Nahdlatul Ulama Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pemanfaatan Konsep Fear of Missing Out (FOMO) dalam Upaya Meningkatkan Pendaftaran Siswa Baru di Sekolah Islam Al Islah Surabaya Melalui Platform Media Sosial Azmil Chusnaini; Reizano Amri Rasyid; Ninnasi Muttaqin
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT Vol. 4 No. 2 (2024): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : Memaksimalkan Potensi
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v4i2.1532

Abstract

Sekolah Islam Al Islah Surabaya, terletak di pusat kota Surabaya, memiliki tradisi panjang dalam menyediakan pendidikan berkualitas tinggi yang mengintegrasikan nilai-nilai Islam dengan kurikulum modern. Meskipun sekolah ini memiliki fasilitas yang memadai, prestasi akademik dan non-akademik yang impresif, serta komunitas sekolah yang aktif dan dinamis, tantangan dalam meningkatkan jumlah pendaftaran siswa baru tetap ada. Peningkatan persaingan dari sekolah-sekolah lain di area yang sama, perubahan preferensi orang tua dan calon siswa, serta tantangan dalam menjangkau audiens yang lebih luas melalui strategi pemasaran tradisional menjadi beberapa permasalahan utama. Dalam kondisi eksisting, Sekolah Islam Al Islah Surabaya telah menggunakan media sosial sebagai bagian dari strategi pemasarannya, namun pemanfaatan platform ini belum maksimal. Analisis awal menunjukkan bahwa konten yang dipublikasikan terutama bersifat informatif dan kurang memanfaatkan potensi interaktif dan emosional media sosial untuk menciptakan engagement yang kuat dengan audiens. Fenomena FOMO, yang dapat memotivasi audiens untuk segera bertindak agar tidak ketinggalan, belum dimanfaatkan secara strategis dalam konten yang ada.
The Effect of Sponsorship Suitability on Music Festival Events CHUSNAINI, AZMIL CHUSNAINI; RASYID, REIZANO AMRI
JURNAL AKUNTANSI DAN MANAJEMEN Vol 7 No 1 (2023): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v7i1.4088

Abstract

Sponsorship is the most important element in marketing communications for every type of company and organization among other types of marketing communications. Currently Sponsorship is believed to be one of the most powerful media used to link stakeholder relations communications to the target market. Sponsorship in the arts, especially music festivals, is one of the sponsorships that is more considered and can be used as a media promotion by many product brands because music is an industry that is highly developed and in great demand by the people of Indonesia. Therefore, this research is focused on contributing to the world of research, especially in the category of sponsorship activities in a music festival, by analyzing the influence of the EventSponsor suitability variable on Brand Image, Attitudes towards Sponsors, Attitudes towards Brands, and Purchase Intentions at Jazz music events Traffic Surabaya. This research is a quantitative study using a questionnaire distributed to 250 respondents. The results of the study explain that Event-Sponsor suitability has a positive effect on Brand Image, Attitudes have a positive effect on Sponsors, Attitudes towards Brands, and Purchase Intentions
Social Media Marketing: Social Media Content, Brand Image, Brand Awareness, and Purchase Intention CHUSNAINI, AZMIL CHUSNAINI; RASYID, REIZANO AMRI
JURNAL AKUNTANSI DAN MANAJEMEN Vol 6 No 2 (2022): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v6i2.3028

Abstract

Mengingat saat ini UMKM yang sudah memasukin ekosistem digital hanya sebanyak 9,2 juta UMKM. Maka dari itu keutamaan penelitian ini yaitu untuk memberikan edukasi kepada pelaku usaha tentang pentingnya menggunakan sosial media marketing untuk mengembangkan bisnisnya dan mencapai target bisnisnya. Dari urgensi permasalahan serta kebaruan kajian dalam penelitian ini, maka penelitian ini berfokus pada pengaruh sosial media marketing marketing terhadap niat pembelian produk. Penelitian ini diharapkan dapat menghasilkan landasan kegiatan bisnis bagi para pelaku usaha untuk dapat memahami pentingnya penggunaan sosial media sebagai tempat pemasaran digital dan memperkenalkan brand. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner yang disebarkan kepada 150 responden. Hasil penelitian menjelaskan bahwa sosial media marketing, social media conten, brand image dan brand awareness memiliki pengaruh positif dan signifikan terhadap niat pembelian.
Peran Kepemimpinan Wirausaha dan Orientasi Wirausaha Terhadap Kinerja Keuangan IKM Makanan Di Kota Kediri Kautsar, Achmad; Kusumaningrum, Trias Madanika; Chusnaini, Azmil
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 5 No 01 (2020): Juni
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v5i01.719

