Article Per Year (5 Year)
p-Index From 2021 - 2026
9.637
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Ekonomi dan Kewirausahaan JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Media Ekonomi dan Manajemen JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Organisasi Dan Manajemen Management and Economics Journal (MEC-J) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SENTRALISASI JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Kajian Bisnis STIE Widya Wiwaha JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Poli Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Business Studies Jurnal Informatika Ekonomi Bisnis BASKARA: Journal of Business and Entrepreneurship Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Cakrawala Repositori Imwi Equity: Jurnal Ekonomi Jurnal Ecogen Jurnal Manajemen Bisnis dan Keuangan Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Keuangan dan Bisnis Jurnal Informatika Ekonomi Bisnis Ekuitas Jurnal Pnedidikan Ekonomi JER Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Dinamika Manajemen Jurnal Ecogen
Endy Gunanto Marsasi
Universitas Islam Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 75 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 75 Documents
Search

 4   5   6   7   8 
How Service Quality and Perceived Privacy Can Affect the Customer Satisfaction in Generations Y and Z? M Iqbal Nurfaizi; Endy Gunanto Marsasi
Media Ekonomi dan Manajemen Vol 40, No 1 (2025): January 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i1.5445

Abstract

The impetus for this research is the suboptimal concept of service quality and perceived privacy toward customer satisfaction for online food delivery. This study seeks to ascertain the influence of service quality, perceived security, and privacy on enhancing customer satisfaction via SERVQUAL Theory. Data were collected by distributing questionnaires using the purposive sampling method to 190 generation Y and Z participants who used online food delivery. Data were analyzed using CB-SEM to test the relationship between latent variables through parameter estimation, hypothesis testing. The results of this study indicate that service quality and customer perceived value do not significantly affect customer satisfaction. However, this study reveals that service quality, perceived security, perceived privacy, and customer perceived value have a significant effect on trust, and trust significantly affects customer satisfaction. The novelty of the research in this study is the addition of the perceived privacy variable. The findings of this study provide insight into the development of SERVQUAL Theory. This study extends the application of the theory by adding perceived privacy and perceived security as important variables relevant to online food delivery. This study provides insight for companies to design effective marketing strategies to build trust and increase customer satisfaction.
Customer Self-Congruity and Brand Image on Purchase Decision: The Role of Gender and Age as Control Variables Endy Gunanto Marsasi; Mohamad Rizan; Sarah Barqiah; Yenni Kurnia Gusti
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4541

Abstract

The impetus for this research is Generation Z's lack of understanding of social media marketing and brand image in relation to buying local products, because local brands are generally less successful. Self-congruence is new to assess consumer alignment with brands, which ultimately influences purchase decisions. The study's gap focuses on brand image, highlighting challenges consumers face in identifying with brands via social media. This study aims to show the impact of social media marketing on customer self-alignment, brand image, and purchase decision. The research data was collected by distributing questionnaires using a purposive sampling method to 217 gen Z participants who use local skincare and analyzed using SEM. The results show that all hypotheses influence each other by applying the self-expansion theory, where consumers will align themselves with brands from local products so that consumers will expand their self-concept and culminate in purchasing decisions. This study will also examine customer characteristics by gender and age as control variables that can be fully predicted. The findings of this study indicate a difference in gender, where women are more easily attracted to try than men. Younger consumers were found to prefer shopping online rather than physically, in contrast to older consumers.
Investigation of the Effects of Social Capital on Information/Knowledge-Sharing Behavior that Drives Gen Z Purchase Intentions through Social Commerce Endy Gunanto Marsasi; Sarah Barqiah; Yenni Kurnia Gusti
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4200

Abstract

This study investigates the impact of social capital theory in social networks on consumer decision-making, highlighting the importance of product features and peer preferences. It identifies a research gap in understanding the effects of structural, relational, and cognitive capital, emphasizing the need for further exploration. The study also examines the relationship between information sharing and purchase intention, addressing a previously neglected area. Additionally, it explores how age and gender, influence consumer characteristics. The empirical data collected from 223 respondents who buy consumer goods through social media as part of the millennial generation through an online survey is analyzed using SEM. Results indicate that structural, cognitive, and relational capital influence the exchange of information. The behavior of sharing information indicates that the more people who provide positive information about a consumer goods product, the higher the intention to buy, it is anticipated that the company will increase its promotion on Twitter and Instagram. This is due to the fact that many consumers use the platform in their daily lives and consumers desire to always be willing to share the information they possess. Moreover, younger women are more inclined to share information based on their age and gender characteristics.
TECHNOLOGY ACCEPTANCE MODEL FOR IMPROVING PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS IN THE ISLAMIC BANKING INDUSTRY Soleman, M. Fauzan; Marsasi, Endy Gunanto
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 03 (2026): Jurnal Manajemen Terapan dan Keuangan (On Proses)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i03.59279

