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All Journal Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Disrupsi Bisnis Transformasi Manageria: Journal of Islamic Education Management KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Lia Nirawati
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Benefits, Risks, and Trust on the Reuse of DANA Digital Wallet (E – Wallet) on the Surabaya City Community Mochamad Rafi Kurniawan; Lia Nirawati
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 1 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1024.379 KB) | DOI: 10.47467/alkharaj.v5i1.1127

Abstract

The digital era and its technology are growing, making conventional activities all digital, having an impact on human life, namely changes to the transaction system that can be done online. Various innovations created by human work aim to make their lives easier. At this time, people prefer to use digital wallets (e-wallet) on the devices they have, for example smartphones, so that reuse cannot be separated from the benefits of using, risks, and trust in digital wallets (e-wallet), especially DANA which is one of the The largest digital wallet in Indonesia. This research uses quantitative methods. The population in this study are DANA digital wallet (e-wallet) users in the city of Surabaya. The number of samples used is a number of 100 respondents using purposive sampling method. The data analysis technique used multiple linear regression analysis technique with the help of SPSS for windows version 26.0 calculator. The findings of this study indicate that: (1) The use of benefits has a positive and significant effect on the reuse of DANA's digital wallet (e-wallet) in the city of Surabaya. (2) The risk has a positive and significant impact on the reuse of DANA's digital wallet (e-wallet) in the city of Surabaya. (3) Trust has a positive and significant effect on the reuse of DANA's digital wallet (e-wallet) in the city of Surabaya. It can be concluded that the three independent variables (use benefits, risks, and trust) have a positive effect on the reuse of DANA's digital wallet (e-wallet) in the city of Surabaya.
Analysis Of Financial Statements In Measuring Financial Performance In Companies Listed On The Indonesia Stock Exchange (IDX) (Case Study OF PT. Kalbe Farma Tbk.) Lilis Rakhmawati; Lia Nirawati
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 1 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i1.864

Abstract

The purpose of this study is to measure the financial performance of PT. Kalbe Farma Tbk in the period 2018 - June 2021 based on analysis of financial statements using the financial ratio method. This research was conducted at the company PT. Kalbe Farma Tbk. This research method uses quantitative desriptive. The data collection technique in this study is a documentation study. The type of data used by this study is qualitative data in the form of information about companies and quantitative data in the form of financial statements derived from the Indonesia stock exchange. As well as the data analysis technique used is financial ratio analysis. Based on the results of the analysis, the results of the liquidity ratio research in 2018 - June 2021 are good because the ratio results are above 100%. Solvency ratio is good because the ratio results below 100%. The activity ratio is still relatively good because it is above 1. And the profitability ratio is not good because it has decreased.
Strategi Branding Merek Casual Culture. Co Di Surabaya Dalam Meningkatkan Penjualan Trio Noorsy Wahyudi; Lia Nirawati
Jurnal Disrupsi Bisnis Vol 4, No 4 (2021): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v4i4.10682

Abstract

Pada penelitian ini, berfokus untuk mengetahui strategi branding yang dilakukan oleh CASUAL CULTURE.CO dalam meningkatkan penjualannya agar tetap menjadi pilihan konsumen dan tetap menjadi merek yang bisa berkembang di pasar bebas. Casual Culture.co adalah salah satu brand clothing yang ada di Surabaya yang menargetkan pangsa pasar tren semua kalangan khususnya anak muda. Tujuan penelitian ini juga dapat menggambarkan bagaimana mengimplementasikan atau cara branding yang dilakukan dan memperbaiki kelemahan yang dihadapi. Metode penelitian yang digunakan untuk penelitian ini adalah metode deskriptif yang merupakan bagian dari analisis kualitatif dengan menggunakan teknik pengambilan data secara observasi, dokumentasi dan wawancara mendalam yang berkaitan dengan strategi branding produk berdasarkan dengan menggunakan atribut produk yang meliputi, segi kualitas, fitur, desain, kemasan,label, pelayanan, jaminan, harga serta komponen identitas merek yaitu nama merek, logo dan simbol, slogan, karakter, jingle, URL/ Website yang digunakan oleh peneliti dalam menemukan kekuatan, kelemahan, peluang, dan ancaman dengan metode SWOT. Hasil dari penelitian ini Dengan melalui analisis IFAS (Internal Strategy Factor Analisis Sumarry) dan EFAS (Eksternal Strategy Factor Analisis Sumarry) dapat diketahui bahwa Casual Culture memiliki skor dari faktor internal yaitu, kekuatan sebesar 1,83 dan kelemahan memiliki skor 1,12, sedangkan dari faktor eksternal memiliki skor peluang 1,61 dan skor ancaman 1,22. Pilihan strategi adalah SO, sehingga pada diagram SWOT terletak di kuadran I, yaitu perusahaan memiliki peluang dan kekuatan sehingga dapat memanfaatkan peluang yang ada sehingga strategu yang harus dilakukan adalah mendukung kebijakan pertumbuhan agresif (Growth Oriented Strategy). Kata Kunci: Strategi Branding; Analisis SWOT
Analisis Strategi Bersaing Dalam Pengembangan Bisnis pada Home Industri Eceng Gondok Wiwit Collection @Witrove_ Kecamatan Karang Pilang Kota Surabaya Virara Aprilia Purwannia; Lia Nirawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 1 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (942.124 KB) | DOI: 10.47467/reslaj.v5i1.1403

