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All Journal ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering)
Budi Setiawan
Brawijaya University
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Engineering Environmental Science Materials Science & Nanotechnology Physics Social Sciences

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Sustainability Analysis of Tuna (Thunnus sp.) Fishery in Sendang Biru, Malang Regency Febdya Nur Wahyu Nandita; Budi Setiawan; Fitria Dina Riana
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 9, No 1 (2021): ECSOFiM October 2021
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2021.009.01.06

Abstract

Tuna capture fisheries have a very important value and meaning for the socio-economic life of coastal communities, either directly or indirectly. On the other hand, the catch of tuna has decreased from an ecological aspect based on the exploited status, production, and the value of CpUE (Cath per Unit Effort), the length of the fish caught, and the amount. The research objective was to analyze the sustainability status of tuna fisheries from 3 dimensions. This study was a survey of 76 respondents in the Sendang Biru Malang districts. The method used the Multi-Dimensional Scaling (MDS) analysis using the software Rapfish (Rapid Appraisal for Fisheries). The results showed that the sustainability status to be seen from 3 dimensions, ecology, economic, and social, which showed that the level of sustainability of tuna fishery from the economic and social dimensions was enough sustainable. For the ecological dimensions, it shows less sustainability. In general, the level of sustainability of tuna fishery in the Sendang Biru is enough sustainable. There need activities related to environmental conservation to increase ecological sustainability. In addition, it is necessary to hold counseling and training on aquatic ecosystems so that they are utilized in the short term and in the long term.
Constructing Brand Image and Product Quality in the Tea Industry: A Strategy to Increase Customer Loyalty through Customer Satisfaction Novi Setyaningrum; Budi Setiawan; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 13, No 3 (2024): September 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i3.951-965

Abstract

The food and beverage industry, including Teh Botol Sosro products in Bojonegoro, contributes to greenhouse gas emissions, making it important to improve tea leaf quality through bioactivity and plant conservation. This study aims to prove that Teh Botol Sosro's brand image and product quality significantly influence customer satisfaction and loyalty. Using a quantitative design and SMARTPLS with 100 respondents, the results show that brand image (X1) has a direct effect of 33.40% on customer satisfaction (Z), while product quality (X2) has a direct effect of 46.50%. Customer satisfaction (Z) itself has the greatest impact on customer loyalty (Y) at 80.10%. Brand image and product quality also have an indirect effect on customer loyalty through satisfaction, with path coefficients ranging from 26.8% to 37.3%. In conclusion, PT Sinar Sosro should strengthen brand image and product quality to enhance customer loyalty through customer satisfaction. Keywords: Bioactivity; Increase loyalty; Sosro tea; Strengthening the brand image.
Sustainable Agro-Tourism Development through Community Based Tourism (CBT) Strategy Iwan Zuhdi; Budi Setiawan; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 14, No 2 (2025): April 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i2.506-514

Abstract

Agrotourism includes a reciprocal relationship between cultivated and non-biological elements that can be managed for tourism activities, so that natural characteristics determine the sustainability of the developed agrotourism. However, there are still problems in the field that raise questions about the sustainability status of agro-tourism, especially regarding four dimensions, including ecology, economy, socio-culture, and infrastructure. This study aims to analyze the variables affecting the sustainability of agrotourism in Taman Pinggir Nggawan and the sustainable development strategy of agro-tourism. The analysis method used is a quantitative analysis instrument (SEM-PLS application) and to find a development strategy, a qualitative analysis instrument (SWOT) will be used. The results show that the agro-tourism management of Taman Pinggir Nggawan towards community based sustainability (CBT) revealed a constructive and significant effect on community welfare and sustainability performance of the tourism business. This is in line with the findings observed in the field that based on the order of priority in the results of the leverage analysis, it can be seen that the change in the shape of the root mean square (RMS) of the coordinates on the X axis. Keywords: Agrotourism, Sustainability, Dimensions, Instruments, SWOT.
HOW CROWDS OF PEOPLE IN A RESTAURANT CAN BUILD THE RESTAURANT’S IMAGE AND IMPROVE CUSTOMER SATISFACTION? Husna Ulinnuha; Budi Setiawan; Riyanti Isaskar; Agustina Shinta Hartati Wahyuningtyas
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.82889

