Article Per Year (5 Year)
p-Index From 2021 - 2026
9.142
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Ekonomi dan Kewirausahaan JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Media Ekonomi dan Manajemen JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Organisasi Dan Manajemen Management and Economics Journal (MEC-J) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SENTRALISASI JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Kajian Bisnis STIE Widya Wiwaha JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Poli Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Business Studies Jurnal Informatika Ekonomi Bisnis BASKARA: Journal of Business and Entrepreneurship Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Cakrawala Repositori Imwi Equity: Jurnal Ekonomi Jurnal Ecogen Jurnal Manajemen Bisnis dan Keuangan Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Amkop Management Accounting Review (AMAR) Jurnal Keuangan dan Bisnis Jurnal Informatika Ekonomi Bisnis Ekuitas Jurnal Pnedidikan Ekonomi JER Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Dinamika Manajemen
Endy Gunanto Marsasi
Universitas Islam Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 71 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 71 Documents
Search

 4   5   6   7   8 
Integrating Trust and Engagement to Improve Customer Experience: Advancing Trust Commitment within the Context of Chatbot Industry Andaresti, Sherly Indira; Marsasi, Endy Gunanto
MEC-J (Management and Economics Journal) Vol 9, No 2 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i2.32351

Abstract

This study aims to analyze the factors that influence user experience in using chatbot services, focusing on the role of information quality, service quality, commitment, trust, and engagement. This study adds engagement variables as a novelty in this study. The primary theory in this work is trust commitment theory. Purposive sampling, which yields 300 samples, is used in this study's quantitative methodology. This study uses Structural Equation Modeling (SEM) analysis with the help of Amos Graphic software as a data processing tool. The results of the study indicate that information quality and service quality have a significant positive effect on user trust and engagement. In addition, user commitment also has a significant effect on user experience, as well as trust which plays an important role in improving user experience on chatbot services. This study provides important insights for chatbot service providers in improving service quality to increase trust, engagement, and user experience.
TRUST AND CUSTOMER SATISFACTION BASED SERVQUAL IN SOCIAL SECURITY AWARENESS MARKETING PROGRAM Yumi, Raudah Rakhmah; Marsasi, Endy Gunanto
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v18i1.1845

Abstract

Researchers examined a company in the social insurance industry with a socialization marketing program for companies and non-formal workers that aims to attract workers to become company customers. This research was conducted to assist and propose a marketing program that can be applied to companies, namely the Social Security Awareness program. The method of analysis of this research is qualitative, with direct observation, in-depth interviews, collection of documents, and secondary information from the company. Research is carried out in companies through the field of marketing. Based on the research conducted, this program can increase company membership by making employees or potential customers aware of the importance of using the company's products. This research produces a program proposal using the SERVQUAL theory through the concepts of trust and customer satisfaction, which are expected to be implemented in the company's system to support the implementation of the Social Security Awareness marketing program.
The Role of Brand Equity, Brand Authenticity, Brand Trust to Increase Customer Satisfaction Panyekar, Anindya; Marsasi, Endy Gunanto
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25144

Abstract

This study aims to analyze the effect of the relationship between brand experience, brand authenticity, brand equity, brand trust, and customer satisfaction in Generation Y and Z shoe footwear. This study uses a quantitative approach method using a purposive sampling technique, resulting in 177 samples supported by structural Equation Modeling (SEM) and analyzed through AMOS Graphics 24 software. The results of the analysis show that brand authenticity has a significant negative effect on customer satisfaction. Brand experience on brand authenticity has a significant positive impact. Brand experience and relationships have a significant positive effect on customer satisfaction. The relationship between brand experience has a significant positive effect on brand equity. The impact of brand authenticity on brand trust has a significant positive effect. The relationship between brand authenticity and customer satisfaction directly impacts customer satisfaction because it has a significant negative effect, meaning that brand authenticity can have a positive and negative impact based on customer satisfaction.
Application of Persuasion Through Costumer Purchase Decision in Linnect Marketing Program Jauhar, Lutfiana Musleh; Marsasi, Endy Gunanto
Jurnal Ecogen Vol 7, No 2 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i2.15813