Abstract

This study aims to analyze and determine the relationship of leadership roles and entrepreneurial orientation to the performance of SMIs in the City of Kediri, where good management of SMEs can encourage SMEs to compete with other SMIs. The population of this study was all food SMIs in Kediri City, from that population, it was agreed that the judge sampling method would examine 30 SMIs in Kediri City. Data analysis techniques in this study used path analysis. The results showed that the management of SMIs is highly dependent on the role of entrepreneurial leadership, entrepreneurial orientation, and business strategy. The results of this study indicate that entrepreneurial leadership factors and leadership orientation have a significant positive effect on business performance, while business strategies have not yet influenced business strategies and cannot be a mediating factor in this study.
Trust As Mediator Between Service Quality And Customer Satisfaction: Evidence From Courier Services In Surabaya And Sidoarjo Fardan, Moch Khoirul Fardan; Rachma Rizqina Mardhotillah; Azmil Chusnaini; Reizano Amri Rasyid
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 9 No. 1 (2026): January
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v9i1.2320

Abstract

This study examines the effect of service quality on customer satisfaction with trust as a mediating variable, focusing on JNE courier service customers in Surabaya and Sidoarjo. Employing a quantitative research design, data were collected through questionnaires distributed to 121 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings reveal that both service quality and trust have a positive and significant influence on customer satisfaction; however, trust does not significantly mediate the relationship between service quality and customer satisfaction. The study’s scope was limited to courier service customers in two major Indonesian cities, suggesting the need for future research to expand the sample size, include multiple courier firms, or conduct cross-regional comparisons to enhance external validity. These results emphasize the strategic importance for courier companies to improve service quality and strengthen customer satisfaction while fostering trust through transparent, consistent, and reliable service performance. This research contributes empirical evidence on the mediating role of trust within Indonesia’s courier service industry and enriches the growing literature on customer behavior and digital service management in emerging markets.
Pemanfaatan Desain dan Digital Marketing untuk Meningkatkan Keterampilan Komersialisasi Produk bagi Siswa SMK Al-Islah Azmil Chusnaini; Mohamad Yusak Anshori; Reizano Amri Rasyid
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today’s digital economy, the ability to combine creative design with effective marketing strategies has become a key competency in the global creative industry. Vocational education, particularly in design-related fields, plays a crucial role in preparing students to meet these demands. This community service program was conducted at SMK Al-Islah Surabaya, a vocational school specializing in Visual Communication Design (DKV), with the aim of enhancing students’ skills in digital branding and product commercialization. The program involved 40 students and included training and hands-on practice covering branding principles, content creation, social media strategies, and trend analysis. The results showed a significant increase in students’ understanding of branding, from 28% in the pre-test to 85% in the post-test. Students also gained practical experience in producing promotional content and utilizing digital platforms effectively. This program successfully bridged the gap between technical design skills and the application of digital marketing, while also fostering an entrepreneurial mindset among students to better prepare them for the evolving creative industry.
Pelatihan Branding dan Komunikasi Visual bagi Siswa SMK Al-Islah Surabaya Reizano Amri Rasyid; Mohammad Yusak Anshori; Azmil Chusnaini; Akhmad `Izzul `Arobi
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity was initiated to respond to the gap between the technical capabilities and strategic understanding of advertising among vocational high school (SMK) students in the field of Visual Communication Design (DKV). The purpose of this program is to improve students’ understanding of advertising as a strategic communication tool that involves branding, message construction, and audience targeting. The method used consisted of four stages: needs analysis, program planning, training implementation, and evaluation. The activity involved 40 students and was carried out through interactive, practice-based sessions over two days. The results showed a significant improvement in students’ comprehension of advertising strategies, brand identity, and visual communication. Students also demonstrated growth in soft skills such as public speaking, collaboration, and creative thinking. The overall outcome indicates that this training model is effective in enhancing both conceptual understanding and practical competence relevant to the creative industry
Pelatihan Branding dan Komunikasi Visual bagi Siswa SMK Al-Islah Surabaya Mohamad Yusak Anshori; Azmil Chusnaini; Reizano Amri Rasyid
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program aims to enhance vocational high school students entrepreneurial competencies, particularly in the creative industry sector, through the implementation of integrated marketing strategy training. The program was conducted at SMK Al-Islah Surabaya, focusing on Visual Communication Design (VCD) expertise, to bridge the gap between students' technical design skills and their understanding of strategic marketing aspects. The method included needs assessment, material preparation, interactive three-day training sessions, and comprehensive evaluation. The core materials delivered were Value Proposition, 5A Consumer Behavior Analysis, and SWOT Analysis. Evaluation results indicated a significant improvement in students' marketing concept comprehension, increased active participation in practical sessions, and the development of entrepreneurial mindsets and professional attitudes. This program demonstrates that an applied, participatory educational approach effectively enhances vocational students' readiness for the job market while fostering early innovation in the creative industry sector
Penguatan Kesiapan Karier Siswa SMK Ketintang Surabaya Melalui Pelatihan Strategic Thinking dan Adaptasi Dunia Kerja: Strengthening Career Readiness among Students at SMK Ketintang Surabaya through Strategic Thinking and Workplace Adaptation Training Mohamad Yusak Anshori; Reizano Amri Rasyid; Azmil Chusnaini
Indonesia Berdaya Vol. 7 No. 4 (2026)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20261605

