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Sustainability Analysis of Tuna (Thunnus sp.) Fishery in Sendang Biru, Malang Regency Febdya Nur Wahyu Nandita; Budi Setiawan; Fitria Dina Riana
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 9, No 1 (2021): ECSOFiM October 2021
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2021.009.01.06

Tuna capture fisheries have a very important value and meaning for the socio-economic life of coastal communities, either directly or indirectly. On the other hand, the catch of tuna has decreased from an ecological aspect based on the exploited status, production, and the value of CpUE (Cath per Unit Effort), the length of the fish caught, and the amount. The research objective was to analyze the sustainability status of tuna fisheries from 3 dimensions. This study was a survey of 76 respondents in the Sendang Biru Malang districts. The method used the Multi-Dimensional Scaling (MDS) analysis using the software Rapfish (Rapid Appraisal for Fisheries). The results showed that the sustainability status to be seen from 3 dimensions, ecology, economic, and social, which showed that the level of sustainability of tuna fishery from the economic and social dimensions was enough sustainable. For the ecological dimensions, it shows less sustainability. In general, the level of sustainability of tuna fishery in the Sendang Biru is enough sustainable. There need activities related to environmental conservation to increase ecological sustainability. In addition, it is necessary to hold counseling and training on aquatic ecosystems so that they are utilized in the short term and in the long term.

Constructing Brand Image and Product Quality in the Tea Industry: A Strategy to Increase Customer Loyalty through Customer Satisfaction Novi Setyaningrum; Budi Setiawan; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 13, No 3 (2024): September 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i3.951-965

The food and beverage industry, including Teh Botol Sosro products in Bojonegoro, contributes to greenhouse gas emissions, making it important to improve tea leaf quality through bioactivity and plant conservation. This study aims to prove that Teh Botol Sosro's brand image and product quality significantly influence customer satisfaction and loyalty. Using a quantitative design and SMARTPLS with 100 respondents, the results show that brand image (X1) has a direct effect of 33.40% on customer satisfaction (Z), while product quality (X2) has a direct effect of 46.50%. Customer satisfaction (Z) itself has the greatest impact on customer loyalty (Y) at 80.10%. Brand image and product quality also have an indirect effect on customer loyalty through satisfaction, with path coefficients ranging from 26.8% to 37.3%. In conclusion, PT Sinar Sosro should strengthen brand image and product quality to enhance customer loyalty through customer satisfaction. Keywords: Bioactivity; Increase loyalty; Sosro tea; Strengthening the brand image.

Sustainable Agro-Tourism Development through Community Based Tourism (CBT) Strategy Iwan Zuhdi; Budi Setiawan; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 14, No 2 (2025): April 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i2.506-514

Agrotourism includes a reciprocal relationship between cultivated and non-biological elements that can be managed for tourism activities, so that natural characteristics determine the sustainability of the developed agrotourism. However, there are still problems in the field that raise questions about the sustainability status of agro-tourism, especially regarding four dimensions, including ecology, economy, socio-culture, and infrastructure. This study aims to analyze the variables affecting the sustainability of agrotourism in Taman Pinggir Nggawan and the sustainable development strategy of agro-tourism. The analysis method used is a quantitative analysis instrument (SEM-PLS application) and to find a development strategy, a qualitative analysis instrument (SWOT) will be used. The results show that the agro-tourism management of Taman Pinggir Nggawan towards community based sustainability (CBT) revealed a constructive and significant effect on community welfare and sustainability performance of the tourism business. This is in line with the findings observed in the field that based on the order of priority in the results of the leverage analysis, it can be seen that the change in the shape of the root mean square (RMS) of the coordinates on the X axis. Keywords: Agrotourism, Sustainability, Dimensions, Instruments, SWOT.