Abstract

In the current era, the Internet and marketing in a business have become the backbone of the world economy; the Internet has proven to be an effective marketing tool for many different sectors. The decline in unwilling and inactive customers in 2021, namely 17,282, which is 18.54%, proves that telemarketing needs to be improved. This study aims to identify the effect of marketing through telemarketing at PT Telkom Witel Yogyakarta on customers to improve services amid consumer needs. This research method uses descriptive qualitative methods, with data collection techniques by interview. The results of this study indicate that the proposed "LINNECT" program at PT Telkom Witel Yogyakarta can improve marketing services by presenting product information on one website. This program utilizes the theory of persuasion, the concept of consumer purchasing decisions, to influence behavior. Telkom hopes this program can increase customer satisfaction and achieve target points with attractive rewards. The practical implication is the positive contribution to the Company and customer relationship and the proposed program to improve service quality and sales. 
The Influence of Self-Esteem and Brand Trust to Optimize Brand Loyalty Based on Social Identity Theory in Generation Y & Z Anggraini, Melfi Cahya; Marsasi, Endy Gunanto
Jurnal Ecogen Vol 7, No 1 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i1.15604

Abstract

The fashion industry is experiencing rapid development and innovation. This thrives thanks to the creative contributions of Indonesia's diverse young generation, shaping the country's fashion landscape trends in 2023.  The purpose of this study is to investigate the influence of brand trust, brand love, self-esteem, and susceptibility to normative influences on brand loyalty in the fashion industry among Generation Y & Z.  Purposive sampling was the method used for sampling in this study by distributing questionnaires electronically and obtaining 150 respondents for the main research. Researchers added the Brand Trust variable as a novelty. Social Identity Theory is used in this research as a grand theory. This research was analyzed with IBM SPSS 29 and using Structural Equating Modeling (SEM) on AMOS 24 software.  The study's findings indicate that brand trust significantly influences brand loyalty which is mediated by brand love. Brand love positive and significantly influences self-esteem. Meanwhile, self-esteem has insignificant effect on brand loyalty. The implication of this research is a contribution to fashion industry decision-makers regarding consumer behavior in Generation Y & Z.
Social Responsibility On Purchase Intention Based On Customer Company Identification Zain, Lauda Radhea; Marsasi, Endy Gunanto
Jurnal Keuangan dan Bisnis Vol. 21 No. 1 (2023): Jurnal Keuangan Dan Bisnis Volume 21 Nomor 1 Maret 2023
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.815 KB) | DOI: 10.32524/jkb.v21i1.771

Abstract

Social responsibility is achieving goals for the community, one of which is purchase intention, which is influenced by customer company identification, trust, general attitude, and purchase intention based on the sustainability theory on marketing, especially when companies maintain their status and standing in the business world. This study aims to determine the effect of the relationship between hypotheses on bottled mineral water products from the research gap. The object research focused on bottled mineral water product companies with the subject of bottled mineral water consumers from all walks of life. This research used Structural Equation Modeling (SEM) with 232 respondents who participated in responding to the research questionnaires. The results of the study indicate the rejection of one hypothesis that connects the influence between trust and purchase intention on bottled mineral water products due to privacy issues among consumers.
Application Of Customer Relationship Management Through the Concept of Technology Adoption in the Broiler Jaya Broad Marketing Program Nurfaizah, Ninda; Marsasi, Endy Gunanto
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i1.4862

Abstract

This research aims to study and analyze market conditions for broiler meat and factors that influence production, price, and demand for broiler chicken meat. After that, this research makes the right business design for the Jaya Broiler Chicken Business by optimizing the Broad Marketing Broiler Jaya program. This research was conducted at the Jaya Broiler Chicken Business house, Magelang, for six months. In completing the research, researchers used a qualitative approach and the data was obtained in three ways, observation, documentation in the form of photos and videos, and interviews. Innovation in digital marketing and processed products such as shredded chicken helps Broiler Jaya attract customers and increase sales turnover. Research recommends using technology such as Technology Adoption and Customer Relationship Management (CRM) in the Broad Marketing Broiler Jaya program to increase sales, implement digital marketing, and improve customer service.
The Role Of Perceived Value And Perceived Trust To Optimize Repeat Purchase Intention Based On Mean-End Chain Theory In Generations Y And Z Nafisyah, Ulin; Marsasi, Endy Gunanto
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 4: October - Desember 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i4.23841

Abstract

One sector that continues to experience development is the telecommunications sector. Telecommunications can make it easier to obtain information and carry out various activities. The communication sector has a vital role in the continuity and smoothness of communication.  The objective of this research is to establish the correlation between the perceived price, perceived trust, perceived value, satisfaction, and repeat purchase intention of an Internet telecommunication service among individuals belonging to Generation Y and Z. The researchers introduce perceived trust as a new and innovative aspect of their study. Mean-End Chain Theory is used in research as the leading theory. The method in this study uses a quantitative approach using purposive sampling techniques, which resulted in 155 samples. The analytical approach utilised in the present investigation was. Structural Equation Modelling (SEM), using the AMOS Graphics 24 programmed. The study's findings suggest that the perceived price has a notable adverse impact on satisfaction. The perceived price and perceived trust favourably and dramatically effect the perceived value. This research is helpful in that mobile provider managers should improve perceived trust and perceived price of services by contributing to an event and being active in online marketing.
The Role of Gender, Age, and Educational Groups in Utilitarian Motivation For Sharia Products Marsasi, Endy Gunanto; Barqiah, Sarah
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.104