Abstract

Restaurant crowds are common these days, especially in popular restaurants. This is characterized by the number of visitors who want to eat at the restaurant. The crowd of a restaurant occurs because many people are enthusiastic and curious to visit the restaurant. The crowd of a restaurant can determine consumer behavior in the long run, and can even create an image of the restaurant. This study aims to examine the relationship between crowds, restaurant image, brand trust, brand attachment, and customer satisfaction. The data collection technique in this study was carried out using an online questionnaire (google form) distributed to 250 respondents who had visited a spicy noodle restaurant in Malang City. Data processing was carried out using the SEM-PLS (Structural Equation Modeling - Partial Least Square) method with WarpPLS 8.0 software. The results showed that the human crowding variable has a significant influence on restaurant image. In addition, restaurant image also significantly affects brand trust and brand attachment, and brand trust and brand attachment also significantly affect customer satisfaction. Based on the results of the study, business actors are expected to improve service quality, such as responsiveness in serving crowded restaurants so that later they can improve the image of the restaurant.
Influence of Green Marketing Strategy and Brand Image on Purchase Decision with Mediation of Purchase Intention (Case Study on Healthy Food Products Matoh Cassava Chips in Bojonegoro Regency) Istikhomah; Budi Setiawan; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7582

Abstract

This study aims to describe the application and influence of Green marketing strategy and Brand image on purchase decision through purchase intention and the right strategy for marketing Matoh Cassava Chips. The method used is quantitative with a sample of 80 consumers of Matoh Cassava Chips in Bojonegoro Regency, the sample is determined by accidental sampling, data obtained using a questionnaire. The data analysis technique in this study uses descriptive analysis and Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis to test the hypothesis and determine the influence between variables. The results of the analysis show that the implementation of green marketing strategies and overall brand image has a high category, there is a significant influence of exogenous variables on purchasing decisions, purchase intention significantly mediates the influence of both on purchasing decisions, and makes marketing strategies that combine these two factors an effective approach in influencing consumer behaviour. So from these results it can be concluded that Green marketing strategy and Brand image have a significant effect on purchase decisions, as well as purchase intention which is able to significantly mediate this influence.
Pengaruh Green Marketing dan Nilai Pelanggan terhadap Keputusan Pembelian dan Loyalitas Pelanggan untuk Inovasi Produk Makanan Sehat Laeli Ana Slavia Pratiwi; Budi Setiawan; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11315

Abstract

The growing demand for healthy and environmentally friendly food products has encouraged businesses to adopt green marketing strategies and provide greater customer value. This study aims to analyze the influence of green marketing and green customer value on purchase decisions and customer loyalty in healthy food product innovation. A quantitative method was employed using purposive sampling of 100 respondents who had purchased Green Rebel products in the Jabodetabek area. Data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the relationships among variables, including purchase attitude and purchase intention as mediators. The findings reveal that green marketing and green customer value significantly affect purchase decisions, both directly and indirectly through purchase attitude and purchase intention. However, their influence on customer loyalty was limited. These results indicate that although green marketing and customer value enhance consumer purchasing behavior, maintaining loyalty requires additional strategies such as product certification, stronger promotional activities, and highlighting sustainability and health benefits. This study contributes to the understanding of consumer behavior in healthy food innovation and provides managerial insights for companies seeking to strengthen competitiveness in the sustainable food industry.
Co-Authors Agustina Shinta Hartati Wahyuningtyas Dwi Retno Andriani Febdya Nur Wahyu Nandita Fitria Dina Riana Husna Ulinnuha Istikhomah Iwan Zuhdi Laeli Ana Slavia Pratiwi Novi Setyaningrum Riyanti Isaskar