Influence of Green Marketing Strategy and Brand Image on Purchase Decision with Mediation of Purchase Intention (Case Study on Healthy Food Products Matoh Cassava Chips in Bojonegoro Regency) Istikhomah; Budi Setiawan; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7582

This study aims to describe the application and influence of Green marketing strategy and Brand image on purchase decision through purchase intention and the right strategy for marketing Matoh Cassava Chips. The method used is quantitative with a sample of 80 consumers of Matoh Cassava Chips in Bojonegoro Regency, the sample is determined by accidental sampling, data obtained using a questionnaire. The data analysis technique in this study uses descriptive analysis and Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis to test the hypothesis and determine the influence between variables. The results of the analysis show that the implementation of green marketing strategies and overall brand image has a high category, there is a significant influence of exogenous variables on purchasing decisions, purchase intention significantly mediates the influence of both on purchasing decisions, and makes marketing strategies that combine these two factors an effective approach in influencing consumer behaviour. So from these results it can be concluded that Green marketing strategy and Brand image have a significant effect on purchase decisions, as well as purchase intention which is able to significantly mediate this influence.

Pengaruh Green Marketing dan Nilai Pelanggan terhadap Keputusan Pembelian dan Loyalitas Pelanggan untuk Inovasi Produk Makanan Sehat Laeli Ana Slavia Pratiwi; Budi Setiawan; Fitria Dina Riana
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11315

The growing demand for healthy and environmentally friendly food products has encouraged businesses to adopt green marketing strategies and provide greater customer value. This study aims to analyze the influence of green marketing and green customer value on purchase decisions and customer loyalty in healthy food product innovation. A quantitative method was employed using purposive sampling of 100 respondents who had purchased Green Rebel products in the Jabodetabek area. Data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the relationships among variables, including purchase attitude and purchase intention as mediators. The findings reveal that green marketing and green customer value significantly affect purchase decisions, both directly and indirectly through purchase attitude and purchase intention. However, their influence on customer loyalty was limited. These results indicate that although green marketing and customer value enhance consumer purchasing behavior, maintaining loyalty requires additional strategies such as product certification, stronger promotional activities, and highlighting sustainability and health benefits. This study contributes to the understanding of consumer behavior in healthy food innovation and provides managerial insights for companies seeking to strengthen competitiveness in the sustainable food industry.

Sustainable Agro-Tourism Development through Community Based Tourism (CBT) Strategy Iwan Zuhdi; Budi Setiawan; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 2 (2025): April 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i2.506-514

Agrotourism includes a reciprocal relationship between cultivated and non-biological elements that can be managed for tourism activities, so that natural characteristics determine the sustainability of the developed agrotourism. However, there are still problems in the field that raise questions about the sustainability status of agro-tourism, especially regarding four dimensions, including ecology, economy, socio-culture, and infrastructure. This study aims to analyze the variables affecting the sustainability of agrotourism in Taman Pinggir Nggawan and the sustainable development strategy of agro-tourism. The analysis method used is a quantitative analysis instrument (SEM-PLS application) and to find a development strategy, a qualitative analysis instrument (SWOT) will be used. The results show that the agro-tourism management of Taman Pinggir Nggawan towards community based sustainability (CBT) revealed a constructive and significant effect on community welfare and sustainability performance of the tourism business. This is in line with the findings observed in the field that based on the order of priority in the results of the leverage analysis, it can be seen that the change in the shape of the root mean square (RMS) of the coordinates on the X axis. Keywords: Agrotourism, Sustainability, Dimensions, Instruments, SWOT.

Sustainability Analysis of Hybrid Maize Farming in Grogol District, Kediri Regency Tazkiyah Salsabila; Rita Parmawati; Fadli Mulyadi; Dwi Retno Adriani; Budi Setiawan
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 15 No. 2 (2026): April 2026
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtepl.v15i2.534-542

This study aims to evaluate the sustainability of hybrid maize farming in Grogol District, Kediri Regency, by considering economic, ecological, and social aspects that influence farmers’ welfare and the resilience of the agricultural system. The research employed observation, structured interviews, and questionnaire distribution, with data analyzed using the Multidimensional Scaling (MDS) method. Instrument reliability was tested through validity and reliability assessments. The findings show that the sustainability status of hybrid maize farming in the study area falls into the less sustainable category, with index scores of 44.11 for the ecological dimension, 49.15 for the economic dimension, and 46.19 for the social dimension. Leverage analysis identified that pest and disease control, market access expansion, and transportation infrastructure were the most sensitive attributes influencing each respective dimension. Moreover, Monte Carlo analysis revealed stress values below 0.5, indicating the accuracy and stability of the MDS results. These findings highlight that improvements in those key attributes are crucial for enhancing sustainability. Therefore, integrated strategies involving extension services, market development, and infrastructure improvement are essential to significantly improve the overall sustainability of hybrid maize farming in the region.