Abstract

Competitive advantage becomes the endurance of a business in a competitive market to understand the value that can be created for the products offered in order to increase the attractiveness of the business. The purpose of the study was to determine the competitive strategy applied in business development at the home industry of water hyacinth Wiwit Collection @witrove_ Karang Pilang District, Surabaya City in an effort to face business competition. The research population is the resource person of the Wiwit Collection with a sample of resource persons on the criteria established by purposive sampling technique, which means that it is based on the research objectives. The data analysis technique used a SWOT analysis with the questionnaire method. The results showed that internal factors had a total weighted average of 1.31 with a strength factor of 4.24 and a weakness factor of 2.93, while the total external factor weighted average of 0.96 with an opportunity factor of 4.13 and a threat factor of 3.17. Wiwit Collection is in quadrant I implementing an aggressive strategy through the SO strategy which shows that the strengths and opportunities are relatively superior compared to the weaknesses and threats. While the WO and WT strategies can be used as an alternative, especially in the online marketing aspect. Keywords: Competitive Strategy, Business Development, SWOT Analysis
Pengaruh Inflasi, Suku Bunga Bank Indonesia, dan Nilai Tukar Rupiah (USD/IDR) terhadap Indeks Saham Bisnis-27 di Bursa Efek Indonesia (BEI) Hamzah Haidar Alwi; Lia Nirawati
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.568 KB) | DOI: 10.47467/alkharaj.v5i2.1242

Abstract

This research aims to test the influence of macroeconomic factors namely Inflation level, Suku Bunga Bank Indonesia and rupiah exchange rate (USD / IDR) on the Business Stock Price Index-27 simultaneously and partially. The research method used is quantitative method. Research data collection is done by taking data related to macroeconomics from online data search. This study uses secondary data obtained from the official website online in the form of summaries of reports per month. The population in this study is a time series data for 60 months with a time period of January 2016 - December 2020. In this study used saturated sample techniques. So obtained data that amounted to 60 samples of research data. The data analysis technique in this study uses multiple linear regression analysis. The results of analsis from simultaneous testing, it is known that variable Inflation (X1), Bank Indonesia Interest Rate (X2), and Rupiah Exchange Rate (USD/ IDR) (X3) have a significant effect on the Business Stock Price Index-27. Partially Inflation has a positive and significant effect, Bank Indonesia Interest Rate has a negative and significant effect, the Rupiah Exchange Rate has no effect on the Business Stock Price Index-27. Keywords: Inflation, Bank Indonesia Interest Rate, Rupiah Exchange Rate, Business Index-27
Analisis Bauran Pemasaran terhadap Penjualan Regina Beauty Care: Studi Kasus CV Regina Kosmetika Mandiri Yuni Indah Sar; Lia Nirawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.862 KB) | DOI: 10.47467/reslaj.v5i2.1805

Abstract

The purpose of this study was to determine the analysis of the marketing mix on the purchasing decision of Regina Beauty Care (case study of CV Regina Kosmetika Mandiri). This type of research is a descriptive qualitative research. Determination of informants is done by taking key informants with purposive techniques or techniques for determining informants based on certain considerations, usually related to the scale of involvement, knowledge, and authority of a person with the object of research. In this study, the tool used to identify and compile the factors of the online shop 'Regina Beauty Care' strategy was using SWOT analysis. The results of this study indicate that the marketing strategy used is by using the 4P marketing mix, namely product, price, place, promotion. Through IFAS and EFAS analysis, it can be seen that Regina Beauty Care has a strength score of 1.99, a weakness score of 0.63, an opportunity score of 1.83 and a threat score of 0.82. Based on the results of the IFAS and EFAS analysis as well as the SWOT analysis diagram which shows the right results in quadrant I (one). Keywords: Marketing Mix, Sales
Analisis Pengaruh Citra Merek, Desain Kemasan, dan Harga terhadap Loyalitas Pelangan Melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Produk Minuman Bersoda Sprite Fikia Siti Meisaroh; Rusdi Hidayat Nugroho; Sonja Andarini; Lia Nirawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.488 KB) | DOI: 10.47467/reslaj.v5i3.1822

Abstract

This study aims to examine and analyze the effect of brand image, packaging design, and price on customer loyalty through customer satisfaction as an intervening variable on sprite soda products. The population in this study was the people of Surabaya City who had bought and drank Srite products in the city of Surabaya. The number of samples used in this study were 100 respondents. The sampling technique used is a non-probability sampling technique. This type of research uses descriptive quantitative. The results of this study indicate that brand image has a significant effect on customer satisfaction. Packaging design has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction, brand image has a significant effect on customer loyalty. Price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Brand image has no significant effect on customer loyalty through customer satisfaction. Satisfaction design has no significant effect on customer loyalty through customer satisfaction. Price has a significant effect on customer loyalty through customer satisfaction. Keywords: Brand Image; Packaging Design; Price; Customer loyalty; Customer satisfaction
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI INDIVIDU Indy Melva Adinda Marsha; Lia Nirawati; Acep Samsudin; Naomi Nindya Pramestie; Nurul Nur Rohmawati Wulandari; Novita Sari; Firly Dwi Ainur Rochmah
Journal of Management and Business Vol 5 No 2 (2022): Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jmb.v5i2.1628

