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ANALISIS KEPUASAN PELANGGAN ATAS KUALITAS PELAYANAN PADA PT AUTOMOBIL JAYA MANDIRI WULING DI SURAKARTA Endah Astuti; Eny Kustiyah; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.634

Abstract

The purpose of this study was to determine the effect of service quality on customer satisfaction PT. Automobil Jaya Mandiri Wuling Surakarta partially and simultaneously. Primary data sources were obtained from questionnaires distributed to consumers with a sample of 95 people, while secondary data were obtained from PT. Automboil Jaya Mandiri Wuling Surakarta. The analytical tool used is quantitative descriptive analysis. Based on the results of the t test, it can be concluded that there is a partial effect between tangible and assurance on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. F test results show that there is a simultaneous influence between tangible, reliable, responsible, assurance, empathyvvariables on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. The results of multiple linear regression tests obtained by the equation Y = 1,219 + 0.763 X1 - 0.064 X2 + 0.130 X3 + 0.748 X4 - 8.644X5 €. From the regression equation it can be seen that the most dominant variable influencing consumer satisfaction is the physical evidence variable with a coefficient of 0.763. R2 (R Square) test obtained a result of 0.609 or 60.9% which means that customer satisfaction with the Dealer of PT. Automobil Jaya Mandiri Wuling Surakarta is influenced by variable tangiable, reliable, responsible, assurance, empathy of 60.9%. And other factors that influence customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. of 0.391 (39.1%) expected by PT. Automobil Jaya Mandiri Wuling Surakarta needs to implement and develop aspects of service to consumer satisfaction which include tangible (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (empathy), empathy (empathy), so as to obtain a more market share well. Keywords: Service Quality, Tangible, Reliability, Responsiveness, Assurance, Empathy, and Customer Satisfaction
KEPUASAN NASABAH DITINJAU DARI KUALITAS PELAYANAN, REPUTASI PERUSAHAAN, DAN PERSEPSI KLAIM NASABAH (STUDI PADA KC AJAB BUMIPUTERA 1912 SURAKARTA) Yolanda Cahya Utami; Sri Hartono; Eny Kustiyah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.852

Abstract

The purpose of this study is to determine whether there is a significant influence between the variable quality of service, company reputation, and customer claims perception and customer satisfaction. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing customer satisfaction at KC AJB Bumiputera 1912 Surakarta. The method used is a method based on quantitative descriptive, where the sampling technique uses Random Sampling, which is a random sampling technique, regardless of the level contained in the population. The data used are primary data and secondary data with data collection techniques: questionnaires, observations, interviews, and literature study. Data analysis techniques in this study used multiple linear, determination test (R2), F test, and t test. The results of the study can be concluded that: 1) There is an effect of service quality, company reputation, and simultaneous perception of customer claims on customer satisfaction at KC AJB Bumiputera 1912 Surakarta, 2) There is an influence of service quality on customer satisfaction at KC AJB Bumiputera 1912 Surakarta Batik in the City of Solo, 3) There is an influence of company reputation on customer satisfaction in KC AJB Bumiputera 1912 Surakarta, 4) There is an influence of customer perception perceptions of customer satisfaction on KC AJB Bumiputera 1912 Surakarta. Keywords: Service Quality, Company Reputation, Customer Claim Perception, and Customer Satisfaction
KINERJA KARYAWAN DITINJAU DARI PROMOSI JABATAN , KOMPETENSI , DAN INSENTIF PADA KARYAWAN PT POS INDONESIA (PERSERO) CABANG SURAKARTA Rizka Nur Hidayah; Eny Kustiyah; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.813