HOW CROWDS OF PEOPLE IN A RESTAURANT CAN BUILD THE RESTAURANT’S IMAGE AND IMPROVE CUSTOMER SATISFACTION? Husna Ulinnuha; Budi Setiawan; Riyanti Isaskar; Agustina Shinta Hartati Wahyuningtyas
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.82889

Restaurant crowds are common these days, especially in popular restaurants. This is characterized by the number of visitors who want to eat at the restaurant. The crowd of a restaurant occurs because many people are enthusiastic and curious to visit the restaurant. The crowd of a restaurant can determine consumer behavior in the long run, and can even create an image of the restaurant. This study aims to examine the relationship between crowds, restaurant image, brand trust, brand attachment, and customer satisfaction. The data collection technique in this study was carried out using an online questionnaire (google form) distributed to 250 respondents who had visited a spicy noodle restaurant in Malang City. Data processing was carried out using the SEM-PLS (Structural Equation Modeling - Partial Least Square) method with WarpPLS 8.0 software. The results showed that the human crowding variable has a significant influence on restaurant image. In addition, restaurant image also significantly affects brand trust and brand attachment, and brand trust and brand attachment also significantly affect customer satisfaction. Based on the results of the study, business actors are expected to improve service quality, such as responsiveness in serving crowded restaurants so that later they can improve the image of the restaurant.

Do Consumers Have the Willingness to Try Microalgae as an Alternative Protein Source? Tiara Miladiyatul Kasana; Budi Setiawan; Agustina Shinta
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.2147

The increasing consumption needs of society have led to a rise in food demand, which continues to grow along with the population increase. Every year, the government implements various efforts to meet these growing consumption demands. Using alternative food sources can meet the public's dietary needs. One such alternative is microalgae, which is considered a promising food source. However, it is still relatively unfamiliar to the public, necessitating strategies to raise awareness about this ingredient. Several factors can influence customer attitudes, making them more open to trying new things, thereby positively affecting consumer willingness to try microalgae as an alternative food source. This study aims to investigate the influence of environmental concerns, health interests, food neophobia, and knowledge on consumer attitudes toward trying microalgae as a preferred alternative protein source. It also examines whether consumer attitudes influence willingness to try microalgae moderated by self-efficacy. The research employed a quantitative approach, with a sample size of 400 respondents determined using multistage sampling. Primary data were collected through a closed questionnaire. Data analysis was conducted using descriptive statistical analysis and SEM-PLS (Structural Equation Modeling-Partial Least Square) with the WarpPLS 8.0 software. The results indicate that environmental concern, health interest, and knowledge have positive and significant effects on consumer attitudes, while neophobia has a negative and insignificant effect. Furthermore, consumer attitudes influenced willingness to try, with self-efficacy strengthening the relationship between attitudes and willingness to try microalgae as a preferred alternative protein source.

University Students’ Decision-Making Model in Consuming Alternative-Protein Meatballs: A Gender Perspective Anindita Putri Puspita Anggraeni; Budi Setiawan; Rachman Hartono
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2174

Healthy and sustainable diets play a crucial role in addressing global challenges, including climate change, food security, and public health. This study focuses on plant-based meatballs, analyzing their appeal as an environmentally friendly, resource-efficient, and healthy alternative protein source. Conducted among undergraduate students at Brawijaya University, the study examines the impact of innovation adoption characteristics on consumption intentions, with environmental concerns serving as a moderating factor. Utilizing an online survey distributed to 385 respondents, data were collected over two weeks in October 2024. Results reveal that plant-based meatballs received the highest average scores in compatibility (Attractiveness: 3.94, Safety: 3.81) and relative advantages (Environmentally Friendly: 3.84, Food Security: 3.28), as well as in consumption intention for Health Interest (3.88). Statistical analyses confirmed strong convergent validity, reliability, and predictive performance, with meatballs showing significant influence on consumption intention (f² = 0.839). This research highlights the strategic role of students as agents of change in promoting sustainable diets, providing actionable insights for developing marketing strategies and policies to support the adoption of plant-based alternatives. Emphasizing the environmental and health benefits of plant-based meatballs could drive their wider adoption and contribute to a more sustainable food system in Indonesia.

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