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All Journal Jurnal Promosi Pendidikan Ekonomi JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Bisman (Bisnis dan Manajemen): The Journal of Business and Management Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Telaah Bisnis PENA ABDIMAS : Jurnal Pengabdian Masyarakat UBMJ (UPY Business and Management Journal) Mestaka: Jurnal Pengabdian Kepada Masyarakat PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Guruh Ghifar Zalzalah
Program Studi Manajemen, Fakultas Bisnis, Universitas PGRI Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Public Health Social Sciences Other

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PENGARUH ATRIBUT, KUALITAS PELAYANAN, AKSESIBILITAS, DAN GETOK TULAR ELEKTRONIK TERHADAP KEPUASAN PENGUNJUNG TAMAN REKREASI MERAPI PARK Fikri Farhan; Akromul Fajri; Guruh Ghifar Zalzalah; Adhi Prakosa
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.9896

Abstract

The merapi park tourist attraction is one of the destinations that Indonesian tourists frequently visit. This research aims to examine the influence of attributes, service quality, accessibility, and electronic word of mouth on visitor satisfaction. The data collection method for this research used a questionnaire distributed through Google Forms. The sampling technique employed was purposive sampling, with a total of 283 respondents participating in the study. The data analysis technique used in this research was partial least squares structural equation modeling (PLS-SEM) utilizing SMART PLS version 4.0.9.6. The results of this study indicate that attributes, service quality, accessibility, and electronic word of mouth have a positive impact on visitor satisfaction
Streamer Attractiveness, Information Quality, Cognitive Assimilation of Live Streaming Impulsive Buying: Millennial and Z Moderation Guruh Ghifar Zalzalah; Fitriana Nur Samsiah
Telaah Bisnis Vol. 27 No. 1 (2026): July 2026
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v27i1.690

Abstract

This research aims to study the influence of streamer attractiveness, information quality, and cognitive assimilation on impulse purchases in live streaming shopping differences between millennials and generation z as moderating variables. This research uses the SOR (Stimulus-Organism-Response) theory. This research was conducted around the island of Indonesia in 2025, the sample used was 250 respondents. The sampling technique used purposive sampling method. The data analysis technique in this study uses Partial Least Squares Structural Equiation Modeling (SEM-PLS) using the help of WarpPLS software version 7.0. The results of this study indicate that streamer attractiveness, and information quality have a positive and significant effect on cognitive assimilation, cognitive assimilation has a positive and significant effect on impulse buying. Cognitive assimilation mediates the relationship between streamer attractiveness and information quality on impulse buying. Between millennial generation - generation z there is no difference in impulse buying.
Pelatihan Pelayanan Wisata Prima dan Pemasaran Daring di Desa Wisata Sangurejo Natalia Ratnaningrum; Fikri Farhan; Inayat Hanum Indriati; Guruh Ghifar Zalzalah; Arif Sudaryana
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): Januari 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i1.644

Abstract

Desa wisata memiliki peran penting dalam pengembangan ekonomi lokal melalui pariwisata berbasis masyarakat. Salah satu contohnya adalah Desa Wisata Sangurejo, yang memiliki potensi alam, budaya, dan produk lokal yang unik. Namun, pengelolaan wisata desa ini menghadapi berbagai tantangan, seperti kurang optimalnya promosi, pelayanan wisata yang belum terstandar, serta fasilitas pendukung yang belum memadai. Program pengabdian ini bertujuan untuk meningkatkan daya saing Desa Wisata Sangurejo melalui beberapa strategi. Metode kegiatan meliputi tahapan persiapan, pelaksanaan, dan evaluasi. Bentuk kegiatan mencakup pelatihan pelayanan wisata Prima, penataan sekretariat desa sebagai pusat informasi, serta promosi melalui media sosial seperti Instagram dan TikTok. Hasil evaluasi menunjukkan peningkatan kapasitas masyarakat dalam memberikan pelayanan wisata yang lebih profesional, sekretariat desa yang lebih fungsional, dan jangkauan promosi yang lebih luas melalui media digital. Program ini diharapkan mampu mendorong pertumbuhan ekonomi lokal dan menjadikan Desa Wisata Sangurejo sebagai destinasi wisata Primaan yang berdaya saing tinggi.
Pesona Kopi Klotok: Peran Suasana Tradisional dan eWOM Memprediksi Intensi Berkunjung Ulang Adhi Prakosa; Aqila Mandasari; Guruh Ghifar Zalzalah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/vet52c83

Abstract

This study aims to examine the determinants of revisit intention and satisfaction as a mediator of revisit intention at Warung Kopi Klotok Kaliurang using the TPB and ECT theoretical frameworks. This research predicts consumer revisit intention using the variables of traditional atmosphere and eWOM, mediated by satisfaction. This type of research is quantitative with a sample of 164 respondents. The sampling technique employs non-probability sampling. A survey method was conducted to collect data using an online questionnaire. The researcher utilized Structural Equation Model (SEM) – Partial Least Square (PLS) Smart PLS 4.0 for data analysis. The results of this study demonstrate that eWOM plays a role in influencing consumers to have a revisit intention at traditional restaurants.
Pengaruh Beban Kerja, Lingkungan Kerja, dan Disiplin Kerja Terhadap Produktivitas Kerja Pegawai Dinas Koperasi, Usaha Kecil dan Menengah Kabupaten Sleman Inayat Hanum Indriati; Pradita Nindya Aryandha; Guruh Ghifar Zalzalah; Fadila Arnandasari
UPY Business and Management Journal (UMBJ) Vol. 5 No. 1 (2026): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v5i1.8218

Abstract

Tujuan: Tujuan penelitian ini menguji dampak beban kerja, lingkungan kerja, dan disiplin kerja terhadap produktivitas kerja pegawai.Metodologi: Penelitian ini berjenis kuantitatif dengan sampel sebanyak 52 pegawai yang diambil dengan teknik sampel jenuh. Regresi linier berganda digunakan sebagai analisis data.Temuan: Secara parsial, beban kerja memengaruhi produktivitas kerja secara negatif. Lingkungan kerja dan disiplin kerja memengaruhi produktivitas kerja secara positif. Secara simultan, beban kerja, lingkungan kerja dan disiplin kerja memengaruhi produktivitas kerja.Orisinalitas: Penelitian ini dilaksanakan di Dinas Koperasi, Usaha Kecil dan Menengah Kabupaten Slema
Co-Authors Adhi Prakosa Ajeng Norma Khoirunnisa Akromul Fajri Anas Hidayat, Anas Anindita Imam Basri Aqila Mandasari Arif Sudaryana Fadila Arnandasari Farhan, Fikri Fikri Farhan Fitriana Nur Samsiah Inayat Hanum Indriati Jana, Padrul Murgiyanti Murgiyanti Natalia Ratna Ningrum Natalia Ratnaningrum Oktavia Nurul Khasanah Pradita Nindya Aryandha Reni Fitri Yanti Sri Rejeki Ekasasi, Sri Rejeki Utiyati Utiyati