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Sustainability Analysis of Tuna (Thunnus sp.) Fishery in Sendang Biru, Malang Regency Febdya Nur Wahyu Nandita; Budi Setiawan; Fitria Dina Riana
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 9, No 1 (2021): ECSOFiM October 2021
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2021.009.01.06

Abstract

Tuna capture fisheries have a very important value and meaning for the socio-economic life of coastal communities, either directly or indirectly. On the other hand, the catch of tuna has decreased from an ecological aspect based on the exploited status, production, and the value of CpUE (Cath per Unit Effort), the length of the fish caught, and the amount. The research objective was to analyze the sustainability status of tuna fisheries from 3 dimensions. This study was a survey of 76 respondents in the Sendang Biru Malang districts. The method used the Multi-Dimensional Scaling (MDS) analysis using the software Rapfish (Rapid Appraisal for Fisheries). The results showed that the sustainability status to be seen from 3 dimensions, ecology, economic, and social, which showed that the level of sustainability of tuna fishery from the economic and social dimensions was enough sustainable. For the ecological dimensions, it shows less sustainability. In general, the level of sustainability of tuna fishery in the Sendang Biru is enough sustainable. There need activities related to environmental conservation to increase ecological sustainability. In addition, it is necessary to hold counseling and training on aquatic ecosystems so that they are utilized in the short term and in the long term.
Constructing Brand Image and Product Quality in the Tea Industry: A Strategy to Increase Customer Loyalty through Customer Satisfaction Novi Setyaningrum; Budi Setiawan; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 13, No 3 (2024): September 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i3.951-965

Abstract

The food and beverage industry, including Teh Botol Sosro products in Bojonegoro, contributes to greenhouse gas emissions, making it important to improve tea leaf quality through bioactivity and plant conservation. This study aims to prove that Teh Botol Sosro's brand image and product quality significantly influence customer satisfaction and loyalty. Using a quantitative design and SMARTPLS with 100 respondents, the results show that brand image (X1) has a direct effect of 33.40% on customer satisfaction (Z), while product quality (X2) has a direct effect of 46.50%. Customer satisfaction (Z) itself has the greatest impact on customer loyalty (Y) at 80.10%. Brand image and product quality also have an indirect effect on customer loyalty through satisfaction, with path coefficients ranging from 26.8% to 37.3%. In conclusion, PT Sinar Sosro should strengthen brand image and product quality to enhance customer loyalty through customer satisfaction. Keywords: Bioactivity; Increase loyalty; Sosro tea; Strengthening the brand image.
Sustainable Agro-Tourism Development through Community Based Tourism (CBT) Strategy Iwan Zuhdi; Budi Setiawan; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 14, No 2 (2025): April 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i2.506-514

Abstract

Agrotourism includes a reciprocal relationship between cultivated and non-biological elements that can be managed for tourism activities, so that natural characteristics determine the sustainability of the developed agrotourism. However, there are still problems in the field that raise questions about the sustainability status of agro-tourism, especially regarding four dimensions, including ecology, economy, socio-culture, and infrastructure. This study aims to analyze the variables affecting the sustainability of agrotourism in Taman Pinggir Nggawan and the sustainable development strategy of agro-tourism. The analysis method used is a quantitative analysis instrument (SEM-PLS application) and to find a development strategy, a qualitative analysis instrument (SWOT) will be used. The results show that the agro-tourism management of Taman Pinggir Nggawan towards community based sustainability (CBT) revealed a constructive and significant effect on community welfare and sustainability performance of the tourism business. This is in line with the findings observed in the field that based on the order of priority in the results of the leverage analysis, it can be seen that the change in the shape of the root mean square (RMS) of the coordinates on the X axis. Keywords: Agrotourism, Sustainability, Dimensions, Instruments, SWOT.