Abstract

The development of sharia products continues to increase globally, both in Muslim-majority and minority areas. Diverse cultural backgrounds influence consumers in making choices. Furthermore, there are differences of opinion in previous studies regarding demographic variables. Using functional attitude theory, the gap in consumer motivation from demographic factors in choosing sharia products. The novelty of this study is to emerge from three demographic factors: gender, age, and education level, as fully predicted control variables. Based on this explanation, this study aims to determine the effect of the relationship between the control variables on the utilitarian motivation model in sharia products. Quantitative research was employed on the primary data collected, using the analysis method of multiple group analysis structural equation modelling (SEM) on 362 respondents. The study revealed that control variables (gender, age, educational background) influenced sharia products. The scope of the research is limited, making the results of this study not maximized. In future research, it is expected to be able to expand the scope, use other control variables, and use other related subjects or objects. Keywords: demographic factor, utilitarian motivation, sharia product, intention to use, ideal self-concept
Trust and Subjective Norms to Optimize Loyalty to Influencers through Social Exchange Theory Fauziah, Salisa; Marsasi, Endy Gunanto
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 2 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.02.5

Abstract

This study uses social exchange theory to determine the role of expertise, authenticity, and subjective norms on trust in optimizing product attitude, loyalty to influencers and purchase intention. Social exchange theory considers the impact of the relationship between two individuals. Researchers added subjective norms as a novelty in this study. The object of the research focuses on perfume products. The subjects in this study were Generation Y and Z. Researchers used a quantitative approach, primary data was collected by distributing questionnaires using purposive sampling. The analysis technique used the Structural Equation Modeling (SEM) test. The results showed that the relationship between subjective norms on trust and trust on product attitude, loyalty to influencers, and purchase intention has a positive and significant influence. The relationship between expertise and authenticity variables to trust has an insignificant effect. These findings provide important insights for companies to develop social media marketing strategies that utilize subjective norms and trust to build product attitudes, loyalty to influencers, and purchase intention.
Co-Authors Achmad Aflah Aufa Adawiyah, Robbiah Afaf, Irfan Ajeng, Nova Jelita Desilia Albana, Deasa Nurrhausan Alifia Indah Putri Shaliha Aliya Khoirunnisa Amanda, Tasya Aulia Andaresti, Sherly Indira Anggraini, Melfi Cahya Aulia, Nur Saskia Azizi, Muhammad Barqiah, Sarah Berlian Annisa Hermawan Billy Pratama Candradewi, Yayi cantika kusuma Churina, Muluchah Fatharani Deni Saputra Denovan, Rheza Farrel Dwipradhana, Nanda Ayoe Rizky Fadhilah, Laila Luthfiana Fanti, Fakhira Puteri farhan ratna Fauziah, Salisa Gemilang, Ahcmad Rivai Sinar Haedar, Shafiq Hafiz Jodith Arfansyah Handoyo, Sus Jauhar, Lutfiana Musleh Karimah, Salsa Amirul Lauda Radhea Zain Mohamad Rizan Mufaddhol, Agil Muhammad Taufikkur Rahman Afandi Nafisyah, Ulin Niken Safitri Nova Jelita Desilia Ajeng Nugraha, Raditya Dwi Nurfaizah, Ninda Nurfaizi, M Iqbal Odhyza Prakarsa Razak Panyekar, Anindya Pradana, Ferdika Adhi Putri Andari, Dhea Almyra Qotrunnada, Cielomita Brilian Ramli Semmawi, Ramli ratna, farhan Raudah Rakhmah Yumi Ridha Septia Haruni Usman Rizma, Febrita Aulia Sabina, Azkiya Salis Sarah Barqiah Simanullang, Lusiana Siregar, Ahmad Nazri Solekhah, Amira Alda Arisani Syahban, Khofifah Rahmat Tasya, Athala Insyira Trinandari Prasetya Nugrahanti Ujiati, Nurul Nugraheni Ratna Usman, Ridha Septia Haruni Wiganda, Siska Yandri, Firman Okta Yayi Candradewi Yenni Kurnia Gusti Yuanita, Asih Dewi Yumi, Raudah Rakhmah Zain, Lauda Radhea Zuhdi Syaiful Anhar