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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL BARUNA HORIZON Prosiding Konferensi Nasional PKM-CSR Jurnal Mahasiswa Manajemen dan Akuntansi Seminar Nasional Teknologi dan Multidisiplin Ilmu Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Agung Bayu Murti
Universitas Wijaya Putra
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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MAINSTREAMING ISSUE DISABILITY MELALUI PEMBUATAN MATA PALSU KELOMPOK PENDERITA ANOPTHALMIA KOTA SURABAYA Putra, Allen Pranata; Murti, Agung Bayu
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2027

Abstract

Pengabdian masyarakat ini berfokus pada penanganan masyrakat disabilitas anopthalmia melalui pembuatan mata palsu di Kota Sruabaya, permasalahan yang dihadapi oleh mitra, yaitu: 1) Penyesuaian pencetakan bahan baku; 2) Ketersediaan bahan baku mata palsu dan gigi palsu yang tidak stabil; 3) Pengolahan bahan baku sampai finishing memakan waktu yang lama; 4) Kurangnya kebersihan ruangan praktek dan produksi bahan jadi; 5) Belum pernah promosi secara online; 6) Belum maksimalnya branding perusahaan; 7) Transaksi pembayaran masih manual; 8) Pencatatan laporan laba/rugi masih manual. Solusi untuk mengatasi permasalahan mitra yaitu: 1) Pendampingan pembuatan surat perjanjian minimal pembelian per tahun; 2) Pendampingan dan pelatihan kebersihan ruangan dan sterilisasi produk; 3) Pendampingan pengembangan usaha marketing online; 4) Pelatihan peningkatan branding produk perusahaan; 5) Pendampingan otomatisasi transaksi dan pembayaran virtual; 6) Pendampingan peningkatan literasi pengambilan keputusan keuangan. Beberapa point penting yaitu: 1) Mitra usaha mengalami peningkatan dalam hal produksi, kualitas produk, dan pelayanan; 2) Kegiatan pengabdian ini memberikan manfaat langsung bagi masyarakat yang membutuhkan mata palsu; 3) Proses pengabdian ini melibatkan partisipasi aktif dari mitra usaha dan masyarakat setempat; 4) Agar hasil dari pengabdian ini dapat berlanjut, penting bagi mitra usaha untuk terus menerapkan pengetahuan dan keterampilan yang telah diberikan.
UNDERSTANDING THE KEY TO CUSTOMER LOYALTY: THE IMPACT OF SERVICE QUALITY, PRODUCT DIVERSITY, AND CUSTOMER SATISFACTION Permadi, Edo Galih; ., Muzakki .; Murti, Agung Bayu; ., Waras .; ., Sujani .
Jurnal Baruna Horizon Vol 8 No 1 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i1.245

Abstract

Abstrak Dalam era kompetisi bisnis yang semakin ketat, mempertahankan pelanggan menjadi lebih penting daripada sekadar menarik pelanggan baru. Penelitian ini menawarkan kebaruan dengan menguji secara simultan pengaruh kualitas layanan, keragaman produk, dan kepuasan pelanggan terhadap loyalitas pelanggan dalam satu model terpadu, yang sebelumnya jarang diteliti bersama. Penelitian ini mengeksplorasi faktor-faktor yang mempengaruhi loyalitas pelanggan, dengan fokus pada kualitas layanan, keragaman produk, dan kepuasan pelanggan. Menggunakan pendekatan kuantitatif dan metode analisis Partial Least Square (PLS), penelitian ini menguji dampak langsung dari ketiga variabel terhadap loyalitas pelanggan. Hasil penelitian menunjukkan bahwa kepuasan pelanggan memiliki pengaruh paling signifikan terhadap loyalitas pelanggan dengan nilai koefisien 0,415, nilai t-statistics sebesar 6,337, dan p-value 0,000. Keragaman produk juga menunjukkan pengaruh positif yang signifikan (koefisien = 0,269; t-statistics = 3,870; p-value = 0,000), menegaskan pentingnya variasi produk dalam mempertahankan pelanggan. Kualitas layanan turut berkontribusi positif terhadap loyalitas pelanggan meskipun dengan pengaruh yang lebih kecil (koefisien = 0,208; t-statistics = 3,386; p-value = 0,001). Temuan ini menekankan bahwa peningkatan kepuasan pelanggan merupakan strategi utama dalam memperkuat loyalitas, diikuti oleh diversifikasi produk dan perbaikan layanan secara berkelanjutan. Abstract In an era of increasingly intense business competition, retaining existing customers has become more critical than merely acquiring new ones. This study offers a novel contribution by simultaneously examining the effects of service quality, product diversity, and customer satisfaction on customer loyalty within a unified analytical model a relationship that has been rarely investigated collectively in prior research. The study explores the key factors influencing customer loyalty, specifically focusing on service quality, product diversity, and customer satisfaction. Employing a quantitative approach and Partial Least Squares (PLS) analysis, the research assesses the direct impact of these three variables on customer loyalty. The results indicate that customer satisfaction exerts the most substantial influence on customer loyalty, with a path coefficient of 0.415, a t-statistic of 6.337, and a p-value of 0.000. Product diversity also demonstrates a statistically significant positive effect (coefficient = 0.269; t-statistic = 3.870; p-value = 0.000), underscoring the importance of offering a wide range of products to sustain customer retention. Meanwhile, service quality contributes positively to customer loyalty, albeit with a comparatively smaller effect (coefficient = 0.208; t-statistic = 3.386; p-value = 0.001). These findings highlight that enhancing customer satisfaction should be prioritized as the core strategy to strengthen loyalty, followed by expanding product variety and continuously improving service quality.
Pengaruh Ekspor, Impor dan Pengeluaran Pemerintah terhadap Pertumbuhan Ekonomi di Provinsi Jawa Timur Tahun 2017-2024 Adi Putra Pratama; Alfin Maulana; Agus Sarwo Edi; Agung Bayu Murti
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.4863