Abstract

Abstract Digital transformation is driving Islamic banks to maximize their corporate websites as tools for marketing, education, and communication with customers. However, the product information presented on these websites remains incomplete, so the effectiveness of digital services has not yet been fully realized. This study aims to explore the application of the Technology Acceptance Model in the development of corporate websites, with a focus on Perceived Ease of Use and Perceived Usefulness. This study employs a descriptive qualitative approach through observation, in-depth interviews, and documentation involving supervisors, marketing staff, customer service representatives, and clients. Data analysis was conducted using the interactive model by Miles, Huberman, and Saldaña through source triangulation to ensure the validity of the research findings. The findings indicate that a user-friendly website enhances the perception of benefits, broadens access to information, supports Islamic financial literacy, and strengthens the effectiveness of digital marketing communication. This study concludes that developing a website focused on the user experience can support digital transformation and sustainably improve the quality of Islamic banking services.  Keywords: Technology Acceptance Model (TAM); Perceived Ease of Use; Perceived Usefulness; Corporate Website Implementation; Islamic Banking Industry.
Determinants of Purchase Intention in Indonesia’s Local Fast-Food Beverage Retail Industry: The Role of Brand Credibility and Fear of Missing Out from the Perspective of Signaling Theory Arya Ihza Mahendra; Endy Gunanto Marsasi
SENTRALISASI Vol. 15 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i3.6020

Abstract

Increasingly fierce competition in Indonesia’s local fast-food beverage retail industry is driving companies to understand the factors that influence consumer purchase intention. This study aims to analyze the influence of cultural involvement, brand identification, brand reputation, and Fear of Missing Out (FOMO) on purchase intention through brand credibility among Generation Y and Generation Z consumers in Indonesia. The study employed a quantitative approach using purposive sampling of 199 respondents who had previously purchased local fast-food beverage products. Data were analyzed using AMOS-based Structural Equation Modeling (SEM). The results indicate that cultural involvement and brand identification have a positive and significant effect on brand credibility, whereas brand reputation does not have a significant effect on brand credibility. Furthermore, brand credibility and Fear of Missing Out (FOMO) were found to have a positive and significant effect on purchase intention. This study expands the application of Signalling Theory in explaining the formation of purchase intention in the local fast-food beverage retail industry in Indonesia and provides practical implications for companies to strengthen brand credibility as a means of increasing consumer purchase intention.
Co-Authors Achmad Aflah Aufa Afaf, Irfan Ajeng, Nova Jelita Desilia Albana, Deasa Nurrhausan Alifia Indah Putri Shaliha Aliya Khoirunnisa Amanda, Tasya Aulia Andaresti, Sherly Indira Anggraini, Melfi Cahya Arya Ihza Mahendra Asih Dewi Yuanita Aulia, Nur Saskia Azizi, Muhammad Azkiya Salis Sabina Barqiah, Sarah Berlian Annisa Hermawan Billy Pratama Candradewi, Yayi cantika kusuma Churina, Muluchah Fatharani Deni Saputra Denovan, Rheza Farrel Dwipradhana, Nanda Ayoe Rizky Fadhilah, Laila Luthfiana Fanti, Fakhira Puteri farhan ratna Fauziah, Salisa Gemilang, Ahcmad Rivai Sinar Haedar, Shafiq Hafiz Jodith Arfansyah Handoyo, Sus Jauhar, Lutfiana Musleh Karimah, Salsa Amirul Lauda Radhea Zain M Iqbal Nurfaizi Mohamad Rizan Mufaddhol, Agil Muhammad Dzakiy Al Fuadi Muhammad Hafizh Musyaffa Zuhdi Muhammad Taufikkur Rahman Afandi Nafisyah, Ulin Niken Safitri Nova Jelita Desilia Ajeng Nugraha, Raditya Dwi Nurfaizah, Ninda Odhyza Prakarsa Razak Panyekar, Anindya Pradana, Ferdika Adhi Putri Andari, Dhea Almyra Qotrunnada, Cielomita Brilian Ramli Semmawi ratna, farhan Raudah Rakhmah Yumi Ridha Septia Haruni Usman Rizma, Febrita Aulia Sabina, Azkiya Salis Sarah Barqiah Sarah Barqiah Simanullang, Lusiana Siregar, Ahmad Nazri Solekhah, Amira Alda Arisani Soleman, M. Fauzan Syahban, Khofifah Rahmat Tasya, Athala Insyira Trinandari Prasetya Nugrahanti Ujiati, Nurul Nugraheni Ratna Usman, Ridha Septia Haruni Wiganda, Siska Yandri, Firman Okta Yayi Candradewi Yenni Kurnia Gusti Yuanita, Asih Dewi Yumi, Raudah Rakhmah Zain, Lauda Radhea Zuhdi Syaiful Anhar