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Journal : Jurnal ComunitA Servizio

SOSIALISASI PENTINGNYA MANAJEMEN KEUANGAN UNTUK PELAKU UMKM JEMAAT GKP KLASIS JAKARTA DALAM MEMAJUKAN USAHANYA Juaniva Sidharta; Ramot Simanjuntak; Nenny Anggraini; Desideria Regina
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 5 No. 1 (2023): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v5i1.4626

Abstract

The role of Micro, Small and Medium Enterprises (MSMEs) in the Indonesian economy is very important and is the most important pillar in increasing Indonesia's economic growth. In general, especially in the financial aspect, only a few MSMEs have experienced developments in their financial performance. One of the factors that causes this to happen is due to the low awareness of MSME actors on the importance of financial management. Financial records are very important for any business, but MSME actors often ignore this, including members of the Jakarta Klasis Christian Pasundan Church (GKP). The activity and discipline of recording all expenses and income to control finances in business is very necessary. Based on this, it is deemed necessary to provide socialization regarding the importance of Financial Management for MSMEs and is expected to be able to help members of the Jakarta Christian Pasundan Church (GKP) Classes in managing their business finances in a correct, disciplined and orderly manner. The implementation of this community service activity aims to provide socialization on the importance of financial management for MSMEs in the form of a hybrid webinar using the Zoom application (online) .Overall, the socialization activities on the importance of financial management for MSMEs actors can be said to have been successful; seen from the target number of participants, the achievement of socialization goals and the achievement of the material targets that have been planned. The enthusiasm of the participants, support from UKI and the Jakarta Class GKP Assembly were the supports for the implementation of this PkM activity. The benefits that participants get from this activity include understanding financial records for MSMEs in advancing their business. Keywords: financial management, MSMEs
Penerapan Strategi Pemasaran Digital Bisnis Kuliner Rumahan Bagi Jemaat GKP Klasis Jakarta-Banten Carolina F. Sembiring; Nenny Anggraini; Arya Gina Tarigan; Maria Yulan Christina; Virginia Poppi Panjaitan; Flora Ferdinanda Imoliana
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 7 No. 1 (2025): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v7i1.6504

Abstract

The bakery business, particularly dry cakes, has rapidly grown as part of the promising food and beverage industry, especially during significant religious events. To support this, the Economic Development Commission of the Church of the Christian Pasundan Synod of Jakarta and Banten is working to encourage the congregation’s economy and improve family income through the empowerment of small businesses (UMKM) in the dry cake sector, led by one of the congregation members, Mrs. Wenny Widiawati, with her business "Kuenya Afra." However, challenges include how to market the dry cakes both offline and digitally, calculate the cost of goods sold (HPP), and identify potential business risks for home-based businesses. This Community Service program aims to enhance the understanding of the importance of implementing the right marketing strategies, calculating HPP, managing business risks, and creating business accounts on social media. The conclusion from this community service activity is that the partner, especially the owner of "Kuenya Afra" and the church congregation, greatly benefited from understanding the importance of implementing digital marketing strategies to expand their customer base. Through this socialization and mentoring program, it is expected to increase entrepreneurial spirit and sales beyond the limited congregation environment. The activity was held onsite at the Gereja Kristen Pasundan Ebenhaezer Church in Cawang, Jakarta.