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All Journal Jurnal Manajemen Bisnis Eka Prasetya International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Pengabdian Masyarakat Eka Prasetya Outline Journal of Economic Studies International Journal for Advanced Research Jurnal Pemberdayaan Kepada Masyarakat
Tina Muhardika Handayani
Universitas Battuta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analysis of the Effect of Segmentation and Targeting on Sales Tina Muhardika Handayani; Brilian Moktar
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 1 (2023): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i1.291

Abstract

This study aims to determine the effect of Segmentation on Sales at PT. Mega Anugrah Mandiri, to determine the effect of Target on Sales at PT. Mega Anugrah Mandiri, to determine the effect of Segmentation and Target on Sales at PT. Mega Anugrah Mandiri. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Sources of data in the form of primary data and secondary data. Primary data obtained from the results of distributing questionnaires to respondents, secondary data obtained from data and literature relating to the problems discussed. The research population that will be used in the study are all consumers who made purchases at the company during the 2020 period as many as 1,039 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 50 respondents The results of this study are supported by the value of R square (R2) = 0.138, meaning that the Sales variable can be explained by the Segmentation and Target variables of 13.8% while the remaining 86.2% is influenced by other factors originating from outside this research model. such as product quality, consumer behavior, business communication, service, satisfaction, and other variables.
Solusi Masalah dalam Mengatasi Kepuasan Konsumen yang Menurun Pada PT. Multi Mas Chemindo Tina Muhardika Handayani; Limarvin Rizky
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 1 No 1 (2022): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v1i1.256

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Harga terhadap Kepuasan Konsumen pada PT. Multi Mas Chemindo, mengetahui pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen pada PT. Multi Mas Chemindo, mengetahui pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada PT. Multi Mas Chemindo. Populasi dalam penelitian ini adalah pelanggan pada PT. Multi Mas Chemindo sebanyak 145 responden dan sampel pada penelitian ini sebanyak 106 Responden yang dihitung menggunakan rumus Slovin. Hasil penelitian menunjukkan Harga dan Kualitas Pelayanan secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Konsumen konsumen PT. Multi Mas Chemindo. Hasil penelitian menunjukkan Harga dan Kualitas Pelayanan secara simultan berpengaruh positif dan signifikan terhadap Kepuasan Konsumen konsumen PT. Multi Mas Chemindo. Hasil penelitian ini didukung oleh nilai R square (R2) yang artinya bahwa Harga dan Kualitas Pelayanan mempunyai pengaruh terhadap Kepuasan Konsumen. Sedangkan sisanya dipengaruhi oleh faktor lain yang berasal dari luar model penelitian ini seperti pelayanan, distribusi, lokasi, promosi, kepuasan dan berbagai variabel lainnya.
Pendampingan Guru-Guru SMA Darussalam dalam mendesain dan menerapkan Pembelajaran berbasis Digital Ihdina Gustina; Putri Wahyuni; Dedy Lazuardi; Muammar Rinaldi; Sri Rezeki; Tina Muhardika Handayani
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 1: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i1.302

Abstract

The partners in the Community Partnership Program (PKM) activity plan are the teachers of Darusalam Medan Private High School in Medan Petisah District. Through the results of observations and interviews conducted by the proposing team, several priority problems were found by partners, namely: (1). The lack of knowledge of teachers about innovative learning methods so that learning takes place in a monotonous and boring way for students, (2). Teachers lack the knowledge and skills to develop teaching materials so they only use books from the library which are inadequate in number and quality, (3). Lack of opportunity to take part in free training to be able to develop and update teaching methods in accordance with educational developments in the industrial revolution era 4.0, (4) Schools do not yet have an online learning information system (e-learning), (5) Smartphones and laptops owned by students are only used for social media (Facebook, WhatsApp, Instagram), watching YouTube and playing online games during recess using internet facilities both at school and privately owned even though they should be used for learning. The solutions offered to solve partner problems are: 1). Carry out training on fun learning strategies and innovative learning methods for students in the form of blended learning, 2). Carry out training and assistance in the preparation of teaching materials for teachers, 3). Carry out training and mentoring the use of online learning information systems for teachers, 4). Making an online learning information system) that can be accessed via laptops and Android mobile phones, 5). Conduct user training for students. The approach method in implementing PKM uses education, training, practice, and mentoring methods
Menggali Potensi dan Bakat Siswa dalam Kepribadian Daya Saing di Era 4.0 di Pondok Pesantren Modern Saifullah an nahdiyah Irma Herliza Rizki; Oky Syahputra; Muammar Rinaldi; Tina Muhardika Handayani
Battuta-Jurnal Pemberdayaan Masyarakat Vol 1 No 1 (2024): Edisi Januari
Publisher : LPPM Universitas Battuta

