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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences The Manager Reveiew
seprianti eka putri
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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From Creativity to Innovation: An Entrepreneur Strategic Management for Business Development Mochamad Heru Riza Chakim; Fauzan Manafi Albar; Dahlia Pinem; Seprianti Eka Putri; Pandu Adi Cakranegara
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3895

Abstract

The purpose of this review was to understand creativity in driving business towards innovation, starting from improving management and business strategies that are profitable and sustainable. The authors believe that businesses have to transform management into a profitable business through innovation as an entrepreneur. So, to ensure the relevant supporting document data to answer the problems of this study, the authors have visited hundred of scientific publication journals, both national and international publications, which actively discuss issues of creativity, innovation, and business strategies to benefit both short and long term. Next, we examine the phenomenological approach under a descriptive qualitative study to understand genuinely. We found the data through an electronic search on several mentioned publications. Through the use of the keyboard, we have been able to collect data, and then we review it by coding the system, critical evaluation of the relevant conclusions. Based on the evidence of our studies and studies, we can finally conclude that entrepreneurs must have continuous creativity to get the latest innovations to compete in the era of economic competition by maximizing management governance, both production, and sales. In the end, we found that the business was going from creativity to innovation in developing profitable business management strategies. It is hoped that these findings will strengthen similar studies in the future.
Understanding the AIDA Model in Marketing Small Business in the Digital Age: Opportunities and Challenges Yuli Purbaningsih; Seprianti Eka Putri; B.M.A.S. Anaconda Bangkara; Agus Nurofik; M. Zahari MS
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6016

Abstract

Understanding small business marketing strategies in the technology era is very helpful for large and small business drivers. So, through this study, we have understood the AIDA marketing model among MSME drivers, primarily through document and literature searches in various publications, including books, scientific journals, and other publications related to the issues of the AIDA model and marketing of small business products. We cannot do that much data, up to 100 books, without going through a data analysis process that involves coding the data, evaluating interpretations, and drawing valid conclusions to answer the current question. Based on the results of the study and discussion, it can be concluded that the understanding and application of the AIDA marketing model for marketing MSME products and services in the digital era is very profitable; This model approach also has advantages and also drawnbacks.
Co-Authors Agus Nurofik B.M.A.S. Anaconda Bangkara Cakranegara, Pandu Adi Dahlia Pinem Fauzan Manafi Albar Lizar Alfansi M. Zahari Mochamad Heru Riza Chakim Peri Jayadi Safura Mutiara Segonang Yuli Purbaningsih