Abstract

Tujuan dari penelitian ini adalah: 1) Untuk mengetahui pengaruh promosi jabatan , kompetensi , dan insentif secara simultan terhadap kinerja karyawan PT Pos Indonesia (persero) cabang Surakarta. 2) Untuk mengetahui pengaruh promosi jabatan , kompetensi , dan insentif terhadap kinerja karyawan PT Pos Indonesia (persero) cabang Surakarta. Metode pengumpulan data yang digunakan adalah metode kuesioner kepada 58 karyawan sebagai responden. Teknik pengambilan sampel yang digunakan adalah metode insidental sampling. Metode analisis data yang digunakan meliputi: instrumen uji ( validitas dan reliabilitas ), pengujian hipotesis ( analisis regresi linier berganda, uji-t, f dan koefisien determinasi ( R2 ). Hasil Analisis deskriptif menunjukkan bahwa responden berjenis kelamin laki-laki ( 55,2 % ) dan perempuan (44,8%) . Semua data dari kuesioner telah lulus instrumen tes. Untuk pengujian hasil uji f bahwa nilai F ( 14,158 )> F tabel (2,78) dengan probabilitas 0,000 ( p ttabel ( 2,004 ) dengan nilai signifikansi >α ( 0,05 ). Variabel kompetensi juga berpengaruh positif dan signifikan terhadap kinerja karyawan. Ini karena thitung ( 3,439 )> ttabel ( 2.004 ) dengan nilai signifikansi ttabel ( 2.004 ) dengan nilai signifikansi
Analisa Lokasi, Desain Produk dan Harga Produk terhadap Keputusan Pembelian Konsumen pada Toko Emas Kausar Solo Zulva Nur Fadillah; Eny Kustiyah; Sudarwati Sudarwati
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.572

Abstract

Abstrak In facing a free market with a lot of competition and also a dynamic business development, the company must conduct marketing activities that are right on target and change orientation by serving consumers, continuing to issue products and handling competitors. Of course in running this business there is intense competition so that what is done by companies in marketing activities must further improve the product and be directed more precisely to the target by prioritizing service to consumers, because most consumers prefer to prioritize in service and expect an attractive product. So that the business of gold jewelery has very high potential, because it is for investment or savings in people's lives. This study aims to determine the effect of location, product design, and product prices on purchasing decisions at the Kausar Solo Gold Shop. This research used quantitative descriptive method. This study uses samples of 100 respondents and an infinite population. The results of this study indicate that location variables negatively affect consumer purchasing decisions, while product design variables and product prices have a significant positive effect on consumer purchasing decisions.
LOYALITAS PELANGGAN MELALUI PROGRAM SUBSIDI, COMPLAINT HANDLING DAN CITRA MEREK KORAN KOMPAS PADA PT. POLAMEDIA CIPTA NUSANTARA CABANG SOLO Rinta Nurcahyati; Bambang Mursito; Eny Kustiyah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.886

Abstract

This study aims to determine customer loyalty through the subsidy program, complaint handling, and the image of Kompas Newspapers in PT Polamedia Cipta Nusantara. The dependent variable (Y) in this study is customer loyalty. Independent variable (X1) Subsidy program, (X2) Complaint handling, and (X3) Brand image. Methods of data analysis using multiple linear regression. This study used a sample of 100 respondents using simple random sampling techniques. Collecting data using a questionnaire that has passed the validity and reliability test Whereas for data programs using IBM SPSS 21.0 statistics. The analysis shows that there is a simultaneous and probability influence of the subsidy program variables, complaint handling and brand image on customer loyalty. Keyword: customer loyalty, subsidy programs, complaint handling, brand image
ANALISIS KINERJA PEGAWAI BADAN KEPEGAWAIAN DAERAH KABUPATEN WONOGIRI DITINJAU DARI KOMUNIKASI, KOMPETENSI DAN LINGKUNGAN KERJA Yeni Trihastuti; Bambang Mursito; Eny Kustiyah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.974

Abstract

The aim of this research are to find out the influences both simultaneously and partially of communication, competence, and work environment on the employee performance of the Wonogiri Regency Regional Personnel Agency. The population in this study were all employees at the Wonogiri Regency Regional Personnel Agency, which numbered 54 employees. The samples in this study were 54 respondents. Data collection techniques in this research were using observation, documentation, questionnaires, interview and literature study. Technical data analysis in this research were using classic assumption test, multiple linier test, t test, lf test, the coefficients determined. The result of this study: There is a simultaneous and partially influence of communication, competence, land work environment on the employee performance of the Wonogiri Regency Regional Personnel Agency. Keylwords : communication, lcompetence, lworklenvironment, lemployeelperformance.
ANALISIS MOTIVASI, KOMPETENSI, DAN DISIPLIN KERJA TERHADAP KINERJA GURU DI SMP AL-ISLAM 1 SURAKARTA Isnarizal Shoim; Eny Kustiyah; Sudarwati Sudarwati
JURNAL ILMIAH EDUNOMIKA Vol 3, No 01 (2019): EDUNOMIKA, Vol. 03, No. 01, Februari 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i01.478