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Abstract

Bakat tidak hanya mencakup aspek keterampilan atau kemampuan fisik, tetapi juga mencakup kecakapan mental, emosional, dan sosial. Bakat merupakan sesuatu yang dimiliki secara alami oleh seseorang. MA Pondok Pesantren Saifullah jalan Batu Gemuk, Kec. Namo Rambe, Kab. Deli Serdang Prov. Sumatera Utara, Bakat siswa di pesantren (pondok pesantren) dapat mencakup berbagai aspek, tidak hanya sebatas akademis. Tujuan kegiatan pengabdian kepada masyarakat di pondok Pesantren Saifullah Memberikan kesempatan kepada siswa untuk mengenali dan memahami potensi yang dimiliki di bidang keagamaan, akademis, seni, olahraga, dan keterampilan lainnya. Mendorong pengembangan kepribadian siswa secara holistik melalui peningkatan keterampilan sosial, kepemimpinan, dan keberanian dalam mengekspresikan diri. Pemaparan mengenai bakat siswa dan tujuan oleh kepala pesantren menjadi langkah awal yang positif dalam menciptakan suasana yang mendukung keberhasilan kegiatan "Mengembangkan Bakat Siswa." Diharapkan, inspirasi yang diberikan dapat menjadi pendorong bagi siswa untuk menggali potensi dan bakat mereka dengan semangat yang tinggi.
Mengulik Strategi Bisnis Pada Usaha Wedrink Cabang Denai Putri Wahyuni; Debi Masri; Tina Muhardika Handayani; Zebar
Battuta-Jurnal Pemberdayaan Masyarakat Vol 1 No 2 (2024): Edisi Mei
Publisher : LPPM Universitas Battuta

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Abstract

Indonesia merupakan negara kepulauan terbesar di dunia & memiliki pasar yang potensial untuk ekspansi bisnis, terlebih lagi suhu tropis Indonesia sangat cocok untuk ragam bisnis minuman dingin, cepat saji, seperti berbagai varian es krim, makanan penutup. WEDRINK adalah brand produk minuman produksi PT Runxiang International Indonesia yang memiliki parbrik dan kantor pusat di Zhengzhou, Henan, Cina dan Jakarta. kualitas produk Wedrink Cabang Denai memiliki pengaruh yang signifikan terhadap kepuasan konsumen. Metode Pengabdian kuantitatif yang digunakan memberikan hasil analisis yang akurat meskipun memiliki kekurangan dalam mendapatkan pandangan yang mendalam dari responden.Dimana jawaban-jawaban dari para responden dapat digunakan untuk meningkatkan kualitas produk agar tetap terjaga dan lebih baik lagi guna memberikan kepuasan kepada konsumen.Referensi yang digunakan dalam Pengabdian ini meliputi buku Manajemen Pemasaran karya Assauri, serta jurnal-jurnal tentang pengaruh kualitas terhadap kepuasan konsumen dan pengaruh kualitas pelayanan serta produk terhadap kepuasan konsumen.
Pendampingan UMKM Toko Bunga: Optimalisasi Branding dan Strategi Pemasaran Online Tina Muhardika Handayani; Irma Herliza Rizki; Debi Masri
Battuta-Jurnal Pemberdayaan Masyarakat Vol 1 No 3 (2024): Edisi September
Publisher : LPPM Universitas Battuta