Abstract

Tujuan penulisan makalah ini adalah untuk mengetahui faktor yang mempengaruhi keputusan investasi individu dari penelitian-penelitian yang sudah ada. Penulisan makalah ini menggunakan studi kepustakaan dari literatur-literatur seperti jurnal penelitian yang relevan dengan topik, yaitu keputusan investasi. Dan hasil kesimpulan dari makalah ini, yaitu bahwa keputusan investasi individu memiliki keberagaman tergantung faktor-faktor yang mempengaruhinya, yang meliputi faktor financial literacy, faktor demografi dan faktor psikologi.
Strategi Pemasaran Menggunakan Pendekatan Analisis SWOT pada PT Sumber Alam Unggul di Jombang Mochamad Iqbal Assigaf; Lia Nirawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 4 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (732.892 KB) | DOI: 10.47467/reslaj.v5i4.2218

Abstract

Sumber Alam Unggul is a company that sells organic agricultural products, such as organic fertilizers and pesticides. PT. Sumber Alam Unggul is the object of this research. The purpose of this study was to determine the marketing mix strategy in increasing sales at PT. Sumber Alam Unggul. The research method used is a qualitative descriptive method using the SWOT analysis method and data collection techniques through in-depth interviews, observation, documentation, and triangulation related to the marketing mix strategy which includes product, price, promotion, and place by researchers in identifying strengths, weaknesses, opportunities, and threats with the SWOT analysis method at PT. Sumber Alam Unggul. Based on this study, the results of IFAS and EFAS showed strengths with a score of 2,429 and weaknesses with a score of 1,098. While the EFAS results show opportunities with a score of 1.971 and threats with a score of 1.331. Based on the SWOT Analysis diagram, PT. Sumber Alam Unggul shows in Quadrant I by using an aggressive strategy that the company has opportunities and strengths so that it can take advantage of existing strengths and opportunities. the strategy that can be applied is to support the growth of an aggressive policy (Growth Oriented Strategy) to increase sales at PT. PT. Sumber Alam Unggul. Keywords: Marketing Strategy, SWOT Analysis, IE Matrix
PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SEREAL SARAPAN PAGI ENERGEN Alfitriani Andharesti; Lia Nirawati
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 1 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i1.2190

Abstract

Intense competition has led to competition between companies and led to the emergence of various similar companies that compete strictly in showing their existence. This study aims to determine the effect of Brand image and Product Quality on Customer Loyalty of Energen Breakfast Cereals Study at Surabaya State University. The type of research used is quantitative. The measurement scale used is the Likert scale. The population in this study were consumers who had bought and consumed Energen products. The sample used was 100 students at state universities in Surabaya. Primary data obtained directly by distributing questionnaires. Influence test using regression test with hypothesis testing using t test and F test. Based on the results of data processing it can be concluded that Brand image, Product Quality and Trust simultaneously have a significant effect on customer loyalty of energen breakfast cereals; Brand image partially has a positive and significant effect on Customer Loyalty of energen breakfast cereals; Product Quality partially has a positive and significant effect on Customer Loyalty of energen breakfast cereals; Trust partially has a positive and significant effect on Customer Loyalty of energen breakfast cereals
Co-Authors Abdillah Hanif Isna Acep Samsudin Alfitriani Andharesti Annisa Cindy Maurina Aurelia Tari Fortuna Bayu Priambodo Diva Rihhadatul Aisy Farahsalsabil Yudhiane C Ferry Fahrial Rakhmad Fikia Siti Meisaroh Firdha Amalia Nareswari Firdiana Nur Auliya Firly Dwi Ainur Rochmah Halid Adli Hamzah Haidar Alwi Hana Farras Zhafir Ridha Herninda Dara Puspita A5 Iasa Nur Firdausi Ilham Asta Pangestu Indy Melva Adinda Marsha Lilis Rakhmawati M.Khoirur Rifqi Miranda Maharani Mochamad Iqbal Assigaf Mochamad Rafi Kurniawan Mohammad Vavian Baharudinsyah Muhammad Fauzy H. Mumtaza Rifda Maulidiyah Nabila Adelia Naomi Nindya Pramestie Novita Sari Nurul Nur Rohmawati Wulandari Oktarizka Reviandani Renanda Auresty Faradita Reni Vianggraini Resanda Putra Sulistiono Ririn Sasmianingtias Riva Dika Adhilni Rusdi Hidayat Nugroho Ryan Fiqih TriHidayat Salsabila Ramadhani Rahman Siti Akromah Siti Midanur Rahmah Sonja Andarini Trio Noorsy Wahyudi Virara Aprilia Purwannia Wilda Sazkia Nuryana Yuni Indah Sar