Abstract

The purpose of this study was to determine the effect of motivation, competence, and work discipline on teacher performance. This study includes a type of quantitative research that explains the relationship between variables and testing hypotheses. The population in this study were all teachers at Al-Islam 1 Middle School in Surakarta, totaling 63 people. The entire population is taken as a sample. Methods of collecting data using a questionnaire. The data analysis technique uses multiple linear regression analysis. The results of the study show that: (1) Motivation, competence, and work discipline simultaneously have a significant effect on the performance of teachers in Surakarta Al-Islamic Middle School 1. Teacher performance will increase if teachers have high work motivation, good and appropriate teaching competencies, and have high discipline in work; (2) Motivation has a positive effect on teacher performance at Surakarta Al-Islam Middle School. The higher the motivation to teach, the higher the teacher's performance; (3) Competence has a positive effect on teacher performance at Surakarta Al-Islam Middle School. The higher the teaching competency, the higher the teacher's performance; (4) Work discipline has a positive effect on teacher performance at Surakarta Al-Islamic Middle School 1. The higher the work discipline, the higher the teacher's performance. Keywords: teacher performance, motivation, competence, work discipline
ANALISIS HALAL, CITA RASA, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA ARABIANS KEBAB DI UMS SURAKARTA) Insan Setiawan; Eny Kustiyah; Siti Maryam
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.2268

Abstract

This study aims to analyze and discuss the effect of halal, taste, product variation on product purchasing decisions at Arabians Kebab UMS Surakarta. The research used is descriptive quantitative research. The population in this study were the customers of Arabians Kebab UMS Surakarta. The sample consisted of 100 respondents using accidental sampling technique. The data analysis technique used Multiple Linear Regression Analysis. The F test results show that halal, taste, and product variations simultaneously have a significant effect on purchasing decisions. While the t test results show that partially halal has a positive and significant effect on purchasing decisions, taste partially has a positive and significant effect on purchasing decisions and also product variations partially have a positive and significant effect on purchasing decisions at Arabians Kebab UMS Surakarta. Keywords: halal, taste, product variation, purchase decision.
Kepuasan Wisatawan Ditinjau dari Fasilitas, Tarif dan Daya Tarik pada Obyek Wisata Umbul Pelem di Kabupaten Klaten Arum Chairunnisa; Fithri Marwanti; Eny Kustiyah; Istiqomah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.18054

Abstract

This study aims to analyze the impact of facilities, rates, and attractions on the level of tourist satisfaction visiting Umbul Pelem in Klaten. The study was conducted at Jl. Raya Tegalgondo-Pulon No. 88, Dukuh, Wunut, Klaten, Central Java. The research approach used is a descriptive quantitative method, with data collected through questionnaires. The study population includes all tourists who have visited Umbul Pelem Klaten. The sampling technique applied is incidental sampling, with a total of 100 respondents selected randomly, all of whom have visited at least twice. Data collection was carried out using questionnaires, which were then analyzed through various methods, including Instrument Validity and Reliability Test, Classical Assumption Test, Determination Coefficient Test, Multiple Linear Regression Analysis, F Test, Hypothesis Test, and R² Test using the SPSS 24 software. The results of the study reveal that facilities, rates, and attractions have a significant and positive influence on tourist satisfaction at Umbul Pelem Klaten. Overall, these three variables contribute 79.5% to tourist satisfaction, while the remaining 19.9% is influenced by other factors not included in this study, such as accessibility, promotional strategies, information, and other aspects. Keywords : Tourist Satisfaction, Facilities, Tariffs, Attractions