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Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini berjudul "Pendampingan UMKM Toko Bunga: Optimalisasi Branding dan Strategi Pemasaran Online" yang bertujuan untuk membantu pelaku UMKM toko bunga dalam memperkuat identitas merek (branding) dan meningkatkan strategi pemasaran digital melalui media sosial. Permasalahan yang dihadapi mitra adalah lemahnya identitas branding dan keterbatasan dalam pemanfaatan platform digital untuk promosi. Metode kegiatan ini meliputi analisis kebutuhan mitra, pelatihan branding dan pemasaran online, serta pendampingan intensif dalam implementasi strategi pemasaran digital. Hasil kegiatan menunjukkan peningkatan pemahaman mitra mengenai pentingnya branding serta kemampuan untuk memanfaatkan media sosial seperti Instagram dan Facebook sebagai alat pemasaran. Mitra berhasil meningkatkan visibilitas toko bunga mereka secara online, memperluas jangkauan pasar, dan meningkatkan penjualan. Namun, kendala dalam pengelolaan konten dan penggunaan iklan berbayar menjadi tantangan yang masih perlu diatasi. Kesimpulannya, pendampingan ini berperan penting dalam mendorong UMKM toko bunga untuk beradaptasi dengan tren pemasaran digital, sehingga dapat meningkatkan daya saing dan keberlanjutan usaha di era digital.
The Influence of Purchasing Power and Economic Value of Property on Housing Sales Strategy Tina Muhardika Handayani
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/z80c4140

Abstract

The purpose of this study was to analyze how purchasing power and the economic value of property influenced housing sales strategy within a dynamic real estate market. The research method employed a quantitative approach using primary data collected from 150 respondents and secondary data from industry and economic sources, which were then processed using multiple linear regression to examine both partial and simultaneous effects of the variables. The results indicated that purchasing power served as the most dominant factor shaping sales strategies, as consumers’ financial readiness strongly affected pricing policies, payment flexibility, and promotional approaches used by developers. The economic value of property also played a significant role, particularly in determining product positioning, perceived attractiveness, and the strategic emphasis placed on location, facilities, and investment potential. The conclusions drawn from this study emphasized that developers needed to integrate both consumer financial conditions and property value characteristics in order to formulate adaptive, targeted, and sustainable marketing strategies. The originality/value of this research lay in its combined assessment of purchasing power and economic property value within a single analytical model, offering a more comprehensive understanding of the determinants of housing sales strategies in contemporary property markets.
The Legal Implications of Business Agreements in the Digital Era: A Case Study on E-Commerce Chairus Suriyat; Tina Muhardika Handayani; Junaidi Lubis
International Journal For Advanced Research Vol. 1 No. 4: December 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/n3hybq50

Abstract

The rapid growth of e-commerce has introduced numerous legal challenges that businesses must navigate to ensure the effectiveness and security of their digital transactions. This research examines the legal implications of business agreements in the digital era, focusing on the e-commerce sector. Key legal concerns addressed in the study include the enforceability of electronic contracts, data privacy compliance, intellectual property protection, consumer rights, and jurisdictional issues. Through a case study methodology, data was collected from industry experts, legal professionals, and businesses involved in e-commerce. The findings reveal that many e-commerce businesses struggle with ensuring the clarity and enforceability of electronic contracts, particularly in click-wrap and browse-wrap agreements. Additionally, data privacy regulations, such as the General Data Protection Regulation (GDPR), present significant compliance challenges, especially for businesses operating across multiple jurisdictions. Intellectual property protection is another critical issue, as businesses selling digital products face increased risks of piracy and unauthorized use. Furthermore, the study highlights the importance of consumer protection, emphasizing the role of transparency and clear return policies in minimizing legal disputes. In conclusion, the research suggests that e-commerce businesses must adopt proactive legal strategies, including better contract management and adherence to data protection laws, to mitigate risks and thrive in the digital marketplace.
The Role of Technology in Education in Asia: Implementation and Its Impact on Learning Quality Yasuli Bindulem; Tina Muhardika Handayani
International Journal For Advanced Research Vol. 2 No. 1: June 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/sx4hje74