Abstract

Kesiapan kerja lulusan Sekolah Menengah Kejuruan (SMK) masih menjadi tantangan utama di Indonesia, dengan Tingkat Pengangguran Terbuka (TPT) tamatan SMK yang tercatat sebagai yang tertinggi dibandingkan jenjang pendidikan lain. SMK Ketintang Surabaya sebagai mitra pengabdian memiliki 1.786 peserta didik dengan lima kompetensi keahlian, namun siswa masih menghadapi kendala dalam hal pemahaman budaya kerja profesional, etika profesional, komunikasi kerja, dan kemampuan pengambilan keputusan. Kegiatan pengabdian ini bertujuan untuk meningkatkan kesiapan karier siswa melalui pelatihan strategic thinking dan adaptasi dunia kerja. Metode pelaksanaan terdiri dari tiga tahap: persiapan, pelaksanaan (sosialisasi dan pelatihan), serta evaluasi. Pelatihan mencakup strategic thinking untuk pengembangan diri dan karier, penguatan adaptasi terhadap budaya kerja profesional, pembelajaran berbasis studi kasus dan simulasi, serta refleksi kesiapan kerja. Hasil kegiatan menunjukkan peningkatan pemahaman siswa mengenai strategic thinking dan budaya kerja profesional, dengan 80% peserta mampu menjelaskan kembali konsep dasar strategic thinking dan 75% peserta menyusun rencana pengembangan diri. Kegiatan ini memberikan kontribusi nyata dalam penguatan soft skills siswa SMK sebagai bekal memasuki dunia kerja.   Abstract. Work readiness among vocational high school graduates remains a major challenge in Indonesia, as graduates of Vocational High Schools (Sekolah Menengah Kejuruan [SMK]) continue to record the highest Open Unemployment Rate compared with graduates from other levels of education. SMK Ketintang Surabaya, as the partner institution in this community engagement program, has 1,786 students across five vocational competency programs. However, students continue to face challenges related to understanding professional workplace culture, professional ethics, workplace communication, and decision-making skills. This community engagement program aimed to strengthen students’ career readiness through strategic thinking and workplace adaptation training. The program was implemented in three stages: preparation, implementation (orientation and training), and evaluation. The training covered strategic thinking for personal and career development, adaptation to professional workplace culture, case-based learning and simulations, and reflection on work readiness. The results indicated improvements in students’ understanding of strategic thinking and professional workplace culture. Specifically, 80% of participants were able to explain the fundamental concepts of strategic thinking, while 75% successfully developed personal development plans. These findings indicate that the program contributed meaningfully to strengthening vocational students’ soft skills and better preparing them for the transition into the workforce.
Co-Authors Achmad Kautsar Akhmad `Izzul `Arobi Amri Rasyid, Reizano Berto Mulia Wibawa Candraningrat Candraningrat Candraningrat, Candraningrat Fardan, Moch Khoirul Fardan Karya, Denis Fidita Kautsar, Achmad Mochammad Irfan Yusuf Mohamad Yusak Anshori Mohammad Yusak Anshori Rachma Rizqina Mardhotillah Trias Madanika Kusumaningrum Wulansari, Yuli Yanti