Abstract

This study aims to test and analyze the influence of government exports, imports, and expenditures on economic growth in East Java Province in the 2017–2024 period. The analysis unit in this study covers 38 districts/cities in the region. The data used is secondary data obtained from the Central Statistics Agency (BPS) of East Java Province. The research method used is a quantitative approach with statistical analysis techniques using EViews software version 9. Hypothesis testing was carried out through t-test and F-test to determine the partial and simultaneous influence of independent variables on dependent variables. The results show that partially, the export variable has a significant influence on economic growth, while imports and government spending also show significant influences but with different levels of influence. Simultaneously, these three independent variables—exports, imports, and government spending—have a significant effect on economic growth in East Java Province. These findings indicate that international trade activities and government fiscal policies play an important role in driving regional economic growth. Therefore, local governments are expected to formulate the right strategies to improve export performance, manage imports wisely, and optimize government spending to support sustainable economic development.
Faktor Kunci Loyalitas: Analisis Kualitas Layanan, Produk Beragam, dan Kepuasan Pelanggan Permadi, Edo Galih; Muzakki, Muzakki; Murti, Agung Bayu; Waras , Waras
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol. 4 No. 1 (2024): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/rdnp2005

Abstract

This study examines the factors that influence customer loyalty, focusing on service quality, product variety, and customer satisfaction. Through quantitative analysis, this study identifies the direct influence of each variable on customer loyalty. The results show that customer satisfaction has the most significant impact, where higher levels of satisfaction consistently increase loyalty. Product variety also contributes substantially, indicating the importance of offering a wide range of product choices to retain customers. Service quality has a positive impact on loyalty, although with a smaller effect compared to satisfaction and product variety. These findings emphasize the importance of improving service quality, expanding product variety, and prioritizing customer satisfaction as key strategies to drive sustainable customer loyalty. These strategies can be the basis for building long-term relationships between companies and customers.
Pengaruh Tingkat Pengangguran Terbuka, Tingkat Pendidikan, Upah Minimum terhadap Pertumbuhan Ekonomi di Provinsi Jawa Timur Tahun 2017-2024 Ralita Widyawati; Aristyanto, Erwan; Edi, Agus Sarwo; Agung Bayu Murti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4997

Abstract

This study aims to analyze the effect of open unemployment rate, education level, and minimum wage on economic growth in East Java Province during the period 2017-2024. The approach used is quantitative with an explanatory research design. The data were analyzed using panel data regression method that includes time dimension and geographical area, and supported by statistical tests to measure the significance of the influence of each variable. The results show that the open unemployment rate has a negative and significant effect on economic growth. In contrast, education level has a positive and significant effect on economic growth. Meanwhile, the minimum wage also has a significant but negative effect on economic growth, indicating that an increase in the minimum wage that is not proportional to productivity can hinder economic growth. Simultaneously, the three independent variables significantly affect economic growth in East Java Province. The R-squared value of 41.80% indicates that the variation in economic growth can be explained by these three variables, while the rest is influenced by other factors outside the model.
Co-Authors ., Muzakki . ., Sujani . ., Waras . Adi Putra Pratama Agus Sarwo Edi Agus Sarwo Edi Alfin Maulana Alfin Maulana Allen Pranata Putra Andi Iswoyo, Andi Aristyanto, Erwan Dewi Rosaria Indah Dian Purnama Sari Erma Tri Wahyuningdyah Karlin Karlin Karlin Karlin M. Syaiful Arif Muzakki Muzakki, Muzakki Permadi, Edo Galih Ralita Widyawati Rizqiawan, Hendrik Waras , Waras Yanuar Fauzuddin