Abstract

This study investigates the implementation of educational technology (EdTech) across diverse Asian contexts and its multifaceted impact on learning quality. Through a mixed-methods sequential explanatory design—combining large-scale surveys (842 schools, 5,638 participants) and in-depth case studies in 8 schools—the research reveals significant disparities in infrastructure, teacher readiness, and pedagogical integration. Urban schools in high-income economies (e.g., Singapore, South Korea) reported near-universal device/broadband access (95–100%), while rural institutions in lower-middle-income countries (e.g., Indonesia, Philippines) faced critical gaps (25–40% access). Teacher self-efficacy in Technological Pedagogical Content Knowledge (TPACK) emerged as the strongest predictor of successful implementation: schools with structured training programs exhibited 3.2× higher adoption of transformative practices (SAMR’s Modification/Redefinition levels). Technology’s impact diverged sharply by implementation depth. Advanced integration (SAMR Modification/Redefinition) correlated strongly with enhanced 21st-century skills—45% higher student engagement, 37–44% gains in critical thinking and collaboration (*r* = 0.71)—but showed minimal effect on standardized test scores (+2.1–2.5%, *p* = 0.38). The digital divide exacerbated inequities: students without home internet scored 28% lower on digital literacy. Hybrid learning models with community support reduced this gap by 19%. Barriers to emerging technologies (AI/VR) included cost (78% of schools), training gaps (64%), and ethical concerns (49%). The study concludes that EdTech amplifies existing inequalities without equity-focused interventions. Success hinges on culturally aligned policies, sustained teacher development, and redefining "learning quality" beyond academic metrics. Technology alone cannot transform education; its efficacy depends on equitable infrastructure, pedagogical empowerment, and systemic support.
BREAKING INTO THE RESIDENTIAL PROPERTY MARKET: DEVELOPING AN EFFECTIVE 7+1P MARKETING MODEL FOR CLOSING DEALS Tina Muhardika Handayani; Muammar Rinaldi; M. Asyari Syahab; Shintami Oktavia; Nazwa Aulia Putri Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October (ON-PROGRESS)
Publisher : CV. Radja Publika

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Abstract

The objective of this study is to analyze the contribution of an expanded marketing mix, specifically the 7+1P model (Product, Price, Place, Promotion, People, Process, Physical Evidence, and Privacy), to the success of closing deals in subsidized housing in Medan City. The research utilizes a quantitative approach with descriptive and verification designs, involving a sample of 350 respondents including buyers, developers, and marketing personnel. Data were collected via closed questionnaires and analyzed through multiple linear regression using SPSS software. The results demonstrate that all elements of the 7+1P marketing mix Product, Price, Place, Promotion, People, Process, Physical Evidence, and Privacy have a positive and significant effect on closing deals both partially and simultaneously. The model explains 68% of the variation in closing success, with Privacy emerging as the most influential factor, followed by Product and Place. Consequently, it is recommended that developers strategically integrate privacy elements, such as personal data protection, digital transaction security, and residential environmental comfort, as key differentiators to build consumer trust. Furthermore, developers must continue to optimize product quality and strategic locations to remain competitive and meet the specific housing needs of low-income communities.
Co-Authors Brilian Moktar Chairus Suriyat Debi Masri Dedy Lazuardi Ihdina Gustina Irma Herliza Rizki Junaidi Lubis Limarvin Rizky M. Asyari Syahab Muammar Rinaldi Nazwa Aulia Putri Lubis OKY SYAHPUTRA Putri Wahyuni Shintami Oktavia Sri Rezeki Yasuli Bindulem Zebar